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Cultural heritage and landscape patterns in the highlands of the Kotayk region, Armenia
No full textThe master's thesis examines how monasteries, churches, chapels and fortresses are distributed in the Armenian region of Kotayk, with a particular focus on the Tsaghkunyats Mountains. The area was selected after an initial cluster analysis showed that a significant number of upland sites are located there. The research begins by investigating correlations between environmental and socio-spatial variables. After identifying elevation as a significant influencing factor, the study classifies sites by elevation and identifies spatial groupings using DBSCAN. Subsequent analyses examine visibility and field of view coverage to evaluate the visual logic behind site placement. In later phases, temporal analysis confirms that many grouped sites in the Tsaghkunyats Mountains date from approximately 9-14. centuries, which supports the hypothesis of a strategic or symbolic grouping during the Middle Ages of Armenia. The analyses suggest that high-altitude and settlement context contributed to the spatial logic of the placement of medieval cultural heritage sites, while distant visibility played only a minor role. These findings contribute to a deeper understanding of how cultural, topographical and spatial factors have shaped the historical geography of the Bagratid Heritage in the Tsaghkunyats Mountains.submitted by Adana MirzoyanLiteraturverzeichnis: Seite 63-69Masterarbeit Paris-Lodron-University of Salzburg 202
Acta Antiqua Academiae Scientiarum Hungaricae / Franciscus Junius’ Catalogus artificum (1694): Collecting ancient sources in 17th-century London
No full textIn this essay, I present the origins of modern research into the biographies of ancient artists, which begins
with the catalogue of artists by the Baroque humanist Franciscus Junius, the Catalogus artificum, printed in
1694. The individual stages of its creation and the methods of its source collection are explained in detail
and show how today’s engagement with ancient art and artists still depends on this collection, which
originated in one of the most important art collections of the 17th century in London. At the end, I give an
outlook on the influence of the Catalogus on the methods of classical archaeology
Magnesium Insertion in modified hydrated vanadium oxide
No full textAbstract There is a growing demand for high-performance energy storage devices. As the switch to renewable energy sources goes on, energy storage devices capable of compensating the natural fluctuation of these sources will be an essential part of the energy shift. In addition, the concerns about the safety troubles of traditional rechargeable lithium-ion batteries and the extraction of lithium salt damaging the environment are triggering searches for alternative battery types. One potential energy storage device, in this regard, is the magnesium-ion battery (MIB), which is more suitable since magnesium is more abundant and its extraction is less harmful to nature than lithium. However, the natural passivation layer, which forms on magnesium metal, hinders a reversible intercalation of Mg-ions and therefore its use as anode material in common electrolytes. To address this topic, carbon and/or tin-based materials can be used as counter electrode, since these materials show a reversible intercalation of Mg-ions. In case of the cathode material, layered transition metal oxides are seen as a class of battery electrode materials that have a high potential due to their high redox activity and the existing extending pathways by the open crystal structures. One promising cathode material belonging to the layered vanadium oxide class for MIBs is V3O7·H2O (H2V3O8, HVO) since it has a high theoretical specific capacity for various battery types, low cost, and abundance of precursor materials. This work aims to enhance the electrochemical performance of Mg-ions insertion by investigating the effects of various modifications of V₃O₇·H₂O, including molybdenum substitution, reduced graphene oxide composites, and a combination of both as cathode material and different carbon or tin-based materials as counter electrode. The phase purity of the synthesized materials is characterized using X-ray