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Branding the Digital Space: From Web 2.0 to Web 3.0
The digital world is constantly evolving, and with it, the way brands market themselves to consumers. While social media and e-commerce has been vital for brands in the era of Web 2.0, the transition to Web 3.0 demands that brands keep up with the ever-changing digital landscape. To stay active with consumers on social media, brands have been releasing product and service updates, producing branded content that appeals to a targeted audience, sharing behind-the-scenes content, and collaborating with creators who share the same values as the brand and can provide a unique perspective about a product or service. However, as brands transition to Web 3.0, they are exploring new ways to engage consumers. Some brands have started to use open-world video games such as Roblox and Minecraft to create virtual experiences for users to explore. These experiences provide brands with a way to reach new consumers in an entirely new environment. Additionally, brands are using blockchain technology, which is the backbone of Web 3.0, to aid in creating virtual worlds in the Metaverse. They are also using non-fungible tokens (NFTs) to create virtual products. Artificial Intelligence (A.I.) and Augmented Reality (AR) are also being incorporated into marketing strategies to provide consumers with a digital experience. In this paper, we will explore the branding strategies implemented by brands across different Web 2.0 social media platforms, video game platforms, and blockchain technology. We will also dive into the Metaverse and A.I. technologies, which are shaping the future of marketing
The Actor Model, Fielding Constraints, and Cloud Computing
Since the first two computers were linked for communication, the problem of computational concurrency has been front and center for computer scientists. In 1973, Hewitt et al. proposed the Actor Model Formalism for distributed architecture for their AI research which abstracts computational units in terms of behaviors of virtual actors who are logically asynchronous and rely on message passing. At the infrastructure level, such logical abstraction can implement a messaging bus with buffering or other caching strategies in contradistinction to remote procedure calls or object request brokers. One of the most popular strategies today on the Internet for distributed communication are the RESTful APIs which are the subject of the Fielding Constraints, the topic of Roy Thomas Fielding’s PhD dissertation which provides a formal framework for analyzing Web architecture considering his contributions to RFCs 1945 and 2616. This paper situates the emerging paradigm of serverless cloud computing and service-oriented architecture exploring it through relationships with both the actor model and RESTful APIs by taking a brief inventory of some popular actor-model approaches to distributed computation. Such solutions such as Akka-based Kalix, Microsoft’s Orleans.NET, and others are attempting to simplify distributed application development by providing cloud-based middleware to allow developers to focus on end-user needs using reactive, functional, and object-oriented design patterns. The intent of this review is to establish the prominent ideas and literature necessary for furthering actor-model, RESTful, cloud-based serverless distributed architecture and providing a brief overview of concepts involved in light of the proliferation of virtualization
Interprofessional Doctoral Education in Health Professions in the United States
One of the trends in health professions education is interprofessional education, heightened during the COVID-19 pandemic and as we recover from it. The College of Health and Human Services at the Governors State University identified a need to develop an interdisciplinary Ph.D. program through its strategic planning process and has been investigating options to build and provide a Doctor of Philosophy in Health Interprofessional Leadership. This presentation aims to demonstrate the rationale for the interprofessional doctoral program and provide the content analysis findings of similar programs of Doctor of Philosophy Degree in Health Interprofessional Leadership. Method: We employed a purposive sampling method and utilized Google as the search engine for programs meeting the inclusion criteria of an interprofessional, doctoral degree, and health profession from June through August 2022. We conducted the content analysis of published health interprofessional doctoral programs focusing on the following areas of interest: 1) Opportunities for doctoral graduates from interprofessional programs in health professions; 2) Target student population; 3) Program structure; 4) Curriculum; and 5) Faculty disciplines. Results: A total of 25 programs meeting inclusion criteria were included in our study. The results reviewed that the interprofessional doctoral programs in health professions generally serve one of the two purposes of training interprofessional health education leadership or interprofessional health practice leadership. Graduates are prepared for leadership in health sciences and wellness, health education, healthcare management and policy, postdoctoral fellowships, and faculty appointments. The graduates of the interprofessional doctoral degree in health professions lead the health education and practice that is more and more dependent on teams of interprofessional
Role of Humane Orientation in Work Family Conflict and Work Family Positive Spillover: Results from a Cross Cultural Study
This poster presentation shares results of a large-scale, collaborative, cross-cultural study that examined the role of the humane orientation (HO) as a moderator of the relationships between work- and family-related support, work-family conflict, and work-family positive spillover. For this study, I had the privilege of working with principal investigators Barbara, Beham from Berlin School of Economics and Law, Germany; Ariane, Ollier-Malaterre from Université du Québec A Montréal, Canada and Tammy D. Allen from University of South Florida, United States. The study sample comprised of 10,307 participants from 30 countries in 5 continents My role as collaborator involved responsibility for gathering data from participants in India. The study was unique in that it aimed to study work-family issues in understudied regions of the world. It went beyond the common `individualism/collectivism’ cultural value by exploring the overlooked value of humane orientation (the extent to which a society encourages and rewards individuals for being fair, altruistic and friendly). Results of the study indicated that when it came to work-family conflict, humane orientation played mostly a compensatory role in the relationships between workplace supports and work-to-family conflict, being most strongly related to conflict in cultures where it was needed most (i.e., lower HO cultures). When it came to work-family positive spillover, HO played mostly an amplifying role being more strongly related to work-family positive spillover in cultures where it was natural to be helpful (higher HO cultures). A paper based on results from the study has been accepted for publication in Journal of Applied Psychology (forthcoming). © 2023, American Psychological Association. This paper is not the copy of record and may not exactly replicate the final, authoritative version of the article. Please do not copy or cite without authors\u27 permission. The final article will be available, upon publication, via its DOI: 10.1037/apl000109
