Binus University Repository

Thoha, Nurianna

Gamaiceb 1
by Nurianna Thoha
Submission date: 18-Jul-2018 07:09AM (UTC+0700)
Submission ID: 983301182
File name: FINAL_Formated_No_80-Gamaiceb_No1_Nurianna_Thoha_Rev.doc (180.5K)
Word count: 6630
Character count: 39800















8%
SIMILARITY INDEX
6%
INTERNET SOURCES
3%
PUBLICATIONS
4%
STUDENT PAPERS
1 2%
2 1%
3 1%
4 <1%
5 <1%
6 <1%
7 <1%
Gamaiceb 1
ORIGINALITY REPORT
PRIMARY SOURCES
Submitted to Universitas Negeri Surabaya The
State University of Surabaya
Student  Paper
works.bepress.com
Internet  Source
etd.uovs.ac.za
Internet  Source
Pernille Eskerod, Anne Live Vaagaasar.
"Stakeholder Management Strategies and
Practices During a Project Course", Project
Management Journal, 2014
Publicat ion
link.springer.com
Internet  Source
www.gristprojectmanagement.us
Internet  Source
oa.upm.es
Internet  Source
Submitted to University of Southern
8 <1%
9 <1%
10 <1%
11 <1%
12 <1%
13 <1%
14 <1%
15 <1%
16 <1%
17 <1%
18 <1%
Queensland
Student  Paper
Paul Sanghera. "CAPM® in Depth", Springer
Nature, 2019
Publicat ion
espace.curtin.edu.au
Internet  Source
ivythesis.typepad.com
Internet  Source
Submitted to American Intercontinental
University Online
Student  Paper
Submitted to The Robert Gordon University
Student  Paper
Submitted to Asia Pacif ic University College of
Technology and Innovation (UCTI)
Student  Paper
www.virtusinterpress.org
Internet  Source
Submitted to University of Glamorgan
Student  Paper
www.northumbria.ac.uk
Internet  Source
Jing-jing Dai, Li Shen, Wen-fu Zheng.
19 <1%
20 <1%
21 <1%
22 <1%
Exclude quotes On
Exclude bibliography On
Exclude matches < 10 words
"Business-model dynamics: A case study of
Tencent", 2011 IEEE 18th International
Conference on Industrial Engineering and
Engineering Management, 2011
Publicat ion
www.humiliationstudies.org
Internet  Source
www.healthlink.org.za
Internet  Source
"W KALIMANTAN PLANNING TO BUILD PEAT-
FIRED POWER PLANT.", ANT - LKBN
ANTARA (Indonesia), Dec 20 2006 Issue
Publicat ion
"INDONESIA VP WANTS COAL POWER
PLANT FOR BABEL TO AID DEVELOPMENT.",
AsiaPulse News, March 9 2009 Issue
Publicat ion


English

Similarity "The Effect of Project Managers' Leadership Styles on Project Management Performance (Case Study on PLTU XYZ 2 x 30 MW)"

CANDRA, SEVENPRI

 Adv. Sci. Lett. 22, 1360-1362, 2015                                                     RESEARCH ARTICLE 
 
1360 
Copyright © 2015 American Scientific Publishers                                              Advanced Science Letters 
All rights reserved                                                                                                Vol. 22, 1360-1362, 2015  
Printed in the United States of America 
 
 
 
 
 
 
 
The Evaluation of E-Passport Quality using E-
Government Quality Measurement  
(Case Study of E-Passport in DKI Jakarta) 
Sevenpri Candra,    
School of Business Management, Bina Nusantara University, Jakarta 11480, Indonesia 
 
 
The development of science and communication technology can be applied to government services to meet the needs of the 
community. In measuring the quality of government services, an analysis of the e-government may provide a way. This study 
aims to determine the correlation and effect on online passport services e-government service quality in Indonesia, especially 
in Jakarta Immigration Office. This study tested by the correlation and regression analysis aided by SPSS application. In result 
of the research, the output suggested that all the variables are related and effected the online passport services e-government 
quality.  
Keywords: e-government, e-government service quality, service quality, online passport
 
1. INTRODUCTION 
Nowadays, internet is not carried out by business sector 
only. However, the government sector also utilities this 
distribution channels through providing services for their citizen 
[1]. In Indonesia, the e-Government introduced through 
Presidential Instruction No. 3 Th. 2003 About the National 
Policy and Strategy Development of e-Government, to take the 
necessary measures in accordance duties, functions and authority 
of each to the implementation of the development of national e-
Government based on the National Policy and Strategy 
Development of e-Government [2].  
       Judging from the implementation of e-Government 
applications, data from the Ministry of Communications until 
2005 shows that Indonesia has 564 domains go.id, 295 central 
and local government sites, 226 sites have begun to provide 
public services through the website, 198 local government 
websites are still actively managed [3].  
The definition of e-Government itself is the use of 
information technology by the government to provide 
information and services to citizens, business, and other matters 
relating to the administration E-Government can be applied to 
*Email Address: seven@binus.ac.id 
 
