Petra Christian University

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    Slow Fashion Orientation and Consumer Attitude on Purchase Intention and Willingness to Pay a Premium Price

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    The rapid growth of the global fashion industry has made it the world�s third highest contributor to waste and pollution. In recent years, the slow-fashion movement has been oriented towards sustainability issues to reduce the negative impact of fast fashion. This study aims to analyze the effect of Slow-Fashion Orientation (SFO) on Attitude, Purchase Intention, and Willingness to Pay Premium. Primary data collection was conducted through a survey of 251 respondents spread across various regions of Indonesia through purposive sampling using the Populix research panel service. The results showed that slow-fashion orientation (SFO) has a direct and significant effect on Attitude, Purchase Intention, and respondents willingness to pay more for slow-fash- ion products (Willingness To Pay Premium). Attitude, directly and as a mediator, is proven to significantly influence Purchase Intention, and respondents willingness to pay more for slow-fashion products (willingness to pay premium)

    Bridging Parental Influence and Entrepreneurship Education: The Role of Entrepreneurial and Digital Competencies in Shaping Entrepreneurial Career Aspirations

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    Despite the changes in the tourism industry that are more oriented toward digital services, extant studies on entrepreneur- ship education tend to overlook the role of entrepreneurial and digital competencies in shaping the aspiration of university students in tourism and hotel management to become entrepreneurs in the era of the digital economy. Therefore, the pur- pose of this study is to investigate whether support from students� closest environment, such as their parents and their edu- cation institutions through entrepreneurship education, can shape their entrepreneurial career aspirations. More specifically, this research examines whether parental attitudes toward entrepreneurship and entrepreneurship education contribute to the development of entrepreneurial and digital competencies, which in turn affect students� entrepreneurial career aspira- tions. By using survey data on 442 university students majoring in tourism, retail, and hotel management in Indonesia, this study employs the Structural Equation Model (SEM) to test the direct and indirect effects of entrepreneurial and digital com- petencies on entrepreneurial career aspirations. Moreover, the study uses Necessary Condition Analysis (NCA) to reveal specific competencies that contribute to entrepreneurial career aspirations. Our findings indicate significant effects of entre- preneurial and digital competencies in mediating the relationship between parents� positive attitude toward entrepreneurship and entrepreneurship education on entrepreneurial career aspirations. Entrepreneurial and digital competencies are found to be critical mediators, acting as necessary conditions for entrepreneurial career aspirations. Our findings thus highlight the important role of both entrepreneurial and digital competencies in shaping students� entrepreneurial career aspirations and reveal the specific competencies required to shape their entrepreneurial career aspirations

    Technical Comparison of Indonesias Consumer Goods Companies Stock Data: Symbolic Aggregate Approximation Approach

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    Investment analysis can be categorized into two main approaches: Technical and fundamental. Technical analysis focuses on historical price movements and trading volume to identify trends and support levels. This study utilizes Symbolic Aggregate Approximation (SAX) to analyze stock data from two major Indonesian consumer goods companies�PT. Mayora Indah, Tbk. (MYOR) and PT. Unilever Indonesia, Tbk. (UNVR). SAX provides a novel approach to technical analysis by preserving crucial characteristics of stock data while simplifying complexity. Our findings reveal distinct patterns in stock movements: Mayoras stock exhibits stronger and more stable support and resistance levels, making it a more attractive option for long-term investment. In contrast, Unilever�s stock shows weaker resistance and a slower recovery potential, suggesting limited growth prospects in the short term. These insights offer investors a structured method for comparing stocks based on trend stability and cyclical behavior. Overall, this study contributes to financial analysis by demonstrating SAX�s effectiveness in identifying investment opportunities within volatile markets while minimizing data loss

    Neo Nasionalisme di Era Digital

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    RUANG publik kita hari-hari ini, semakin sesak dengan beragam penegasan identitas komunal yang sektarian. Bahkan dapat dikatakan hampir tak ada sejengkal lahan, yang tidak diserbu kemeriahan asesoris simbolik atas nama agama dan gerakan intoleransi. Mereka seolah menyerang dari segala penjuru mata angin, Perbedaan bukan lagi dimaknai sebagai pilar kekuatan membangun kebersamaan sebuah bangsa, tetapi telah direduksi sebagai anasir yang memperkuat fragmentasi sosial. Celakanya, negara yang telah ‘dibaptis’ oleh spirit reformasi justru melakukan pembiaran. Aksi sporadis penganiayaan individu pemuka agama dan perusakan rumah-rumah ibadah sengaja diabaikan tanpa upaya solusi yang mengedepankan rasa keadilan. Pertanyaan kuncinya adalah akankah situasi seperti ini semakin terus bergelayutan ataukah pada titik tertentu malah terjadi ‘rebounding’ (aksi kembali balik)

    Kepemimpinan

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    Kepemimpinan merupakan konsep sentral dalam kajian organisasi bisnis. Kepemimpinan dikaji melalui pengertian, fungsi, manfaat, teori, serta gaya kepemimpinannya. Untuk lebih memahami kepemimpinan disajikan pula hasil penelitian kepemimpinan kontemporer dan suksesi kepemimpinan dengan menggunakan pendekatan penelitian kualitatif

