8598 research outputs found
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Betty Jane Turner \u2771
No full textBetty Jane Diggs Turner Class of 1971 talks about feathering the Rotunda, and a trip to the State Capital with Pat Perry and Dr. Willett.https://digitalcommons.longwood.edu/lancervoices/1018/thumbnail.jp
The novice nose knows: How olfactory knowledge shapes evaluation confidence
No full textPrior consumer knowledge research compares differences between experts and novices within a product category, implicitly assuming that novices are similar across categories. Relying on the differences between incidental and intentional learning, as well as on the unique physiological characteristics of olfaction processing, we examine this assumption, comparing novice consumers between olfactory and non-olfactory categories and suggesting that olfactory novices are unique. Using electronic word-of-mouth (eWOM) analysis and experiments, we find that olfactory novices are more familiar with technical terms than non-olfactory novices in their product category. Thus, when exposed to technical olfactory product descriptions, olfactory novices are more confident in evaluating products by gaining a higher sense of understanding. This cross-category novice comparison and the underlying cognitive mechanism are new to the literature. The research highlights the theoretical importance of how olfactory novices are unique and shows how eWOM and experimental data can be combined in sensory marketing. Practically, we suggest scented product managers to provide more technical product descriptions for olfactory novices, especially when product trial is not feasible (e.g., online purchases)
Nostalgia and Forestalgia: Insights, Evaluation, and Implications for Advertising and Product Typology
No full textWhile the focus for many advertising academics and practitioners has been on nostalgia, there is a dearth of research on future-focused appeals. We introduce a new concept, forestalgia, or a consumer’s yearning for an idealized future. To understand the impact of nostalgia and forestalgia, qualitative background interviews were conducted with creative directors and other advertising creatives from numerous nationally recognized advertising agencies. Building on the insights from the interviews and using construal level theory as our foundation, we explore consumer response to hedonic and utilitarian products when appeals employ far-past, near-past, near-future, and far-future framing. Thus, we examine whether nostalgia or forestalgia is better suited for certain products. We find utilitarian products are better received with a temporal distance that is far from the present with hedonic products better suited for appeals framed in the far past and near future. Managerial and theoretical implications are discussed, along with future research considerations
Parkinson\u27s Disease and Exercise: Steps into a Hopeful Future
Get PDFIn the world of medicine and disease interventions, exercise is too often underlooked as a viable form of treatment or complementary treatment to medication. This is especially true with Parkinson’s Disease, a disease that attacks the basal ganglia of the brain and impairs neuromuscular function. In my analysis, I read a perspective from a PD patient, Gerry Hill, who has struggled with the disease himself and how he used physical activity to aid in his battle with the disease for both physical and psychological aid. Additionally, I performed research to understand how exercise benefits function within the brain. Aerobic exercise, in essence, is substantially beneficial in increasing dopamine, glutamate, and neurotrophic factor levels within the nervous system, all of which are essential for improving neural plasticity and maintaining proper neuromuscular function, two factors highly impaired in PD. From this research and analysis, I have introduced a proposal to raise awareness of aerobic exercise, specifically running, as a form of complementary treatment in the battle against PD. Noting the benefits of aerobic exercise in neural function and overall improvement of health, it is evident that exercise will slow the progression of PD along with declining the symptoms caused by the disease. Additionally, given the cardiovascular benefits of aerobic exercise, it could aid in the processing of PD medications in the bloodstream and improve their effectiveness. Because of this evidence, I believe we should introduce this proposal into the world of neurology and physical therapy to work towards increasing exercise presence in the treatment of Parkinson’s Disease in the future
Spring 2022 Longwood Excellence in Research and Creative Inquiry & Incite Award Ceremony Program
Get PDFMay Pole
No full textMay Day, May Pole.https://digitalcommons.longwood.edu/clairbugg/1005/thumbnail.jp
Unidentified woman
No full textUnidentified woman.https://digitalcommons.longwood.edu/ruthgaver/1002/thumbnail.jp
