Federal University of Fronteira Sul

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    As atividades relacionadas ao com?rcio exterior e desenvolvimento local ? um estudo em Porto Xavier, RS

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    The research aimed to identify the impact of the foreign trade players in the generation of value and development of the Porto Xavier, RS, municipality. The theoretical framework, based on the historical materialism, was elaborated from an ontology of social being centered on labor, which is the founding element of the added value process. The data collection procedures were based on the Analysis-Diagnosis of Agricultural Systems principles. Through interviews, statistical data and the literature on the subject, the historical development of the municipality and the processes of value creation linked to local foreign trade players were studied. The results show that the characteristics of a border municipality are remarkable in the people and history of the municipality of Porto Xavier. The sectors of import and export, international transportation and custom services provision have a relative development in the municipality, with several companies linked to the activities, which are responsible for a substantial part of the municipal added value. It was identified that foreign trade players were important for the development of the municipality, impacting its historical formation process and representing a significant part of the municipality's production and wages. Finally, it was found that the precarious structure of the customs area and the fact that the passage is made by ferries limits the foreign trade players activities development, being the construction of an international bridge, with an adjoining customs area, a possible solution that could be adopted by the government.A pesquisa teve como objetivo identificar o impacto dos intervenientes no com?rcio exterior na gera??o de valor e desenvolvimento do munic?pio de Porto Xavier, RS. O referencial te?rico, baseado no materialismo hist?rico, foi elaborado a partir de uma ontologia do ser social centrada no trabalho, o qual ? o elemento fundante do processo de agrega??o de valor. Os procedimentos adotados para o levantamento dos dados se basearam nos princ?pios da An?lise-Diagn?stico de Sistemas Agr?rios. Por meio de entrevistas, dados estat?sticos e a literatura sobre o tema, estudou-se o desenvolvimento hist?rico do munic?pio e os processos de gera??o de valor vinculados aos intervenientes no com?rcio exterior locais. Os resultados mostram que as caracter?sticas de munic?pio de fronteira s?o marcantes no povo e na hist?ria do munic?pio de Porto Xavier. As trocas internacionais, formais e informais, permeiam a sua hist?ria. Os setores de importa??o e exporta??o, transporte internacional e presta??o de servi?os aduaneiros possuem um relativo desenvolvimento no munic?pio, com diversas empresas vinculadas ?s atividades, sendo respons?veis por uma parte substancial do valor adicionado municipal. Identificou-se que os intervenientes no com?rcio exterior foram importantes para o desenvolvimento do munic?pio, impactando o seu processo hist?rico de forma??o e representam parte significativa da produ??o e massa salarial do munic?pio. Por fim, contatou-se que a prec?ria estrutura do recinto alfandegado e o fato da passagem ser feita por meio de balsas limita o desenvolvimento das atividades dos intervenientes, sendo a constru??o de uma ponte internacional, com um recinto alfandegado cont?guo, uma solu??o poss?vel de ser adotada pelo poder p?blico

    A pedagogia da altern?ncia na perspectiva do Movimento Sem Terra: correla??o entre o processo formativo e o processo produtivo do Instituto Educar