diffraction (XRD), while the morphology of the synthesized materials is examined using scanning electron microscopy (SEM). Furthermore, in addition to cyclic voltammetry, galvanostatic measurements, C-rate tests, and long-term stability assessments are performed over several charge-discharge cycles to evaluate the electrochemical properties of the electrode materials. A capacity retention of approximately 90% was achieved in modified V₃O₇·H₂O with Mo substitution vs. activated carbon (AC), compared to 82% in unmodified V₃O₇·H₂O vs. AC in an organic electrolyte after 30 galvanostatic cycles, indicating an improvement in the electrochemical stability. In addition, the use of tin-activated carbon pellets and Tin-Mg alloys as counter electrode in an aqueous electrolyte is analyzed. Using a Tin-Mg alloy as anode and V₃O₇·H₂O as cathode material in an aqueous electrolyte led to specific capacities of 380 mAh·g⁻¹ showing its high potential as electrode material in a MIB.submitted by Seyedhamidreza MoeziLiteraturverzeichnis: Seite 63-65Masterarbeit Paris-Lodron-University Salzburg 202
Journal of Medical Internet Research / Digital Stress Induction in Daily Life Using the Salzburg Mobile Stress Induction (SMSI): Development and Ambulatory Evaluation Study (Preprint)
No full textBackground: The use of digital technology enabled examining stress in everyday life. However, ambulatory research dependson the natural occurrence of stressful situations while most standardized stress inductions rely on cost- and labor-expensivelaboratory experiments, which are limited in their infrequent applicability.Objective: We developed the Salzburg Mobile Stress Induction (SMSI), a newly conceptualized toolbox including 6 differentstress-inducing paradigms (Matrices test, Cube Net test, Arithmetic test, Number Series test, Word Scramble test, and Word Pairtest) and 1 control paradigm (Caesar Cipher test), which are based on cognitive performance tests. These 7 tests aim to provideresearchers with an open-access, standardized method to repeatedly induce stress in an ambulatory setting.Methods: We recruited university students from a local university and through a crowdsourcing platform for a preregisteredambulatory study. After completing a web-based survey, participants used the m-path app on their smartphones to conduct the 7SMSI tests in a randomized order over 4 days. By comparing the stress-inducing tests with the control test, we investigatedchanges in momentary negative and positive affect from baseline (t0) to between (t1) and after (t2) each test using the InternationalPositive and Negative Affect Schedule Short Form.Results: A total of 100 participants (60/100 women; mean age 24.43, SD 6.21 years; 69/100 local sample; 31/100 crowdsourcingsample) completed all 7 SMSI tests. Participants’ negative affect significantly increased during all 6 stress-inducing tests comparedto the control test from t0 to t1 (Ps.99 to <.001).Conclusions: The SMSI presents novel and easy-to-implement standardized stress induction procedures to repeatedly inducestress in ambulatory research. We discussed new opportunities for positive eustress inductions and outlined subsequent validationstudies combining physiological stress assessment and ambulatory methods. The development of additional language versionsof the SMSI is illustrated
Electrochemical degradation of water-insoluble polystyrene particles
No full textThe increasing accumulation of plastic waste in the environment requires the development of efficient and sustainable methods for plastic degradation. This study investigates the electrochemical degradation of polystyrene (PS) using a titanium (Ti) grid anode electrode doped with nickel (Ni) and antimony (Sb). The research focuses on optimizing the degradation process by varying key parameters such as voltage, reaction time, and electrolyte concentration. Two types of polystyrene, PS1 (derived from 3M tape casing) and PS2 (obtained from VWR Petri dishes), were used as model plastics. The degradation efficiency was evaluated through mass loss measurements, total organic carbon (TOC) analysis, and Raman spectroscopy. Results indicate that higher voltages (4.5 V) and longer reaction times significantly enhance the degradation efficiency. The study also highlights the importance of electrode