the legislative, judicial, or public administration, to improve 
internal efficiency, deliver public services, or processes of 
democratic governance. The main delivery models are 
Government-to-Citizen or Government-to-Customer (G2C), 
Government-to-Business (G2B) and Government-to-
Government (G2G). Most important anticipated benefits of e-
government is to increase the efficiency, convenience, and better 
accessibility of public services. 
One application of e-government can be perceived by 
society today is the passport online, which is shaded by the 
Directorate General of Immigration into Indonesia. With the 
passport online, people are expected to no longer use the service 
bureau and free passport queue. Based on the background that 
has been described, it will be conducted research on e-
Government Quality in the online passport services in Jakarta. 
With this research, it is expected that the implementation of the 
online passport that has been implemented by the government 
can be evaluated and can give you an idea of the impact that 
appears above the government's initiatives in development of this 
e-Government. 
 
2. LITERATURE REVIEW 
E -government is an important change in the structure of 
the entire public sector, values , culture and way of doing 
 RESEARCH ARTICLE                                         Adv. Sci. Lett. 22, 1360-1362, 2015         
 
 
1361 
business. According to [4] gives a simple definition , e-
government is considered as " a means of delivering information 
and services " . Meanwhile, according to [5], [6] defines e -
government as the use of ICT to enable and improve the 
efficiency of government services provided to citizens , 
employees , businesses , and institutions . E -government service 
itself increases the convenience and accessibility of government 
services and information to citizens. Thus , it can be concluded 
that e -government is a means of delivering information and 
services with the use of ICT by the government to the people , 
businesses and institutions employees in order to increase the 
convenience and accessibility of government services and 
information to citizens . 
According to [7] of e-government has the potential to 
shape the public sector back and build relationships between the 
community and the government as follows: Citizen access to 
government information. The most common government 
initiative is to provide access to information about government; 
E-Government can also mean providing electronic access to 
services that facilitate the adjustment of a set of rules or 
regulations; Citizen Access to personal benefits. Examples of 
services that provide the public with electronic access to personal 
interests are transfer services and online applications for public 
assistance and workers' compensation; Including Procurement 
bidding, purchasing, and payment. Applications procurement 
(procurement) enables government agencies to reap the benefits 
embodied in swasata sector through the application of e-
commerce. Vendors of electronic cataloging, bidding and 
tabulation, purchase electronic payment transactions and 
payment of government-to-government and government-to-
business that serves both the needs of government institutions as 
well as their personal trading partners; Government-to-
government information and service integration. Integrate 
programs providing services across government agencies and in 
between levels of government that requires a variety of electronic 
information and integration; Citizen Participation. Democracy 
online including access to elected officials, forum discussion, 
"town meetings", voter registration and voting finally online. 
This service is intended to serve the community at large. 
In [7] also described a model of a triangle relationship 
Among government, business and citizens which is a model of 
the triangular relationship between government, business and 
society with e-government, and described as follows:  
E-Government focus aspect in E-Government 
partnership. Processes and structures that define the relationship 
between the central government and local / regional; processes 
and structures that define the relationship between the 
organization and the department or agency; processes and 
structures that define the relationship between the government 
and employees; processes and structures that define the 
relationship between the legislature and the executive.  
E-Business focus aspect in E-Government partnership. 
Processes and structures that define the relationship between 
government and market, processes and structures that define the 
relationship between government and market sectors.  
E-Citizens focus aspect in E-Government partnership. 
Processes and structures that define the relationship between 
government and society; processes and structures that define the 
relationship between government services and the needs of the 
citizens; processes and structures that define the relationship 
between states and international institutions. 
According to [8] The quality of e-government is the 
extent to which a website can facilitate e -government in 
providing competent services on the efficiency of e-services to 
help people , businesses , and organizations in achieving their 
public administration . Meanwhile, according to [9] of e -
government service refers to the Government to Citizen ( G2C ) 
in which communication via the internet and web-based 
applications with the aim to facilitate , provide and improve the 
quality of government services . Based on [1], the quality of e -
government has 4 dependent variable is the efficiency , trust , 
reliability , and community support . 
Efficiency is the ease of use of the site and the quality of 
information that provides seven evaluation criteria. Seven 
evaluation criteria in the form of site structure clear and easy to 
follow, the effectiveness of a search engine (search engine) on 
the site, how the arrangement or mapping of the site is well 
organized, how the site tailored to the needs of users with good, 
information posted on the site displayed in detail, the information 
provided is always new, real and up to date, and the information 
provided in the form filling data is quite good. 
Trust is the extent to which people believe the site is 
secure from tampering and protect information that is personal 
or private which consists of four evaluation criteria. Four 
evaluation criteria in the form of acceptance username and 
password on the site is safe , the amount of personal data that is 
required for authentication in e -government , whether the data 
provided by users on the site has been archived safely , and 
whether the data provided by society is only used as needed . 
Reliability is the feasibility and speed of access, use and 
receive services from a site that has six evaluation criteria. Six of 
the evaluation criteria in the form of speed download the form 
from the website of e-government, if the site is always available 
and can be accessed whenever the community needs, the extent 
to which this site is successfully accessed on demand trial first, 
whether the services provided on the site on time, how quickly 
the page the download site (download), and whether e -
government works with standard browsers. 
Community support is the ability to get the help he needed, 
which consists of four evaluation criteria. Community support is 
related to the interaction with the community at the time the 
employee or admin experience difficulties or problems in their 
interaction with e - government. Consists of four evaluation 
criteria in the form of how much the interest of employees to help 
resolve the problems experienced by the people, whether 
employees provide prompt replies to the questions given by the 
user, whether employees have the skills and knowledge to 
answer questions from the community, and whether the 
employee is able to convey a sense of trust and confidence in the 
provision of information. 
 