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    Pedagogy of Alternation translates into a pedagogical methodology widely disseminated in the field of Rural Education, which was structured in the face of the difficulties presented by small farmers who encountered limitations in their children's training process, seeking to guarantee the integral and contextualized training of the subjects, without disconnect them from the countryside experiences. In this way, the alternating methodology assists in the process of training the subjects of the field, considering their specificities and characteristics while contributing to the development of rural areas. Considering studies on Countryside Education and Pedagogy of Alternation, order to understand how the production process is managed in a participatory way and transformed into didactic sequences combined with the process training in the Agronomy Course at Instituto Educar. In order to achieve the General objective, we seek to contextualize historically the organizational specificities of the Landless Movement and Pedagogy of Alternation, investigating the processes of participatory management and the organizational logic contextualized in Educar. In addition, we present the training and production processes, pointing out the potential and limits of the alternating methodological organization. In order to answer the questions, the research was characterized as a case study, and it required the use of two investigation procedures, document analysis and interviews with pre-structured scripts. Such designs were supported on theoretical and conceptual bases on the culture of Work and learning, seeking an approximation between Marx and Engels, Pistrak, Makarenco, and the work of Jean-Claude Gimonet, PRACTICE AND UNDERSTAND THE PEDAGOGY OF ALTERNANCE OF CEFFAs. Thus, the analysis of the data allowed a structuring of the formative dimensions divided into: Political dimension of training; Alternating dimension of training; Cooperative dimension of training and Autonomous dimension of training. Such approaches have evidenced an alternating organizational structure that is mobilizing and autonomous, which characterizes a contextualized formation and centered on the specificities of the students, allowing conscious advances about the political and collective participation of the subjects in the field in formative spaces that translate into productive socially responsible and empowering processes.A Pedagogia da Altern?ncia traduz-se em uma metodologia pedag?gica amplamente difundida no ?mbito da Educa??o do Campo, que se estruturou diante das dificuldades apresentadas por pequenos agricultores que encontravam limita??es no processo formativo dos filhos, buscando garantir a forma??o integral e contextualizada dos sujeitos, sem desvincul?-los das viv?ncias do campo. Deste modo a metodologia alternante auxilia no processo de forma??o dos sujeitos do campo, considerando suas especificidades e caracter?sticas ao mesmo tempo que, contribui para o desenvolvimento das ?reas rurais. Considerando estudos sobre a Educa??o do Campo e a Pedagogia da Altern?ncia, com o objetivo de Compreender como o processo produtivo ? gerido de modo participativo e transformado pedag?gica, pol?tica e socialmente contextualizado ao processo formativo do Curso de Agronomia do Instituto Educar. Afim de atingir o objetivo Geral, buscamos contextualizar historicamente as especificidades organizativas do Movimento Sem Terra e da Pedagogia da Altern?ncia, investigando os processos de gest?o participativa e a l?gica organizativa contextualizada no Educar. Al?m disto apresentamos os processos formativos e os processos produtivos, apontando as potencialidades e os limites da organiza??o metodol?gica alternante. Visando responder as interroga??es a pesquisa se caracterizou como um estudo de caso, sendo que demandou a utiliza??o de dois procedimentos de investiga??o, a an?lise documental e as entrevistas com roteiros pr? estruturados. Tais delineamentos foram amparados em bases te?rico-conceituais sobre a cultura do Trabalho e da aprendizagem buscando um aproxima??o entre Marx e Engels, Pistrak, Makarenco, e a obra de Jean-Claude Gimonet, PRATICAR E COMPREENDER A PEDAGOGIA DA ALTERN?NCIA DOS CEFFAs. Assim a an?lise dos dados permitiram uma estrutura??o das dimens?es formativas divididas em: Dimens?o pol?tica da forma??o; Dimens?o alternante da forma??o; Dimens?o cooperativa da forma??o e Dimens?o Aut?noma da forma??o. Tais abordagens evidenciaram uma estrutura organizacional alternante mobilizadora e aut?noma, que caracteriza uma forma??o contextualizada e centralizada nas especificidades dos educandos, permitindo avan?os conscientes acerca da participa??o pol?tica e coletiva dos sujeitos do campo em espa?os formativos que traduzem-se em processos produtivos socialmente respons?veis e potencializadores

    Associa??o entre escore de alvarado, aspecto cir?rgico e anatomopatol?gico do ap?ndice em crian?as e adolescentes com apendicite aguda

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    Objective: to evaluate the relationship between Alvarado score (AS) and surgical findings in children with acute appendicitis (AA) to identify possible concordances between the different scores and the complications of the disease. Methods: this is a cross-sectional study carried out in a tertiary hospital. Electronic medical records of children aged 0 to 12 years admitted to the emergency room, diagnosed with AA and referred for appendectomy, were reviewed between January 1, 2016 and December 31, 2018. AS and surgical finding were considered dependent variables. Pearson's chi-square test was applied for the difference in their frequency distribution in relation to the independent variables (5% statistical significance). Sensitivity, specificity, positive (PPV) and negative (NPV) predictive value and accuracy for the cutoff points of five, six and seven of the AS in relation to complicated appendicitis were also calculated using the Wilson Points method. Results: among uncomplicated appendicitis (catarrhal/phlegmonous phase), 57.8% obtained scores of 6-10 in the AS, whereas in complicated appendicitis (gangrenous/perforation), 76.1% scored 6- 10 (p=0.01). The cut-off point of five showed the highest sensitivity (90.6%), NPV 36 (38,1%) and accuracy (72,7%) as a predictor of complicated appendicitis. Conclusions: AS is an important complementary tool to predict inflammatory levels of AA in children, since scores greater than or equal to six can suggest more advanced inflammatory processes and perforations. The cut-off point of five has a high sensitivity for complicated appendicitis, and surgical intervention may be indicated.Objetivo: avaliar a rela??o entre escore de Alvarado (EA) e achados cir?rgicos em crian?as com apendicite aguda (AA) para identificar poss?veis concord?ncias entre as diferentes pontua??es e as complica??es da doen?a. M?todos: trata se de um estudo transversal realizado em um hospital terci?rio. Foram revisados prontu?rios de crian?as de 0 a 12 anos de idade, admitidas na emerg?ncia, com diagn?stico de AA e encaminhadas para apendicectomia, entre 1 de janeiro de 2016 a 31 de dezembro de 2018. O EA e achado cir?rgico foram considerados vari?veis dependentes. Para a diferen?a na distribui??o da frequ?ncia delas em rela??o ?s vari?veis independentes foi aplicado o teste de qui-quadrado de Pearson (signific?ncia estat?stica de 5%). Foram calculados tamb?m, com 35 aplica??o do m?todo de Pontos de Wilson, sensibilidade, especificidade, valor preditivo positivo (VPP) e negativo (VPN) e acur?cia para os pontos de corte de cinco, seis e sete do EA em rela??o a apendicites complicadas. Resultados: dentre as apendicites n?o complicadas (fase catarral/flegmonosa), 57,8% obtiveram pontua??es de 6-10 no EA, enquanto que nas apendicites complicadas (fase gangrenosa/perfura??o), 76,1% pontuaram de 6-10 (p=0,01). O ponto de corte de cinco apresentou a maior sensibilidade (90,6%), VPN (38,1%) e acur?cia (72,7%) como preditor de apendicite complicada. Conclus?es: o EA se mostra uma ferramenta complementar importante para predizer n?veis inflamat?rios da AA em crian?as, visto que pontua??es maiores ou iguais a seis podem sugerir processos inflamat?rios mais avan?ados e perfura??es. O ponto de corte de cinco apresenta alta sensibilidade para apendicites complicadas, podendo ser indicada a interven??o cir?rgica