modification, as doped electrodes demonstrate superior performance compared to bare Ti electrodes. Additionally, Triton-X was used as a surfactant to stabilize nanoparticle suspensions and was found effective for the electrooxidation process. The findings suggest that electrochemical degradation, particularly at lower voltages with extended reaction times, offers a promising approach for the sustainable decomposition of plastic waste, balancing efficiency and energy consumption. This research contributes to the ongoing efforts to develop environmentally friendly solutions for plastic waste management, addressing the urgent need for effective strategies to mitigate plastic pollution.by: Tayebeh EsmaeiliEnthält Literaturverzeichnis auf Seite 45-49Masterarbeit Paris Lodron University of Salzburg 202
unternehmensrechtlichen
No full textDie vorliegende Masterarbeit beschäftigt sich mit den rechtsformspezifischen Unterschieden in der unternehmens- und bilanzsteuerrechtlichen Abbildung und Bewertung von positiven sowie negativen derivativen Firmenwerten. Zu den Unterschieden zählen die Terminologie im Zusammenhang mit dem derivativen Firmenwert, die unternehmens- und bilanzsteuerrechtliche Folgebewertung des positiven Firmenwerts, der Erwerb eines Anteils an einer Mitunternehmerschaft, die Besonderheiten bei Kapitalgesellschaften bei Pflicht zur Erstellung eines Konzernabschlusses, der steuerliche Praxiswert sowie die Bilanzierung eines negativen Firmenwerts. In Hinblick auf eine mögliche Harmonisierung wäre es denkbar, die zentralen Begriffe im Zusammenhang mit dem Firmenwert zu vereinheitlichen, die Folgebewertung eines positiven derivativen Firmenwerts im Unternehmens- und Bilanzsteuerrecht anzugleichen sowie eine Regelung für die Abbildung und Bewertung eines negativen Firmenwerts einzuführen. Eine vollständige Vereinheitlichung ist jedoch insbesondere aufgrund des steuerlich normierten Durchgriffsprinzips bei Mitunternehmerschaften sowie der steuerlich geltenden Einheitstheorie beim Firmenwert nicht möglich.eingereicht von Monika-Maria Müller, BScLiteratur- und Judikaturverzeichnis: Seite 95-103Masterarbeit Paris-Lodron-Universität Salzburg 2025Abstract in deutscher und englischer Sprach
rechtsdogmatische
No full texteingereicht von Mag. Edvin ZukicEnthält Literatur und Judikaturverzeichnis auf Seite XVI-XXXVDissertation Paris-Lodron-Universität Salzburg 2025Abstract in englischer und deutscher SpracheArbeit gesperr
Die Integration von KI-Anwendungen im B2B-Marketing : die Transformation von Prozessen und der Aufbau von KI-Kompetenz
No full textKünstliche Intelligenz transformiert Marketing- und Kommunikationsabteilungen von Industrieunternehmen, ihre Prozesslandschaft sowie die Teams und ihre Tätigkeiten und Aufgaben. Die Masterarbeit beschreibt, welche strategischen und operativen Herangehensweisen Entscheider im B2B-Marketing bei der Integration von generativer KI in ihre Marketing- und Kommunikationsprozesse unterstützen. Außerdem wird untersucht, wie Abteilungsleiter Mitarbeiter im Team beim KI-Kompetenzaufbau begleiten und die Weiterentwicklung der disruptiven Technologie KI in der Abteilung nach Zielsetzungen vorantreiben. Die Masterarbeit erarbeitet Vorschläge, Checklisten, Handlungsempfehlungen und Roadmaps, wie der Einsatz Künstlicher Intelligenz, insbesondere generativer KI, in Marketingabteilungen gesteuert werden kann und leitet daraus Folgeabschätzungen für die Entwicklung und die Transformation von Marketingprozessen und Aufgabenbereichen, möglichen strukturellen Veränderungen in der Teamzusammensetzung sowie dem künftigen Schulungs- und Weiterbildungsbedarf von Fachkräften ab. Wichtige strategische Instrumente sind unter anderem die Prozessanalyse, die KI-Potenzialanalyse und die KI-Strategie. Darüber hinaus wird der Frage nachgegangen, welche Hürden in der Praxis von Unternehmen die Einführung von KI verzögern. Insbesondere rechtliche Aspekte wie die Themen Datenschutz, DSGVO-konforme Anwendungen, die KI-Verordnung, IT-Sicherheit und Urheberrecht werden näher betrachtet. Auch werden kommerzielle Aspekte bei der Beschaffung von KI-Systemen und KI-Tools im Detail analysiert. Dazu gehören Lizenzmodelle und Abrechnungsmodalitäten. Neben der Auswahl von KI-Systemen und KI-Tools sowie der Identifikation von Use Cases im Marketing und der Kommunikation