3501 research outputs found
Sort by
Mahi Tahi Working Together - Wintec Embedding Model
Get PDFThe Wintec embedding Model has been used in the Marketing Planning and Control module for the last two years.
The poster and conference presentation outlines the model used, the benefits of the embedding model and explains the current review process
Meniscus VOl 5 issue 2
Get PDFMeniscus is an online, free access literary journal published by the Australasian Association of Writing Programs (AAWP). The editors and advisory board are based in Australia, New Zealand and the UK, and welcome submissions from writers anywhere in the world.
Meniscus publishes high quality, innovative poetry, short fiction, and creative essays in English, or in other languages with a good parallel translation. Meniscus publishes two issues a year: in April, and in October
Title: Kumāra or potato? New Zealand’s contested larder.
Get PDFThis paper will consider the contested ground of food awareness in New Zealand, which has resulted in a diverse culinary field. It took over 100 years after the signing of a treaty between representatives of Queen Victoria and the collective indigenous tribes of New Zealand (The Treaty of Waitangi) in 1840, before a local food identity could be distinguished from the influences of British colonisation. Lamb, potatoes, butter and scones were the base diet of New Zealanders until after World War II; but then the influences of visiting American servicemen, returning members of the armed forces and migrants from Europe coincided with the rise of radio and television personalities, to begin a revolution in food preferences and availability. Salads, biscuits, home-grown vegetables, coffee, with subsequent cafes and wine slowly grew in popularity. But it took a further half century before the crops and food practices of indigenous and Pacific people became accepted as mainstream, even national food.
The paper will reflect on these historical developments and changes which have resulted in contemporary New Zealand cooking that is inspired by Māori influences, in which the kumāra can take its place with pride
Exhibition review: Yona Lee, Art New Zealand 163
No full textExhibition review: Yona Lee, In Transit (Arrival), Te Tuhi, Auckland, 11 March - 19 November 2017, published in Art New Zealand No. 163, Spring 2017, p. 46
Comparison of gravity-resisted and gym-based core training on core endurance
Get PDFConditioning specialists have been incorporating concepts of gravity-resisted core training, both on stable and unstable surfaces, to enhance core endurance despite
limited empirical evidence. The purpose of this study was to compare the effects of gravity-resisted and gym-based core training on core endurance. The experimental
group (n=8) followed a gravity-resisted core training intervention while the control group (n=8) followed a gym-based core training intervention incorporating similar exercises over a 6-week period. Pre- and post-testing consisted of an isometric prone bridge endurance test, dominant and non-dominant isometric side flexor endurance tests, an isometric trunk flexor endurance test and an isometric trunk extensor endurance test. Relative to the control group, the experimental group showed a very likely improvement in isometric trunk flexor endurance (33.7±18.3%, 90% Confidence limits), likely improvements in isometric non-dominant side flexor endurance (26.1±18.7%), isometric prone bridge endurance (22.4±13.9%), and isometric dominant side flexor endurance (30.4±27.7%). Using a gravity-resisted core training intervention is likely to produce beneficial gains in core endurance for resistance trained males to a greater extent than a programme of similar exercises conducted conventionally in a gym
Substitution for Yves Saint laurent Beauty
Get PDFAfter the downfall in sales for the Yves Saint Laurent counter, managers of Life Pharmacy at The Base, Hamilton, made the decision to moderately discount products in order to prepare for discontinuation of the brand. In order to find a viable substitution for the brand, thorough research has been conducted of all the different brands currently available and identified two potential substitution brands. After gathering all relevant information about the overview of Shiseido and Cailyn Cosmetics it has become possible to write up a marketing mix analysis for both brands in order to compare one brand to the other and choose the most feasible one. An overview of the beauty industry has also been included within the research in order to gain an understanding of the current and future of the beauty market so that the decision can be based on the overall
position of the beauty industry. From the results and discussion, it has been possible to conclude and make recommendations to Life Pharmacy
Identify successful sales and Marketing strategies that affect customer loyalty in a small coffee shop
Get PDFFor the small business such as coffee shop, identify successful marketing strategies to improve their customer satisfaction when developing effectiveness promotion activities, developing competitive pricing strategies, improving customer service quality and product quality control can be crucial for the start-up business. As this research aims that seeking appropriate marketing strategies for Impresso Café Eatery Catering to developing customer loyalty programs. In order to collect accurate data from the research, it was looking at literature studies of customer loyalty programs from other businesses. Also, using questionnaire research as a primary information to collect customer personal feeling with the products quality, service quality, promotion activities and price provided by Impresso Café Eatery Catering. As questionnaire research, it has completed by random 50 customers in Impresso café. From the result of the questionnaire, there are over 80 percent have high expectation on the service and product quality and they also claimed that appearance and attitude of staff when they require assistance are significant elements that can influence their purchase decisions. And the research result shows that the younger customers tend to proper price and not quite care about the service quality. This research clarifies the relationship between customer loyalty and successful marketing strategies. Also, all of the findings from this research will be used for help Impresso Café Eatery Catering planning and control their future marketing strategies performance. When Impresso café improving their customer service quality and developing promotion activities, the questionnaire results from customers need to be considered for enhancing their competitive advantage in the market. Furthermore, this research provides recommendations for Impresso café further development
What is the best strategy?