    Ensino de matem?tica: contribui??es das tecnologias digitais e das atividades pr?ticas

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    The present work shows the results of a dissertation from the Post Graduation Program Stricto Sensu? Masters Degree in Education by Universidade Federal da Fronteira Sul, Campus Erechim, entitled Mathematics Teaching: contributions from digital technologies and practical activities. The main objective was to investigate in which ways digital technologies and practical activities can promote meaningful learning about mathematical concepts in the ninth year of Fundamental Education through the creation of learning environments involving practical activities and digital technologies. This qualitative research was developed with 9th-grade Elementary School students from a private school in the municipality of Erechim, in the state of Rio Grande do Sul. It has also explored and related trigonometry of right triangles in problem-situations from everyday life, making use of practical activities. The students involved realized activities of exploration of the 1st and 2nd-degree functions with the GeoGebra software, identifying and recognizing the importance of Mathematics in daily life. From the notes of the researcher?s logbook, transcriptions from classes? recordings, and considerations on the report written by the students it was analyzed the process of construction of mathematical concepts, aiming to identify the potentialities, the difficulties, and the different mathematical constructions created, as well as the manifestations of meaningful learning from the students. The work was based on Ausubel?s Meaningful Learning Theory (1982 and 2003) and utilized the content analysis proposed by Bardin (1977) to reflect critically on the empirical material. Thinking Mathematics allied to digital technologies and practical activities of the 9th grade from Elementary School represents one of the researcher?s concerns, considering the challenges and the difficulties already observed in recurrent empirical experiences in the classroom. In general, technological resources have not been used in the teaching and learning processes in the school environment; such aspect is reinforced by the lack of technological formation of teachers, and by the predominant school culture, in which there is an emphasis in the expositive approach to knowledge. Subjects involved in the process of learning search for a school that is connected to what they know or have contact with, but sometimes schools1 seem not to be open to what is new. The manifested resistance in the school environment mainly emerges due to factors as lack of financial investments, lack of will from those who should give subsidies to offer quality education, as well as teacher?s unpreparedness to deal with the new; in particular with the insertion of digital technologies in the processes of teaching and learning. We hope that this work may contribute to other teachers so that they start to incorporate digital technologies and practical activities in their pedagogical practices.Este trabalho apresenta os resultados de uma disserta??o do Programa de P?s-Gradua??o Stricto Sensu - Mestrado Profissional em Educa??o da Universidade Federal da Fronteira Sul, Campus de Erechim, intitulado: ?Ensino de Matem?tica: contribui??es das tecnologias digitais e das atividades pr?ticas?. O objetivo geral foi investigar de que forma as tecnologias digitais e as atividades pr?ticas podem favorecer uma aprendizagem significativa nos conceitos matem?ticos no nono ano do Ensino Fundamental, mediante a cria??o de ambientes de aprendizagem, envolvendo atividades pr?ticas e tecnologias digitais. Esta pesquisa qualitativa foi desenvolvida com estudantes do 9? ano do Ensino Fundamental de uma escola da rede particular do munic?pio de Erechim, Rio Grande do Sul. Tamb?m explorou e relacionou a trigonometria no tri?ngulo ret?ngulo, em situa??es-problema do cotidiano, fazendo uso de atividades pr?ticas. Os estudantes envolvidos realizaram atividades de explora??o das fun??es de 1? e 2? graus com o software GeoGebra, identificando e reconhecendo a import?ncia da Matem?tica no dia-a-dia. A partir das anota??es de um di?rio de bordo da pesquisadora, transcri??es das grava??es das aulas e considera??es do relat?rio redigido pelos estudantes, foi analisado o processo de constru??o de conceitos matem?ticos, buscando identificar as potencialidades, as dificuldades e as diferentes constru??es matem?ticas realizadas, bem como as manifesta??es de aprendizagem significativa por parte dos alunos. O trabalho foi embasado na teoria da aprendizagem significativa de Ausubel (1982 e 2003) e utilizou a an?lise de conte?do proposta por Bardin (1977) para refletir criticamente acerca do material emp?rico. Pensar a Matem?tica aliada ?s tecnologias e ?s atividades pr?ticas no 9? ano do Ensino Fundamental representa uma das inquieta??es da pesquisadora, considerando os desafios e as dificuldades j? observadas em experi?ncias emp?ricas recorrentes em sala de aula. Os recursos tecnol?gicos, de maneira geral, n?o t?m sido utilizados nos processos de ensino e de aprendizagem no contexto escolar, aspecto esse refor?ado pela car?ncia de forma??o tecnol?gica dos professores e pela cultura escolar predominante, na qual h? ?nfase ? abordagem expositiva do conhecimento. Os sujeitos da aprendizagem buscam uma escola ligada ao que eles conhecem ou t?m contato, mas ela parece, algumas vezes, n?o estar aberta ao novo. A resist?ncia manifestada no contexto da escola surge, principalmente, devido a fatores como car?ncia de investimentos, vontade daqueles que deveriam dar subs?dios para oferecer uma educa??o de qualidade e um despreparo dos professores para lidar com o novo, em particular, com a inser??o de tecnologias nos processos de ensino e de aprendizagem. Espera-se que este trabalho possa contribuir para outros professores, para que eles passem a incorporar as tecnologias e as atividades pr?ticas em seu fazer pedag?gico

