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Воздействие экологических конкурентных ограничений на изменения в отраслевой структуре экономики России. The ecological competitive restrictions influence on the russian economic structural transformation.
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Россия – третья страна в мире по совокупным объемам выбросов загрязняющих веществ в окружающую среду. Бурные темпы экономического развития России в прошедшем десятилетии, основанные преимущественно на экспортно-сырьевой ориентации в условиях растущих мировых цен на сырье, только усугубили проблемы охраны окружающей среды. Вместе с тем развитие, приводящее к увеличению нагрузки на окружающую среду, постепенно может прийти в противоречие с экологическими ограничениями роста, анализу воздействия которых на отраслевую структуру экономики России и посвящена данная статья. Russia is the third of the most pollutive countries in the world. The rapid of Russian economic development over the last decade because of favorable external factors has provided substantial environmental degradation. But environmental pollution development should contradict ecological limitations for economic growth. The paper is devoted to analysis the ecological limitations influence on Russian economic structure
Методологические основы управления корпоративной культурой как важнейшим маркетинговым активом вуза. Methodological principals of corporate culture management as the most important marketing asset at a higher school.
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Целью данной статьи является анализ особенностей управления корпоративной культурой как ключевым маркетинговым активом современного вуза. Приведено обоснование отнесения корпоративной культуры к маркетинговым активам. Рассмотрены некоторые аспекты влияния корпоративной культуры на результативность деятельности вуза, а также механизмы и основные инструменты управления ею. The object of the article is the analysis of corporate culture peculiarities as a key marketing asset at a modern higher school. In the article yon can find a prove of a reference to corporate culture as a marketing asset. Some aspects of corporate culture influence o the results of a higher school activity are viewed here as well as some methods and instruments of management
Оценка эффективности государственно-частного партнерства при создании особых экономических зон. Evaluation of public-private partnership efficiency at creation of special economic zones.
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В данной статье для оценки эффективности государственно-частного партнерства при создании особых экономических зон используется концепция общественной эффективности инвестиционных проектов и выявляются основные показатели, определяющие поведение государства и предпринимателей. Предлагаемые методы были апробированы на примере особой экономической зоны туристско-рекреационного типа «Бирюзовая Катунь». This paper applies the concept of public efficiency of investment project to creation of special economic zones and clarifies the fundamental parameter that determine the public-private partnership and behaviour of the government and the businessmen. These methods where applied to a real special economic zone of tourist -recreational type, and «Biruzovaya Katun» was chosen as an object
Ассимилированность мигрантов (типологический подход). Assimilation of migrants (typological approach)
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В статье проведено различие между понятиями интеграции и ассимиляции индивида по принципу глубины происходящих в нем изменений. Ассимиляция индивида трактуется как процесс, затрагивающий такие глубокие пласты личности, как религиозная и национальная идентификация. Предложена типология ассимилированности мигрантов-мусульман. Рассмотрена роль духовной составляющей в решении проблемы межнационального взаимодействия. The article makes a distinction between the concepts of integration and assimilation of the individual on the basis of the depth of the changes taking place in it. Assimilation of the individual is treated as a process involving such deep layers of personality, as a religious and national identities. We construct a typology of assimilation of migrant Muslims
Региональная асимметрия как фактор ослабления финансовой безопасности. Regional asymmetry as a factor in easing financial security.
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В статье рассматриваются современные проблемы экономического развития российских регионов. Выявлены основные особенности и тенденции развития. Показано, что асимметричность развития регионов Российской Федерации возрастает. Определено, что существующие оценки уровня финансовой безопасности не позволяют дать объективную характеристику состояния экономики. This article explores contemporary issues of economic development of the Russian regions. Identify the main features and trends. It is shown that the disparity between the development of the regions of the Russian Federation increases. Determined that the assessment of the level of financial security to objectively describe the State of the economy
Проблемы обновления и модернизации парков оборудования в РФ на основе фондосоздающих видов деятельности обрабатывающих производств .Problems of renovation and modernization of equipment in the parks of the Russian Federation on the basis of the investment activities of manufacturing .
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Развитие инновационного сектора экономики невозможно без осуществления быстрого экономического маневра по обновлению и модернизации производственного аппарата во всех видах деятельности. Однако в реальности создание предпосылок для инновационного развития идет крайне медленно и требует масштабного вмешательства государства.
Development of an innovative economy is impossible without the implementation of rapid economic maneuver for the renewal and modernization of production facilities in all activities. But in reality, the creation of preconditions for innovative development is slow and requires large-scale government intervention
THE ESSENCE AND TYPES OF CUSTOMER LOYALTY
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The growth of market saturation and the development of information society determines a
growing attention of company management and representatives of marketing departments to
building relationships with consumers in a way aiming to retain them and form their loyalty. The
ambiguity of interpretation of the essence of the concept "customer loyalty" and contradictions in
distinguishing its types require clarification of the conceptual apparatus of loyalty marketing, which
is the main purpose of this article.
