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    Impact of Integration of Immersive (Augmented Reality) Technologies into E-Commerce and Customer Engagement: An Exploratory Study

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    <p><strong><span>Abstract: </span></strong><span>More immersive and interesting shopping experiences are made possible by integrating virtual reality (VR) and augmented reality (AR) technologies into online stores. This is essential for businesses to thrive in the cutthroat e-commerce market of today. These technologies provide distinctive, customized experiences that take into account each customer's requirements and preferences. The purpose of this research is to explore the new technology and gain a deeper and better understanding of the latest advancements in AR and VR technology and their potential applications in e-commerce. The research focuses on customer satisfaction and emotions after VFR experiences and discusses the technology's potential tangible and intangible benefits. A comprehensive search was carried out across several databases, with the inclusion criteria centered on the application of AR and VR in e-commerce. Based on theoretical literature, a conceptual framework was developed and elaborated on the components of AR technologies, the customer experience and customer emotions.</span></p> <p><strong><span>Keywords:</span></strong><span> Augmented Reality (AR), Virtual Reality (VR), E-Commerce, Customer Engagement</span></p&gt

    Ilastik project for segmenting UPEC

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    <p>Ilastik project for segmenting UPEC</p&gt

    A Process Framework for Nurturing Innovative Culture in Organisation in Commercial Motor Vehicle Sector

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    <p><strong>Abstract: </strong>The study focuses on the aspect of sustainable competitive advantage and proposes a CCC framework. The proposed framework is a holistic approach to engage the three stakeholders namely Customer- Company- Channel and propose an operating mechanism within each vertical to build efficiency through value addition/value engineering by looking inwards yet increasing the organisational capability by increasing the horizons in value generation and adopting new technology. The CCC framework introduces the concept of Domain Expert Group [DEG] of Customers that helps Channel and Company co-create a value or product or any non-product offering to improve customer's profitability. On the company's front, the framework introduces the concept of 'Mission Summit' team that filters the ideas generated within or outside the organisation with Core team members CTMs through business case, proto building and testing to launch. It also aids in determining the connection between innovation and intrapreneurship and helps understand the extent to which intrapreneurial culture reinforces long-term, sustainable organisational growth.  </p><p><strong>Keywords:</strong> Entrepreneurship, Jugaad, Innovation, Commercial motor vehicle and Transformation</p><p><strong>JEL Classification Number: </strong>M120, O350, O310</p&gt

    A Professor Like Me: Face-to-face versus Online

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    <p>Abstract: Many studies have shown that congruence of student and professor identities impact student outcomes. We confirm that sharing a racial, ethnic, or gender identity has a positive effect on student grades. We then examine whether this impact remains in online courses where the student's identity is less apparent to the professor. We find that sharing an identity matters as much online as in person for all groups except Black students with a Black professor. The benefits of mentoring, and the better educational outcomes of students of color with congruent professors, persist even in environments where identity is less visible.</p><p><strong>Keywords:</strong>Congruence, Grades, Race, Ethnicity, Online</p><p><strong>JEL Classification Number</strong><i>: </i>I21, J15</p&gt

    Agta hunter-gatherer oral microbiomes are shaped by contact network structure

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    <p>Here we investigate the effects of extensive sociality and mobility on the oral microbiome of 138 Agta hunter-gatherers from the Philippines. Our comparisons of microbiome composition showed that the Agta are more similar to Central African Bayaka hunter-gatherers than to neighbouring farmers. We also defined the Agta social microbiome as a set of 137 oral bacteria (only 7% of 1980 amplicon sequence variants) significantly influenced by social contact (quantified through wireless sensors of short-range interactions). We show that large interaction networks including strong links between close kin, spouses, and even unrelated friends, can significantly predict bacterial transmission networks across Agta camps. Finally, we show that more central individuals to social networks are also bacterial supersharers. We conclude that hunter-gatherer social microbiomes are predominantly pathogenic and were shaped by evolutionary tradeoffs between extensive sociality and disease spread.<strong> </strong></p&gt

    Further Development of Digital MRV Prototype and App

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    <p>This report is a product of the Scottish Government Strategic Research Programme project JHI-C2-1 ‘Towards Carbon Positive Through Improved Farming’. <strong>The purpose</strong> of this report is to present the work done in further developing the digital measurement, reporting and verification (MRV) prototype and mobile device application ‘RETINA’. <strong>The aim</strong> is to present information on the app and an update on the current state of development of the app. <strong>The objective</strong> of the research presented is to assist the identification and development of greenhouse gas mitigation options for emissions reductions in agriculture.</p> <p>The mobile device app RETINA has been further developed to improve its applicability in various crops and management scenarios.</p&gt

    Ethical Implications of AI in Rural Tourism: Privacy and Data Security Concerns

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    <p><strong><span>Abstract: </span></strong><span>With AI on the rise in rural tourism, ethical considerations, especially privacy and data security, demand attention. This paper explores these challenges to build trust and responsible AI use. We analyse legal frameworks for privacy in rural tourism, examining how existing regulations fit the unique needs of these destinations. We then investigate how AI intensifies concerns around data collection, storage, and usage. Considering the data security dynamics of AI, the paper explores vulnerabilities to breaches and cyber-attacks in rural tourism systems. It assesses risks arising from increased interconnectedness, considering both tourists and local communities. By highlighting these ethical implications, the paper sheds light on potential risks for rural destinations with AI. By addressing these challenges, stakeholders can work together to establish strong privacy protections, promote responsible AI use, and safeguard rights for all involved in rural tourism. </span></p> <p><strong><span>Keywords: </span></strong><span>Artificial Intelligence, Rural Tourism, Data Security, AI Technology, Data Privacy, Cyber Security, Cyber Attacks</span></p&gt

    Single-cell splicing QTL analysis in pancreatic islets

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    <p>The original code for "Single-cell splicing QTL analysis in pancreatic islets".</p> <p> </p&gt

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    Adoption of Sustainable Practices by E-Commerce Companies in Grocery Marketing in India

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    <p><strong><span>Abstract:</span></strong><span> There is a geometric increase in e-marketing of grocery in India. Sustainable e-commerce is a modern concept which encourages production, promotion and distribution of products in an environmentally sustainable way. <span>There is a conscious effort by most of the e-commerce companies to reduce the environmental impact by influencing the production process, packaging, storage and transportation of groceries in a sustainable way. This paper documents the effort taken by the e-commerce companies in India in reducing the environmental impact in the grocery segment.</span></span></p> <p><strong><span>Keywords:</span></strong><span> E-Commerce company, Sustainability, Environment, E-grocery marketing</span></p> <p><strong><span>JEL Classification Number</span></strong><span>: M3, M31</span></p&gt

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