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Investigating the factors that affect a company’s competitiveness
Get PDFWith the increase of population in New Zealand, the number of houses is increasing. However, for a small flooring business, this trend has not increased its sales of carpet. The purpose of this survey is to understand factors affecting the competitiveness of small carpet enterprises in New Zealand, so as to help them improve their competitiveness. This research adopted a paper questionnaire containing 15 closed questions concentrated on eight aspects of the carpet company: price, quality, installation service, after sales service, product, promotion, brand, and language. The participants were 60 existing or potential customers of the company, chosen by convenience sampling. The results of this research, achieved by manual calculation, indicated the participants' evaluation, preference and expectation of the related aspects of the company. Most of the participants were satisfied with the carpet quality, installation service, and after sale service. However, participants seem not satisfied or expected changes in terms of price, promotion and language
Volunteer management at international events
Get PDFVolunteer management at international events is an important topic to research. The Rugby World Cup 2011 (RWC2011) has been chosen as a typical case to study. RWC 2011 was the biggest sporting event in New Zealand until now, and held in different regions in New Zealand. This report collects a large amount of information about volunteer management: volunteer recruitment, volunteer training, volunteer motivation and satisfaction, and volunteer recognition, as well as specific measures from these four aspects of RWC 2011. The purpose of this report is to investigate what processes are put in place to manage volunteers at international events. The researcher accomplished data information collection from interviews from volunteers and volunteer managers from these two groups. Interview questions developed through focusing on those four aspects of volunteer management. Two group interviewees provided two different levels of information, one from volunteers, and another from management. Four different suggestions on different aspects are made by the researcher to help managers build better volunteer management at international events
Marketing strategies for petrol stations
Get PDFThis study is based on a big organisation which deals in fuel, gas bottles, lubricants, oils and other general use products. The organisation has many stations spread throughout New Zealand. Marketing strategy is a key element for the success of an organisation. Through their advertising system execution firms utilize rare assets through showcasing capacities, keeping in mind the end goal which is to achieve their set objectives and targets. The aim of this study is to learn how to improve marketing strategies for a leading petrol station in New Zealand. It is also stated in the study in which areas the organisation is behind others, and how can it improve. Both quantitative and qualitative methods are used for the research. The manager of a leading petrol station was interviewed with a series of questions. The study showed that the petrol station used coffee machines that were basic and automatic. The petrol station does not have ultra premium fuel. It provides forecourt service to every customer. It is recommended that the company should end its present contract and do its own branding. The organisation should also offer barista style coffee, provide forecourt service only to those who need it, and launch ultra premium fuel
Marketing strategy for a charitable trust
Get PDFThis research topic is to examine a charitable trust. The motive of this research is to not only evaluate the current or conventional ways of doing marketing for a charitable trust but to find out the best possible marketing strategy to boost the audience in charitable events. This research utilised interviews, which gained valuable results and some eye opening facts. It was found that most of the trusts do not attempt social media marketing. On the contrary, most of them prefer to use print media including some expensive media resources which results in demotivating people from attending the charitable events. The best recommendation is to control costs by opting to use social media marketing instead of print media and television media. Not only that, they should give equal preference to the stakeholder as their opinion can build a good social image of the trust with positive word of mouth. To conclude, the organisation also needs people to join the trust and to promote the events. They should use established marketing ways to get more people to attend and to get more and more people to join hands for a good cause
Evaluating strategies to increase sales performance
Get PDFThe aim of this research is to examine different strategies that are used within an organisation to increase sales performance. For this research, qualitative method was used to collect the data and a semi-structured interview was designed to collect participant perception of the strategies. The result shows 4ps of marketing mix of product, price, place, promotion is applied by the organisation to improve sales. To increase sales the promotion of business is needed to get more customers, which is lacking, and the organisation needs to provide quality service at a reasonable price. The recommendation is for the organisation to use the latest promotion strategies such as active social media networking, change the decoration of stores, and add varieties of product. Payment options should be flexible, such as payWave, credit cards
Marketing development strategies to attract domestic customers
Get PDFThe purpose of this research is to improve the sales of a product in the New Zealand domestic market. The product is an eco-friendly way to deal with the problem of insects, including flies and mosquitos. It is a traditional Chinese product which is well known by Chinese and widely accepted in China and other counties like Australia and the United States of America. It has a potential market in New Zealand. The method of this research is based on the Ansoff matrix, and use of quantitative data. Sixty people participated in the questionnaire. The result of the survey shows that most New Zealanders (78%) have trouble with insects and 91% of participants would like to try an eco-friendlier way to deal with this problem rather than use insect spray. Most of the participants care about the price and quality of the product. This research will provide valuable information regarding the habit of domestic customers, recommendations for increasing sales, such as adverts and focus on price and quality, and creating a CRM system
