Petra Christian University

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    Slow Fashion Orientation and Consumer Attitude on Purchase Intention and Willingness to Pay a Premium Price

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    The rapid growth of the global fashion industry has made it the world�s third highest contributor to waste and pollution. In recent years, the slow-fashion movement has been oriented towards sustainability issues to reduce the negative impact of fast fashion. This study aims to analyze the effect of Slow-Fashion Orientation (SFO) on Attitude, Purchase Intention, and Willingness to Pay Premium. Primary data collection was conducted through a survey of 251 respondents spread across various regions of Indonesia through purposive sampling using the Populix research panel service. The results showed that slow-fashion orientation (SFO) has a direct and significant effect on Attitude, Purchase Intention, and respondents willingness to pay more for slow-fash- ion products (Willingness To Pay Premium). Attitude, directly and as a mediator, is proven to significantly influence Purchase Intention, and respondents willingness to pay more for slow-fashion products (willingness to pay premium)

    Bridging Parental Influence and Entrepreneurship Education: The Role of Entrepreneurial and Digital Competencies in Shaping Entrepreneurial Career Aspirations

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    Despite the changes in the tourism industry that are more oriented toward digital services, extant studies on entrepreneur- ship education tend to overlook the role of entrepreneurial and digital competencies in shaping the aspiration of university students in tourism and hotel management to become entrepreneurs in the era of the digital economy. Therefore, the pur- pose of this study is to investigate whether support from students� closest environment, such as their parents and their edu- cation institutions through entrepreneurship education, can shape their entrepreneurial career aspirations. More specifically, this research examines whether parental attitudes toward entrepreneurship and entrepreneurship education contribute to the development of entrepreneurial and digital competencies, which in turn affect students� entrepreneurial career aspira- tions. By using survey data on 442 university students majoring in tourism, retail, and hotel management in Indonesia, this study employs the Structural Equation Model (SEM) to test the direct and indirect effects of entrepreneurial and digital com- petencies on entrepreneurial career aspirations. Moreover, the study uses Necessary Condition Analysis (NCA) to reveal specific competencies that contribute to entrepreneurial career aspirations. Our findings indicate significant effects of entre- preneurial and digital competencies in mediating the relationship between parents� positive attitude toward entrepreneurship and entrepreneurship education on entrepreneurial career aspirations. Entrepreneurial and digital competencies are found to be critical mediators, acting as necessary conditions for entrepreneurial career aspirations. Our findings thus highlight the important role of both entrepreneurial and digital competencies in shaping students� entrepreneurial career aspirations and reveal the specific competencies required to shape their entrepreneurial career aspirations

    Technical Comparison of Indonesias Consumer Goods Companies Stock Data: Symbolic Aggregate Approximation Approach

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    Investment analysis can be categorized into two main approaches: Technical and fundamental. Technical analysis focuses on historical price movements and trading volume to identify trends and support levels. This study utilizes Symbolic Aggregate Approximation (SAX) to analyze stock data from two major Indonesian consumer goods companies�PT. Mayora Indah, Tbk. (MYOR) and PT. Unilever Indonesia, Tbk. (UNVR). SAX provides a novel approach to technical analysis by preserving crucial characteristics of stock data while simplifying complexity. Our findings reveal distinct patterns in stock movements: Mayoras stock exhibits stronger and more stable support and resistance levels, making it a more attractive option for long-term investment. In contrast, Unilever�s stock shows weaker resistance and a slower recovery potential, suggesting limited growth prospects in the short term. These insights offer investors a structured method for comparing stocks based on trend stability and cyclical behavior. Overall, this study contributes to financial analysis by demonstrating SAX�s effectiveness in identifying investment opportunities within volatile markets while minimizing data loss