Figure 1. Research Model 
 
 
 
 
e-Government 
Quality
Trust
Reliability
Eficiency
Community 
support
 Adv. Sci. Lett. 22, 1360-1362, 2015                                                     RESEARCH ARTICLE 
 
1362 
3. RESEARCH DESIGN & MODEL 
Plan of this research will use quantitative methods 
through a questionnaire that will be distributed online. Where 
each respondent will be sent via e-mail that explains the 
reference to fill out the questionnaire. An appropriate sampling 
technique in this study is a non-probability sampling is a 
technique that does not give the opportunity / equal opportunity 
for each element or member of the population to be selected into 
the sample. Sampling technique used was purposive sampling 
technique with particular consideration.  
Based on Figure 1, it can be concluded for the analyzer 
to be used is multiple regression. If the measurement of the effect 
involving two or more independent variables (X1, X2, X3, and 
so on) and the dependent variable (Y) then it is called multiple 
regression analysis / compound. Multiple regression analysis 
was conducted to examine the effect of simultaneous multiple 
independent variables on the dependent variable interval scale. 
 
4 RESEARCH FINDINGS 
This study was conducted to evaluate through the 
influence of efficiency, trust, reliability and community support 
for e-government service quality in online passport Directorate 
General of Immigration, West Jakarta. Collecting data in this 
study conducted by questionnaire to the applicant's passport 
services online with text documents via email. In the 
questionnaire has been prepared in a number of questions 
prepared to gather the necessary information. After all the 
questionnaires distributed to the respondents and all the 
questionnaires returned 100 %. Then the data were examined 
using SPSS 16.0 and the fancy results obtained are valid. 
Questionnaires were distributed include age, sex of respondents, 
respondents last education, and profession of respondents. 
The results of the analysis of the demographics of the 
respondents as follows: The majority of the online passport 
service user's age ranged from 26-35 years. While more than 55 
years of age constitute a minority of the use of the online passport 
services; The majority of sex online passport service users are 
male; The majority of respondent’s last education online 
passport service users are at Bachelor Degree, while a minority 
of respondents were at secondary / junior high and equivalent 
and others; The majority of respondents professional users online 
passport services as private employees, while a minority of 
respondents profession as a housewife. Then, in this study 
proved that the efficiency, trust, reliability and support each 
community related and significantly affect the quality of e-
government services online passport. The results of the analysis 
to the four variables simultaneously, found that the most 
influential public support and confidence smallest effect on the 
quality of e-government services online passport. 
 