    Forma??o continuada de professores no contexto da educa??o inclusiva

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    This research aims to investigate whether continuing teacher education is enabling teachers to work with students who have disabilities, global developmental disorders and high skills or giftedness. For this, we sought to situate the researcher's personal and professional life trajectory, as well as his imbrication with the theme. In other words, research on the theme sprang from the family life of having someone with a learning disability, which makes us see and review the disabled student in his relationship with the school and the teacher. Therefore, a personal experience, as a father, that influenced doing and acting professionally as a teacher, leading to concern with the issue of including students with disabilities in the school environment. As a methodology for its development, we use bibliographic, documentary and field research. The bibliographic review was based on the production carried out on the theme from 2014 to 2018, especially in the articles published by SciELO and Anped. We also seek other conceptions of inclusive education and teacher training in Mantoan (2003; 2011); Mantoan; Prieto and Arantes (2006); Jannuzzi (1992; 2004); Mazzotta (1982; 1996); Freire (1980; 1987; 1991; 2011); Lib?neo (2017); N?voa (2019); N?voa and Vieira (2017); Vasconcellos (2011); Pacheco (2007); Sartori (2013) and others. As for documentary research, we look especially in cursive records, which are documents prepared by government agencies, such as the Brazilian Education Guidelines and Bases Laws (1961, 1971 and 1996); the 1988 Federal Constitution; the National Special Education Policy from the perspective of Inclusive Education (2008); the 10-year Education Plans (2001-2010 and 2014-2024). And yet, the World Education Declarations, such as the World Declaration on Education for All (Jomtien Declaration, 1990); the Salamanca Declaration (1994) and the Buenos Aires Declaration (2017). Regarding the methodological assumptions, we used the qualitative approach in the search for understanding the proposed theme, based on Minayo (1994), Gatti (2005); Gil (2010; 2002) and Gaskell (2008). As an integral part of the research methodology, we used a research instrument known as a focus group, understanding that it would contribute more significantly to the research process. Finally, this research has as its final objective the availability of a training proposal around the theme of Continuing Education for teachers: from speech to practice in inclusion, for the teachers of the researched school, thus fulfilling the requirement of the Professional Master in Education, which is making a product available.Esta pesquisa tem como objetivo investigar se a forma??o docente continuada est? possibilitando aos professores atuarem com os estudantes que apresentam defici?ncias, transtornos globais do desenvolvimento e altas habilidades ou superdota??o. Para isso, buscou-se situar a trajet?ria de vida pessoal e profissional do pesquisador, bem como sua imbrica??o com o tema. Ou seja, a pesquisa sobre a tem?tica brotou do conv?vio familiar de ter algu?m com dificuldade de aprendizagem, que nos faz ver e rever o estudante deficiente na sua rela??o com a escola e com o professor. Portanto, uma experi?ncia pessoal, enquanto pai, que influenciou o fazer e agir profissional enquanto professor, levando a preocupar-se com a quest?o da inclus?o dos estudantes com defici?ncia no ambiente escolar. Como metodologia para seu desenvolvimento, utilizamos a pesquisa bibliogr?fica, documental e de campo. A revis?o bibliogr?fica baseou-se na produ??o realizada sobre a tem?tica no per?odo de 2014 a 2018, especialmente nos artigos publicados pela SciELO e Anped. Buscamos tamb?m outras concep??es de educa??o inclusiva e de forma??o de professores em Mantoan (2003; 2011); Mantoan; Prieto e Arantes (2006); Jannuzzi (1992; 2004); Mazzotta (1982; 1996); Freire (1980; 1987; 1991; 2011); Lib?neo (2017); N?voa (2019); N?voa e Vieira (2017); Vasconcellos (2011); Pacheco (2007); Sartori (2013) e outros. Quanto ? pesquisa documental, buscamos especialmente nos registros cursivos, que s?o os documentos elaborados por ag?ncias governamentais, como as Leis de Diretrizes e Bases da Educa??o Brasileira (1961, 1971 e 1996); a Constitui??o Federal de 1988; a Pol?tica Nacional de Educa??o Especial na Perspectiva da Educa??o Inclusiva (2008); os Planos decenais de Educa??o (2001-2010 e 2014-2024). E ainda, as Declara??es Mundiais de Educa??o, como a Declara??o Mundial sobre Educa??o para Todos (Declara??o de Jomtien, 1990); a Declara??o de Salamanca (1994) e a Declaraci?n de Buenos Aires (2017). Em rela??o aos pressupostos metodol?gicos, utilizamos a abordagem qualitativa na busca da compreens?o da tem?tica proposta, embasados em Minayo (1994), Gatti (2005); Gil (2010; 2002) e Gaskell (2008). Como parte integrante da metodologia de pesquisa, fizemos uso de um instrumento de pesquisa conhecido como grupo focal, compreendendo que ele contribuiria mais significativamente no processo da pesquisa. Por fim, essa pesquisa tem como objetivo final a disponibiliza??o de uma proposta de forma??o em torno da tem?tica da Forma??o Continuada de professores: do discurso ? pr?tica na inclus?o, para os professores da escola pesquisada, cumprindo assim, a exig?ncia do Mestrado Profissional em Educa??o, que ? a disponibiliza??o de um produto

    "Donde se avista o caminho da ro?a": Jos? Bernardino Bormann e a col?nia militar do Xapec?

