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Marketing strategy to improve customer satisfaction
Get PDFIn retailing, consumers typically patronize multiple outlets. Two potential avenues for increasing customer share are to raise customer satisfaction and increase repeat purchase. This study examines the effects of customer satisfaction through implementing innovative marketing strategy and online marketing. Customer satisfaction with a company's products or services is often seen as the key to a company's success and long-term competitiveness. In the context of customer relationship marketing, customer satisfaction is often viewed as a central determinant of customer retention. However, the few empirical investigations in this area indicate that a direct relationship between these constructs is weak or even non-existent. That is the reason businesses always try find different ways to keep in contact with the customers.
This article involves a critical examination of the online marketing, customer profiling and the development of a more comprehensive strategy to attract customers. To provide further variety of choice for the customers, you will see that I have also introduced an international aisle.
You will see that the result provides positive support for introducing online marketing and separate international aisle at PAK’nSAVE (Mill Street) to improve customer satisfaction
Target marketing for a research organisation
Get PDFGFK is fourth largest research company in the world and located across all the continents. With the turnover of £1500 million revenue is the one of the most successful company. GFK New Zealand has been facing segmentation problem in which the company is failing to target the right customers to provide their services. With the help of literature study undertaken which comprises of various thoughts of scholars explaining the difficulties on segmenting the market. The basic problems such as defining the segment carefully, failures occur on the segmentation, competitor growth, no proper message, no proper evaluation are some of the few problems which affect the nature of successful segmentation. The aim and objectives have been framed to create a solution for GFK to target their customers . To have the deep understanding of the market segmentation and associated knowledge a questionnaire has been created. From the questionnaire, many essential findings have been found with the help of literature study which is a possible solution for the objectives framed. Few solutions such as evaluation of segmentation method and a crafty message should be assessed by the company to achieve successful target market in NZ
How to increase the sales revenue using focus differentiation strategy
Get PDFThe Liquor Retail industry in New Zealand is highly fragmented and controlled by strict government rules and regulations. With the growing competition and challenges, the retailers are facing problems in retaining customers and their loyalty. From my 3 years work experience at Thirsty Liquor Raglan, I came to a conclusion that cost leader is very hard to improve the sales revenue. But the chances of growth in sales revenue with Differentiation strategy are more. Thus, the study examined the various methods by which Porter Differentiation strategy can be applied to a Liquor store to increase the sales revenue. The business external and internal environment has been analysed using SWOT (Strength, Weakness, Opportunities and Threats) and PESTLE (Political, Economic, Social, Technical and Legal tools. The social context of the business is explaining the direct, indirect and replacement competitors. The literature review covers primary research on the following topics such as Porters three generic strategies, sales revenue methods, challenges in liquor business and case study of previous similar project. The porter generic theory explained that how and why differentiation is linked to retail business. The sales revenue covers methods to calculate revenue from sales, and explains the major circumstances in a liquor business. In case study similar survey and results related to report has been discussed. Several methods like Interviews, surveys and observations are carried over as secondary research platforms. The results and key finding then aligned with primary research. The key findings from research are discussed in the report. According to the key findings and research through interviews of business expert –owner and National manager, observations of competitors and customer survey the sales of the Raglan liquor store can be improved with some of the unique features like Store layout, better deals, expansion of store, supplier support, active social media and buying an another liquor store
How new strategies, different promotional tools and CRM are useful for improving sales
Get PDFThe main objective of this research report is to identify new strategies, different promotional tools, installing new technology and CRM is useful for improving sale and customer service in Domino’s. I have done my research report on Domino’s Mill street, Hamilton. Organisational contexts are providing knowledge about its strength and weakness as well as the literature review topics are giving information about improving customer satisfaction in Domino’s. There are various issues which I found during my research and my work observation in Domino’s such as few promotional material old technology based equipment and few strategies for improving business and customer services. Adding more to it, during my report I used qualitative method because it covers huge variety of practice and ideas. Further, I did interviews and questionnaires for the collection of data and during my questionnaire 50 people were involved and it was related to customer satisfaction. Besides this, I also used Domino’s officially website because it gives extra information about its history. Additionally, during my findings and discussions, I found that there are few promotional tools and need for more employees. Besides this, in recommendations, there are various strategies and different ways which can be used for improving sale and customer satisfaction in Domino’s Mill Street, Hamilton
