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Marketing and branding for non-profit organisations: A case for mathematics for a lifetime.
Get PDFIn China, the health supplements market has rapidly increased in recent years. In 2015, Chinese consumers purchased over RMB109 billion (US22.3 billion) by 2020 According to the China Chamber of Commerce for Import & Export of Medicines & Health Products, imports of health foods and nutritional supplements (including ingredients and finished products) into China were worth US$2.67 billion in 2014. The market share is almost 35 percent of Chinese health food market. This continuing growing demand is driven by various reasons, such as Chinese economic growth, improved health and wellness consciousness by global natural trends, limited availability of mainstream healthcare service, the second child wave from new family planning policy resulting in pregnancies, and the contribution of the baby market’s demand China is also an ageing society, a distinct market characteristic in which elderly population are rising now. Those people are likely to retain their health and manage their health condition, but they are not used to be targeted regarding health supplements companies. Also, most Chinese people are interested in and trust the Traditional Chinese Medicine (TCM). so there is an opportunity for companies to move towards of this potential market. Moreover, E-commerce is the primary sales channel for most vitamins and dietary supplements businesses in China, because it can bypass heavy tariffs and high costs for international brands. However, this channel has been tightened by authority’s new regulations since 2016 which means tax and other changes have been made. But it is also an effective way for New Zealand exporters to China, with the favourable tariff and easier market access compared to traditional trade. The biggest two competitors in this channel in China are Swisse and Blackmores, which are famous Australia health supplements brands, marketed to Chinese consumers. Major e-commerce platforms include TMall, JD and KaoLa, who take over half the market share in China.
This paper uses a qualitative method of interviewing to obtain open and in-depth information, and to focus on thematic analysis for preparing export to China. Of three interviewees, two work at Health 2000 Marketing Department and one is International Corporation Marketing person in China.
Suggestions for Health 2000 regarding exporting to China include: doing sufficient research before they enter the market because the market characteristics are always changing; the business needs to understand their customers fully. Using multiple social networks to fit in mature technology market in China where people can use the mobile app to do online shopping, and use QR code with an appropriate tracking number to track their order status, and, consider local competitors and new entries. Using the leverage of e-commerce influences to develop online to offline long-term business model for building an international brand.
This research aims to provide appropriate marketing strategies for Health 2000 to expand its international market share in China and looking to explain Chinese new regulations regarding cross-border e-commerce. Moreover, it aims to to help Health 2000 understand Chinese customers’ characteristics and achieve the market potential to boost its brand in the international market
Evaluation of the effectiveness of online video screening process in a regional city council: Specifically evaluating the fairness of the system
Get PDFIn the past few years, a regional City Council has seen the increasing importance of online video screening platforms like Sonru speed up the current recruitment process. Articles published describe online system as an advantage to the organisation and to potential candidates. Different themes were also identified in the literature to help maximise the result. This study investigates the evaluation of online video screening for staff recruitment in the city council, specifically evaluating the fairness of the system. Interviews were conducted with the engineering manager and HR operation and candidate support manager, as they have thorough knowledge about the current system in place. A questionnaire was sent out to employees in the Engineering department who were employed in the last 12 months using the online system. Experiential data will help gather more reliable results, as it describes the researcher’s own experience with the current online video screening process. Data gathered from secondary research describes online video screening as fast, efficient and cost effective. It also provides more flexibility for potential candidates in terms of time and place of conducting the interview
Strategies to improve the clientele market of A & D Earthworks Limited
Get PDFHow well an indicator is doing in relation to its competitors can be defined as a company's market share. Simply speaking, market share is a comparison between the total sales of a company and the sales of that industry, usually in a specific region or area, over a period. The reality is that people are easily influenced by popularity. The more market share a company has, the greater the possibility they will grow fast and make more revenue without much effort.
