Muhammadiyah University of Surakarta

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    Strategi Komunikasi Pemasaran Walakea Untuk Menarik Minat Beli Di Walakea Jatisrono

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    The purpose of this research is to understand the implementation of marketing communication strategies employed by Walakea to attract consumer interest. Walakea is one of the pioneers that started the coffee shop trend in Jatisrono, Wonogiri. Walakea itself also has a spacious and comfortable place, providing a commensurate level of comfort for its customers. Marketing communication strategy is a method or tool used by business actors to promote or introduce their products by creating various innovations to meet their target market. This research uses qualitative research methods with data collection methods through structured interviews. The population in this sample includes the owner of Walakea, two Walakea employees, and two Walakea visitors who have visited more than once and are located in Jatisrono. This research uses qualitative content analysis techniques

    Perlindungan Hukum Terhadap Pengguna E-Wallet Dalam Menghadapi Risiko Cyber Crime di Indonesia

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    The development of financial technology (fintech) in Indonesia has significantly increased the use of digital wallets (e-wallets) as a practical payment method. However, this convenience is accompanied by cyber security risks such as balance theft, personal data breaches, phishing, and account hacking. This study aims to identify cyber security risks faced by e-wallet users, assess the effectiveness of existing legal protection, and provide policy recommendations. A descriptive quantitative method was employed through an online questionnaire distributed to 111 respondents aged 18–35 who had used e-wallets. Descriptive statistical analysis was conducted to measure legal knowledge, risk awareness, and perceptions of legal protection. Findings reveal a gap between existing regulations such as the Electronic Information and Transactions Law, the Personal Data Protection Law, and Bank Indonesia Regulations and their implementation. E-wallet providers often disclaim responsibility for cyber losses, while dispute resolution remains suboptimal. The study recommends specific regulations, enhanced security systems, and public education to strengthen legal protection in digital transactions

    Perancangan Pusat Pengolahan Sampah Di Yogyakarta Dengan Pendekatan Waste To Energy

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    The most common problem faced by almost every country in the world is the issue of waste. The problem of accumulated waste is unavoidable and must be faced collectively. According to the Ministry of Environment (KLH), Indonesian people generate 0.8 kilograms of waste per person every day, totaling 189 thousand tons of waste per day. The Special Region of Yogyakarta Province, with a population density of 1,185 people per km2, generates a significant amount of waste, reaching 1,231.55 tons/day in 2023.The closure of the Piyungan Final Disposal Site (TPA) in May 2024, due to reaching its capacity limit, led to the community coining the term "Jogja darurat sampah." The dependence of the Yogyakarta community on TPA Piyungan as the main waste management center for the Yogyakarta region and surrounding areas meant that people had no alternative disposal site, resulting in waste accumulation at several points across the city.Based on this problem, this design project aims to create a waste processing facility in DIY using a waste to energy approach to overcome the waste problem in the DI Yogyakarta area. The applied waste processing methods include biogas, RDF (Refuse-Derived Fuel), BSF (Black Soldier Fly), and plastic recycling into materials.This design employs a functional architecture approach that prioritizes circulation and workflow before aesthetics

    Nilai Moral Novel 3726 MDPL Karya Nurwina Sari Dan Implementasinya Dalam Pembelajaran Sastra Di SMA

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    This study aims to analyze the moral values contained in the novel 3726 MDPL by Nurwina Sari and their implementation in literature learning at the senior high school level. The problems examined include the novel's structure, the moral messages it contains, and how those values are applied in teaching. The research uses a descriptive qualitative approach with content analysis techniques and Hans-Georg Gadamer's hermeneutic method. Primary data was sourced from the text of the novel, while supporting data came from relevant theories. Results indicate that the novel's structure includes a mixed plot, central characters named Rangga Raja and Andini, and the setting is mainly Mount Rinjani. Four types of moral values were identified: human relationships with self, others, God, and nature. These values are implemented in teaching using a structural approach, group discussions, reflection, and presentations. The novel is considered appropriate as teaching material in high school literature classes due to its moral relevance in character building

    Pengaruh Jumlah Kunjungan Wisatawan, Penerimaan Pajak Hotel dan Restoran, Pendapatan Retribusi Izin Mendirikan Bangunan terhadap Pendapatan Asli Daerah Tahun 2019-2020 Kabupaten/Kota Se-Jawa

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    This study aims to determine the effect of the number of tourist visits, hotel and restaurant tax revenues, and building permit levy revenues on local revenues in 2019-2020 in regencies/cities across Java. The study population comprised all regencies/cities across Java, and a purposive sampling method was used with specific criteria. Data testing employed classical assumption tests, including normality, multicollinearity, autocorrelation, and heteroscedasticity. Hypotheses were tested using multiple linear regression analysis with the coefficient of determination, F-test, and t-test. The results indicate that all variables, including the number of tourist visits, hotel and restaurant tax revenues, and building permit levy revenues, had an impact on local revenues in 2019-2020 in regencies/cities across Java

    HUBUNGAN TINGKAT PENGETAHUAN TENTANG USAHA KESEHATAN SEKOLAH DENGAN PERILAKU HIDUP BERSIH DAN SEHAT PADA SISWA MADRASAH ALIYAH NEGERI 1 KARANGANYAR

