Binus University Repository

Chowanda, Andry

 
LEMBAR 
HASIL PENILAIAN SEJAWAT SEBIDANG ATAU PEER REVIEW 
KARYA ILMIAH : JURNAL ILMIAH* 
 
Judul Jurnal Ilmiah : Convolutional Neural Network for Face Recognition in Mobile Phones 
Penulis Jurnal Ilmiah : Andry Chowanda, S.Kom., M.M., Ph.D., MBCS., CCP 
Jumlah Penulis : 2 orang 
Status Pengusul  : Penulis Pertama/Penulis ke-/Penulis Korespondensi** 
Identitas Jurnal Ilmiah :  a. Nama Jurnal  : ICIC Express Letters 
  b. Nomor ISSN   : 1881-803X 
  c. Volume, Nomor, Bulan, Tahun : 13, 7, Juli, 2019 
 d. Penerbit : ICIC International 
 e. DOI artikel (Jika ada)  : 10.24507/icicel.13.07.569 
f. Alamat web Jurnal   :  
http://www.icicel.org/ell/contents/2019/7/el-13-07-04.pdf 
        g. Terindeks di   : Scopus 
Kategori Publikasi Jurnal Ilmiah  : Jurnal Ilmiah Internasional bereputasi 
     Jurnal Ilmiah Internasional 
     Jurnal Ilmiah Nasional Terakreditasi 
     Jurnal Ilmiah Nasional Tidak Terakreditasi 
     Jurnal Ilmiah Nasional/Nasional terindeks di DOAJ, CABI,  
 COPERNICUS** 
Hasil Penilaian Peer Review : 
Komponen yang Dinilai 
Nilai Maksimal Jurnal Ilmiah  Nilai Akhir 
yang 
Diperoleh JIB JI JNT JNTT 
JN 
Terindeks 
a. Kelengkapan unsur isi artikel (10%) 2.4  
  
 2.04 
b. Ruang lingkup dan kedalaman pembahasan (30%) 7.2  
  
 6.12 
c. Kecukupan dan kemutahiran data/informasi dan 
metodologi (30%) 
7.2  
  
 6.12 
d. Kelengkapan unsur dan kualitas penerbit (30%) 7.2  
  
 6.12 
     Total = (100%) 24  
  
 20.4 
Nilai Pengusul 
 
 
Jakarta, 04-11-2020 
 
 
 
 
 
Dr. Derwin Suhartono, S.Kom., M.T.I. 
Unit kerja: Universitas Bina Nusantara 
 
*Dinilai oleh dua Reviewer secara terpisah 
**Coret yang tidak perlu 
 
 
 
 
 
 
 
 
 
 
√ 
 
 
LEMBAR 
HASIL PENILAIAN SEJAWAT SEBIDANG ATAU PEER REVIEW 
KARYA ILMIAH : JURNAL ILMIAH* 
 
Judul Jurnal Ilmiah : Convolutional Neural Network for Face Recognition in Mobile Phones 
Penulis Jurnal Ilmiah : Andry Chowanda, S.Kom., M.M., Ph.D., MBCS., CCP 
Jumlah Penulis : 2 orang 
Status Pengusul  : Penulis Pertama/Penulis ke-/Penulis Korespondensi** 
Identitas Jurnal Ilmiah :  a. Nama Jurnal  : ICIC Express Letters 
  b. Nomor ISSN   : 1881-803X 
  c. Volume, Nomor, Bulan, Tahun : 13, 7, Juli, 2019 
 d. Penerbit : ICIC International 
 e. DOI artikel (Jika ada)  : 10.24507/icicel.13.07.569 
f. Alamat web Jurnal   :  
http://www.icicel.org/ell/contents/2019/7/el-13-07-04.pdf 
        g. Terindeks di   : Scopus 
Kategori Publikasi Jurnal Ilmiah  : Jurnal Ilmiah Internasional bereputasi 
     Jurnal Ilmiah Internasional 
     Jurnal Ilmiah Nasional Terakreditasi 
     Jurnal Ilmiah Nasional Tidak Terakreditasi 
     Jurnal Ilmiah Nasional/Nasional terindeks di DOAJ, CABI,  
 COPERNICUS** 
Hasil Penilaian Peer Review : 
Komponen yang Dinilai 
Nilai Maksimal Jurnal Ilmiah  Nilai Akhir 
yang 
Diperoleh JIB JI JNT JNTT 
JN 
Terindeks 
a. Kelengkapan unsur isi artikel (10%) 2.4  
  
