Collection HAL Kedge Business School
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The role of orchestration mechanisms on the trajectory of internal communities:a longitudinal case study in the construction industry
No full textInternational audienc
Liminality in customer experiences: The uncertain outcome of employing liminal spaces for customer escapism
No full textInternational audienceLiminality is a key concept for understanding escapism, which typically occurs in liminal spaces. However, while escapism in customer experiences has been widely studied, little research examines liminality. Extant research mainly focuses on escapism as a positive outcome, yet liminality concept in its original conceptualization is ambiguous and uncertain and may also result in negative experiences. This is the research gap this paper addresses; through an in-depth study at a luxury brand’s experience center, our findings shed light on how the use of liminal spaces may result in positive or negative experiences. Challenging the focus of the dominant literature on positive experiences, we recognize that liminality can lead to positive outcomes but contribute to the experience literature by first showing how employing liminal spaces can backfire, then analyzing the factors explaining how and when liminality can lead to negative outcomes, and finally identifying how service providers can limit this risk
Tracking Quality Assessments Over Time. The Rise and Fall of S.L.V. Cabernet Sauvignon
No full textInternational audienceThe outcome of the famous 1976 Judgment of Paris, a blind wine tasting of ten wines by eleven judges, brought American wines to the forefront of the wine business. A Californian wine, the 1973 Stag’s Leap Wine Cellars S.L.V. Cabernet Sauvignon, was declared the winner, surpassing four highly prized French wines (Cha^teau Mouton-Rothschild, 1970; Cha^teau Montrose, 1970; Château Haut-Brion, 1970; and Château Le´oville Las Cases, 1971). We collect ratings from experts for (almost) all vintages of the same ten wines over the years 1968-2021 and find that the S.L.V. Cabernet Sauvignon is far from being first. We conclude that either the 1973 vintage was overrated by the experts who tasted it in 1976, or 1973 was merely an outlier in this winery
Curbing Adolescents’ Risky ‘Drinking’ Behavior with Authenticity
No full textInternational audienceAdolescents’ risky drinking behavior continues to be a public policy concern and insights into effective messages and behaviors that resonate with adolescents is needed. Evidence points to the potential of tapping into adolescents’ need for authenticity. Drawing on authenticity literature and implementing a mixed methods approach using family group interviews, followed by a 1x3 between-subject experiment with adolescents, this research conceptualizes a novel authentic engagement framework for reducing adolescent risky behavior. The findings identify and test that messages about drinking need to acknowledge positive aspects while warning of the negative consequences (i.e. mixed messages) across three dimensions - social, hedonic and safety. Alongside mixed messages, parents need to be honest about past experiences and align their behavior by acting as positive role models. Importantly, adolescents need an environment which enables them to experiment while having clear boundaries. Together this translates into openness and authenticity; critical for trust and the ability for adolescents to be true to themselves. The research has implications for parents and policy makers/marketers engaging with adolescents authentically about risky behavior, by providing information on message type and behaviors for effective training/educational programs and responsible drinking campaigns. The framework can be transferred to other contexts involving risky behavior
L’intégration des enjeux environnementaux comme levier de performance organisationnelle
No full textInternational audienceCette communication explore comment les organisations peuvent transformer des contraintes écologiques subies en avantages stratégiques. Ce travail observe que l'intégration des enjeux environnementaux (décarbonation, gestion des ressources, protection de la biodiversité) permet d'optimiser les processus internes et de réduire les risques opérationnels, particulièrement dans des contextes géographiques vulnérables comme Mayotte. La performance organisationnelle ne se mesure plus uniquement par le prisme financier. Elle inclut désormais la performance extra-financière (ESG) (Amélioration de l'image de marque et attractivité auprès des investisseurs "durables"), l'efficience opérationnelle (réduction des déchets et économies d'énergie). et l'innovation managériale (adoption de nouveaux modèles de gouvernance plus agiles face aux chocs climatiques). Le travail de recherche souligne l'importance des modèles de mesure et de reporting pour piloter la transition écologique. Il s'agit de quantifier l'impact environnemental pour mieux justifier les investissements à long terme. L'intégration environnementale agit comme un révélateur de fragilités et un accélérateur de transformation. Pour les organisations post-crise (comme après le passage du cyclone Chido), la durabilité est le seul garant d'une pérennité économique réelle