    Least-squares Smoothed Shape Functions for Constructing Field-Consistent Timoshenko Beam Elements

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    This paper presents an approach for constructing field-consistent Timoshenko beam elements using least-squares smoothed (LSS) shape functions. The variational basis for shear strain redistribution is thoroughly explained, leading to the derivation of LSS shape functions for linear, quadratic, and cubic Timoshenko beam elements. These elements are then applied to linear static analysis, bifurcation buckling analysis, and free vibration analysis of prismatic and tapered beams. Numerical tests demonstrate that the LSS-based beam elements effectively eliminate shear locking and provide accurate, reliable results. Their performance is comparable to the discrete shear gap technique but with a simpler implementation procedure. The LSS shape function approach offers a practical and efficient alternative for achieving field consistency in Timoshenko beam elements, with potential applications in enhanced finite element methods (FEMs) such as isogeometric FEM and Kriging-based FEM

    Kontrol Lampu PJU yang Disupplai Solar Cell dengan Ardhuino

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    Solar cell berfungsi untuk menangkap cahaya matahari yang akan diubah menjadi energi listrik melalui proses photovoltaic. Listrik yang dihasikan oleh solar cell langsung disimpan di dalam baterai. Saat solar cell bekerja (mengecas), tegangan solar cell dinaikkan maka kondisi relay dalam keadaan tertutup dan baterai dalam proses diisi. Jika proses pengisian energi dari solar cell ke baterai sudah penuh maka kondisi relay dalam keadaan terbuka secara otomatis. Sistem charging/discharging dan on / off lampu PJU menggunakan 2 relai yang dikendalikan oleh microcontroller yaitu Arduino Mega yang menerima, mengelola, dan mengirim data dari pembacaan sensor. Hasil dari pembacaan akan ditampilkan pada LCD yang telah terpasang. Pengujian dilakukan dengan melakukan beberapa percobaan yaitu dengan mengambil data pengisian menggunakan solar cell untuk sistem charge/discharge. Secara keseluruhan alat yang dibuat dapat bekerja dan berfungsi sebagaimana yang diharapkan tetapi kekurangan alat ini adalah menggunakan solar cell dimana daya pengisiannya kecil saat musim hujan. Berdasarkan perhitungan analisa kecukupan dibutuhkan minimal panel surya 135 Wp untuk dapat memenuhi kebutuhan energi lampu PJU dan membuat baterai tidak terkuras habis yang dapat merusak komponen batera

    Pentingnya Manajemen Manusia dalam Organisasi

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    Human management (HM) is a key factor in the success of organizations, including educational institutions such as the Adjarmanu Foundation in Sumba. Challenges faced include limited skilled labor, lack of training, and lack of performance evaluation. This community service aims to improve participants understanding and abilities regarding HM through online training. The training was attended by 45 participants: teachers, administrative staff, students, and foundation partners. The methods include an initial survey, material delivery, interactive discussion, and activity evaluation. The results showed that this training improved participants understanding of HM concepts, especially effective management strategies and the importance of the role of leaders. However, obstacles such as limited internet access in the Sumba region remained a challenge during the training. This activity was concluded to be effective in encouraging strategic HM and positively contributing to the foundations development. Continuous training, government support, and a reward-based evaluation system are needed to strengthen the foundations sustainability in the future. Adjarmanu Foundation is expected to be a strong foundation for advancing education in the region through human resource development

    Edukasi Pengelolaan Keuangan Keluarga untuk Masyarakat Desa Berpenghasilan Rendah di Sooko, Gresik

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    Tingkat literasi masyarakat Indonesia masih tergolong rendah, terutama mereka yang berpenghasilan rendah. Hal ini berdampak pada ketidakmampuan keluarga dalam mengelola keuangan secara efisien, yang dapat mengakibatkan tingginya pengeluaran yang melebihi jumlah pendapatan dan kurangnya perencanaan untuk masa depan. Program pengabdian masyarakat ini bertujuan untuk memberikan edukasi & pelatihan pengelolaan keuangan keluarga kepada warga Desa Sooko, Gresik selaku penerima manfaat dari Habitat for Community Indonesia yang disampaikan dalam bentuk seminar, workshop pencatatan arus kas dan permainan edukatif. Kegiatan ini melibatkan 10-25 peserta dari kloter berbeda setiap hari pelaksanaan. Materi yang dibawakan berfokus pada 5 aspek yakni pendapatan, pengeluaran, tabungan, pengelolaan keuangan sederhana, dan perencanaan keuangan keluarga. Hasil menunjukkan bahwa peserta berhasil untuk mulai memahami pentingnya mencatat arus kas, menyusun anggaran yang realistis, serta menabung untuk kebutuhan masa depan. Selain itu, peningkatan kesadaran akan pengelolaan keuangan yang bijak ini diharapkan dapat berkontribusi pada peningkatan kualitas hidup masyarakat secara berkelanjutan. Rekomendasi dari kegiatan ini adalah pembentukan komunitas literasi keuangan lokal guna menjaga keberlanjutan dampak positifnya

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