This project researches how a quite new excavation company, A&D Earthworks Limited, located in Hamilton, can improve its clientele market through its growing period. The company, which has been established for one and a half years, consists of 8 employees and 2 directors. The main purpose of this research is to investigate how to improve key customer satisfaction. In order to investigate this area, the study will look at which advertising methods are suitable for a small and new excavation company; an internal and external analysis will be carried out; it will look into the business culture and what people need to learn from it; it will also investigate how to build up a brand image and the importance of competitor analysis.
As part of the research process, qualitative research analysis was carried out. In order to gather primary data, interviews were conducted with 6 competitors. Then, combined with the research results and literature review, a comprehensive discussion of the purpose is clarified.
Some practical recommendations according to the real situation have been put forward for A&D Company. Social media, signs and billboards, business cards and a brochure need to be implemented in order to improve customer satisfaction. For branding image, a reliable, positive and principled impression should be set before the public, a logo design and slogan need to be designed as well. In this way, A&D Company would be able to identify their competitive advantage within the market
Towards a quantitative proxy of cave dripwater hydrology
Get PDFSpeleothems capture a wide range of geochemical signals related to hydroclimate variability. However, the
quantification of climatic parameters (e.g. rainfall, temperature) using traditional proxies is hampered by the
multitude of influencing factors.
The goal of this research is to develop new quantitative records of past rainfall by examining a novel set
of geochemical processes recorded in speleothems. By applying techniques from environmental chemistry
(voltammetry, diffusive gradients in thin films (DGT)) and geochemistry (stable metal isotope analysis) we aim to
unravel the evolution of dripwater hydrochemistry within the soil and epikarst— a domain where percolation flow
dissolves CO2, mobilises soil organic matter and approaches equilibrium with the host rock— from processes
occurring at the solution-crystal interface. With the advent of new proxies (e.g. d44Ca) for bedrock dissolution
and prior calcite precipitation (PCP), we can now delineate the evolution of dripwater along its aquifer flowpath,
making tractable the study of more subtle processes operating at the speleothem growth surface. Here we present
the results of an ongoing, interdisciplinary effort to constrain the effect of metal-ligand interactions and PCP on
trace metals in dripwater and speleothems from two caves in New Zealand and China with a view to developing
an independent proxy of past drip rate variability.
DGT data from Heshang drip point HS4 demonstrate that Mn and Cu form complexes with organic ligands
with slow dissociation rates. We hypothesise that this process should lead to the increased availability of Cu
and Mn ions to substitute into speleothem calcite at times of slower dripping. This was confirmed by analysis of
Cu and Mn through the 8.2 kyr event in the HS4 stalagmite which the d44Ca data of Owen et al. EPSL (2016) has
shown to be a period of notable aridity. PCP appears to be a confounding factor for the trace metals of interest,
with stable Cu isotope data through this interval (d65Cu) also confirming the strong influence of PCP on Cu in this
system. Further experimental work aims to expand our understanding of PCP and metal-ligand interactions on the
evolution of Cu and Ca isotope ratios as we seek to delineate these distinct karst aquifer hydrochemical processes
Gender pay equity for social workers in Aotearoa New Zealand PODCAST
No full textAmy Ross is national organiser for Aotearoa New Zealand’s largest union, the Public Service Association (PSA) Te Pūkenga Here Tikanga Mahi. She is also founder and organiser of the Social Work Action Network (SWAN), which is a network within the PSA that aims to unify and advocate for social workers in Aotearoa New Zealand.
In this podcast Amy Ross shares her experience of what she describes as the remarkable strategic victory of bringing about the first step in gender pay equity to social workers in this country. In conversation with Deb Stanfield she celebrates the courage of the original claimants, and the genuine partnership between the union and Oranga Tamariki (Aotearoa New Zealand’s child protection agency). Amy applies a critical lens to this significant historic event for women and for the profession of social work – an event she describes as taking us to a ‘whole new level of discourse.
