3501 research outputs found
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Developing a volunteer handbook template for an event
Get PDFThis event is a Christian music festival that takes place at Mystery Creek on Auckland Anniversary weekend (January). It attracts 5000+ attendees and 500+ of those attendees are volunteers. Volunteers play a large part of this event and getting information across clearly is very important. The aim of this research looks at developing a volunteer handbook template for an event. Mixed methods where used when collecting primary data interviews and questionnaires). For secondary data the following themes were researched; volunteers/volunteer management, events/event management, music festivals, human resource volunteer management and volunteer handbooks/manuals. Tentative results have shown that while this event currently does have a handbook it needs updating and altering. It is important for this event to have a very thorough handbook as they don’t have a volunteer coordinator so the handbook is used to distribute most of the knowledge. Tentative conclusions and recommendations: it was found in the research that that a volunteer handbook is very important for any event and it is recommended that this event implements an updated volunteer handbook for 2019 and undertakes an evaluation after the event to see how it was received. It was also reiterated that a volunteer handbook can be in many forms and parts. It is recommended for this event that the Handbook would be in two parts, part A being the main general handbook and part B being the role specific handbook
Increasing customers
Get PDFThe purpose of this research is to increase customers. To investigate the reasons for the lack of customers, surveys from consumers, interviews from an organisation owner and observation of competitors to understand the situation were carried out. Customer expectation, the satisfaction of customers, reputation, trust and keeping commitment are studied variables. How to increase customer acquisition and getting clarity in work will be done by undertaking this research. Successful ways of getting more customers include improving the reputation of the organisation, improving the satisfaction of customers and building trust in consumers
Health and safety in an organisation
Get PDFHealth and Safety of employees are of utmost importance for the performance of both the employees and the organisation. The main aim of this research project is to study the health and safety issues existing within an organisation. Qualitative observation methodology was adopted for gathering relevant and appropriate information. Under this method, self-knowledge was implemented and observation of the workplace conducted to identify different issues that can influence the health and safety of workers and the consumers which the organisation serves. Failure to wear personal protective equipment like gloves, shoes, cap, eyeglasses; failure to follow hygiene practices, for instance, leaving the sauce bottle open, are observed to be different issues. Based on these results, it is recommended that the organisation develops a sound health and safety policy, provides proper training to the staff, implements health-related work policies, monitors the practices adopted by the employees, and provides personal protective equipment to employees
Operation efficiency based on quality and productivity
Get PDFThis research project is purely focused on the operation efficiency-based productivity of a famous fast food company of New Zealand which faces lot of difficulties in its business for its lack of efficiency in consistent product quality. The aim of this study is to measure and understand the operational efficiency. For conduction of this research, the researcher has focused on consistent quality and productivity. For the research work the researcher has chosen the qualitative research (interview) method; for this, three employees, the operational manager and the marketing manager of the company were selected. Some discussions were also made for improvement of business. This study can also help to analyse various models such as the Just in time model, lean manufacturing model applications which leads to improvements in productivity as well as in operation efficiency. The importance and challenges of operational efficiency are also discussed for better understanding of operational efficiency. The qualitative primary method was chosen by the researcher to collect proper information from the sources. The research outcome was overall satisfactory. The Lean Manufacturing model is used to minimize waste and optimize resources. Additionally, manpower presence is also satisfied. Looking onwards, the researcher has made the recommendation that they implement some approaches including the information retrieval model and use the two bin system model for providing top notch service in the current competitive business environment. The study makes various suggestions for management including strategies to gain more operational efficiency
Learning and development of staff in a small fast food restaurant
Get PDFThe research of this small food business reveals how quality customer service can be improved by introducing various learning and development methods for their employees. The aim of the research is to identify suitable and applicable learning opportunities which will help employees to improve their skills, knowledge, and capabilities in effective customer service, safe food handling skills and health and safety training. Qualitative method is used in the research in which the data is collected by using the observations. In observations, primary data is collected by the experiential research at the workplace and secondary data is collected by benchmarking different methods of training and development of same size or type of businesses accessible from online resources. Secondary data in the literature review explain the importance, need, and benefits of training and development programmes for fast food employees. The key results reveal that various factors noticed in the research are helpful in clearly defining the quality of customer service to the staff. It can be analysed from the results how important it is to provide learning and development opportunities in terms of quality customer service as well as to comply with the law and legislation to maintain food safety standards in the restaurant. The research recommends that online training, on the job training, job rotation and mentoring programmes all contribute to enhancing customer service skills. It makes the staff more productive and committed to the organisation to pass better quality service to the customers
Increasing brand awareness with Facebook