Get PDFThe research question of this study is “What is the best strategy for Momento-Uni, especially in holiday”. Momento-Uni is a café and restaurant which is located in the Waikato University in Hamilton. In this study, it is aim to develop and identify a proper strategy for Momento-Uni to create competitive advantages and increase its sales in normal period of time, furthermore, a specific strategy also needs to be developed when there is a holiday period to balance its loss and profits. On the other hand, because of the special location of the Momento-Uni, the strategy needs to be created for its sustainable and long-term development and its unique marketing position.
In this study, a mixed research method is used which includes quantitative and qualitative study design and observation. A questionnaire is developed to collect the information and data about the customers’ evaluation and recommendation for Momento-Uni’s service and products. An interview was held with their manager to understand Momento-Uni’s business goals, current situation, internal working environment and future development. The observation was developed by the researcher to evaluate their competitor and internal working issues.
As a result, it shows that the main customers are students from 18-30 years old and coffee and drinks and snacks take up most profit of the whole sales. Through the result, a focus strategy is developed because students are the mainly targeted segments and to meet their needs. However, Momento-Uni does not have a clear differentiation and cost-leadership strategy to meet customers’ variable needs. As students do not have a high consumption level, in the future, the challenges will be existed. The results also shows that in holidays, the number of customers are declined steeply which increase the difficulties in the future growth.
According to the results, it recommends that Momento-Uni needs to develop a clear strategy with differentiation and cost-leadership strategy to offer customer differentiated service and products, creates its products varieties and improve its service quality. For the customer psychology and behavior, by better understanding the potential thought, feeling and intentions of the customers, a proper strategy needs to be developed about validation of existing insights and the creation of new and novel insight to follow the marketing trend to increase its marketing competitiveness. For the human resource management, Momento-Uni needs to have a reasonable staff management during the normal time, especially in holidays, the opening hour for each site in holiday will be adjusted, Lake site and Ms2 site will be closed in a few weeks. Lake site always have overmuch staff, the staff in lake site will be reduced in normal time. For the future growth, the new working policy and business plan will be developed and improved to achieve its business goals for the future success
The reasons for the decline of festival attendees and the link to audience satisfaction
Get PDFWhile Wintec starts international student program, it is offering valuable opportunities to acquaint people with other cultures. Festivals celebration on campus often provides a dominant position for diversity groups communicating. The Chinese Festival Celebration reflects the dynamic of New Zealand society in general. These developments are so encouraging of promising international Chinese student outside China begin to cheer and advocate that the festival celebration held jointly by Chinese and non-Chinese. It helped more and more non-Chinese to understand Chinese culture. Over the years many of the records of this bygone era have been lost to them. Chinese culture should be keep explored and maintain enthusiasm for history to bring back these nearly forgotten arts. With this in mind, the researcher was undertaken Chinese cultural events in China to examine the similarities and differences that applied in New Zealand. This report illuminates the perspective of people (international visitors and students) coming from China and other countries towards their expectations. This report presents the results of a quantitative survey conducted, and qualitative interviews to gain a better analysis that investigating the challenges faced by the relationship between quality, satisfaction and the likelihood that would affect attendees’ repeat visit intent. The report provided an overview that how Chinese cultural event in China, also contrast the differences and similarities that applied in New Zealand stage
An analysis of event management best practice
Get PDFThis research will investigate what makes a successful event, and the Waikato talent show will be adopted as a case study. The purpose of this research is to ensure the importance of event management. In addition, there will be many literature reviews in this research to support this topic and show different opinions. In order to obtain accurate results, this study uses questionnaires and interviews to collect information. Also, researchers will investigate the participation of 60 people, 60 people of different ages and genders, respectively. The researcher also will interview two people for further information. When the Waikato Chinese Students Association organizes events, good event management is essential. The selection of the geographic location of the event, the determination of the number of participants and the promotion measures are all very important components of organizing a successful event. After analysing the results of the questionnaire and the interview results, the Waikato Chinese Students Association will change their incident management based on these results. Finally, the study will provide Waikato Chinese Student Association with some advice to help their organization's activities become well