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    The Chapec? Military Colony was created in 1859 and established in 1882 around the area of the province of Paran?, in a place called Campina do Xanxer?, and - until 1898 - Jos? Bernardino Bormann was the director in charge. The Colony was created for the protection of the territory and its inhabitants, due to the ongoing territorial conflict with Argentina. We chose to build a reflection focused on the Social and Agrarian History, although not disregarding political, geopolitical and economic factors. Thus, the present work aims to analyze the construction of a social and political space by the Brazilian military, and the population that lived at the Military Colony and surrounding area, contributing to the foundation and maintenance of this military core. A qualitative research supported by content analysis under the perspective of Laurence Bardin was the methodology chosen. The research relies on a diversified set of documentary resources such as: the Reports of the Ministers of War and those of the Province of Paran?, the Decrees for the creation of military colonies, the Land Law and the statements carried out by the directors of such a Colony. Furthermore, Jos? Bernardino Bormann's summaries, the book ?Centenary of Marshal Bormann? and ?Fratricidal Days: Memories of the Federalist Revolution in the State of Paran?? written by Bormann himself, as well as the 1890 Demographic Census of the District of Palmas were also used in the analysis. We concluded that the establishment of Military Colonies in the Brazilian borders was categorized as a demonstration of power as well as an exercise of power within the region. In the years when Bormann was in charge of the Chapec? Military Colony, although he exercised a managerial autonomy over the territory, a financial autonomy was never achieved. Social isolation, the political and economic context and the delay in issuing definitive land documents to the colonists were factors that contributed to the slow development of the colonial area. The absence of definitive documents on the land plots generated several usucaption processes. Contrastingly, there was ? and still is ? a policy that valuates the memory of Jos? Bernardino Bormann in the municipality of Chapec?, due to the political, military and intellectual aspects of his life.A Col?nia Militar do Xapec? foi criada em 1859 e instalada em 1882, na ent?o prov?ncia do Paran?, em local denominado como campina do Xanxer? e teve at? o ano de 1898 Jos? Bernardino Bormann como seu diretor. Foi instalada para a prote??o do territ?rio e dos habitantes devido ao conflito territorial com a Argentina. Optamos por construir uma reflex?o atenta ? Hist?ria Social e Agr?ria, mas sem desconsiderar os fatores pol?ticos e geopol?ticos e econ?micos. O trabalho visa analisar a constru??o de um espa?o social e pol?tico por parte de militares brasileiros e da popula??o que residia dentro da Col?nia Militar e nas imedia??es contribuindo para a funda??o e manuten??o desse n?cleo militar. A metodologia empregada na pesquisa qualitativa apoiada na an?lise de conte?do na perspectiva de Laurence Bardin. A pesquisa conta com um conjunto diversificado de fontes documentais tais como: os Relat?rios dos Ministros de Guerra e da Prov?ncia do Paran?, os decretos de cria??o das col?nias militares, a Lei de Terras, os relat?rios dos diretores da Col?nia. Tamb?m ser?o utilizados a F? de Of?cio de Jos? Bernardino Bormann, o Livro ?Centen?rio do Marechal Bormann? e ?Dias Fratricidas: Mem?rias da Revolu??o Federalista no Estado do Paran?? escrito pelo pr?prio Bormann. E o Censo Demogr?fico da Comarca de Palmas de 1890. Conclu?mos que a instala??o de Col?nias Militares nas fronteiras do Brasil era uma demonstra??o de poder e exerc?cio de poder sob a regi?o. Nos anos em que Bormann ficou na dire??o a Col?nia Militar do Xapec?, ainda que tivesse autonomia de gest?o sobre o territ?rio, n?o conseguiu autonomia financeira. O isolamento social, o contexto pol?tico e econ?mico e a demora na expedi??o de documentos definitivos de terras aos colonos foram fatores que contribu?ram para o lento desenvolvimento da ?rea colonial. A aus?ncia de documentos definitivos dos lotes de terras gerou v?rios processos de usucapi?o. Por outro lado, houve (e ainda h?) uma pol?tica de valoriza??o da mem?ria de Jos? Bernardino Bormann no munic?pio de Chapec?, resultado de sua vida pol?tica, militar e intelectual

    Marketing digital: o impacto das m?dias sociais na decis?o de compra de clientes no varejo feminino