5.  CONCLUSIONS 
The Directorate General of Immigration should further 
improve the structure of the online passport services in 
immigration website in order to clear and easy to follow by the 
applicant online as much as 71.1% of respondents answered the 
applicant's online passport services sufficient to strongly 
disagree about the structure of the online passport services. The 
Directorate General of Immigration needs to make the applicant 
feel safe in providing data that are archived on the online 
passport services in immigration web site for as much as 42.2% 
of respondents answered the applicant's online passport services 
sufficient to strongly disagree about the data requested by the 
Directorate General of Immigration. The Directorate General of 
Immigration need to create an online passport services to always 
be available and can be accessed at any time if needed on its 
website as much as 72.2% of respondents answered the 
applicant's online passport services sufficient to strongly 
disagree about the availability and ease of access to the 
immigration website. The Directorate General of Immigration 
need to ensure government officials responded quickly in 
answering user questions on the online passport services as much 
as 69.1% of respondents answered an online passport service 
requester enough to strongly disagree about the response of 
government officials. Overall Directorate General improve 
online passport services provided by the immigration authorities 
greatly minimizes the time, effort, and sacrifice as much as 45.3% 
of respondents answered the applicant's online passport services 
sufficient to strongly disagree. 
ACKNOWLEDGMENTS 
This work was help by research assistant, Ms. Jelita 
Permata Ariani.  
REFERENCES 
[1] X. Papadomichelaki and G. Mentzas, “e-GovQual: A 
multiple-item scale for assessing e-government service 
quality,” Government Information Quarterly, no. 0, 2011. 
[2] Indonesia, Tentang Kebijakan dan Strategi Nasional 
Pengembangan E-Government, vol. No.3. 2003. 
[3] Wikipedia, “Pemerintahan elektronik,” Wikipedia bahasa 
Indonesia, ensiklopedia bebas. 2014. 
[4] M. J. Moon and D. F. Norris, “Does managerial orientation 
matter? The adoption of reinventing government and e-
government at the municipal level*,” Information Systems 
Journal, vol. 15, no. 1, pp. 43–60, 2005. 
[5] F. Bélanger and L. Carter, “Digitizing Government 
Interactions with Constituents: An Historical Review of E-
Government Research in Information Systems,” Journal of 
the Association for Information Systems, vol. 13, no. 5, pp. 
363–394, May 2012. 
[6] L. Carter and F. Bélanger, “The utilization of e-government 
services: citizen trust, innovation and acceptance factors*,” 
Information Systems Journal, vol. 15, no. 1, pp. 5–25, 2005. 
[7] Z. Fang, “E-government in digital era: concept, practice, 
and development,” International journal of the Computer, 
the Internet and management, vol. 10, no. 2, pp. 1–22, 2002. 
[8] M. A. Alanezi, A. Kamil, and S. Basri, “A proposed 
instrument dimensions for measuring e-government service 
quality,” International Journal of u-and e-Service, vol. 3, no. 
4, pp. 1–18, 2010. 
[9] M. Alshehri, S. Drew, T. Alhussain, and R. Alghamdi, “The 
Effects of Website Quality on Adoption of E-Government 
Service: An Empirical Study Applying UTAUT Model 
Using SEM,” arXiv preprint arXiv:1211.2410, 2012. 
  
Received: 28 April 2015. Accepted: 30 Nov 2015    
 


The Evaluation of E-Passport Quality Using E-Government Quality Measurement (Case Study of E-Passport in DKI Jakarta)

Sasmoko, Sasmoko

Neuro Research Method: A Synthesis Between Hermeneuutics and Positivism

Moro Sundjaja, Arta

The Adoption of Email Marketing
in Journal Publishing (Case
Study: Binus Business Review
Journal)
by Arta Moro Sundjaja
Submission date: 21-Dec-2018 10:35AM (UTC+0700)
Submission ID: 624024728
File name: ICIMTECH_2.pdf  (526.65K)
Word count: 3022
Character count: 16341





100%
SIMILARITY INDEX
16%
INTERNET SOURCES
100%
PUBLICATIONS
10%
STUDENT PAPERS
1 96%
2 4%
Exclude quotes On
Exclude bibliography On
Exclude matches < 1%
The Adoption of Email Marketing in Journal Publishing (Case
Study: Binus Business Review Journal)
ORIGINALITY REPORT
PRIMARY SOURCES
Arta Moro Sundjaja, Sonia Mayangsari. "The
adoption of email marketing in journal
publishing (case study: Binus Business Review
journal)", 2016 International Conference on
Information Management and Technology
(ICIMTech), 2016
Publicat ion
Wahyu Sardjono, Tri Pujadi. "Performance
evaluation of systems Managed File Transfer
in banking industry using IT Balanced
Scorecard", 2016 International Conference on
Information Management and Technology
(ICIMTech), 2016
Publicat ion


Similarity "The adoption of email marketing in journal publishing (case study: Binus Business Review journal"

978-1-5090-3352-2/16/$31.00 ©2016 IEEE 16-18 November 2016, Aston Tropicana Hotel, Bandung, Indonesia 
2016 International Conference on Information Management and Technology (ICIMTech) 
Page 205 
 
 
The Adoption of Facebook as Internet Marketing 
Strategies in Journal Promotion 
 
Arta Moro Sundjaja, Ervi Naviri 
Department of Information System 
Bina Nusantara University 
Jakarta, Indonesia 
asundjaja@binus.edu; ervi.naviri@gmail.com
 
 
 