    Neo Nasionalisme di Era Digital

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    RUANG publik kita hari-hari ini, semakin sesak dengan beragam penegasan identitas komunal yang sektarian. Bahkan dapat dikatakan hampir tak ada sejengkal lahan, yang tidak diserbu kemeriahan asesoris simbolik atas nama agama dan gerakan intoleransi. Mereka seolah menyerang dari segala penjuru mata angin, Perbedaan bukan lagi dimaknai sebagai pilar kekuatan membangun kebersamaan sebuah bangsa, tetapi telah direduksi sebagai anasir yang memperkuat fragmentasi sosial. Celakanya, negara yang telah ‘dibaptis’ oleh spirit reformasi justru melakukan pembiaran. Aksi sporadis penganiayaan individu pemuka agama dan perusakan rumah-rumah ibadah sengaja diabaikan tanpa upaya solusi yang mengedepankan rasa keadilan. Pertanyaan kuncinya adalah akankah situasi seperti ini semakin terus bergelayutan ataukah pada titik tertentu malah terjadi ‘rebounding’ (aksi kembali balik)

    TRIPLE BOTTOM LINE ALA BALI

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    Triple Bottom Line Ala Bali merupakan refleksi sekaligus eksplorasi atas filosofi hidup masyarakat Bali yang dikenal sebagai Tri Hita Karana sebuah konsep yang secara mendalam merepresentasikan keseimbangan antara hubungan manusia dengan Tuhan (parahyangan), sesama manusia (pawongan), dan alam (palemahan). Dalam dunia bisnis modern yang semakin kompleks dan terdorong oleh tuntutan keberlanjutan, Triple Bottom Line (TBL)�yang mencakup aspek keuntungan ekonomi (profit), keberlanjutan lingkungan (planet), dan tanggung jawab sosial (people) menjadi acuan penting dalam pengambilan keputusan organisasi. Menariknya, prinsip ini sejatinya telah hidup dan diterapkan secara turun-temurun oleh masyarakat Bali melalui nilai-nilai lokalnya. Buku ini berusaha menghadirkan jembatan konseptual dan praktis antara kerangka global TBL dan kearifan lokal Bali. Kami menyusun buku ini tidak hanya sebagai sumbangsih akademis, tetapi juga sebagai ajakan untuk merefleksikan kembali nilai-nilai kemanusiaan, spiritualitas, dan harmoni yang selama ini kerap terpinggirkan dalam praktik manajemen modern. Dengan pendekatan interdisipliner menggabungkan perspektif sosiologis, antropologis, spiritual, ekonomi, dan manajerial kami berharap buku ini dapat memperkaya wawasan pembaca, baik dari kalangan akademisi, pelaku bisnis, pembuat kebijakan, maupun masyarakat umum. Akhir kata, kami menyampaikan terima kasih kepada semua pihak yang telah memberikan dukungan, inspirasi, dan masukan selama proses penulisan buku ini. Semoga buku ini dapat memberikan manfaat yang luas dan menjadi bagian dari gerakan menuju praktik bisnis yang lebih adil, berkelanjutan, dan berakar pada nilai-nilai luhur budaya Nusantara

    Koi varieties identification based zero parameter simple linear iterative clustering and support vector machine

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    There’s currently 120 types of koi fish that has been bred around the world. The types of koi fish depend on the colour patterns and shapes they have. There’s alot of patterns that has similarity between one type with another. For example, sanke and showa koi fish will look similar from a non-expert’s point of view, because both type has same colour pattern, which is red, black and white. In actuality, sanke koi is dominantly red and white with slight black accent, while showa’s dominant colour is red and black, with white accent. In this research, Zero Parameter Simple Linear Iterative Clustering (SLICO) method and Simple Linear Iterative Clustering (SLIC) will be tested and used to process the image segmentation process to eliminate the background of the image. Colour Local Binary Pattern method is used to get the textures on images through the RGB, HSV, and grayscale colour space. Support Vector Machine is used to identify types of koi fish. To test the SVM, two kind of kernel is used, which is linear kernel and Radial Basis Function (RBF) kernel. The results of this study are the program able to recognize types of koi from images. The test results show an accuracy of 36% in grayscale colour space, 50% in RGB colour space, and 48% in HSV colour space