 1.92 
b. Ruang lingkup dan kedalaman pembahasan (30%) 7.2  
  
 5.76 
c. Kecukupan dan kemutahiran data/informasi dan 
metodologi (30%) 
7.2  
  
 5.76 
d. Kelengkapan unsur dan kualitas penerbit (30%) 7.2  
  
 5.76 
     Total = (100%) 24  
  
 19.2 
Nilai Pengusul 
 
 
Jakarta, 04-11-2020 
 
 
 
 
 
Dr. Fredy Purnomo, S.Kom., M.Kom. 
Unit kerja: Universitas Bina Nusantara 
 
*Dinilai oleh dua Reviewer secara terpisah 
**Coret yang tidak perlu 
 
 
 
 
 
 
 
 
 
 
√ 
 


Form Reviewer "Convolutional Neural Network for Face Recognition in Mobile Phones"

 
LEMBAR 
HASIL PENILAIAN SEJAWAT SEBIDANG ATAU PEER REVIEW 
KARYA ILMIAH : JURNAL ILMIAH* 
 
Judul Jurnal Ilmiah : GNSS-Based Navigation Systems of Autonomous Drone for Delivering Items 
Penulis Jurnal Ilmiah : Andry Chowanda, S.Kom., M.M., Ph.D., MBCS., CCP 
Jumlah Penulis : 7 orang 
Status Pengusul  : Penulis Pertama/Penulis ke-4/Penulis Korespondensi** 
Identitas Jurnal Ilmiah :  a. Nama Jurnal  : Journal of Big Data 
  b. Nomor ISSN   : 2196-1115 
  c. Volume, Nomor, Bulan, Tahun : 6, 1, Desember, 2019 
 d. Penerbit : Springer Open 
 e. DOI artikel (Jika ada)  : 10.1186/s40537-019-0214-3 
f. Alamat web Jurnal   :  
https://link.springer.com/content/pdf/10.1186%2Fs40537-019-0214-3.pdf 
        g. Terindeks di   : Scopus 
Kategori Publikasi Jurnal Ilmiah  : Jurnal Ilmiah Internasional bereputasi 
     Jurnal Ilmiah Internasional 
     Jurnal Ilmiah Nasional Terakreditasi 
     Jurnal Ilmiah Nasional Tidak Terakreditasi 
     Jurnal Ilmiah Nasional/Nasional terindeks di DOAJ, CABI,  
 COPERNICUS** 
Hasil Penilaian Peer Review : 
Komponen yang Dinilai 
Nilai Maksimal Jurnal Ilmiah  Nilai Akhir 
yang 
Diperoleh JIB JI JNT JNTT 
JN 
Terindeks 
a. Kelengkapan unsur isi artikel (10%) 0.27  
  
 0.23 
b. Ruang lingkup dan kedalaman pembahasan (30%) 0.8  
  
 0.68 
c. Kecukupan dan kemutahiran data/informasi dan 
metodologi (30%) 
0.8  
  
 0.68 
d. Kelengkapan unsur dan kualitas penerbit (30%) 0.8  
  
 0.68 
     Total = (100%) 2.67  
  
 2.27 
Nilai Pengusul 
 
 
Jakarta, 04-11-2020 
 
 
 
 
 
Dr. Derwin Suhartono, S.Kom., M.T.I. 
Unit kerja: Universitas Bina Nusantara 
 
*Dinilai oleh dua Reviewer secara terpisah 
**Coret yang tidak perlu 
 
 
 
 
 
 
 
 
 