Abstract—In the era where access to social media is a part of 
our daily activities, marketers need to keep up with the fast pace 
of change or risk being outdated. The same thing as in the 
journal publishing industry, the rapid growth of Open Journal 
System has enabled everyone to access journal for free, but most 
of the journals have not yet been established a marketing system. 
This paper will discuss how publishers could adopt internet 
marketing strategies through social media in the journal 
publishing industry. 
Keywords— internet marketing strategies, social media, 
facebook, journal publishing. 
I. INTRODUCTION  
The development of scientific journal with open access in 
Indonesia is growing rapidly, especially since the introduction 
of government regulations. The low citations of the scientific 
journal in Indonesia gain the awareness of publishers to take 
part in increasing the number of journal articles electronically. 
Most of the open access electronic journals in Indonesia is 
published by using Open Journal System (OJS) which was 
developed by Public Knowledge Project (PKP). The system 
has been translated by PDII-LIPI (Pusat Dokumentasi dan 
Informasi Ilmiah – Lembaga Ilmu Pengetahuan Indonesia) 
into Indonesian version. According to PDII-LIPI, the amount 
of Online ISSN (International Standard Serial Number) that 
has been published is 31.220 from 2007 to 2016, and from the 
list of published ISSN, most of the publisher is educational 
institutions and nonprofit organizations.  
Because the interoperability facility of OJS allows 
people to access journals articles easier and more visible, it 
brings the impact to increasing the citations and the use of 
scientific journals in research. In Open Access Journal, the 
researcher is allowed to publish their research without any 
charge, Open access journal also can increase the 
internationality, the number of readers, visibility and the 
impact factor of the journal itself [1]. Knowledge distribution 
industries has facing new opportunities and challenges with 
the recent adoption of internet marketing. In the beginning of 
web presence before the 1990s, electronic mailing marketing 
were the best technique for distributing message, like journal 
articles to the community. Reader in the many countries 
retrieved the journal article in digital format rather in printed 
version. Most well-established journals have added digital 
publishing as a complementary service to their paper editions 
[2].  
 
 
Fig 1. The example of published ISSN 
Source : PDII-LIPI (http://issn.pdii.lipi.go.id/issn.cgi?daftar ) 
In the Era of Internet and the rapid growth of OJS, 
many journals manager haven’t developed it as a brands and 
didn’t concern about the marketing strategy. The cause of this 
problem are the lack of resources for marketing and partly 
because of limited knowledge about marketing. [3].There are 
few advantages we can get with marketing. We can enable 
authors to engage with the public, improve the recognition of 
the journals, support research, increase the visibility of the 
journals, and inform authors and researchers from promoting 
the journals[4]. Social media provides the opportunity to 
connect with customers using richer media with a greater 
reach [5]–[7]. Take an example at the Elsevier Publishing 
Company that publishes medical and scientific literature. The 
company uses social media such as Facebook, Twitter, 
Linkedin, and google+ to gain awareness and create an 
engagement with their audience, promote new research, 
highlighting news about their journals, call for papers, drives 
978-1-5090-3352-2/16/$31.00 ©2016 IEEE 16-18 November 2016, Aston Tropicana Hotel, Bandung, Indonesia 
2016 International Conference on Information Management and Technology (ICIMTech) 
Page 206 
 
 
audience to visit their website, and increase article 
downloads[8]. The result according to Almetrics.com stated 
scholarly articles in Elsevier received 12,000 new mentions 
across social media, news, and blog each day and over 20,000 
articles shared each week. The benefits of social media 
marketing are increasing traffic and exposure. Most of 
marketers indicated that their social media adoption created 
more exposure for their businesses [9]. Increasing traffic was 
the second major benefit, with 77% reporting positive results. 
Attracted by the rapid penetration of social media into society, 
firms are increasingly using them as a part of their marketing 
and brand building activities. Social media tools allow firms to 
access millions of people. Moreover, social media can 
establish and raise brand awareness. Since a huge number of 
people is already visiting social media, a brand’s name 
presence all over those networks can help inform people about 
it and become familiar with the firm, creating brand awareness 
[5].  
The CommIT (Communication and Information 
Technology) Journal, which is also a publisher in journalism 
publishing, is adopting similar strategies such as social media 
marketing. This way is to ensure that CommIT Journal is 
gaining website traffic, reaching their target audience, having 
an engagement with their audience, and increasing numbers of 
readers, authors, reviewers to contribute in the CommIT 
Journal. CommIT journal is one of the journals which are 
published in the affiliation with RTTO (Research Technology 
Transfer Office) of Bina Nusantara University, Jakarta, 
Indonesia. The University fully supports the operational of the 
journal. All articles in the journal are available to public for 
free. CommIT has been indexed by Google Scholar and World 
Catalogue, but CommIT has not accredited by DIKTI. The 
first volume of CommIT Journal was published in 2007, and 
over the years, CommIT has been published two volumes in a 
year and over 140 journals in nine volumes. CommIT Journal 
has a Facebook page but the infrequently content update was 
causing lack of awareness and engagement between CommIT 
Journal and their target audiences. 
 
