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“What Planet Are You On” - Making Meaning of Sustainability Through Storytelling
Get PDFThe term “Sustainability” has come to stay as it is deeply integrated into our everyday life, although it seems complex to understand and engage with. The purpose of this thesis is to know how Unilever, a global consumer goods organization, makes meaning of its sustainability efforts. The method used to achieve this is a thematic analysis of Unilever’s campaign “What Planet Are You On?” a brand campaign documenting their sustainability efforts. Building on storytelling as a theoretical framework, it delves into the strategic use of stories as a communication tool for sustainability efforts, emphasizing its impact on brand narrative, stakeholder engagement, and effective communication of these efforts. The results of this analysis indicate an effective way to communicate sustainability is by embodying story archetypes which Unilever utilized through the heroic narrative communicated. Other findings may also guide organizations in developing and executing effective sustainability communication strategies. This study contributes to the owing body of knowledge on sustainability communication and storytelling as a lens through which we understand sustainability
Facilitated Session: A New Wave Of Undergraduate Student Unionization In Higher Education
No full textEstimating Daily Growth of Age-0 Channel Catfish in a Free-Flowing, Commercially Exploited Midwestern River
Get PDFThe larval stage in fishes is an important stage in the life history, as their survival dictates the ability of the population to sustain itself as an adult population. While there is a plethora of information available for juvenile and adult life stages of Channel Catfish (Ictalurus punctatus), very little is understood about their larval life stage. This study sought to determine overall density, growth rates, and size structure of cohorts of age-0 Channel Catfish during a study year on the Wabash River. In 2018, I sampled age-0 Channel Catfish using a benthic trawl from May to September. I analyzed density, size structure, and growth over the sampling season. I also collected otoliths to determine ages and growth per day (mm/day). Density provided an insight into the spawning and hatching period in 2018, with density peaks in July and August. Size structure analysis confirmed the spawning period seen in the density estimates. The size structure also provided an insight into the multiple cohorts seen during one spawning season. It was observed that fish spawned later in the season grew faster than earlier spawned fish, but all fish followed a pattern of growth slowing the older they became. The density and growth estimates could be used to determine peak spawning and growth periods for age-0 Channel Catfish and predict if unfavorable conditions at those times will dictate future problems with survivorship and recruitment into the population
(L-R) Lynne Cameron (BCAC Chair), Paige Thing, Brian Keith (Dean of Library Services)
No full textPaige Thing receives third place in the undergraduate category.https://thekeep.eiu.edu/lib_awards_2024_photos/1003/thumbnail.jp
Kaylan Finley
No full textKaylan Finley presents the paper Polygamy: Mormon Women’s Influence Throughout the Late 19th and Early 20th Centuryhttps://thekeep.eiu.edu/lib_awards_2024_video/1001/thumbnail.jp
The Transition of Music Students into College
Get PDFThe arts in college provide a unique experience to students that may be different than other studies. As schools around the nation cut their art programs due to budgets and lack of testing, students who enter a college program in the arts may have different levels of preparation for the demands and needs of their program. The purpose of this qualitative study was to explore the transition of music students into a college level music program. Research showed that these students are extremely passionate about music where they are fully engaged in the music program, however they may be separated from the other resources and opportunities that their campus has to offer. Participants discussed their identity as everything music, the support they received, the outside factors, and ways they coped with their transition into college. To enhance this experience, responses were analyzed, and recommendations were suggested
An Exploratory Study of Racial Understanding Among Preschool Children
No full textFaculty Advisor: Sham\u27ah Md-Yunus.
This student research was presented during the Capital Campaign in 2010. Dr. Md-Yunus was awarded the Roseann Watkins Drew Research Award in Early Childhood Education in the amount of $20,000, administered via the University Foundation.https://thekeep.eiu.edu/education_student_posters/1000/thumbnail.jp