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APPC Minutes – March 4, 2025
No full textMinutes of the Academic Policy and Program Committee Meeting, March 4, 2025
APPC Minutes – March 18, 2025
No full textMinutes of the Academic Policy and Program Committee Meeting, March 18, 2025
Click or Skip? How Ad Format and Disclosure Shape Engagement and Purchase Intention
No full textAs digital marketing continues to be the dominant channel for consumer engagement, understanding the factors that influence ad effectiveness is increasingly important. This study examined how advertisement format (image vs. video) and sponsorship disclosure (non-sponsored vs. sponsored) influence engagement and purchase intention among college students. Using a 2 x 2 experimental design within an online survey, 88 participants viewed one of four real social media ads and completed measures of engagement and purchase intention. Multiple regression results showed that video ads produced higher engagement and purchase intention than static image ads, whereas sponsored ads led to lower engagement and purchase intention than non-sponsored ads. Relative weight analyses revealed that both predictors made meaningful contributions to the outcomes. These findings suggest that short-form video content enhances ad effectiveness among college-aged consumers, while sponsorship disclosures may reduce the impact of digital ads
The Role of Emotion Regulation in the Relationship Between Childhood Adversity and COVID-19 Stress
No full textThis research team explored whether emotion regulation and resilience mediate the relationship between childhood adversity and stress level during the COVID-19 pandemic. We found that childhood adversity was associated with increased stress during COVID-19, and that negative emotion regulation may be particularly central to COVID-19 stress
APPC Minutes – October 7, 2025
No full textMinutes of the Academic Policy and Program Committee Meeting, October 7, 2025
Centralized Urban Planning and Economic Segregation: Wealth Inequality at Tell Asmar and Khafaja, Mesopotamia
Full text linkThis article explores a possible correlation between centralised planning and economic homogenisation within residential neighbourhoods in ancient cities. Pre-planned and constructed urban living quarters may have contributed to the concentration of residents with similar levels of material wealth. Distinct groups of people may be identified among different districts, neighbourhoods or specific sections within a neighbourhood at the intra-site level. Several examples from different parts of the world are given to show this correlation. Also, a case study to test this correlation is drawn from the third millennium B.C. cities of Tell Asmar and Khafajah in central Mesopotamia. Excavations at these sites unearthed dozens of houses within residential neighbourhoods, with one of the occupation areas at Khafajah displaying a well-structured project dating to around 2400–2300 B.C. Utilizing the Gini coefficient and Lorenz curve, I observe that the houses constructed as part of the centralised project exhibit a slightly higher degree of economic similarity compared to those houses found at other levels within these sites
Behind the Curtain: The Influence of Tourism and Production Costs on Broadway Success
Full text linkBroadway’s success is closely tied to the fluctuating dynamics of tourism and the rising costs of production. This paper explores how the growth in NYC tourism impacts Broadway’s profitability and the challenges producers face as production costs (lumber and cotton) continue to soar. Through an analysis of various sources, this study highlights the key role tourism plays in sustaining Broadway’s revenue and the vulnerabilities created by its unpredictability. It also examines the increasing financial burden of mounting Broadway productions, exploring how producers are adapting to stay financially viable. The paper identifies key strategies for managing these challenges, including innovative cost management practices and diversifying audience outreach. The findings aim to offer valuable insights into how Broadway can maintain its iconic status while navigating the economic pressures of a changing industry
William T. Sherman and the Union\u27s \u27Hard War\u27 Approach in 1864-1865
Full text linkThis research is a historiography of the extent to which Sherman\u27s actions in 1864-1865 represented a significant shift to a \u27hard war\u27 approach utilized by the Union army. Upon review of contemporary accounts, scholarship from the World Wars period, and scholarship from the 1960s to the present, this paper concludes that the scope and scale of Sherman\u27s actions in 1864-1865 represented a significant escalation in the usage of hard war tactics designed to secure Lincoln\u27s election 1864, accelerate the ending of the war, and dramatically revolutionize Southern society
Spatial and Temporal Trends of Reburns in Western US Forests
Full text linkIn the Western United States, understanding the role of reburns, or repeat wildfires, has become a topic of increased interest as the damages caused by wildfires have risen. While some forests are adapted to frequent burns, others have fire regimes characterized by few or infrequent burns. While all fires alter ecosystems, reburns have been found to specifically lower seeding probability and accelerate or start the shift from forests to shrublands. Despite these ecological impacts, the temporal and spatial trends of reburns remain understudied. Using Google Earth Engine, I analyzed the Composite Burn Index (CBI) dataset to see if reburns are becoming more common, which ecoregions they are occurring in, at what severity they are occurring at, and whether they are more common on federal or non-federal land. From 1996 to 2021, reburns were found to have become significantly more common across the Western U.S., both in total size and as a percentage of all burns. However, these findings varied based on ecoregion, with some showing no or insignificant growth while the Arizona / New Mexico Mountains saw a substantial increase. Nearly 40% of these reburns were found to occur in forest types where frequent fires likely did not occur historically and thus may not be ecologically beneficial. The severity of reburns varied widely, but reburn severity tended to be similar to that of the initial burn. Reburns were also more likely to occur on federal land than on non-federal land, particularly on U.S. Forest Service lands. This research gives important insights into how climate change may be altering vegetation and weather, which influence fire regimes, making more areas prone to frequent burns. It also has important implications for wildfire management, especially regarding how prescribed burns may influence the likelihood and severity of future burns