Road safety study in New Zealand: Road Crashes involving overseas Drivers
Get PDFThe study explores the driving behaviour of overseas drivers and identifies the key causes contributing to road crashes in New Zealand (NZ) related to demographic and socio-economic characteristics of overseas drivers. A revealed preference (RP) study of 205 overseas drivers has been used to investigate whether overseas drivers’ characteristics affected their ranked preference for attributes related to the risk of driving in NZ. The RP study and rank-ordered logistics regression models have been used to identify the importance of various factors in determining the causes of crashes and providing some insights into issues that should be considered accident reduction policy development. The results indicate that roundabouts are rare in some Asian countries and thus confusing to Asian drivers; mountainous roads are considered the most difficult terrain to drive on. The results further indicate that fatigue has a moderate impact on the drivers, with those aged above 30 tending to believe that fatigue affects subsequent driving
performance. The results are consistent with the historical data from 2,328 crashes related to overseas drivers from 2010 to 2014 as extracted from the Crash Analysis System. Finally, the results of this study indicate that ‘tailored’ programmes to educate overseas drivers would be more effective than current practices and guidelines
Wintec research analyses foreign drivers
No full textThe engineering faculty at Wintec has made some interesting findings in a recent study about overseas drivers, driving behaviour and crashes on New Zealand roads
Tower : Mobile utopia: Art and experiments exhibition
No full text'Tower' explores the architectural logic of the Air Traffic Control Tower - part of a hugely complicated infrastructural system supporting air transport, which seeks to minimize risk. regulate air traffic and facilitate the movement of people within the airspace system. As an architectural form, the tower is both dream and function-an expression of utopia and technological infrastructure. The tower 'sees' and is 'seen', thus occupying an order of perception that invites meaning, both in terms of utilitarian function and as a site in popular culture and imagination. Control towers are highly charged mythic spaces made even more so by being inaccessible to the public. To rest easy we need to believe that somewhere in the system there is a room full of people who know what they are doing. Call it the myth of competence - a fundamental, but not often remarked upon part of the psychology of the modern age
Incidence of Juvenile Osteochondral Conditions in Thoroughbred Weanlings in the South of Brazil
No full textThe goal of this study was to determine the occurrence of juvenile osteochondral conditions (JOCCs) in Brazilian Thoroughbred weanlings from 4 to 6 months of age. Eighty-five foals from four different stud farms were evaluated. The history and husbandry of all animals were obtained by questionnaire, and clinical examination was performed to detect lameness. Radiographic evaluations included 24 radiographic projections from eight different joints (right and left metacarpophalangeal, metatarsophalangeal, tarsocrural, and femorotibial [FT] joints), for a total of 2,040 radiographs. Twenty locations within those joints were examined, and a severity index (SI) was determined for each location. The sum of the SI values for each foal was used to determine the osteoarticular status (OAS), which was classified as good, intermediate, or poor. None of the 85 foals examined had clinical signs of lameness. Sixty-five (76.5%) foals had one or more findings related to JOCC. In total, 680 joints were examined and scored, with 20.7% affected. The FT joints were the most commonly affected (n = 62; 9.1%). There was no significant difference in JOCC occurrence between the left and right limbs. The OAS was considered good in 38.8% (n = 33) of the foals studied, intermediate in 48.2% (n = 41), and poor in 12.9% (n = 11). There were significant differences in OAS among the four stud farms
Co-operative Education Project - Employers: Are they Happy?
Get PDFn 2015 Wintec offered a cooperative education project in the Bachelor of Applied Management programme and the Graduate Diploma in Business for the first time. It is essential to obtain feedback from employers at an early stage for a performance check and continuous improvement so as to deliver quality education
Reveiwer of Multiconference on Systemics, Cybernetics and Informatics 2017
No full textSpecial Track on Management, Engineering and Informatics: MEI 2017 in the context of the 21st Multi-conference on Systemics, Cybernetics and Informatics: WMSCI 2017
July 8 - 11, 2017 – Orlando, Florida, USA
Paper title: 'Clustering and Ranking Analysis with Imprecise Data for Evaluating Healthcare Performance of Districts in Istanbu