Broadway hitmen [1st keyboard]
Get PDF1st Keyboard in the orchestra for Broadway Hitmen, performed 18-21 October 2018 at Clarence Street Theatre, Hamilton, New Zealand, featuring professional singers and musicians from Hamilton and New Zealand.
The show was positively received by audiences; review is attached
Undergraduate nursing students’ understanding of professional boundaries in relationships with clients, families and communities.
Get PDFUnderstanding how to judge appropriate degrees of closeness and distance in professional relationships is an ongoing challenge for all practitioners. A critical element of being able to practice as a nurse is the ability to successfully establish, maintain and conclude therapeutic relationships. In the Waikato region, nurses are employed in rural towns, where they also live. These nurses may have family connections and/or limited ability to socialise with people other than those people who are likely to be users of the health services they provide within these communities. This presentation reports on the findings of the qualitative arm of a larger project exploring 3rd year undergraduate nursing students’ understanding of how to manage professional boundaries in relationships with the clients, families and communities they will work with as graduates. The qualitative approach was guided by Kruger and Casey’s (2015) approach to focus group research. Three brief case studies on professional situations with clients were used to stimulate discussion within the focus groups. Focus groups were video recorded and transcribed verbatim. The ‘long table’ approach was used to organise the transcribed data, and data interpretation was undertaken using five criteria including frequency, motion, specificity of responses, extensiveness and big picture. Three key themes were developed from the data including Community responsiveness, Trust and integrity, and Professional mandate and therapeutic purpose. Overall, students had a good understanding of the professional responsibilities involved in maintaining therapeutic relationships, though challenges in informal consultations with family, neighbours or members of their community were not identified
Overlapping murmurs
Get PDFOverlapping Murmurs is an ambient sound installation presented as part of the 'INDELIBLE' exhibition at Waikato Museum.
Overlapping Murmurs is a collaboration between Jeremy Mayall, Kent Macpherson, Haco, Horomona Horo, Reuben Bradley, and Megan Rogerson-Berry.
It is designed to provide an overall accompaniment to the show, whilst also being a deconstruction and re-working of elements from the Where We Overlap recording sessions
Obsolescence: A sound work for audio cassettes by Kent Macpherson
No full textThis audio installation focuses on obsolete materials. The only ‘new’ aspect of the media used are the batteries. All of the players were borrowed or rescued from skips.
If a player has stopped please feel free to replace its batteries and/or eject and turn the cassette tape over to the other side.
The sound sources you are hearing are pure sine wave tones, recorded using the notes C, E, G and B. As the players run at varying speeds, there are discrepancies in the actual pitch of the tones being produced
Te Whāriki Kiokio: Bruce Mason Center 2018
No full textThis interactive installation consists of 3 digital tukutuku panels. The panels are mounted over 9 displays at the Bruce Mason Centre. At first glance, these will appear as if they are plain black panels with a metallic symbol on them. However, when you touch these metallic symbols it activates an animated digital tukutuku design. At the same time, it activates a sound associated with the specific panel designs. These sound are either recordings of Māori instruments (purerehua, kōauau, etc.), Māori speech (whaikōrero) or Māori chants (waiata). One can be activated at one time and as soon as another metallic symbol is pressed the current panel turns off and the new one is activated.
This work is an adaption of an earlier projected work shown at Wellington LUX Festival 2017.
The work was included in the 2018 Auckland Matariki Festival programme.
Te Whāriki Kiokio came from a passion to see traditional Māori art fused with a modern art form. As I went on this journey I visited Pakowhai Marae and quickly became interested in the tukutuku panels. These panels quickly caught my attention as they have always been there but they are often ignored in the space. So much hard work and meaning has gone into every piece of flax yet to many they are almost viewed as wallpaper.
Traditionally Māori learnt with their hands, through touching and feeling. The idea behind this interactive installation is that as you touch the panels you will not only feel moved by the experience but you will also leave educated. The audio is used to enhance the experience of Te Whāriki Kiokio with unique sounds developed to tautoko (support) the meaning of each tukutuku