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    School Health Efforts (UKS) is a government program aimed at improving the health status of students through health education, health services, and fostering a healthy school environment. One indicator of the success of UKS is the implementation of Clean and Healthy Living Behavior (PHBS). Observations at MAN 1 Karanganyar showed that some students have not implemented PHBS optimally, such as littering, skipping breakfast, not washing hands, and smoking. This study aims to analyze the relationship between UKS knowledge levels and PHBS in students. This study used a quantitative method with a cross-sectional design. The study population was 878 students, with a sample of 250 students selected using cluster random sampling. The research instrument was a questionnaire that had been tested for validity and reliability. Data were analyzed using the Chi-Square test with a significance level of 0.05. The results of the study showed that students' UKS knowledge was in the poor category for 3 students (15.2%), sufficient for 209 students (83.6%), and good for 38 students (1.2%). PHBS behavior was in the poor category for 39 students (16.6%), sufficient for 153 students (61.2%), and good for 58 students (23.2%). Statistical tests showed a significant relationship between UKS knowledge and PHBS (p=0.025). The study's conclusions indicate that the greater students' knowledge about the school health program (UKS), the better the implementation of clean and healthy living behaviors in the school environment. It is recommended that schools and community health centers continue to strengthen health education through interactive, sustainable UKS programs that foster healthy behaviors

    PERANCANGAN STRATEGI PENGEMBANGAN USAHA MENGGUNAKAN METODE SWOT DAN QSPM (Studi Kasus: UMKM ROTI SARAPAN PAGIKU)

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    Roti Perdamaian Pagiku is a Micro, Small, and Medium Enterprise engaged in home-made bread production, with main products including white bread and jam-filled bread. The problems faced include marketing strategies that are still limited to word of mouth promotion, a less extensive distribution system, and product quality that is still standard, and does not yet have a strong brand identity. This study aims to identify business development strategies at Roti Perdamaian Pagiku MSMEs using Strengths, Weaknesses, Opportunities, Threats (SWOT) and Quantitative Strategic Planning Matrix (QSPM) analysis. The research method used is SWOT analysis to identify and assess internal factors in the form of strengths and weaknesses, as well as external factors in the form of opportunities and threats. then the QSPM method to assess and determine the most relevant strategic priorities to be implemented based on the results of the previous SWOT analysis. Based on the results of the study, the IFE matrix value has a total score of 3.18 and the EFE matrix is 2.98. The company's IE position is in quadrant IV which indicates a grow and build strategy. The QSPM results show that the strategy of utilizing social media to introduce products and outlets in the form of regular posts related to products and outlets to the public is the most attractive to implement with a Total Attractive Score (TAS) of 7.342

    Pengaruh Kontrol Diri Dan Komitmen Organisasi Terhadap Cyberloafing Pada Karyawan

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    Cyberloafing is an activity that uses the company's internet for activities that have nothing to do with work. This happens because of low self-control and organizational commitment possessed by employees. This research aims to obtain empirical evidence about the influence of self-control and organizational commitment on cyberloafing behavior in employees. The sample selection method was carried out using a saturated sampling method from all employees of Company X Karanganyar with a total of 71 employees, both male and female, so the total sampling was 71 respondents. The data analysis method in this research uses multiple regression analysis (SPSS 25). The results of the research show that there is a simultaneous and significant influence exerted by the variables self-control and organizational commitment on cyberloafing behavior with a significance value of 0.00 (<0.05), and there is a negative influence of self-control on cyberloafing with a significance value of 0.03 (<0.05) and organizational commitment to cyberloafing with a significance value of 0.00 (<0.05). With an r-square value of 0.315, this means that the influence of self-control and organizational commitment on cyberloafing is 31.5% and the rest is influenced by other variables outside the research

    Hubungan Stres Akademik dan Manajemen Waktu dengan Prestasi Akademik pada Mahasiswa Pekerja Paruh Waktu Universitas Muhammadiyah Surakarta

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    Part-time university students carry dual responsibilities that require effective time management and the ability to handle academic pressure. These demands often lead to academic stress, which negatively affects concentration and academic achievement. Good time management is believed to help students balance their study and work responsibilities more effectively. This study aims to determine the relationship between academic stress and time management with academic achievement among part-time students at Universitas Muhammadiyah Surakarta. This research used a quantitative correlational approach with a total of 150 respondents selected using cluster sampling. The instruments used included an academic stress scale adapted from Gadzella (1991), a time management scale adapted from Macan (1990), and academic achievement data measured through students’ Grade Point Average (GPA). The data were analyzed using multiple linear regression tests. The results showed that academic stress and time management simultaneously have a significant relationship with academic achievement (F = 310.571; p < 0.01). Partially, academic stress has a significant negative relationship with academic achievement (r = -0,883; p < 0.05), while time management has a significant positive relationship (r = 0,824; p < 0.05). These findings suggest that lower academic stress and better time management lead to higher academic performance among part-time students

    Revitalisasi Pabrik Gula Tasikmadu Karanganyar sebagai Wisata Kreatif

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    This study focuses on the revitalization of the Tasikmadu Sugar Factory in Karanganyar as a creative tourism destination. The Tasikmadu Sugar Factory, which was established in 1871, is one of the cultural heritage buildings in Karanganyar that has high historical and colonial architectural value. However, over time, this factory has experienced a decline in function and neglect. Therefore, the purpose of this study is to revive the factory through a creative tourism approach that prioritizes authentic experiences for visitors. The methods used in this study include literature studies, field observations, and data analysis and synthesis. The results of the study indicate that the revitalization of the Tasikmadu Sugar Factory can be done by maintaining the authenticity of the Indische architectural design, improving infrastructure, and creating interactive spaces that support educational and cultural activities. The proposed creative tourism concept includes the development of a sugar factory museum, the provision of craft workshops, and the introduction of modern technology to increase tourist appeal. With this revitalization, it is hoped that the Tasikmadu Sugar Factory will not only become a tourist attraction, but will also contribute to the preservation of cultural heritage and empowerment of the local economy. This study provides recommendations for the implementation of sustainable and participatory design, so as to improve the standard of living of the surrounding community and maintain the sustainability of cultural heritage sites

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