The Impact of COVID-19 on Teachers\u27 Transition Practices for Students with Disabilities in Illinois, USA
Transition services are central in preparing youth with disabilities for opportunities in postsecondary education, employment and independent living. The life skills education acquired in school may be the only resources they receive to help them with this transition. With COVID-19, educational systems were interrupted, including the access of students with disabilities to service provision and transition services. This study aimed to investigate the impact of COVID-19 on teachers\u27 transition practices for students with disabilities in the State of Illinois, United States and to identify factors associated with the differences in teachers\u27 practices across eight domains of transition. Results indicated statistical significant differences in transition practices before and during COVID-19 in all eight domains. Gender, Race, School Closings & Type of School did not show significant associations with any of the eight domains. Emotional Disability was found to have a significant association with all eight domains, whereas Intellectual Disability did not show significant association with any of the eight domains. Grade level and teachers\u27 educational level showed significant associations with certain domains. Future investigations into how COVID-19 changed teachers\u27 transition practices for students with disabilities and the long-term impact that these changes will have on students\u27 post-secondary outcomes are needed.https://opus.govst.edu/fac/1303/thumbnail.jp
“Oh, That Pesky DNA”: Using Murder-mystery Narratives to Identify, Evaluate, and Organize Arguments
Utilizing popular murder-mystery texts that transcend boundaries of race, class, age, and sex, students apply Toulmin’s 1958 concept of claim, data, warrant (Toulmin, S. E. 2003. The uses of argument. Cambridge University Press). Ultimately, students engage in an activity that demonstrates how argumentation plays a role outside of the college classroom writing assignment. Courses: Introduction to Communication, Argumentation and Debate, Rhetorical Theory, Critical Analysis, and Communication writing courses. It is also applicable to secondary K-12 courses. Objective: The aim of this activity is to introduce concepts of argumentation, including organization of information within written work, evaluation of argumentative data/evidence, and articulation of a well-supported claim. It is designed to help students recognize (1) how they analyze argumentative messages in their daily lives, specifically by focusing on a popular culture text, and (2) how organization of an argument is structured, with the goal of clearly communicating a message to the audience.https://opus.govst.edu/fac/1016/thumbnail.jp
Utilization of Choice Theory and Reality Therapy to Promote Career Development with Adolescents in School Settings
The role of a Professional School Counselor encompasses supporting students in a variety of areas, including post-secondary and career considerations. Reality Therapy/Choice Theory is an extremely helpful lens from which school counselors can help students in making career decisions. This article focuses on the intersection of how the ASCA National Model and Reality Therapy/Choice Theory can be applied in school settings. This is modeled by providing a role play demonstration and discussion explaining how a professional school counselor can assist a student through career options and choices.https://opus.govst.edu/fac/1308/thumbnail.jp
Powering IoT Systems with 5G Wireless Communication: A Comprehensive Review
In today\u27s modern world, IoT plays an important and multifaceted function in all industries. 5th Generation Wireless Systems - 5G is the primary technical platform on which the Internet of Things plays a major role in smart technologies. Incorporating 5G technology into the architecture of an IoT system is now simple. Using plug-and-play technology, remote access to configuration and control is possible. Smart technology always results in faster data transfer rates, more bandwidth, greater capacity, lower latency, and a quicker output response. Based on this notion, IoT brings about a dramatic shift in heterogeneous networks. So, there is a need to implement 5G-IoT technologies. In the age of the Internet of Things, the fifth-generation (5G) cellular networks give the smart and complex technical environment. 5G Cellular Networks offer great growth potential for IoT technologies. This article gives a thorough study of the role of 5G Cellular Networks in the expansion of IoT technologies across all industries. Since the inclusion of renewable energy emerges as a new trend in the digital world, 5G is very beneficial in the age of the Internet of Things. To achieve the link between \u27Things and People,\u27 \u27Things and Things,\u27 and \u27People and People\u27 in power Systems, it is necessary to combine IoT with 5G in power systems to a high degree of success in various power-based industry-based systems. This article demonstrates a smart scenario and provides a thorough analysis of how 5G drives the IoT System intelligently in every way and how IoT affects as the most promising technology with this smart 5G Wireless Communication System. In addition, the IoT era 5G application possibilities were demonstrated.https://opus.govst.edu/fac/1133/thumbnail.jp
Governors State University Board of Trustees Committee of the Whole, Video Recording August 25th, 2023
Core Vocabulary Intervention for Language-delayed Kindergarten Students Using Augmentative and Alternative Communication
The purpose of this study was to measure the impact of core vocabulary selection and the subsequent usage of a prescribed core vocabulary intervention over a period of one trimester (13-week period) and to report its impact on the overall communicative effectiveness of kindergarten students with language delay using augmentative and alternative communication (AAC). Study participants were provided with a pretest, speech and language therapy sessions in which intervention took place, and a posttest, which was administered by a speech–language pathologist. Intervention implementation commenced at the beginning of the school year and extended through the end of the trimester.13-week period. Data were examined at weekly intervals throughout the trimester. Analysis of the data determined the effect of selecting and using a core vocabulary intervention on overall communication in AAC users exhibiting language delay. The treatment group (n=15) received core vocabulary intervention in a naturalistic, aided-language environment, with modeling for the use of core vocabulary words. Acquisition of and significant improvement in core vocabulary usage was noticed, along with an increase in expressive language skills in line with individualized education plan (IEP) goals. The implications of core vocabulary intervention in the enhancement of language skills for Kindergarten-aged children who use AAC are discussed.
Keywords: core vocabulary intervention, language-delayed, kindergarten, augmentative and alternative communication, language interventio