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    The insertion of technology and the media are impacting consumer relations established in society, transforming consumer?s behavior and challenging the companies to monitor social networks in order to remain close to their customers and consumers. Consumers are more mobilized which results in a growing exchange of information among customers, spontaneously, on social networks. Social media, social networks and virtual communities enable individual expression through the creation of public profiles, and the interaction among people, by accepting publications of opinions, experiences and impressions. Therefore, this study aims to understand the influence of social media, measured by communication on social media, the influence of digital influencers and electronic word of mouth marketing, in the purchase decision of female retail customers. The research was characterized as descriptive quantitative, through the Survey method with the application of questionnaires to a sample of 376 respondents. For data analysis, the Partial Least Squares (PLS) software was used with the application of factor analysis techniques and structural equation modeling. As main results, it is observed that the communication made by companies on social media and electronic word of mouth positively influence the consumer's purchase decision. However, it was found that digital fashion influencers have no influence on the decision-making of women's fashion retail. The present study expands the knowledge about the influence of purchasing attributes on the decision-making to purchase women's clothing, this being its main academic contribution. From the point of view of managerial contribution, it was confirmed that communication on social media is relevant for female retail companies to remain close to their customers and thus gain competitive advantage. It has been observed the relevance of them being present on the internet and working on social networks, interacting with their consumers.A inser??o da tecnologia e das m?dias est? impactando as rela??es de consumo estabelecidas na sociedade, transformando o comportamento do consumidor e desafiando as empresas a monitorarem as redes sociais para se manterem pr?ximas de seus clientes e consumidores. Os consumidores est?o mais mobilizados, o que resulta em uma crescente troca de informa??es entre clientes, de forma espont?nea, nas redes sociais. As m?dias sociais, redes sociais e as comunidades virtuais possibilitam a express?o individual pela cria??o de perfis p?blicos e a intera??o entre as pessoas, ao aceitar publica??es de opini?es, experi?ncias e impress?es. Assim, o presente estudo tem como objetivo compreender a influ?ncia das m?dias sociais, mensurada pela comunica??o nas m?dias sociais, influ?ncia dos digital influencers e o boca a boca eletr?nico, na decis?o de compra de clientes no varejo feminino. A pesquisa caracterizouse como quantitativa descritiva, por meio do m?todo Survey, com a aplica??o de question?rios a uma amostra de 376 respondentes. Para a an?lise dos dados foi utilizado o software Partial Least Squares (PLS), com aplica??o das t?cnicas de an?lise fatorial e modelagem de equa??es estruturais. Como principais resultados, observa-se que a comunica??o realizada pelas empresas nas m?dias sociais e o boca a boca eletr?nico influenciam positivamente a decis?o de compra do consumidor. No entanto, verificou-se que os digital influencers de moda n?o possuem influ?ncia na decis?o de compra de moda varejista feminina. O presente estudo amplia o conhecimento sobre a influ?ncia de atributos de compra na tomada de decis?o de compra de vestu?rio feminino, sendo esta sua principal contribui??o acad?mica. Do ponto de vista da contribui??o gerencial, confirmou-se que a comunica??o nas m?dias sociais ? relevante para as empresas de varejo feminino se manterem pr?ximas de seus clientes e, assim, conquistarem vantagem competitiva. Observou-se a relev?ncia delas estarem presentes na internet e ativas nas redes sociais, interagindo com seus consumidores

    Diversidade geracional e a gest?o de pessoas no ambiente corporativo: estudo de caso

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    The purpose of this study is analyze the challenges of generational diversity in the Tax Consulting based on the perception of managers and employees about the conflicts that occur between different generations in the work environment. A case study was conducted in that organization. To achieve the proposed objective, bibliographic research was used to describe the history and characteristics of the four generations present in the company studied. The profile of the organization's employees was analyzed, the existence of conflicts, their causes, and the challenges faced in the home office during the pandemic were identified. Strategies were proposed to solve the problems found. The descriptive methodological approach was adopted, based on qualitative methods, and a semi-structured interview script was used as a research tool. The method to choose the participants was that of accessibility and representativeness through intentional choice. The data analysis was based on the content analysis technique, according to Bardin?s (2016) guidelines. The results reveal that generations have distinct personal characteristics as a result of the generation and experiences. The company is composed of four generations; 39% of the employees are from generation Y and 55%, from generation Z. The conflicts occur between generation X and Z and are caused by the outstanding characteristics of each generation. People on the borderline between one generation and another present characteristics from their predecessor generation. Problems related to communication and differences in the perception of conflict situations between employees and managers were identified. The home office presented challenges for managers and employees. It was suggested the training of managers and greater interaction between the generations, with the objective of establishing synergy, avoiding conflicts in the work environment and stimulating individual characteristics for the improvement of results and employee satisfaction. It was concluded that conflicts will always exist, causing challenges, but trained managers are needed to contain misunderstandings and value individual differences for the potentiation of results.O objetivo do presente estudo ? analisar os desafios da diversidade geracional na organiza??o Consultoria Tribut?ria a partir da percep??o de dirigentes e funcion?rios a respeito de conflitos que ocorrem entre as diferentes gera??es no ambiente de trabalho. Foi realizado um estudo de caso na referida organiza??o. Para atingir o objetivo proposto utilizou-se de pesquisas bibliogr?ficas para descrever a hist?ria e caracter?sticas das quatro gera??es presentes na empresa estudada. Foi analisado o perfil dos colaboradores da organiza??o, identificado a exist?ncia de conflitos, suas causas e os desafios enfrentados em home office durante a pandemia. Houve a proposta de estrat?gias de solu??o para os problemas encontrados. Adotou-se a abordagem metodol?gica descritiva, baseada em m?todos qualitativos, e como instrumento de pesquisa foi utilizado um roteiro de entrevista semiestruturado. O m?todo para escolha dos participantes foi o de acessibilidade e representatividade atrav?s de escolha intencional. A an?lise de dados foi realizada com base na t?cnica de an?lise de conte?do, conforme orienta??es de Bardin (2016). Os resultados revelam que as gera??es apresentam caracter?sticas pessoais distintas em decorr?ncia da gera??o e de experi?ncias vivenciadas. A empresa ? composta por quatro gera??es, sendo 39% dos colaboradores da gera??o Y e 55%, da gera??o Z. Os conflitos ocorrem entre as Gera??es X e Z e s?o ocasionados pelas caracter?sticas marcantes de cada gera??o. Pessoas na fronteira entre uma gera??o e outra apresentam caracter?sticas da gera??o antecessora. Identificaram-se problemas relacionados ? comunica??o e diferen?as na percep??o das situa??es de conflito entre colaboradores e gestores. O home office apresentou desafios para gestores e colaboradores. Foi sugerida a capacita??o de gestores e maior intera??o entre as gera??es, com o objetivo de estabelecer sinergia, evitar conflitos no ambiente de trabalho e estimular as caracter?sticas individuais para a melhoria dos resultados e satisfa??o dos colaboradores. Conclui-se que os conflitos sempre v?o existir, ocasionando desafios, por?m s?o necess?rios gestores capacitados para conter os desentendimentos e valorizar as diferen?as individuais para a potencializa??o dos resultados