A. Current Condition 
The Publishing team in CommIT Journal has not conducted 
proper marketing strategies to promote the journal. Over the 
years the only way the team conduct is spreading flyer through 
particular event which allows the CommIT Journal team to 
reach audiences outside Bina Nusantara University but the 
flyer did not have a spreading schedule. So, the spreading 
activity did not bring positive impact for CommIT Journal. 
The current marketing performance analysis in the CommIT 
Journal is not running very well, even though Facebook was a 
great tool for reaching out to wider target audiences, to easier 
create an engagement with target audience, gaining web traffic 
through Facebook, and might allow reaching national or 
international reviewer, author, and editor from outside Bina 
Nusantara University through Facebook. We can see it from 
the flyer marketing, the lack of potential content sharing, and 
the irregular update of Facebook fan page of the CommIT 
Journal cause the intention of gaining web visitor and 
increasing the possibility of the reviewer, author and editor 
from external parties could not be achieved by CommIT 
Journal. 
 
 
TABLE 1. FACEBOOK ACTIVITIES OF COMMIT JOURNAL 
Month Reach Post clicks Comment Likes Share 
Nov-
2015 213 15 0 6 0 
Des- 
2015 167 8 0 2 0 
Jan- 
2016 0 0 0 0 0 
Feb- 
2016 42 3 0 0 0 
Total 422 26 0 8 0 
Source : Secondary Data 2016 
 
 
Fig 2. Web Traffic of CommIT Journal From Nov 2015 to Feb 2016 
Source : The CommIT Journal Statcounter 
 
 
Figu 3. Web Traffic of CommIT Journal From Nov 2015 to Feb 2016 
Source : The CommIT Journal Statcounter  
978-1-5090-3352-2/16/$31.00 ©2016 IEEE 16-18 November 2016, Aston Tropicana Hotel, Bandung, Indonesia 
2016 International Conference on Information Management and Technology (ICIMTech) 
Page 207 
 
 
 
 
Table 1 shows the activities of CommIT Journal on Facebook 
in November 2015 to February 2016. The data shows the 
infrequently content update and the number of target audience 
reach which is the number of people who see the post, in 
November 2015, the number of reach is 213 and decrease 
from 213 to 167 in December, and have 0 reach in January 
2016 because of no posting activities in January, and have 42 
reaches in February 2016. The total reach from November 
2015 to February 2016 is 422. Figure 2 and 3 shows the web 
traffic of the CommIT Journal that in October 2015 got visited 
by 171 unique visitors but in December the number of unique 
visitors decreasing 35 unique visitors, from 171 to 136 
visitors. A small increment by next month, in January 2016, 
only got 138 unique visitors and in February 2016 got 349 
unique visitors. In Figure 2 and 3 we can see that the web 
traffic is still not stable from November 2015 to February 
2016.  
Facebook is one of the largest social media platforms 
with more than 1.2 billion registered users and the most 
successful online social that the population is increasing. 
Moreover, Facebook has offered many marketing tools for the 
companies to target their audience like creating groups, pages, 
social ads yet in journal publishing the way it can be used for 
marketing has not be explored by most of the organizations or 
educational institution. The board of editors in CommIT 
decided to use Facebook as internet marketing tools because 
one of the editors become a member of several Facebook 
groups of lecturers and scholar. The member of Facebook 
group is more than one thousand people and comes from many 
provinces in Indonesia. With the adoption of Facebook as an 
internet marketing strategies in journal publishing, this 
research is aim to provide an improvement for CommIT 
Journal in their marketing management through Facebook as a 
platform to gain awareness and increasing the web traffic. 
B. Purposes and Objectives 
Purpose 
• To develop a business strategy so that the idea can be 
realized and survive in journalistic environment 
• To know how effective internet marketing in journalism 
Objectives 
• Ensure the idea is designed and to improve Publisher in 
marketing management of the scientific journals 
publishing 
II. METHODS 
This paper focuses on the use of the Facebook fan 
page as social networking website to promote marketing and 
uses Descriptive qualitative research methodology. To help 
understand the target audience behavior by analysis the insight 
of Facebook fan page and Statcounter to see the influence of 
the Facebook in the web traffic of the CommIT Journal. 
III. RESULTS AND DISCUSSIONS 
The current marketing activities on CommIT Journals 
is by spreading flyer to a particular event such as journal 
distribution, visibilities studies, seminar, editorial meeting, 
journal indexing training or any particular event that journal 
publishing team get in touch with external parties. The time 
for flyer spreading is unstable and not scheduled but only 
depend on the event that happened in certain month due to the 
shortage of the resources that is running in the marketing 
section, the flyer spreading activity did not bring any positive 
impact on the marketing section in CommIT Journal. 
The CommIT Journal management team took a step 
of changing they ways in marketing by moving from flyer 
marketing to internet marketing by using social media namely 
Facebook where the intent was to gain web visitor and 
increasing the possibility of the reviewer, author and editor 
from external parties besides Bina Nusantara University. The 
team chose Facebook as their marketing platform because 
Facebook is the social media which has the highest numbers 
of user worldwide and over 78 million users in Indonesia 
digital[10]. Thus, might be allowing The CommIT Journal to 
reach the intention of gaining web visitor and increasing the 
possibility of contributors. So we take a further step into it by 
continuing the marketing execution on the CommIT Journal 
fan page on Facebook and email marketing to get in touch 
directly with target audiences.  
 
