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Navigating EU Privacy and Data Protection Laws
No full textInternational audienceThis handbook presents various concepts for EU privacy and data protection law in a comprehensible manner, providing analysis of existing and practical advice on how to approach data policy compliance. With global businesses and companies struggling to meet varying EU national privacy compliance laws, this book will be a useful primer to guide academics, practitioners, law students, and business professionals in understanding data privacy compliance, and provide additional supplemental resources on specific national legislation. This book is available for purchase at http://shop.americanbar.org/eBus/Store/ProductDetails.aspx?productId=210870571&term=5210298. Content includes:-- an introduction to EU Privacy & Data Protection legislation and treaties (including key terms and general principles)-- applicability of the legislation-- compliance steps-- provisions related to human resources-- provisions related to customers and marketing-- development of new technologies and the application of the law to them (biometrics, facial recognition, gps, geo-location, cloud computing, big data, IoT, etc.)-- relevant elements of the proposed General Data Protection Regulation-- data protection authority resources-- glossary of terms-- quick reference guide to Article 29 Data Protection Working Party documentation (advisory guidance
Entrepreneurial Process and Social Networks: A Dynamic Perspective
No full textInternational audienceEntrepreneurship is undoubtedly a social process and creating a firm requires both the mobilization of social networks and the use of social capital. This book addresses the gap that exists between the need to take these factors into consideration and the understanding of how network relationships are developed and transformed across the venturing process. Expert contributions from key scholars in the field illustrate how social networks evolve across entrepreneurial stages, using studies from different regions across the world. Offering a comprehensive understanding, they emphasize the role of formal networks created inside professions and firms. Also examined is the impact of context, including both family and internationally variable institutions, that can help entrepreneurs to access resources and competencies useful for their projects. The book concludes by emphasizing the various research challenges: which theories are useful for our endeavours and which new methods can be used to understand the dynamics of the venturing process? Dynamic and eminently practical, this book will be invaluable to scholars and students studying the entrepreneurial process and the impact of social networks. It will also prove a useful tool in aiding entrepreneurs to optimize the development of their networks and better manage their entrepreneurial processes.<br /
Services advertising: showcase the customer!
No full textInternational audienceThe research presented in this article focuses on the effectiveness of advertising strategies used in services communication. For this purpose, a quantitative study of 50 magazine advertisements for services in tourism and banking/insurance was conducted with a sample of 249 respondents. This research shows that, for both sectors, certain advertising strategies are more effective than others, and that the most effective advertising strategy is one that showcases the service customer. This strategy is more effective than those highlighting competitive advantage, contact staff, a physical representation of the service or the company’s brand imag
La crise de marque : Quand le client amoureux de la marque devient son ennemi !
No full textInternational audienc
Cooperation versus coordination relations in SME networks: a new view of collective strategy dynamics
No full textInternational audienceAn alternative way of developing small businesses is to use collective strategies. A certain number of conditions (location, identity, positive contact with partners) form part of the collective strategy, which has, however, trouble in developing. The chapter looks at cooperation and coordination, which shed new light on the development of collection action. Only cooperation will enable creation of new resources (collective or non-collective). Coordination is satisfied with responding to the market and customer expectations without creativity, exchange or research, or using new resources. The importance of coordination links limits the development of new resources or skills and, moreover, collective dynamics. This research introduces into the analysis of cooperation or coordination in collective strategies the necessity to understand certain dynamics and to look at the way actors relate in detail. We have chosen to carry out an in-depth study on a specific case
On the use of qualitative comparative analysis in management
No full textInternational audienceResearchers now use qualitative comparative analysis (QCA) beyond its original purposes in political and sociological sciences and apply this method of analysis in the field of management. This article offers a comprehensive and critical review of all the uses of QCA in management studies up until February 2015. This study shows howQCA extends beyond an empirical technique and how this method offers a genuine formalization of qualitative analysis, which opens new ways of knowledge production in management scholarship. This also study provides important implications for business management research
Training corporate entrepreneurs : an action learning approach
No full textInternational audienceAlthough training and development is recognized as an important means to nurture corporate entrepreneurs in organizations, extant research has focused primarily on efforts to develop entrepreneurial leaders and nurture business creation in a school or university setting. We report on the findings of an inductive case study of corporate entrepreneurship training in a large multinational corporation. We explore the learning outcomes which participants experienced, and outline how an action learning approach enabled these learning outcomes. Our emergent model of corporate entrepreneurship training is based on an episodic view of training, recognizing that individual, group and situational influences, need to be considered if a more complete understanding of what makes for effective training in this domain is to be developed.<br /
Is traceability enough to prevent the decrease of meat consumption?
