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Szupernóva-robbanások analitikus fénygörbe modelljének revíziója numerikus szimulációk alapján : [absztrakt]
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The future of digital marketing? : artificial intelligence and augmented reality
Get PDFThe Internet and digital technologies make consumers more informed and sophisticated nowadays, with a variety of rational and irrational factors influencing their shopping behavior. The present paper focuses on new digital trends, specifically artificial intelligence and augmented reality. The utilization of these trends in marketing communication within the food market is steadily increasing. The paper explores their influence on consumers' rational decision-making processes based on a questionnaire survey involving 764 respondents who are food consumers and use digital technologies. Statistical methods and techniques were used to evaluate the established hypotheses, such as the Chi-square test of independence, the Share test with known constant, and the Chi-square test of good agreement. Based on the results, some recommendations are suggested for improving digital marketing communication in the food market
Trade facilitation and global value chains harmony
Get PDFIn recent decades, the development and expansion of Global Value Chains (GVCs) have offered the production process an international scale, with an increasing number of countries contributing to the production of a single final product. The prominence of emerging economies in global value chains is on the rise, despite persisting disincentives that hinder the growth of international trade. Hence, to mitigate these impediments and foster international trade growth, the Aid for Trade initiative is launched. This study seeks to discern the nexus between the implementation of the Aid for Trade initiative in emerging economies and its prospective influence on the performance of these nations within global value chains. Existing literature expresses a positive outlook on the influence of aid for trade on global value chains, attributing this impact to the reduction of trade costs across various sectors involved in these chains
Comparison of positive youth development interventions in high-income countries and low- and middle-income countries: a systematic review : [abstract]
Get PDFComparing dance artist and dance coach students' perceptions of using digital and AI tools for intercultural knowledge sharing : [abstract]
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