A.  Facebook Insight 
 
Figure 4: Example of CommIT Journal Facebook Insight 
Source : The CommIT Journal Facebook Fan page 
 
We use the Facebook page insight to see the 
engagement of our target audience. Insights provide 
information about Page's performance such as demographic 
data about target audience and how people are responding to 
our posts. The Insights help to understand how people 
engaged with our page. With Insights, we can learn the page 
post metrics, such as the number of people our post reached, 
the number of people who clicked our post, and the number of 
people who reacted to, commented on or share our post. From 
as the most reaction, comment, share, and the least negative 
978-1-5090-3352-2/16/$31.00 ©2016 IEEE 16-18 November 2016, Aston Tropicana Hotel, Bandung, Indonesia 
2016 International Conference on Information Management and Technology (ICIMTech) 
Page 208 
 
 
feedback. We use this information to create more of the types 
of posts that our audience is interested in seeing.  
 
Figure 5: Example of CommIT Journal Facebook Post Engagement 
Source : The CommIT Journal Facebook Fan page 
 
 The regular and scheduled update on Facebook 
brings improvement on the CommIT Journal fan page. 
Through the regular and scheduled updating content the fan 
page gaining more awareness and response from target 
audiences which we can see in Table 2. Table 2 shows that the 
massive improvement from the number of reaches which 
mean the number of people who see the post or visit the 
CommIT Journal fan page where could lead the audiences to 
visit the CommIT Journal website we can see in Figure 2 and 
Figure 3. 
 
TABLE 2: FACEBOOK ACTIVITIES OF COMMIT JOURNAL 
Month Reach Post clicks Comment Likes Share 
Mar-
2016 4573 230 10 5 31 
Apr- 
2016 1729 33 2 2 25 
Mei- 
2016 6174 121 19 8 104 
June- 
2016 5282 266 8 15 51 
Total 17758 650 39 30 211 
Source : Secondary Data 2016 
 
 
Fig 6. Web Traffic of CommIT Journal From March to June 2016 
Source : The CommIT Journal StatCounter 
 
 
Fig 7. Web Traffic of CommIT Journal from March to June 2016 
Source : The CommIT Journal StatCounter 
From Figure 1 and Figure 2, it shows the impact of 
scheduled and regular update on the CommIT Journal fan page 
take a role in the number of web visitors of the CommIT 
Journal website from the comparison between the monthly 
average unique visit in November 2015 to February 2016 in 
Figure 3and the monthly average unique visit in March 2016 
to June 2016 in Figure 7. In Figure 3, we can see the number 
of monthly average unique visit from November 2015 to 
February 2016 is 199 and increasing to 615 in the number of 
monthly average unique visit from March 2016 to June 2016. 
IV. CONCLUSION 
The authors concluded that the adoption of Facebook as 
internet marketing strategy for journal publication promotion 
has positive impact in increasing the visitor traffic of the 
journal website and increasing brand awareness and user 
engagement in the journal Facebook fan page. The limitation 
of this research is the authors only use the secondary data from 
StatCounter and Facebook insight for analyzing the impact of 
the social media adoption. The future research must explore 
user satisfaction and gather the user expectation about the 
quality and frequency of the content shared in the journal 
Facebook fan page.   
REFERENCES 
[1] S. R. Lukman, Ekawati Marlina, Ratih Keumalasari, Al Hafidz 
Akbar Maulana Siagian, “Perkembangan Open Acces Jurnal Ilmiah 
Indonesia,” Pros. Konf. Perpust. Digit. Indones. ke-5, no. January 
2016, pp. 1–8, 2012. 
[2] M. Laakso, P. Welling, H. Bukvova, L. Nyman, B. C. Björk, and T. 
Hedlund, “The development of open access journal publishing from 
1993 to 2009,” PLoS One, vol. 6, no. 6, 2011. 
[3] B. C. Björk, “Open access to scientific publications - an analysis of 
the barriers to change?,” vol. 9, 2004. 
[4] “Marketing : An Editor Toolkit,” 2015. 
[5] G. Tsimonis and S. Dimitriadis, “Brand strategies in social media,” 
Mark. Intell. Plan., vol. 32, pp. 328–344, 2014. 
[6] R. Rita, K. Hutomo, and N. Natalia, “Electronic Word of Mouth (e-
WOM) Foursquare: The New Social Media,” Bina Nusantara Bus. 
Rev., vol. 4, no. 2, pp. 711–724, 2013. 
[7] R. Tarigan and K. S. Dewi, “Web based implementation of e-
marketing to support product marketing of chemical manufacturing 
company,” CommIT (Communication Inf. Technol. J., vol. 9, no. 2, 
p. 73, Oct. 2015. 
[8] B. G. Muchardie, N. H. Yudiana, and A. Gunawan, “Effect of 
978-1-5090-3352-2/16/$31.00 ©2016 IEEE 16-18 November 2016, Aston Tropicana Hotel, Bandung, Indonesia 
2016 International Conference on Information Management and Technology (ICIMTech) 
Page 209 
 