The article summarizes the theoretical principles of determining the nature of the concept
"customer loyalty", clarifies the essential characteristics of this concept, which makes it possible to
conduct a comprehensive assessment. So, customer loyalty is interpreted by the author as a result
of feedback in the company marketing communications system, which appears as a willingness to recommend the company to contact audiences as a result of full satisfaction of the consumer
choice valuable attributes and as regular consumption of goods or services of one company with
the available competitor attractive propositions.
Having summarized scientific approaches to distinguishing the types of customer loyalty, the
author proved the existence of transitional loyalty that allows businesses to reallocate the marketing
budget, identifying target segments of consumers to form their loyalty, and reducing the cost of futureless
segments which will increase the efficiency of marketing activity of the enterprise as a whole.
The essence of the concept "loyalty marketing" is clarified and the object of control in loyalty
marketing is determined to be relations with loyal customers and consumers with transitional loyalty
which makes it possible to clearly distinguish between such concepts as "relationship marketing",
"customer relationship management" (CRM) and "partner relationship management" (PRM, "partnership
marketing")
THE RELATIONSHIP BETWEEN SOCIAL CAPITAL AND TRANSACTION COSTS
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The definition of the concept "social capital" has been analyzed. The essential characteristic
of social capital has been disclosed through the determination of its structure, basic elements, the
state of social capital, the reasons for its formation. An important component of the formation of the
concept of social capital has been identified, which is the analysis of its forms – structural and
cognitive capital. Structural capital is formed through social institutions, networks, associations and
it provides certain basic rules to be followed by them. The cognitive component of social capital is
made up of trust, relations, values, norms and behaviors.
A number of features that reveal the essence of social capital, to be more exact – its elements,
have been selected and the way they impact on the level of transaction costs has been identified.
The nature of transaction costs has been identified and their classification has been considered.
The role of social capital in relation to transaction costs has been studied, which is to minimize the
latter. The criterion of coordination of interests of different agents has been analyzed, which is an
essential feature, characterizing the transaction costs, and which depends on the accepted norms
and rules that are among the components of the definition of social capital. Guarantees have been
selected as a result of the coordination of interests. The need to provide guarantees has been
clarified, these guarantees being characterized by uncertainties which arise due to limited
rationality and opportunism, which are behavioral prerequisites for transaction costs and possibly
their increase. Developing rules and adherence to them enhances the guarantee and reduces
transaction costs arising from uncertainty, but it should be noted that this process also adds to
transaction costs. The efficiency of making new rules has been determined for the cases where the
costs of making rules are less than the amount by which the transaction costs are reduced as
a result of the introduction of a new rule. The rules have been found to be effective only with the
established mechanism of their protection and can be considered institutions, whose changing is
an effective tool for reducing transaction costs.
The process of formation of social capital has been investigated and the relationship of social
capital and the transaction costs at the microlevel, which corresponds to an individual, mezoorganizational
level, and the macroeconomic level has been proved
TYPES OF ORGANIZATIONAL SUPPORT FOR CORPORATE INNOVATION ACTIVITY IN ENGINEERING COMPANIES
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The value of engineering as a leading industry in innovation in the country has been
grounded. According to the authors, engineering brings together a large number of diverse
businesses, making it impossible to use the same tools of organization of innovation at engineering
enterprises of different types. A classification of engineering companies in terms of market
characteristics, characteristics of the technological process and requirements to end-users has
been provided. The features of innovation of each enterprise group have been determined. A principle
approach to determining the type of organizational support for innovation activities of each group of
enterprises has been described. Four basic types of organizational support for innovation have
been defined. The features of the components of organizational support for each group of engineering
enterprises have been studied
SOCIETY, ECONOMY, INFOCOMMUNICATIONS AND SUSTAINABLE DEVELOPMENT OF UKRAINE (in two parts)
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Systemic close definitions of the main society-science terms "society", "economy", "infocommunications",
"sustainable development" have been presented, which is needed for employment of
a systemic approach to designing and implementation of Ukraine's development ways. The diversity
of definitions of these terms in publications and official documents leads to non-systemic setting
of development goals and targets for both some countries and international development policy.
The first part of the research presents concretized definitions of the terms "society", "economy"
and "info-communications" got through a generalized analysis of publications. The concretization
of the definition of the term "sustainable development" cannot be fulfilled today because of the sense
alteration that the term has undergone in publications and international documents in the time flow.
Its generalized definition that was done in 1987 in the report of the famous Brundtland Commission
is only acknowledged. In line with the latest UN recommendations concerning the goals and targets
of sustainable development, every country must design its own development strategy by detailing
the sustainable development concept in accordance with its own conditions and possibilities. This
kind of international policy, as shown by the results of the publications analysis, has long prevented
from implementation of the sustainable development framework in the socio-economic practice.
This results in the world's fast moving to the ecological-socio-economic collapse forecasted
for the second half of the 21st century.
The second part of the research based on the analysis of publications and close definitions
of the main society-science terms, presents a systemic design of the goals and targets of Ukraine's
development oriented to the most efficient preparation of the Ukrainian society to the coming world
collapse, proceeding from the existing conditions and possibilities. The best way possible for Ukraine's
development seems to be abandoning the liberal-market development strategy in favor of its own
development strategy. This kind of strategy must aim to improve the social order on the principles
of sustainable development and minimum consumption of resources