Sales training
Get PDFThis project involves discovering how sales training works and the impacts of sales training. The goal is to show how sales training can help a business grow and to set benchmarks in the market. After the negative impact in the performance of sales representatives of a national company in the sales industry, their management made decisions about changes which need to be taken to get good results from sales training. The method which has been used to complete this study is desktop training, which includes self-experiences and secondary data. It is necessary to have appropriate and successful training which delivers the best to the company. The main aim of this research is to study and analyse the training procedure and processes in a business, since the training process involves more activities that require mental strength with the willingness to perform well with learning. The overall study of the process includes investigating lack of training, practice time and overcoming doubts raised by the customer at the time of performing the job. Hence, it is recommended that businesses should deliver new strategies and conduct more training sessions and online modules, leading to the success and growth of employees
Relationship dynamics in logistics
No full textIn recent years, a growing number of organisations have outsourced logistics services to logistics services providers (LSPs). To account for greater interconnection between organisations, supply chain relationship is crucial for achieving successful logistics outsourcing. Because organisations need to continuously change their decision-making in outsourcing, relationships among organisations in outsourcing are dynamic. Further, because logistics outsourcing has created more supply chain relationships (SCRs) among suppliers, LSPs, and customers, managers need to use a network perspective to manage multiple relationships in the process of outsourcing. The triadic relationship is recognised as the smallest network structure. As a result, the primary goal of this research is to study dynamics of supply chain relationships in logistics outsourcing from a view of triadic relationship. This relationship is called a logistics triad and consists of a supplier, a logistics service provider (LSP), and their common customer. The present research was carried out in two stages. The first stage collected triadic cases from LSPs. To improve validity and reliability, the second stage used a deductive process to test findings of the first stage by collecting triadic cases from suppliers and customers. Results of the comparison between the two stages provided verified research findings because the two stages exhibited close similarity. The research outcomes led to the identification of factors that influenced the relationship dynamics in logistics triads. Among these factors, the combined effects of purchasing volumes, resource capability, and focal firm can override influences from other factors to determine stability and dynamics of logistics triads. Overall, this research makes several major contributions to the knowledge of supply chain relationships: developing an integrative model of triadic relationship dynamics, identifying control approaches used by organisations to dominate triads, and demonstrating organisations' mediating effects on dyadic relationships within triads
Perceptual and physiological responses to carbohydrate and menthol mouth-swilling solutions (Statistics and Analytics Support)
Get PDFCarbohydrate and menthol mouth-swilling have been used to enhance exercise performance in the heat. However, these strategies differ in mechanism and subjective experience. Participants (n=12)sat for 60 min in an environmental chamber (35°C; 15±2%). Following a 15-minute control period participants undertook three 15-minute testing blocks. A different randomised swill (Carbohydrate; Menthol; Water) was administered per testing block (one swill every three minutes per block). Heart rate, tympanic temperature, thermal comfort, thermal sensation and thirst were recorded for each swill. Small elevations in heart rate were observed after carbohydrate (ES: 0.22 ± 90% CI: -0.09 to 0.52) and water (0.26; -0.04 to 0.54). Tympanic temperature was moderately different between control and all testing blocks. Menthol showed small improvements in thermal comfort relative to carbohydrate (-0.33; -0.63 to 0.03) and water (-0.40; -0.70 to -0.10), and induced moderate
reductions in thermal sensation (-0.71; -1.01 to -0.40 and -0.66; -0.97 to -0.35, respectively). Menthol also reduced thirst by a small to moderate extent. To conclude, carbohydrate and water may elevate heart rate, whereas menthol elicits small improvements in thermal comfort, moderately improves thermal sensation and may mitigate thirst. This suggests a hedonic response of value in hot conditions for a short-moderate duration
Dying Needles exhibited in 'Shift' at the Wallace Gallery
Get PDFArtists in the Waikato and the Chinese city Chengdu create a major new exhibition of modern art.
Hosted by the Wallace Gallery in Morrinsville and titled Shift, the exhibition will feature the work of 11 artists affiliated with Wintec's School of Media Arts and seven from the Blue Roof Art Museum in Chengdu.
Curated by Wallace Gallery's Eliza Webster and Ding Fenqi from the Blue Roof Museum. The artists taking part include Tim Croucher, Gareth Williams, Mark Purdom, Xavier Meade, Geoffrey Clarke, Paul Nelson, Stef Young, Tony Nicholls, Dan Inglis, Tracey Stockley-Smith, Jeremy Mayall and Kent Macpherson. The Chinese artists include Tong Wenmin, Zhou Bin, Wang Yangxin, He Liping, Pu Ynun, Qiu Wenqing and Zhang Jin.
Shift deals with themes of place and space and the way these concepts can be altered with a simple change in direction, position or tendency. The artists were each in their own way exploring these ideas with works that engaged the senses by utilising sight, sound and movement.
Mark Purdom's work Dying Needles is part of a documentary study of clear felling forestry strategies in the upper North Island, New Zealand