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OPTIMALISASI PENCAHAYAAN ALAMI TERKAIT KESEHATAN LANSIA PADA PANTI JOMPO DI JAKARTA BARAT 

KRISTENINA SHASMITA, GITA

Galih Prawata, S.T., M.Arch., Albertus

ST.Trikariastoto, M.T., Ir.

vi 
 
Universitas Bina Nusantara 
 
Fakultas Teknik 
Jurusan Arsitektur 
Skripsi Sarjana 
Semester Genap 2014/2015 
 
OPTIMALISASI PENCAHAYAAN ALAMI TERKAIT KESEHATAN 
LANSIA PADA PANTI JOMPO DI JAKARTA BARAT 
 
Gita Kristenina Shasmita 1501148904 
LA44 
 
Abstract 
The purpose of this research is to optimize natural lighting in the senior living 
especially the art & crafts room related to elderly health. Research methods applied 
was experimental method. Analysis was done by simulation using ecotect and 
radiance software by considering the standards. The applied analysis theories were 
the canopy, louvre and lightshelf. It is concluded that the size of the aperture affects 
the amount of light that enters the room. Moreover, the addition of a canopy, louvre 
and lightshelf can reduce the intensity level of the daylight. (GK) 
Keywords: Optimalization natural lighting, senior living, elderly health 
Abstrak 
Tujuan penelitian ini ialah untuk mengoptimalisasikan pencahayaan alami pada 
panti jompo terutama ruang art & crafts terkait dengan kesehatan lansia. Metode 
penelitian yang telah dilakukan adalah eksperimental. Analisis dilakukan dengan 
simulasi menggunakan software ecotect dan radiance dengan mempertimbangkan 
standar yang telah ada. Teori yang diaplikasikan adalah kanopi, kisi-kisi dan 
lightshelf juga pencahayaan dari atap. Disimpulkan bahwa besar bukaan 
mempengaruhi jumlah cahaya yang masuk ke dalam ruangan. Selain itu, 
penambahan kanopi, kisi-kisi atau lightshelf dapat mengurangi tingkat intensitas 
cahaya matahari. (GK) 
Kata kunci: Optimalisasi pencahayaan alami, panti jompo, kesehatan lansia 


OPTIMALISASI PENCAHAYAAN ALAMI TERKAIT KESEHATAN LANSIA PADA PANTI JOMPO DI JAKARTA BARAT

OPTIMISASI ECONOMIC DISPATCH DENGAN TRANSMISSION LOSSES MENGGUNAKAN METODE FIREFLY ALGORITHM 

BUDIYANTO, BUDIYANTO

Komsiyah, S.Si., M.Si., Siti

Suhartono, S.Kom., M.T.I., Derwin

  
UNIVERSITAS BINA NUSANTARA 
 
School of Computer Science 
Teknik Informatika – Matematika 
Skripsi Sarjana Program Ganda 
Semester Genap 2014/2015 
 
OPTIMIZATION ECONOMIC DISPATCH  WITH TRANSMISSION 
LOSSES BY USING FIREFLY  ALGORITHM 
 
Budiyanto 1401104183 
 
Abstract 
 
Economic Dispatch problem is one of electrical price problem. Economic Dispatch is 
one term to distribute electrical power generators in some active electrical system to 
minimize the cost of generators. The purpose of this study is to apply optimization 
method in Economic Dispatch problem with Transmission Losses to get optimal total 
price of thermal generators and then make web based application to simplify the 
calculation. Optimization method used is Firefly Algorithm. Things that want to 
achieve is combination of electrical power generators,maksimum total of demand 
with transmission losses and  total cost of generators more minimum than total cost 
of the real data and web based application to simplify the calculation. In the end, it 
can be concluded that this web based application is very useful in calculating the 
total cost of electrical power generators and able to serve maksimum total of demand 
with minimum Transmission Losses and than the results is more optimal using 
Firefly Algorithm method than the results of real data. 
 
Keywords : Electrical Power, Economic Dispatch, Firefly Algorithm,Transmission 
Losses 
 
 
  
UNIVERSITAS BINA NUSANTARA 
 
School of Computer Science 
Teknik Informatika – Matematika 
Skripsi Sarjana Program Ganda 
Semester Genap 2014/2015 
 