    Pesquisa de mercado: aplica??o de uma pesquisa para conhecer o perfil do cliente de uma academia de jiu-jitsu de Chapec?

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    Jiu-jitsu academies before anything are service companies and as such should be managed. The marketing turned to the big organizations doesn't satisfy the needs of the small companies, which have peculiarities inherent to their environment. However, uncountable marketing tools can be applied on the small company so that it can prospect new clients and ensure the current clients? loyalty. In this context, a market research to help on marketing decisions in a jiu-jitsu academy in Chapec? can contribute for the manager to add value on its services and to prospect new clients. The objective of this work was to apply a market research in a jiu-jitsu academy. A quantitative descriptive research was carried out, through the application of a structured questionnaire to the students of a jiu-jitsu academy in Chapec?. The data were analyzed from the descriptive statistics with analysis of the percentage of answers. It was found that the profile of the student is mostly male, adept of sports practices and, in general, satisfied with the learning of jiu-jitsu provided by the owner and professor. As for the age group and income, it was verified a distribution in which no age group or income stands out from the others, that is, there is a similar number of practitioners in each of the groups. The research contributed to point out ways and types of marketing that can be explored by the academy to attract new students, such as the use of cause marketing and endomarketing, besides showing how relevant the indication of friends and family is, once the great majority of participants trains jiu-jitsu in the academy object of the study by indication of those.As academias de jiu-jitsu antes, de qualquer coisa, s?o empresas prestadoras de servi?os e, como tal, devem ser geridas. O marketing voltado ?s grandes organiza??es n?o satisfaz as necessidades das pequenas empresas, que possuem peculiaridades inerentes ao seu ambiente. Por?m, in?meras ferramentas do marketing podem ser aplicadas na pequena empresa para que ela consiga prospectar novos clientes e fidelizar os atuais. Nesse contexto, uma pesquisa de mercado para auxiliar nas decis?es de marketing em uma academia de jiu-jitsu em Chapec? pode contribuir para o gestor agregar valor em seus servi?os e prospectar novos clientes. O objetivo deste trabalho foi aplicar uma pesquisa de mercado em uma academia do ramo da arte marcial jiu-jitsu. Realizou-se uma pesquisa quantitativa descritiva, por meio da aplica??o de um question?rio estruturado aos alunos de uma academia de jiu-jitsu de Chapec?. Os dados foram analisados a partir da estat?stica descritiva com an?lise do percentual de respostas. Constatou-se que o perfil do aluno ? majoritariamente masculino, adepto de pr?ticas esportivas e, de maneira geral, satisfeito com a aprendizagem da arte marcial jiu-jitsu proporcionada pelo professor propriet?rio. Quanto ? faixa et?ria e ? renda, constatou-se uma distribui??o em que nenhuma faixa de idade ou renda se sobressai ?s outras, ou seja, h? um n?mero parecido de praticantes em cada uma das faixas. A pesquisa contribuiu para apontar caminhos e tipos de marketing que podem ser explorados pela academia para atrair novos alunos, como o uso de marketing de causa e endomarketing, al?m de demonstrar qu?o relevante ? a indica??o de amigos e familiares, uma vez que a grande maioria treina jiu-jitsu na academia objeto do estudo por indica??o destes

    Modelagem cin?tica e termodin?mica da transesterifica??o de ?leo de soja degomado catalisada por Zr/CaO