Get PDFSocial media has been used in many companies in recent years, because it is an effective method of interacting with customers. Facebook, as a social media platform, is quite popular in New Zealand. This report has investigated the value of using Facebook in small business and analysed whether Facebook can help businesses increase brand awareness and maintain closed relationships with customers. It has used a quantitative method of research, and questionnaires were handed out randomly to 32 Asian customers. The results have shown that few customers use the social media of this small business. Moreover, some customers believed Facebook is necessary, but some do not think so. Those who thought Facebook is necessary, were hoping that the menu and promotional activities would be put on a Facebook page. Finally, this report has also provided some recommendations for this small business, future researchers and other small businesses regarding the use of social media. This small business should put more emphasis on establishing and developing social media to meet customers’ demands. Future researchers could focus on trying to create a Facebook page in practise and how social media could bring more convenience for customers
Facebook used as an active marketing channel to expand customer base at a restaurant
Get PDFThe selected restaurant provides Cantonese style Chinese food. However, there has been a significant decrease in customers after opening day. The owner spent on newspaper promotion before opening day. The reality is that only a few people came. Therefore, the owner is looking for advice on the way of increasing his customer base and awareness. The project aims to demonstrate the value of using Facebook as a marketing channel to help a new Chinese restaurant promote itself to the public to increase profit and its customer base. The project gathered a total of 93 questionnaires and one interview by using mixed methods (quantitative and qualitative), followed by a theoretical review to show the owner that Facebook is the most effective channel to increase customer base and awareness. The results show that more than 95% of participants have social media and almost 92% of them have Facebook. 80% of participants agree that the restaurant should have a Facebook account so they can receive promotion and news. In conclusion, Facebook is the most effective and efficient channel to help the business get more attention from the public under the situation
How a Hamilton fast food restaurant can increase their brand awareness
Get PDFBrand awareness is one of the most important marketing concepts in present times for gaining competitive advantage in an ever-increasing globalized market. For attracting consumers and increasing their purchase intentions, brand awareness is important as it increases knowledge of product offerings and other associated characteristics amongst consumers. The main intent of this research project is to study different ways in which local pizza stores in New Zealand can increase their brand awareness. For accomplishing this purpose, the research project will include a mixed approach where both qualitative and quantitative research methods have been opted. The qualitative method includes an in-depth interview with the manager of the fast food outlet, while the quantitative method includes utilization of survey questionnaires for attaining required information. As far as structure of the research project report is concerned, it will mainly include background of the research, aim and scope of the research, literature review, research methodology, and analysis of the attained data, collected from pie charts and bar graphs. Recommendations include that local pizza stores should exploit social media channels for increasing brand and product awareness
Investigating different strategies for increasing sales and customer base
Get PDFThe study primarily discusses about the different strategies that the management of the company can implement in order to boost their customer base and net sales. The main aim of the research is to evaluate different strategies for increasing sales and customer base. A qualitative method was taken for this research, and data was collected with the help of primary and secondary methods. In the primary method, a semi-structured interview was conducted on the organisation’s premises with the store manager and other staff members. The secondary data was collected from books and the internet. The study has an emphasised focus on laying down several goals and objectives that the study plans to achieve. In this study, the researcher has tried to formulate the latest data and information about the company in order to provide the management with the latest insights about customer preferences and techniques that can be used for improving their decision-making process. The study has laid down processes and procedures that were followed in order to prepare the entire study. The key findings of the research are to introduce the new product, give some rewards points and add some more options for customers. The foremost recommendations for the organisation will be to improve communication with their customers, and to use PayWave service and wi-fi facility. Moreover, they should use social media and other platforms to advertise their products and add more features and varieties to the existing product to attract the attention of customers
Risk identification of events
Get PDFThe three-factors of risk identification, risk control, and health and safety play a significant role in every event in three different areas (pre, during and post event). This research examines the importance of three factors at an organisation. This research focuses on the methods used by the organisation to analyse and control risk by observing health and safety aspects in India. The techniques applied for this research are the primary research method and qualitative method. The study was conducted through an interview. One employee from the organisation was interviewed. The results show that the organisation uses different types of models such as the Goldblatt Event Management Process, Heron's model (Feedback using DESC model), Dewey's model (problem-solving method process) and Kotter's 8 step change model, to analyse the risk. In addition to this, the organisation also uses an applied implementation approach method to identify and control the risk. The research recommends the organisation to run a trial event before executing the function to determine the risk, and that they allocate a dedicated team to cover the health and safety aspect. The research concludes that an organisation manages the responsibility by using 3P's (Policy, Process and Procedure) method