 
√ 
 
 
LEMBAR 
HASIL PENILAIAN SEJAWAT SEBIDANG ATAU PEER REVIEW 
KARYA ILMIAH : JURNAL ILMIAH* 
 
Judul Jurnal Ilmiah : GNSS-Based Navigation Systems of Autonomous Drone for Delivering Items 
Penulis Jurnal Ilmiah : Andry Chowanda, S.Kom., M.M., Ph.D., MBCS., CCP 
Jumlah Penulis : 7 orang 
Status Pengusul  : Penulis Pertama/Penulis ke-4/Penulis Korespondensi** 
Identitas Jurnal Ilmiah :  a. Nama Jurnal  : Journal of Big Data 
  b. Nomor ISSN   : 2196-1115 
  c. Volume, Nomor, Bulan, Tahun : 6, 1, Desember, 2019 
 d. Penerbit : Springer Open 
 e. DOI artikel (Jika ada)  : 10.1186/s40537-019-0214-3 
f. Alamat web Jurnal   :  
https://link.springer.com/content/pdf/10.1186%2Fs40537-019-0214-3.pdf 
        g. Terindeks di   : Scopus 
Kategori Publikasi Jurnal Ilmiah  : Jurnal Ilmiah Internasional bereputasi 
     Jurnal Ilmiah Internasional 
     Jurnal Ilmiah Nasional Terakreditasi 
     Jurnal Ilmiah Nasional Tidak Terakreditasi 
     Jurnal Ilmiah Nasional/Nasional terindeks di DOAJ, CABI,  
 COPERNICUS** 
Hasil Penilaian Peer Review : 
Komponen yang Dinilai 
Nilai Maksimal Jurnal Ilmiah  Nilai Akhir 
yang 
Diperoleh JIB JI JNT JNTT 
JN 
Terindeks 
a. Kelengkapan unsur isi artikel (10%) 0.27  
  
 0.214 
b. Ruang lingkup dan kedalaman pembahasan (30%) 0.8  
  
 0.642 
c. Kecukupan dan kemutahiran data/informasi dan 
metodologi (30%) 
0.8  
  
 0.642 
d. Kelengkapan unsur dan kualitas penerbit (30%) 0.8  
  
 0.642 
     Total = (100%) 2.67  
  
 2.14 
Nilai Pengusul 
 
 
Jakarta, 04-11-2020 
 
 
 
 
 
Dr. Fredy Purnomo, S.Kom., M.Kom. 
Unit kerja: Universitas Bina Nusantara 
 
*Dinilai oleh dua Reviewer secara terpisah 
**Coret yang tidak perlu 
 
 
 
 
 
 
 
 
 
 
√ 
 


Form Reviewer "GNSS-Based Navigation Systems of Autonomous Drone for Delivering Items"

Sasmoko, Sasmoko

Check 50. 2019 Scopus - full -
The influence of digital
leadership.pdf
by Arta Sundjaja
Submission date: 28-May-2019 11:22AM (UTC+0700)
Submission ID: 1102514169
File name: 50._2019_Scopus_-_f ull_-_The_inf luence_of _digital_leadership.pdf  (1.76M)
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Character count: 52390























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Check 50. 2019 Scopus - full - The influence of digital
leadership.pdf
ORIGINALITY REPORT
PRIMARY SOURCES
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irep.iium.edu.my
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Submitted to University of Wollongong
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Student  Paper
Submitted to University of Leeds
Student  Paper
mi-dnu.dp.ua
Internet  Source
www.ingentaconnect.com
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Similarity "The influence of digital leadership on innovation management based on dynamic capability: Market orientation as a moderator "

Meyliana, Meyliana

Check 25. Computer human
interaction research for children
with autism spectrum disorder
(ASD) A systematic literature
review.pdf
by Arta Sundjaja
Submission date: 12-Sep-2019 11:34AM (UTC+0700)
Submission ID: 1102563461
File name: autism_spectrum_disorder_ASD_A_systematic_literature_review.pdf (436.58K)
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Character count: 24840










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Check 25. Computer human interaction research for children with
autism spectrum disorder (ASD) A systematic literature
review.pdf
ORIGINALITY REPORT
PRIMARY SOURCES
Submitted to Universitas Diponegoro
Student Paper
Submitted to Altinbas University
Student Paper
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Internet Source
Henry Antonius Eka Widjaja, Meyliana, Achmad
Nizar Hidayanto, Kongkiti Phusavat, Bruno
Sablan. "The Evaluation of Education ERP
System Implementation in University Using CSF
and TAM", 2018 International Conference on
Information Management and Technology
(ICIMTech), 2018
Publication
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"An emotional learning environment for subjects
with Autism Spectrum Disorder", 2013
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Collaborative Learning (ICL), 2013
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Submitted to Arizona State University
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hal.inria.fr
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Hulusic, Vedad, and Nirvana Pistoljevic.
"“LeFCA”: Learning Framework for Children with
Autism", Procedia Computer Science, 2012.
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export.arxiv.org
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English