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    Biodiesel presents itself as an alternative with less environmental impact in relation to mineral diesel. The incorporation of larger portions of biodiesel into diesel of fossil origin represents a significant reduction in the emission of air pollutants. The application of heterogeneous catalysis to transesterification reactions has as main objective the reduction of process costs, which is favored by the greater ease of recovery and recycling potential presented. The use of ethanol as a reagent has advantages such as lower toxicity and production of a fuel with a higher cetane number and better lubricity, in addition to having consolidated production in Brazil. A bibliographic review was carried out investigating the application of heterogeneous catalysts for the transesterification of soybean oil. The research was applied in the database of Science Direct searching for research articles written in English, with the keywords biodiesel AND transesterification and (?heterogeneous catalyst? OR ?heterogeneous catalysis?) AND soybean oil, within the period from 2015 to 2019. This work presents an investigation of the use of zirconium impregnated calcium oxide in the production of biodiesel from ethyl transesterification of degummed soybean oil. The catalyst was prepared using a wet impregnation method, containing 15 wt % of Zr and calcined at 700 ? C. The transesterification reactions were conducted in a batch reactor with an ethanol reflux system. Temperatures between 60?C and 90?C, quantities of ethanol in molar ratio between 15: 1 and 27: 1 in relation to oil, and reaction time up to 6h were investigated. The samples were filtered to remove the catalyst, the excess ethanol was evaporated and the resulting mixture was centrifuged to separate the upper layer containing biodiesel and acylglycerols from the glycerol. The samples were analyzed on HPLC-UV to quantify the acylglycerols and determine the yield. To investigate the effects of the reaction parameters, a second order linear empirical model was adjusted based on a Box-Behnken experimental design. It was considered a kinetic model composed of three consecutive reversible reactions, in which for high values of excess alcohol, the reactions can be described as Pseudo first order in the direction of product formation and second order for the reverse reaction. From the experimentally obtained concentrations of acylglycerols over time, for a 60?C ? 90?C temperature range, 4 parameters were adjusted for each reaction: ?, ??, ?H0 e ?S0. Within the range of parameters evaluated, the yield has a direct correlation with temperature and reaction time and an inverse correlation with MR. It was possible to accurately describe the process using a proposed model.O biodiesel apresenta-se como uma alternativa de menor impacto ambiental em rela??o ao diesel mineral. A incorpora??o de parcelas maiores de biodiesel ao diesel de origem f?ssil representa uma significativa redu??o de emiss?o de poluentes atmosf?ricos. A aplica??o de cat?lise heterog?nea para rea??es de transesterifica??o tem como principal finalidade a redu??o de custos do processo, o que ? favorecido pela maior facilidade de recupera??o e potencial de reciclagem apresentada. A utiliza??o de etanol como reagente apresenta vantagens como menor toxicidade e produ??o de um combust?vel com maior n?mero de cetano e melhor lubricidade, al?m de ter produ??o consolidada no Brasil. Uma revis?o bibliogr?fica foi realizada investigando a aplica??o de catalisadores heterog?neos para a transesterifica??o de ?leo de soja. A pesquisa foi aplicada no banco de dados do Science Direct buscando artigos de pesquisa escritos em ingl?s, atrav?s das palavras-chave biodiesel AND transesterification and (?heterogeneous catalyst? OR ?heterogeneous catalysis?) AND soybean oil, dentro do per?odo de 2015 a 2019. Este trabalho apresenta uma investiga??o da utiliza??o de ?xido de c?lcio impregnado com zirc?nio na produ??o de biodiesel a partir da transesterifica??o et?lica de ?leo de soja degomado. O catalisador foi preparado a partir de um m?todo de impregna??o ?mida, contendo 15 wt % de Zr e calcinado a 700?C. As rea??es de transesterifica??o foram conduzidas em um reator em batelada com sistema de refluxo de etanol. Foram investigadas temperaturas entre 60?C e 90?C, quantidades de etanol em raz?o molar entre 15:1 e 27:1 em rela??o ao ?leo e tempo de rea??o at? 6h. As amostras obtidas foram filtradas para remo??o do catalisador, o excesso de etanol foi evaporado e a mistura resultante foi centrifugada para separar a fase sobrenadante contendo biodiesel e acilglicer?is do glicerol. As amostras foram analisadas em HPLC-UV para quantifica??o dos acilglicer?is e determina??o do rendimento. Para investigar os efeitos dos par?metros reacionais, foi ajustado um modelo emp?rico linear de segunda ordem a partir de um delineamento experimental de Box-Behnken. Foi considerado um modelo cin?tico composto de tr?s rea??es revers?veis consecutivas, em que para elevados valores de excesso de ?lcool, as rea??es podem ser descritas como de Pseudo primeira ordem na dire??o de forma??o dos produtos e de segunda ordem para a rea??o reversa. A partir das concentra??es obtidas experimentalmente de acilglicer?is ao longo do tempo, para uma faixa de temperatura entre 60?C e 90?C foram ajustados 4 par?metros para cada rea??o: ?, ??, ?H0 e ?S0. Dentro da faixa de par?metros avaliada, o rendimento apresenta correla??o direta com a temperatura e o tempo de rea??o e correla??o inversa com a RM. Foi poss?vel descrever com precis?o o processo a partir do modelo proposto.Ag?ncia

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