sind Change Management Maßnahmen und eine kontinuierliche Kommunikation kritische Erfolgsfaktoren, um die Mitarbeiter bei der Einführung von KI in die Abteilung von Anfang an zu erreichen und auf der KI-Lernreise mitzunehmen. Wichtig bleibt ein menschenzentrierter Ansatz bei der Nutzung von KI in den Fachbereichen Marketing und Kommunikation. Modelle zur Zusammenarbeit zwischen Mensch und KI sollten auf dem Human in the Loop Prinzip (HITL) basieren.vorgelegt von: Claudia FernusLiteraturverzeichnis: Seite 84-87Masterarbeit ULG Universität Salzburg & University of Salzburg Business School, Universitätslehrgang Executive MBA strategisches Management 202
Examining the links between cardiorespiratory fitness, physical activity, neuroanatomy, and depressive symptoms in adults : evidence from four regression models
No full textDepression represents the foremost contributor to disease burden in mental health across the world. Past research has repeatedly demonstrated significant associations between cardiorespiratory fitness (CRF), physical activity (PA), hippocampal (HC) and prefrontal cortex (PFC) volumes, and depressive symptoms. Therefore, further investigation of these relationships is of high relevance to gain a more comprehensive understanding of the disorder of depression, of its triggering and sustaining factors, and of prevention and treatment strategies. A novel exploratory CRF parameter, termed work rate difference (WRDiff), was introduced and is defined as the difference between the relative work rate (WR) at the anaerobic threshold and the relative WR at the point of optimal efficiency. A dataset from the ongoing Paracelsus 10,000 Study—a large-scale observational cohort study conducted in Salzburg, Austria—served as data source (N = 761, 284 females, 477 males, age 40.69–77.80 years). Four regression models were computed; CRF metrics, PA patterns, HC volume, and PFC volume were hypothesized to inversely predict depressive symptoms; moreover, CRF indicators and PA patterns were hypothesized to positively predict HC volume and PFC volume. After controlling for age and sex, the results supported the CRF metric peak oxygen uptake (VO2peak) as significant inverse predictor of depressive symptoms with small effect size (β = −.165, p = .034). Furthermore, WRDiff was found to be a significant positive predictor of PFC volume with small to medium magnitude (β = .226, p = .005). The findings indicate that PA interventions specifically tailored to increase VO2peak may represent effective measures in depression prophylaxis and therapy. Additionally, WRDiff holds promise as a reliable novel predictor of PFC volume and merits further investigation. Future research opportunities based on this work are provided.submitted by Peter LippkeLiteraturverzeichnis: Seite 98-110Masterarbeit Paris Lodron University of Salzburg 2025Abstract in englischer und deutscher Sprach
Zwischen Motorsport und Marke : eine Analyse der Kommunikation von Audi Sport auf der Social Media Plattform Instagram
No full textSport ist ein zentrales Kommunikationsinstrument, das Unternehmen im Marketing einsetzen, um Markenwerte zu transportieren. Die Automobilindustrie nutzt Sportsponsoring dabei besonders intensiv, wobei Audi Sport eine führende Rolle einnimmt. Ziel dieser Arbeit war es zu untersuchen, wie Audi seine Markenwerte auf Instagram inszeniert und wie sich sportbezogene von nicht-sportbezogenen Beiträgen unterscheiden. Methodisch wurde ein Mixed-Methods-Ansatz angewandt, der qualitative und quantitative Inhaltsanalysen kombinier-te. Die Ergebnisse zeigen, dass Posts ohne Sportbezug höhere Engagement-Raten erzielten, während sportbezogene Inhalte vor allem die Werte Sportlichkeit und Progressivität betonten und nicht-sportbezogene Beiträge stärker Hochwertigkeit vermittelten. Zudem erwiesen sich statische Bildsprache, Produktmotive und markenfokussierte Hashtags als besonders enga-gementfördernd. Insgesamt verdeutlicht die Studie, dass Audi eine differenzierte Content-Strategie verfolgt, bei der sportliche Inhalte die emotionale Bindung stärken und Premium-orientierte Beiträge den Anspruch auf Exklusivität und Qualität untermauern.eingereicht von Benjamin HöllerLiteraturverzeichnis: Seite 72-78Masterarbeit Paris-Lodron-Universität Salzburg 2025Abstract in deutscher und englischer Sprach