Hasil Similarity "Computer human interaction research for children with autism spectrum disorder (ASD): A systematic literature review"

Check 20. The Influencing
factors of Female Passenger
Background in Online
Transportation with Perceived
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Check 20. The Influencing factors of Female Passenger
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documents.mx
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Surjandy, Ernawaty, Pascal Listyo, Erick
Fernando, Giovanka Savina, Leonie Madeleine
Tirtamulia. "Technology Risk in Financial
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"Understanding the complexity of human
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integrated study of dynamic individual
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Wijaya, Santo Fernandi

Prabowo, Harjanto

Kosala, Raymondus Raymond

An Agile Implementation Model for ERP

Furinto, Asnan

Analysis of the Effect of Hospital
by Asnan Furinto
Submission date: 11-Oct-2019 07:38AM (UTC+0700)
Submission ID: 1190426157
File name: IJOE_Analysis of the Effect of Hospital.pdf (631.56K)
Word count: 2082
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Analysis of the Effect of Hospital
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"The Effect of Risk Management, Governance
and Information System on Technological
Efficiency for the Inpatient Services in the
Indonesian Hospital", International Journal of
Recent Technology and Engineering, 2019
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Monitoring System Based on Cloud Computing",
International Journal of Online Engineering
(iJOE), 2017
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Combining self-Efficacy and Employee Friendly Workplace to Generate Innovative Work Behavior: Evidence from Telecommunication Industry

Combining Self-Efficacy
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based factors", International Journal of Project
Management, 2017
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Ngoc Quang, Bilal Afsar. "The impact of leaders’
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fit in affecting employee creativity in technology-
based companies", Technological Forecasting
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INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 8, ISSUE 09, SEPTEMBER 2019       ISSN 2277-8616 
333 
IJSTR©2019 
www.ijstr.org 
Factors Influencing Indonesian Customers In 
Performing Online Shopping And Building E-
Loyalty 
 
Erlina Dwi Ratnasari, Mts. Arief, Mohammad Hamsal, Asnan Furinto 
 
Abstract—Fashion industry is one of the biggest sector of the Indonesian market that contributes towards the employment opportunities, however the 
growth of the industry is not that conducive rather negative. The growth of internet users in Indonesia is rapid with huge potential available for fashion 
companies in marketing their industry through online shopping. There are factors influencing customers in performing online shopping, one of the 
unique proposition in this research is the Visual Attractiveness in which fashion company provide picture of product with emotional attachment so 
customers are attracted to perform online shopping. The aim of this research is to test previous findings regarding online shopping and propose Visual 
Attractiveness as a new variable. Results showed that Visual Attractiveness and E-experience are influencing Customer Delight which influence E-trust. 
And ultimately E-trust also influences E-loyalty. 
 
Keywords: online shopping, fashion, visual attractiveness, e-loyalty, indonesian customer (put keywords in alphabetical order) 
———————————————————— 
1 INTRODUCTION                                                                     
Indonesian GDP in the last five years is dominated by Food 
and Beverages, Metal, Transportation, Chemical, Medicine, 
and Textile and fashion [1] .  Based on the data of 2014, fashion  
industry absorbed more than 473 thousands of labors. On the 
other hand, based  on the data from BPS (Badan Pusat 
Statistik) which is the center of Indonesian statistical data, 
fashion industry is facing a decline with negative growth as of 
the first term of 2015 [2] (mention the exact source and year). 
Though the fashion industry is big and contributed in 
absorbing workforce, the decline is a worrisome development. 
If the trend continues there is risk for fashion industry and 
Indonesian economy. Indonesian internet users is growing 
rapidly, in a 2014 survey by APJII there are 88.9 million 
internet users in Indonesia, the number is growing and 
reached 132.7 million users in 2016 [3]. From the 132.7 million 
users, only 8.5% are using internet for online shopping or 
business. Though the number is still small, it means that there 
is a potential to enhance the growth of e-commerce, especially 
the online shopping. More than 90% of internet users can be 
the target market for growth in the market for fashion 
industry [3]. In performing online shopping, internet network 
quality and website quality is also important [4] . The internet 
availability is growing rapidly in Indonesia and based on [5] , 
Indonesia has the potential to be the number one country in 
online shopping . Based on the survey by [6] , Indonesian 
online shopping is dominated by fashion shopping with 37%. 
 