OPTIMISASI ECONOMIC DISPATCH  DENGAN TRANSMISSION LOSSES  
DENGAN MENGGUNAKAN METODE FIREFLY  ALGORITHM 
 
Budiyanto 1401104183 
 
Abstrak 
 
Permasalahan mengenai harga listrik dapat diteliti lebih lanjut pada permasalahan 
Economic Dispatch yang merupakan pembagian pembebanan pembangkit listrik 
pada suatu sistem listrik yang beroperasi dengan tujuan mengoptimalkan biaya 
pembangkit tersebut. Tujuan penelitian ini adalah mengaplikasikan penggunaan 
metode optimisasi pada permasalahan Economic Dispatch dengan Transmission 
Losses sehingga didapat total biaya yang optimal dari kombinasi Pembangkit Tenaga 
Listrik kemudian merancang progam aplikasi berbasis web yang digunakan untuk 
mempermudah perhitungan optimasi tersebut. Metode optimisasi yang digunakan 
adalah metode Firefly Algorithm. Hal yang ingin dicapai adalah kombinasi beban 
pembangkit, total permintaan yang lebih optimum serta Transmission Losses  dengan 
total biaya yang lebih minimum dibandingkan dengan total biaya pada data aslinya. 
Simpulan yang didapat adalah bahwa aplikasi web yang dibuat sangat membantu 
dalam perhitungan biaya dimana total biaya pembangkit yang dihasilkan lebih 
optimal dengan menggunakan metode Firefly Algortihm serta mampu melayani total 
permintaan yang lebih tinggi dengan transmission Losses yang lebih kecil 
dibandingkan dengan hasil pada data aslinya. 
 
Kata kunci: Tenaga Listrik, Economic Dispatch, Firefly Algorithm, Transmission 
Losses 
  
 


English

OPTIMISASI ECONOMIC DISPATCH DENGAN TRANSMISSION LOSSES MENGGUNAKAN METODE FIREFLY ALGORITHM

PEMBENTUKAN BRAND AWARENESS ZALORA INDONESIA MELALUI PERAN BLOGGER 

ROSALINI, SHABRINA

Anggia Widyakusumastuti, S.Sos., M.M., Maria

 v 
 
UNIVERSITAS BINA NUSANTARA 
 
Fakultas Ekonomi dan Komunikasi 
Jurusan Komunikasi Pemasaran 
Skripsi Sarjana Ilmu Komunikasi 
Semester Genap 2014/2015 
 
PEMBENTUKAN BRAND AWARENESS ZALORA INDONESIA MELALUI 
PERAN BLOGGER 
 
Shabrina Rosalini 
LG51 
 
Abstrak 
 
Tujuan penelitian ini adalah untuk mengetahui kategori blogger seperti apa yang dianggap dapat 
membentuk brand awareness Zalora Indonesia, untuk mengetahui peran blogger dalam 
membentuk brand awareness Zalora Indonesia dan untuk mengetahui hambatan apa saja yang 
terjadi ketika mengajak para blogger bekerja sama dan solusi apa yang ditempuh untuk 
mengatasi hambatan-hambatan yang ada. Konsep yang digunakan dalam penelitian ini adalah 
Online Public Relations,  SEO (search engine optimization),  dan blogger.  Metode yang 
digunakan dalam penelitian ini adalah deskriptif kualitatif dengan teknik wawancara semi 
terstruktur dan observasi partisipan, serta  keabsahan data menggunakan open coding, axial 
coding dan selective coding.  Hasil dari penelitian ini adalah blogger yang menjadi kategori yang 
dianggap dapat membentuk brand awareness Zalora Indonesia adalah fashion, beauty dan travel 
blogger, kemudian peran blogger dalam membentuk brand awareness Zalora Indonesia 
dilakukan melalui tulisan yang dibuat di blognya dengan menceritakan dan merekomendasikan 
mengenai perusahaan dan juga mengtautkan link website Zalora Indonesia dan membuat 
perusahaan berada dalam peringkat teratas dalam mesin pencarian (google, bing, yahoo). 
Kesimpulan dalam penelitian ini adalah blogger sudah efektif karena sudah dapat mencakup 
kredibilitas dan brand enhancement and protection serta dapat menjadi salah satu terobosan baru 
untuk membentuk sebuah brand awareness.  (SR) 
 
Kata Kunci : e-commerce, Blog, BLOGGER, BRAND AWARENESS, SEO (Search Engine 
Optimization) 
 
 vi 
 
 
BINUS UNIVERSITY 
 
Economics and Communication Faculty 
Marketing Communication Department 
Communication Bachelor Essay 
Even Semester year 2014/2015 
 
THE ESTABLISHMENT OF ZALORA INDONESIA’S BRAND 
AWARENESS THROUGH THE ROLE OF BLOGGER 
 
Shabrina Rosalini 1501181113 
LG51 
 
Abstract 
 
Purpose of this study is to determine how BLOGGER can play a role in the establish of brand 
awareness Zalora Indonesia among other e-commerce in Indonesia through posts in it’s blog. 
The growth of e-commerce in the rapidly growing Indonesian supported by internet technologies 
that are on the rise. The growth of fashion today is also supported by the development of internet 
technology weapons that can support ZALORA Indonesia as one of the e-commerce fashion in 
Indonesia. Grounding theory used is Online Public Relations, SEO (Search Engine 
Optimization), New Media, BLOGGER and brand awareness. This theory is used to see how 
Zalora Indonesia form BRAND AWARENESS through BLOGGER role. ZALORA Indonesia is a 
fashion e-commerce company that stood since the beginning of 2012. Utilization of the Internet 
that supports the creation of brand awareness for a few through blogger. The method used in 
this study is qualitative. Qualitative research is a method to collect data examining a 
phenomenon that is happening with data gathering interviews and observation. The result of this 
research is to determine how BLOGGER can play a role in the establish of brand awareness 
Zalora Indonesia. The conclusions of this study is a blogger can establish brand awareness 
Zalora Indonesia through posts made in it’s blog, and increase website rankings in search 
engines (google, bing, yahoo). (SR) 
 
