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Marketing strategies a motel can use to compete
Get PDFThe aim in this study is to find out what marketing strategies can be used to compete in the motel industry. Interviews were conducted with the manager of a motel. Data was also collected from five other hotels and motels through online booking channels such as Booking.com, Expedia and Agoda. The results show that different strategies are used, such as changing prices daily, use of golf packages for branding, linking with local restaurants. Recommendations for the motel are that they increase customer satisfaction, reviews online content, and use social media as a powerful tool to link with the customer. The introduction of a mobile app for better and easy service for guests is a recommendation
Fundraising
Get PDFThis report is based on a real fundraising project which is organised by three New Zealanders to raise one million dollars funding for a new building, more beds and facilities, for a nonprofit organisation. The team plans to get donations from famous and huge charitable organisations around the world. This research tries to figure out the characteristics of donors who are willing to sponsor an overseas organisation, and to find out what motivates them to react. A literature review is undertaken, followed by research results and analysis. The research shows the philanthropy group work at the preparation stage, and gives the marketers some new ideas to encourage individual people and big companies to give gifts
Managing floor and carpet cleaning in hospitality
Get PDFFor hospitality, it is essential to attract customers through excellent service and optimum cleanliness. This research work aims to manage floor and carpet cleaning issues. The six sigma model is used as a way of increasing the operational efficiency of floor cleaning. The researcher decided to use positivist philosophy to draw out the ghost cause. PESTLE and SWOT analysis were chosen as the most suitable methods for external and internal analysis respectively. The primary focus is on qualitative data collection that was conducted with three cleaners, one laundry head, and one manager of the motel. The research outcome shows that the employees of the company are satisfied with the management. Also, there is no doubt that the organisation is giving proper importance to the cleaning operation. Besides that, there is a huge requirement for new technology implementation, like a modern vacuum cleaner and employee training. An implementation plan is summarises what will be helpful to eradicate current prevalent issues
Utilising LinkedIn as an effective marketing channel to engage with and attract potential customers
Get PDFThis study aims to find out how LinkedIn, as a chosen social media channel, can be utilised as an effective marketing channel to engage with and attract potential customers. It explores a successful local immigration consultancy which has done extremely well in the past 26 years, becoming one of the largest and most successful consultancies in the country. However, according to the owner, 90% of the business is obtained from customers’ positive experience, and he believes that the firm needs to be proactive in generating business instead of staying in the comfort zone. Along with the rapid development of technologies and the wide use of social media, the purpose of utilising a social media marketing channel is to catch up with technology and be more active in the industry. This study carried out semi-structured interviews for both clients and employees, with selective samples, and analysed the data with attention to their knowledge and perspectives of using LinkedIn. Findings suggest that knowledge of LinkedIn has restrained user’s motivation of using the platform at a certain level. Moreover, the context of a corporate LinkedIn page plays a significant role in attracting potential customers. Therefore, a result of implementing LinkedIn training to employees at the firm was identified. It is recommended that keeping well-managed content from a professional perspective on the corporate page on LinkedIn constantly is an effective way to engage with potential customers
Ko te whakapono
No full textAudio Soundscape.
Created as part of the 'Tihewa' exhibition by Jamie Lambert and Kent Macpherson.
This soundscape draws from original compositions by Mihikitekapua named: "Taku rākau e' and 'Engari te tīti', which are then interpreted in this new context.
This soundscape is created using a collaborative research methodology which brings together the conceptual components, musical components and technical components into a final realisation
Mental health well-being in tertiary education 2023
No full textIncluded in presentation to library staff covering how to identify and manage challenging behaviors, learning's and in particular key findings from research were presented
Harmony and integration: The core of Woolf’s truth: A brief analysis of “wedge-shaped core of darkness” in to the 'lighthouse
Get PDFBased on the principal theories and previous studies about Virginia Woolf and her work, considering Woolf’s view about life and writing, this paper attempts to explore the life philosophy of Virginia Woolf about truth and reality by analyzing the symbolic meaning of the image of “wedge-shaped core of darkness” in To the Lighthouse, which appears once in Chapter 11 of the book, but could be the very symbol to demonstrate Woolf’s inward understanding of truth and reality
An enquiry into the time taken for L2 literacy development
Get PDF“Worldwide there are about 774 million adults who lack literacy skills. One in five adults is still not literate and two-thirds of these are women.” Many of these individuals are L2 learners sometimes learning not only one, but two or more languages. (Tarone, 2009). However, there is still a paucity of literature about the process of second language acquisition with illiterate or limited literacy adult L2 learners. In Aotearoa New Zealand there are many of these L2 adult immigrant learners learning English language in our classrooms in government funded programmes, as they commit to improving their literacy skills.
The goal of these programmes is enhanced literacy/communication skills, which in turn may improve their employment opportunities. There is an on-line assessment tool to measure learners’ progress over time.
This two-year project enquires into the time taken by learners with migrant and refugee backgrounds to make progress. A group of forty learners with 0-2 years of prior education is compared with a group of thirty learners who had 8-10 years of prior education. These seventy participants speak in ten first languages from nine different countries. Their rates of progress in L2 literacy gains will be compared.
A mixed-methods approach is being taken. Early findings will be shared from initial interviews where participants shared their early educational and social backgrounds. Results from TEC online assessments and portfolio collections of naturally occurring evidence will also be shared, as well as early findings from classroom observations
Sporting
Get PDFSporting was an exhibition held at Demo at Auckland. The exhibition featured the artists
Christina Read
Danielle Foster
Jack Hadley
Joshua Harris-Harding
Lucy Meyle
Kate Russell
Hannah Valentine
and was hosted by Whitecliff
Ohaupo Hand-to-Hand (2018); Winter Bash (2018), Under Konake (2018); Kopu Gatehouse (2018); Box Culvert (2018), Channel (2018), Beach, Turangawaewae (2018); Waihou Parkup (2018), Desert Lounge (2017), River Road Majesty (2018); Exhibited in The Pull exhibition with Tracy Croucher at Wallace Gallery
No full textThis exhibition of landscape painting depicts pastoral, provincial and aquatic scenes and situations that mingle recollections, historical events, tender encounters and furtive activities. The works in the show make comparative use of the styles and visual vocabularies of both of us to picture regional locale in ways that play with memory, realism and make-believe.
Our fascination for road trips and get-aways to peculiar and local spots, water holes and beaches is for us and for so many, an intrinsic part of our nature. Such places as Opal Hot Springs, Spa Park on Waikato River, both Te Aroha and Ngaruawahia Domains, Huntly Speedway, capture both the idyllic and idiosyncratic in our regional identity.
The project seeks to link back to and re-vitalise traditions of regionalist painting in NZ in the 1930s and 40s with its pre-occupation with place and local identity. But also to equate to more current work where local places are linked to socio-political themes.
This exhibition develops on themes and methods from previous projects; Tracy’s, Deep Enough to Swim In (2009), Meet Me at The Water (2012) and There is a River (2006) and Tim’s, Pioneer Highway (2015- 2017), and The Wonder and Loss of Familiar Places (2013 – 2015)
The proposed exhibition will be of interest to local and national art audiences who with some understanding of contemporary and historical painting in this country and an affection for the vernacular of the Waikato and Thames Valley