    Unlocking Gamer Loyalty: the Power of Logitechs Brand Experience, Trust, and Esports Advertising

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    The global development of technology is directly related to the growth of gamers and eSports activities in Indonesia. The demand for games drives users to purchase various gaming products to enhance their playing performance. This study discusses the role of various variables in supporting user loyalty towards these products. The study is quantitative explanatory research examining the influence of Brand Experience and trust on product loyalty and the moderating role of advertising in eSports activities within this relationship. The population comprised Logitech gaming product (Logitech G) users aged between 15 and 35 in Metropolitan Surabaya. Respondents were selected purposely to participate using Google Forms, with 100 respondents fitting the criteria. The results of the Partial Least Square-Structural Equation Model (PLS-SEM) verified that Brand Experience had a significant direct impact on product loyalty as well as a mediating effect through Brand Trust. The investigation additionally demonstrated that eSports’ Functional Advertising can significantly influence the correlation between Brand Experience and Brand Loyalty. However, the Functional Advertising of eSports did not moderate the relationship between Brand Trust and loyalty. This research offers valuable insights for gaming companies operating in Indonesia, focusing on enhancing user gaming experiences through strategic product development and targeted advertising across eSports engagements. Aligned with Industry, Innovation, and Infrastructure (SDG 9), propose a flexible model applicable to technology-driven markets. It emphasizes the interplay of Brand Experience, Trust, and Advertising on consumer Loyalty, with profound implications for global consumer engagement

    From sign to design: The role of domain transfer in redefining architecture locality

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    This research examines the design process using conceptual frameworks based on domain transfer to suggest a new model for architecture based on local contexts. Plowrights conceptual framework is a way of developing new ideas, in which architecture may or may not be subverted with concepts that are significant; meanings may also be redefined with ‘big ideas’ (concepts), analogy, metaphor or significant questions from inside and outside the realms of architecture. This research utilizes case study method through design and reflects on the design process within the context of the West Java Cultural Center design competition. This analysis deconstructed and explained the design process using the conceptual framework, identifying unique representations of crosscultural and West Java culture as the basis for an architectural program. The case was used to understand the transformational architectural syntax occurring from local signs and symbols as evidence of innovation. The results of the case study fell within three areas: concepts as a way to achieve a place of innovation (hypothesis), transferring ideas based on locality into elements and syntax (transfer), and bringing them all together into a coherent design (coherence). Domain transfer was redefined in this case study as the translation of symbolic values and cultural attributes from non-architecture into architectural form and elements in pursuit of contextual design innovation

    From sign to design: The role of domain transfer in redefining architecture locality

    No full text
    This research examines the design process using conceptual frameworks based on domain transfer to suggest a new model for architecture based on local contexts. Plowrights conceptual framework is a way of developing new ideas, in which architecture may or may not be subverted with concepts that are significant; meanings may also be redefined with ‘big ideas’ (concepts), analogy, metaphor or significant questions from inside and outside the realms of architecture. This research utilizes case study method through design and reflects on the design process within the context of the West Java Cultural Center design competition. This analysis deconstructed and explained the design process using the conceptual framework, identifying unique representations of crosscultural and West Java culture as the basis for an architectural program. The case was used to understand the transformational architectural syntax occurring from local signs and symbols as evidence of innovation. The results of the case study fell within three areas: concepts as a way to achieve a place of innovation (hypothesis), transferring ideas based on locality into elements and syntax (transfer), and bringing them all together into a coherent design (coherence). Domain transfer was redefined in this case study as the translation of symbolic values and cultural attributes from non-architecture into architectural form and elements in pursuit of contextual design innovation

    AI: Teritorial Yang Belum Terpetakan

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    Berisi pemikiran tentang hal-hal apa saja yang mungkin bisa dilakukan dengan A

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