No full textIs traceability enough to prevent the decrease of meat consumption?. 6. International Congress Marketing Trend
Impact of Perceived Connectivity on Intention to Use Social Media: Modelling the Moderation Effects of Perceived Risk and Security
No full textPart 3: Adoption and DiffusionInternational audienceThe main objective of this study is to assess the impact of perceived connectivity (PC) on the intention to use (IU) social media in organizations, as well as the moderating effects of perceived risk (PR) and perceived security (PS) on this relationship. Data were collected from 2,556 social media users across Australia, Canada, India, the UK, and the US to test our proposed research model. Our results found that PC has a significant positive effect on the IU social media in organizations, and non-significant moderating effects of PR and PS. The study concludes with the implications for practice and research
五维传播: 制胜互联网时代需要的流行传播营销工具原书第3版
No full textInternational audienceFusion unique d'un livre de communication d'entreprise et d'un livre de communication publicitaire, Pentacom offre une synthèse opérationnelle et attractive des théories et pratiques de la communication intégrée. Pentacom, c'est : * cinq grands types de communication pratiqués par les entreprises et organisations : corporate, interne, financière, marketing b-to-c et b-to-b ; * cinq cibles : les consommateurs finaux, les clients professionnels, les salariés, les actionnaires et les banques, les pouvoirs publics ou institutions ; * cinq types d'annonceurs : les entreprises grande consommation, les entreprises des secteurs professionnels, les collectivités locales, les services publics et les ONG. Les points forts de la 3e édition : * les dernières tendances et évolutions du secteur : l'essor de la presse quotidienne gratuite, la publicité autorisée des distributeurs, la fin des chaînes hertziennes et les restrictions publicitaires à la télévision, l'essor des réseaux communautaires, la communication sur mobile, l'ambush (parasitage d'événement)... ; * des développements sur le poids croissant de l'éthique, la responsabilité sociale et le respect de l'environnement dans la communication corporate ; * un nouveau chapitre dédié à la " e-publicité et communication digitale " : les avancées de la e-communication, l'importance des réseaux sociaux, l'évolution des pratiques sur le Web, les techniques d'affiliation et de référencement... ; * une analyse de la montée en puissance de l'actionnariat, des limites de la communication financière et des techniques de communication de crise.将理论巧妙地结合了实际情况，本书深入讲解了国际知名企业常用的营销及传播方法，加入了当下流行的各种传播技巧，如互联网传播、口碑传播、病毒性传播、可持续发展等，并对游说、赞助、直效传播及公关等有用的技巧进行了详细描述，运用大量生动的图片示例、企业案例，通俗易懂，适合现代信息社会读者的需求，堪称传播营销工具大全。第一部分“传播理论和实施方法基础”主要介绍了传播的基础理论和进行传播应了解的基础方法。第二部分“市场营销传播”集合了面向所有受众的策略。第三部分“企业传播和组织传播”包括了除市场营销传播外的其他企业传播形式，以及非营利组织的传播。 本书中涉外案例均获得了国际企业的支持和许可。针对此中文简体版，原书作者结合中国实际情况，特加入了丰富的本土化实例。 本着实用原则编写，本书面向广泛的目标读者，提供即学即用的方法，适合想进行营销传播的各类组织（企业）和个人...(展开全部) 将理论巧妙地结合了实际情况，本书深入讲解了国际知名企业常用的营销及传播方法，加入了当下流行的各种传播技巧，如互联网传播、口碑传播、病毒性传播、可持续发展等，并对游说、赞助、直效传播及公关等有用的技巧进行了详细描述，运用大量生动的图片示例、企业案例，通俗易懂，适合现代信息社会读者的需求，堪称传播营销工具大全。第一部分“传播理论和实施方法基础”主要介绍了传播的基础理论和进行传播应了解的基础方法。第二部分“市场营销传播”集合了面向所有受众的策略。第三部分“企业传播和组织传播”包括了除市场营销传播外的其他企业传播形式，以及非营利组织的传播。 本书中涉外案例均获得了国际企业的支持和许可。针对此中文简体版，原书作者结合中国实际情况，特加入了丰富的本土化实例。 本着实用原则编写，本书面向广泛的目标读者，提供即学即用的方法，适合想进行营销传播的各类组织（企业）和个人,也适合传播学、营销学、管理学专业的师