 
 
  
 
 
 
 
 
 
 
 
In the survey by APJII [3] also provided a survey result 
showing that 78% of Indonesian online shoppers are buying 
fashion products. This result is further supported by the 
survey result of 2016 showing that 62% of internet users in 
Indonesia are visiting online shops.  Kassim et al. [7] also 
found that there are no significance difference between 
customers in Malaysia and Nepal regarding their perception 
on e-commerce. The findings described that through different 
age range and environment, customers generally have the 
same perepective toward online shopping. This finding 
supports the adoption of e-commerce by fashion industry in 
targeting their customers. McKinsey [8] found that the top 3 
problems in online shopping in Indonesia are fear of fraud, 
uncertainty of product quality, and the uncomfortable method 
of payment. In 2015 survey also by McKinsey, it is shown that 
trust issue is the dominant factor preventing online shopping, 
this amounted to 70% [9]. Another survey by APJII [3] in 2015 
showed that the main issues in online shopping are the long 
process (59.5%), delivered product is not what is shown in 
picture (38%), and inexperience in online shopping.  With 
huge growth potential, online shopping in Indonesia for 
fashion products are not developing as expected. 
Underdevelopment of online shopping for fashion products 
can lead to problems for fashion industry because online 
shopping is the future marketplace. There are still some issues 
that customers perceive in performing online shopping. This 
research is aiming to find the main factors that influence 
Indonesian customers in performing online shopping and 
becoming loyal customers. 
2.    MATERIALS AND METHODS 
2.1     MATERIALS 
Svatosova [10] found that online shopping is not related with 
consumer’s age  . This result is aligned with Jusoh and Ling 
[11] who found that there is no significant differences between 
consumer’s age and occupation in performing online 
shopping. Study by Curtis et al [12] found that there is a 
 
__________________________ 
 
 Erlina Dwi Ratnasari, Mts. Arief, Mohammad Hamsal, Asnan 
Furinto 
 Doctor of Research in Management, Binus Business School, Bina 
Nusantara University, Jakarta 
 lina.ratnasari@yahoo.com  
INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 8, ISSUE 09, SEPTEMBER 2019       ISSN 2277-8616 
334 
IJSTR©2019 
www.ijstr.org 
Visual 
Attrac tivenes
E-experience
Customer 
delight
E-trust E-loyalty
H2
H1 H3 H4
Figure I Research Model
positive correlation between e-trust with e-loyalty, positive 
impact between e-trust to e-satisfaction, and positive impact 
between e-satisfaction to e-loyalty. Study by Lien et al [13] 
found that trust is positively impacting the intention to 
perform online shopping. Perceived Ease to Use and Perceived 
Usefulness also positively impacting the intention to perform 
online shopping. In their research, Perceived Ease to Use and 
Perceived Usefulness can be included to E-experience in 
impacting Customer Delight.  
 
Hansen and Jonsson [14] found that e-satisfaction  and e-
trust has positive direct impact to e-loyalty. Quick response 
also positively impacting e-loyalty and e-trust. Assurance also 
positively impacting e-trust. Quick response and Assurance 
can be included to Customer delight. 
 
Critical Success Factor for online shopping companies in Sri 
Lanka are trust, big scale marketing, customer experience in 
website usage, fashion industry acumen, and customer 
relationship [15]. This shows that experience is important in 
influencing customers online shopping. 
 
Rodriguez [16] stated that fashion customers are affected by 
product appearance. But, with the saturity of fashion market, 
customers are bored with simple appearances, they need 
emotional attachment to the appearance. Visual attractiveness 
is important to gain customers attention and willingness to 
perform online shopping. Visual attractiveness not only 
include the appearance of the product but also the attraction 
that can attain customers’ interest. 
 
The difference between this research and previous 
researches is shown in the table below. 
 