Keyword : e-commerce, Blog, BLOGGER, BRAND AWARENESS, SEO (Search Engine 
Optimization) 
 


PEMBENTUKAN BRAND AWARENESS ZALORA INDONESIA MELALUI PERAN BLOGGER

PENDEKATAN EKSPERIMENTAL DALAM MEMAHAMI FAKTOR DESIGN, HARGA DAN WEBSITE UNTUK PENGAMBILAN KEPUTUSAN PEMBELIAN SEPATU BRODO 

M ANDIO SAM KUSUMO HUTOMO RAMANDITYA, R

Pandapotan Simbolon, S.E., M.M., Freddy

 vi
UNIVERSITAS BINA NUSANTARA 
 
School of Business Management 
Jurusan Manajemen 
Skripsi Sarjana Strata-1 
Semester Genap tahun 2014/2015 
 
PENDEKATAN EKSPERIMENTAL DALAM MEMAHAMI FAKTOR 
DESIGN, HARGA DAN WEBSITE UNTUK PENGAMBILAN KEPUTUSAN 
PEMBELIAN SEPATU BRODO  
 
R.M.Andio Sam kusumo H.R. 1501201531 
 
 
Abstrak 
 
Brodo merupakan merek sepatu asli Indonesia yang di ciptakan langsung dari para 
pengrajin di Indonesia. Namun demikian, penjualan sepatu Brodo mengalami 
penurunan sejak awal tahun 2015. Penurunan penjualan tersebut disebabkan 
persaingan pasar sepatu dalam negeri semakin ketat, khususnya merek Zevin, yang 
merupakan kompetitor terdekat. Penelitian ini menerapkan metode riset eksperimen 
dengan menggunakan non blind test dan blind test untuk mengetahui pengaruh 
design, harga, dan website antara merek Brodo dengan Zevin terhadap keputusan 
pembelian. Penelitian ini menemukan bahwa design, harga dan website merek Brodo 
unggul dari merek Zevin. Rekomendasinya adalah design yang kreatif, harga 
promosi yang menarik dan tampilan website dengan 7C.  
 
Kata Kunci : riset eksperimen, blind test, sepatu, keputusan pembelian 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 vii
UNIVERSITAS BINA NUSANTARA 
 
School of Business Management 
Jurusan Manajemen 
Skripsi Sarjana Strata-1 
Semester Genap tahun 2014/2015 
 
EXPERIMENTAL APPROACH IN UNDERSTANDING THE PURCHASE 
DECISION FACTOR DESIGN, PRICE AND WEBSITE OF BRODO SHOES 
 
R.M.Andio Sam kusumo H.R. 1501201531 
 
 
Abstract 
 
Brodo a native Indonesian brand shoes were created directly from the artisans in 
Indonesia. However , the sale of shoes Brodo decreased since the beginning of 2015. 
The decline in sales was due to the domestic footwear market competition is getting 
tougher . Zevin particular brand , which is the closest competitor , then this study 
apply the experimental method research by using non- blind and blind test test to 
determine the effect of design , price , brand and website between Zevin Brodo with 
the purchasing decision . This study found that the design , price and brand websites 
Brodo superior brand Zevin . The recommendation is to design a creative , attractive 
price promotions and display websites with 7C .  
 
Keywords : experimental research, blind test, shoes, purchase decision  
 
 
 


PENDEKATAN EKSPERIMENTAL DALAM MEMAHAMI FAKTOR DESIGN, HARGA DAN WEBSITE UNTUK PENGAMBILAN KEPUTUSAN PEMBELIAN SEPATU BRODO

Thoha, Nurianna

IJER
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OPTIMALISASI PENCAHAYAAN ALAMI TERKAIT KESEHATAN LANSIA PADA PANTI JOMPO DI JAKARTA BARAT

OPTIMISASI ECONOMIC DISPATCH DENGAN TRANSMISSION LOSSES MENGGUNAKAN METODE FIREFLY ALGORITHM

PEMBENTUKAN BRAND AWARENESS ZALORA INDONESIA MELALUI PERAN BLOGGER

PENDEKATAN EKSPERIMENTAL DALAM MEMAHAMI FAKTOR DESIGN, HARGA DAN WEBSITE UNTUK PENGAMBILAN KEPUTUSAN PEMBELIAN SEPATU BRODO

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