The Dynamic Influence of Personality on Psychological Contract Evaluations: a 2‑Study Investigation of Approach/Avoidance Goals and Emotion Regulation Strategies
No full textInternational audienceConsistent with recent developments, we question the validity of trait neuroticism (N) and conscientiousness (C) as antecedents of psychological contract breach (PCB) and violation feelings. We investigate how key mediating (i.e., approach/avoidance goals) and moderating (i.e., emotion regulation strategies) mechanisms of the personality-PCB relationship operate over time. In Study 1 (550 observations), state N or C was associated positively with PCB and state N was associated positively with violation feelings. In study 2 (394 observations), state N was positively related to momentary avoidance goals, which in turn were related negatively to PCB and related positively to violation feelings. Moreover, suppression moderated the latter relationship; as suppression increased, the relationship between avoidance goals and violation feelings grew stronger. In contrast, state C was related positively to approach goals, which in turn were related positively to PCB and negatively to violation feelings. We discuss implications for theory and practice
Curiosity, Proactive Personality, Organizational Culture and Work Engagement in the Aviation Industry in the UAE: A moderated-mediation model
No full textInternational audienceThe crisis created by the pandemic severely disrupted the working patterns of employees, especially in the aviation industry. It is insufficient for workers to be satisfied – they have to be engaged in their work to deal with crises and situations never encountered before. Thus, investigating the antecedents of work engagement and their interactive effects is crucial to organizational survival. The paper examines the impact of the trait of curiosity on proactive personality, which ultimately leads to work engagement. The moderated-mediation model looks at the mediating effect of proactive personality on the relationship between curiosity and work engagement. It also examines the moderating effect of organizational culture perceptions on the relationship between curiosity and proactive personality. A sample of 327 respondents was collected from 32 organizations in the aviation industry in the United Arab Emirates through purposive sampling. The hypothesized associations were analyzed via structural equation modelling. As predicted, proactive personality is a mediator, and organizational culture moderates the said relationships. Managers desirous of improving employees’ work engagement will now understand how employees’ curiosity can enhance work engagement through proactive personality. Managers can also ensure that organizational culture can further strengthen the relationship between curiosity and proactive personality
A Framework for Designing Visitor Experiences in Branded Tourist Attractions: Insights from a Luxury Cognac Brand
No full textInternational audienceSetting up a tourist attraction provide brands with the opportunity tooffer visitors an experience that promotes their brand image. This paperexplores how to design such an experience by focusing on the touristattraction of a famous luxury brand, Hennessy Cognac. Through an indepthcase study, the paper contributes to the tourism literature bydeveloping a framework for experience design in branded touristattractions. This framework bridges the gap between abstract designprinciples and corresponding operational actions in practice to supportthe realization of visitor experiences that improve brand perceptions.Moreover, it suggests a requirement for congruency between thecharacteristics of the brand and the design of the visitor experience
The body as a cultural resource for entrepreneurs in stigmatized settings: The case of sex toys by women for women
No full textInternational audienceEntrepreneurs seeking legitimacy for their stigmatized products with mainstream audiences must deploy strategies to redefine their products' cultural significance. This paper investigates how the body, often a focal point of stigma, serves as the foundation for these strategies. Through an analysis of exemplary cases in the sex toy industry, we identify three strategies—visibilizing, obfuscating, and transforming—used by entrepreneurs to deal with different sources of stigma, including tribal stigma, blemishes, and abominations associated with the products. Our findings provide novel insights into the role of the body in entrepreneurial strategies to tackle stigma and gain legitimacy for their products, thereby contributing to the literatures on entrepreneurship in stigmatized settings and cultural entrepreneurship