Researchers 
Visual 
Attractiv
eness 
e-
experie
nce 
Custome
r delight e-Trust e-Loyalty  
Curtis et al 
(2011) 
- - Yes Yes Yes 
Cheng and Fang  
(2015) 
- Yes Yes Yes Yes 
Hansen and 
Jonsson (2013) 
- Yes Yes Yes Yes 
Fazmeer (2014) - Yes Yes Yes - 
This research 
(2017) 
Yes Yes Yes Yes Yes 
 
Table I Gap Controversy, and Inconsistency table 
 
 Based on the information presented from previous 
researches and the present situation of Indonesian online 
shopping in fashion industries, the research questions for this 
study are: 
1. Is visual attractiveness positively impacting customer 
delight? 
2. Is e-experience positively impacting customer delight? 
3. Is Customer delight positively impacting e-trust? 
4. Is e-trust positively impacting e-loyalty?  
2.2      METHODS 
Sampling method in this research is random sampling by 
distributing the questionnaires to online shopping customers 
from several online shopping websites. The customers are 
chosen randomly based on their visit to fashion department 
store. The reason behind this method is to ensure that the at 
least once. The content of their product review and their 
satisfaction remarks on the products are disregarded. 
2.3      RESEARCH MODEL 
 
 
 
 
 
 
H1 : Visual Attractiveness is positively impacting 
Customer delight 
H2 :  E-experience is positively impacting customer delight 
H3 :  Customer delight is positively impacting e-trust 
H4 :  E-trust is positively impacting e-loyalty 
3.    RESULTS AND DISCUSSION 
3.1   SAMPLES 
270 questionnaires are gathered and analyzed using SEM 
Lisrel to obtain the relationship between variables under 
study.  
3.2  ANALYSIS 
Testing on the full model resulted in: 
 
 
 
 
 
 
 
 
 
 
 