 
Social Media Marketing on Customer Engagement and its Impact 
on Brand Loyalty in Caring Colours Cosmetics, Martha Tilaar,” 
Bina Nusantara Bus. Rev., vol. 7, no. 1, p. 74, May 2016. 
[9] M. . Stelzner, “How marketers are using Social Media to grow their 
businesses,” Soc. Media Exam., no. May, pp. 1–53, 2015. 
[10] Digitalbuzz, “SlideShare: Global Digital Statistics For 2016,” 2016. 
[Online]. Available: http://www.digitalbuzzblog.com/slideshare-
global-digital-statistics-report-for-2016/. [Accessed: 07-Jun-2016]. 
 
 


Paper "The adoption of Facebook as internet marketing strategies in journal promotion"

Ford Lumban Gaol, S.Si, M.Kom., Dr.

Check Developing And
Evaluating Prototype Of Waste
Volume Monitoring Using Internet
Of Things.pdf
by Arta Moro Sundjaja
Submission date: 24-Jan-2019 01:32PM (UTC+0700)
Submission ID: 649644242
File name: rototype_Of _Waste_Volume_Monitoring_Using_Internet_Of _Things.pdf  (689.85K)
Word count: 3008
Character count: 14835








81%
SIMILARITY INDEX
10%
INTERNET SOURCES
79%
PUBLICATIONS
9%
STUDENT PAPERS
1 74%
2 4%
3 1%
4 1%
5 1%
Check Developing And Evaluating Prototype Of Waste Volume
Monitoring Using Internet Of Things.pdf
ORIGINALITY REPORT
PRIMARY SOURCES
Mohamad Fathhan Arief, Ford Lumban Gaol.
"DEVELOPING AND EVALUATING
PROTOTYPE OF WASTE VOLUME
MONITORING USING INTERNET OF THINGS",
IOP Conference Series: Materials Science and
Engineering, 2017
Publicat ion
Submitted to Universitas Negeri Surabaya The
State University of Surabaya
Student  Paper
china.iopscience.iop.org
Internet  Source
Submitted to Universitas Diponegoro
Student  Paper
H Bahron. "Research Frontiers and Way
Forward", IOP Conference Series: Earth and
Environmental Science, 2018
Publicat ion
Dr. Haider Kadhim Hoomod, Sadeem Marouf
6 <1%
7 <1%
Exclude quotes On
Exclude bibliography On
Exclude matches < 5 words
M. Al-Chalabi. "Achieving Real-Time Tracking
Mobile Wireless Sensors Using SE-KFA",
Journal of Physics: Conference Series, 2018
Publicat ion
www.scribd.com
Internet  Source


Similarity "Developing And Evaluating Prototype Of Waste Volume Monitoring Using Internet Of Things"

Check Software size
measurement of knowledge
management portal with use
case point.pdf
by Arta Moro Sundjaja
Submission date: 25-Jan-2019 10:50AM (UTC+0700)
Submission ID: 649644242
File name: asurement_of _knowledge_management_portal_with_use_case_point.pdf  (241.65K)
Word count: 4338
Character count: 21944






99%
SIMILARITY INDEX
18%
INTERNET SOURCES
98%
PUBLICATIONS
99%
STUDENT PAPERS
1 55%
2 45%
Exclude quotes On
Exclude bibliography On
Exclude matches < 5 words
Check Software size measurement of knowledge management
portal with use case point.pdf
ORIGINALITY REPORT
PRIMARY SOURCES
Karto Iskandar, Ford Lumban Gaol, Benfano
Soewito, Harco Leslie Hendric Spits Warnars,
Raymondus Kosala. "Software size
measurement of knowledge management
portal with use case point", 2016 International
Conference on Computer, Control, Informatics
and its Applications (IC3INA), 2016
Publicat ion
Submitted to Binus University International
Student  Paper


Similarity "Software size measurement of knowledge management portal with use case point"

Sanny, Lim

Check Similarity "HR Sustainability Practices Instrument Comparative Analysis in Malaysian SMEs"

Oktavia, Tanty

YANTI, YANTI

Prabowo, Harjanto

Meyliana, Meyliana

Security and privacy challenge in Bring Your Own Device environment: A Systematic Literature Review

Wibawa, Junario

Eka Widjaja, Henry Antonius

Hidayanto, Achmad Nizar

Integrating IS Success Model, SERVQUAL and Kano Model into QFD to improve Hospital Information System quality

Binus University

Not a member yet