Visual Attractiveness has a positive effect on Customer 
Delight but was found to be not significant. The coefficient is 
0.080 but the t value is 1.05 (my suggestion is that as it is < 1.96 
or 1.65, therefore it is not significant and hypothesis should be 
rejected, please check with your promoter team). Though 
there is positive effect in which higher Visual Attractiveness 
can increase Customer Delight, it is not a significant factor. 
Hypothesis 1 is accepted because there is positive impact 
but, it should be noted that the impact is less significant. 
(please be careful here, either it is not significant or less 
INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 8, ISSUE 09, SEPTEMBER 2019       ISSN 2277-8616 
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www.ijstr.org 
significant …. These 2 terms have different interpretations) E-
Experience has a positive effect on Customer Delight with 
coefficient of 0.609 and t value of 6.968. E-experience is more 
significant for Customer Delight. Hypothesis 2 is accepted 
because E-Experience is positively impacting Customer 
Delight. Customer Delight has a positive effect on E-Trust 
with coefficient of 0.865 and t value of 8.206. The result shows 
that Customer Delight is significant for E-Trust. Hypothesis 3 
is accepted because Customer Delight is positively 
impacting E-Trust. E-Trust has a positive effect on E-Loyalty 
with coefficient of  0.770 and t value of 2.481. Hypothesis 4 is 
accepted because E-Trust is positively impacting E-Loyalty. 
3.3   DISCUSSIONS 
Results showed that all hypotheses are accepted. This result is 
in-line with previous researches further suggesting that 
variables from previous researches can be applied to 
Indonesia. Positive realtionship between E-experience with 
Customer delight is in-line with research by Hansen and[14] 
and also research by [17], suggesting that e-experience is also 
an important factor in Indonesia that can affect Customer 
Delight. The positive relationship between Customer Delight 
with E-trust is also in-line with researches by [12], [14] ,  [17], 
and [15]. This shows that the satisfaction of customers is 
essential in building customers’ trust in online shopping. 
Though previous researches were not conducted in Indonesia, 
this result shows that customers from different countries have 
the same trust building factor, which is the delight over online 
shopping. E-trust is positively impacting E-loyalty, in-line 
with researches by Curtis et al [12] , Chen and Fang [17] , also 
Hansen and Johnson [14] . Customers from different countries 
are willing to perform online shopping from the same 
company or online store when they have trust in online 
shopping. Visual Attractiveness is positively impacting 
Customer Delight though less significant. This result shows 
that Visual Attractiveness is a factor that can be taken into 
consideration when dealing with customers of online 
shopping. Previous researches have not utilized the 
importance of this variable and is subject to further 
exploration of this concept and this research acts as a novelty 
and a stepping stone for future researches 
4. CONCLUSIONS 
All hypotheses are accepted, the results are inline and 
supporting the previous researches. Therefore, it can be 
concluded based on these research findings that Visual 
Attractiveness and e-Experience are positively impacting 
Customer Delight. Customer Delight positively impacting e-
Trust which positively impact e-Loyalty. Therefore, these 
variables are important in further exploring the concept of  e-
Loyalty which might benefiting both the academic and 
business practices. 
4.1     RESEARCH LIMITATION 
This research is conducted through random sampling method 
with limited variables and indicators for each construct. With 
270 samples, it is sufficient in confirming the relationship 
between variables. However, this research has not deeply 
analyzed each variable. , hence it provides an opportunity in 
finding new variables that may relate to the topic of this 
research through further researches which  can provide more 
elaborative relationship between variables and their complex 
indicators. 
4.2    ACADEMIC IMPLICATION 
This research can be used as the base for further researches. 
Relationship between each variables have been verified 
providing a research model that can be further expanded by 
adding more variables or more detailed research to each 
variable. Visual Attractiveness variable has been an important 
antecedent for online shopping literature. Future researches 
can further analyze this variable in providing an in-depth 
analysis for the importance of this variable. Though result 
showed Visual Attractiveness has positive impact but found to 
be less significant and this finding in itself is scarce specifically 
related to online shopping and customer’s perception. Further 
research with more in depth dimensions and indicators 
analysis might prove that this variable’s significance. 
4.3    BUSINESS IMPLICATION 
This research confirmed that previous researches on online 
shopping from different countries can be applied to Indonesia. 
This means that Indonesian online shopping companies 
especially in fashion industry can learn from other countries in 
improving their market performance through  adoption and 
marketing strategies. Visual attractiveness has been confirmed 
as a variable with positive impact and can be taken into 
consideration by Indonesian fashion companies. Simply 
displaying product image is not enough to entice customers in 
committing towards online shopping, hence the he image 
should be attractively presented, and there must be an 
emotional connection  towards the customers. Customer 
engagement should be the main concern in performing 
product marketing and advertising through online shopping 
media. Customers are more engaged when they understand 
how the product relate to their lives. This is the challenge and 
opportunity provided by the fashion industry that must be 
accepted by open arms in order to engage their customers.  
REFERENCES 
[1] Kementerian Koordinator Bidang Perekonomian 
Republik Indonesia, “Perkembangan Pelaksanaan 
Kebijakan Deregulasi,” 2015. 
[2] BPS, “Statistik Daerah Provinsi DKI Jakarta 2015.” 
[3] APJII, “Profil Pengguna Internet Indonesia 2014,” 2015. 
[4] W. H. Delone and E. R. Mclean, “The DeLone and 
McLean Model of Information Systems Success,” J. 
Manag. Inf. Syst., vol. 19, no. 4, pp. 9–30, 2003. 
[5] Mittal, “E-Commerce In Asia Bracing for Digital 
Disruption. Asian Insights Office,” 2015. 
[6] Veritrans, “eCommerce-in-Indonesia,” 2012. 
[7] E. . Kassim, R. . Bhattarai, N. . Zamzuri, and A. . 
Othman, “Social Commerce in the Digital Age: 
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[8] McKINSEY, “Evolving Indonesian Consumer,” 2013. 
[9] McKINSEY, “Understanding the Indonesian 
Consumer,” 2015. 
[10] V. Svatosova, “Motivation of Online Buyes Behavior,” 
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[11] Z. M. Jusoh and G. H. Ling, “FACTORS 
INFLUENCING CONSUMERS ’ AT TITUDE 
TOWARDS E-COMMERCE PURCHASES THROUGH 
ONLINE SHOPPING Zuroni Md Jusoh Goh Hai Ling 
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[12] T. Curtis, R. Abratt, P. Dion, and D. L. Rhoades, 
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[13] C. Lien, M. Wen, L. Huang, and K. Wu, “The effects of 
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[14] E. Hansen and E. Jonsson, “E-Loyalty in Fashion E-
Commerce : An Investigation in How to Create E-
Loyalty,” no. April, pp. 1–105, 2014. 
[15] M. R. M. Fazmer, “Critical Success Factors of e-
Commerce in Fashion & Lifestyle Design Retail 
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[16] C. L. Rodriguez, “Emotional visual merchandising for 
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[17] R. Chen and W. Fang, “Blog Intention Based on 
Fashion Involvement and Trust.,” Int. J. Electron. 
Commer. Stud., vol. 6, no. 1, pp. 19–36, 2015. 
  
 
 
  


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