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Is the intergenerational transmission of poverty a fallacy? Evidence from Botswana survey data
No full textInternational audienceThe literature on intergenerational transmission of poverty—ITP—suggests that higher income levels and improved educational attainment of parents tend to impact on children's future welfare. This paper tests the ITP proposition, in the framework of the quantity–quality model, using the 2015/16 Botswana Multiple Topic Indicator Survey data. Results reveal that the ITP assumption is strongly valid—the probability of attaining secondary education by an adolescent—proxy for escaping the poverty trap—is determined by family socio-economic characteristics. That is, while welfare improvements among current adults are desirable, they could also be impactful on children's tendency to or not escape the poverty trap
Brand resurrections: How past and present narrations impact consumer reactions towards resurrected utilitarian brands
No full textInternational audienceIn the context of brand resurrections, we do not know how past and present narrations influence consumers’ reactions towards resurrected brands. Based on the concepts of “there-being” (Dasein) and “becoming” (Zukommen) we conducted two experiments focused on two utilitarian brands and manipulating past and present narrations (three scenarios). Because a resurrected utilitarian brand implicitly refers to both an authentic “there-being” and to the usefulness of the product/service, the results show that the single use of high present narration triggers more positive consumer reactions than the single use of high past narration. In parallel, the mix of past and present narrations generates more positive brand reactions than the single use of high present narration or the single use of high past narration. Moreover, the present research suggests that in order to explain consumers' reactions towards utilitarian brand resurrections, managers should ensure the brand credibility, since it is a stronger lever than brand nostalgia
Pour une meilleure compréhension des relations entre la "taille de l'entreprise" et la digitalisation de la chaîne d'approvisionnement : Une enquête empirique
No full textInternational audienceIn a context of unprecedented crises and uncertainties, digital tools appear to bring more visibility to decision-takers along the Supply Chain (SC). They enhance information sharing and collaboration between SC entities. This research contributes to providing a more complete understanding of the relationships between the size of the firm and its adoption of SC digital tools and challenges encountered. For this purpose, we mobilize the Resource-Based View (RBV) and analyze 311 surveys collected from SC professionals using the Kruskal-Wallis and Mann-Whitney tests. Our results clarify the role of firm size in SC digitalization. More precisely, groups of different firm sizes show a significant difference of SC digital tools adoption level and our study enables researchers and practitioners to understand that this difference depends on the type of tools (either operational or support tools). In addition, this study brings a counter-intuitive result that is not consistent with previous research: there is no difference between the groups of different firm sizes with regards to SC digitalization challenges encountered.Dans un contexte de crises et d'incertitudes sans précédent, les outils numériques semblent apporter plus de visibilité aux décideurs tout au long de la Supply Chain (SC). Ils améliorent le partage de l'information et la collaboration entre les entités de la SC. Cette recherche contribue à fournir une compréhension plus complète des relations entre la taille de l'entreprise et son adoption des outils numériques de la SC et des défis rencontrés. Pour ce faire, nous mobilisons la Resource-Based View (RBV) et analysons 311 enquêtes recueillies auprès de professionnels de la SC en utilisant les tests de Kruskal-Wallis et de Mann-Whitney. Nos résultats clarifient le rôle de la taille de l'entreprise dans la numérisation de la SC. Plus précisément, des groupes de tailles différentes montrent une différence significative du niveau d'adoption des outils numériques de SC et notre étude permet aux chercheurs et aux praticiens de comprendre que cette différence dépend du type d'outils (outils opérationnels ou outils de support). De plus, cette étude apporte un résultat contre-intuitif qui n'est pas cohérent avec les recherches précédentes : il n'y a pas de différence entre les groupes de différentes tailles d'entreprises en ce qui concerne les défis de la numérisation de la SC rencontrés
Prenatal climate shocks and adult height in developing countries. Evidence from Japan (1872-1917)
No full textInternational audienceThis paper contributes to quantifying the biological implications of short-run climatic shocks and economic fluctuations in developing countries. Relying on a unique economic, climatic and anthropometric Japanese data covering the period from 1872 to 1917 (corresponding to the early phase of Japanese industrialization), we estimate the impact of yearly and monthly regional climate anomalies and yearly nationwide business cycle reversals on the average height of Japanese conscripts and its dispersion. Our estimations detect that climate anomalies during gestation and early infancy induced a decrease in average height observed at adulthood, as well as an increase in height dispersion, indicating greater welfare inequalities. These results indicate that pre-Anthropocene climate shocks had irremediable welfare implications for the poorest segments of the population in lower income countries
Consumer Consciousness in Multisensory Extended Reality
No full textInternational audienceThe reality-virtuality continuum encompasses a multitude of objects, events and environments ranging from real-world multisensory inputs to interactive multisensory virtual simulators, in which sensory integration can involve very different combinations of both physical and digital inputs. These different ways of stimulating the senses can affect the consumer’s consciousness, potentially altering their judgements and behaviours. In this perspective paper, we explore how technologies such as Augmented Reality (AR) and Virtual Reality (VR) can, by generating and modifying the human sensorium, act on consumer consciousness. We discuss the potential impact of this altered consciousness for consumer behaviour while, at the same time, considering how it may pave the way for further research
Ethics of experience design and management in the context of digital transformations
No full textInternational audienceWe focus on the ethical questions associated with the digitization of our experiences. We postulate that we are in an unprecedented time for “experience programming” considering that the temporal and spatial distance between stimuli, customer or consumer action, data footprint and tracking, and contingency (touchpoint) mapping, is narrowing. This and the attention economy pose important reflections and dilemmas for both customers and brands. What experiences should we design for? What are their implications in the long run? We postulate that firms must involve customers when assessing the implications of experience design and management to guide their actions. We present some reflections as to how to be consider the ethical implications of experience design and manage-ment in the context of digitalization.Francisco Barbosa Escobar is a postdoctoral fellow at the Design and Consumer Behavior section at the Food Science Department of the University of Copenhagen. His research focuses on crossmodal associations, extended reality, and food packaging. Olivia Petit is an Associate Professor, Head of the Experiential & Sensory Marketing Expertise of the Marketing & New consumption Centre of Excellence, at KEDGE Business School, France. Her research focuses on consumer neuroscience, sensory marketing, and augmented/virtual reality.9MORALS + MACHINES 2/2022https://doi.org/10.5771/2747-5174-2022-2-8Generiert durch IP '172.22.53.54', am 14.06.2023, 15:39:23.Das Erstellen und Weitergeben von Kopien dieses PDFs ist nicht zulässig
Intermediate stakeholders, strategic linchpins in the management of public policies. The Case of the Ways of Saint-Jacques-de-Compostelle
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Linkage between culture, leadership, and knowledge sharing in MNCs: The moderating role of training and development
No full textInternational audienceThe paper develops a theoretical model that focuses on the integrated effect of organizational factorson knowledge sharing, taking the moderating effect of training and development. The proposedhypotheses were tested with structural equations modeling using self-reports of 200 personnel workingin Bangladesh-based MNCs. The organizational factors such as respect for people, job stability,aggressiveness, transformational leadership, transactional leadership, and decentralization have a directinfluence on knowledge sharing. The substantial effect of training and development was not evidentin moderating the relationship between organizational factors and knowledge sharing. However, thisstudy reveals that training and development moderates only the relationship between team orientationand knowledge sharing. The findings broaden the understanding of the impact of organizationalculture, leadership, training and development, and knowledge sharing. This study helps managers toformulate strategies and provide new knowledge to researchers to look further into this field
Brand magification: when brands help people reconstruct their life
No full textInternational audienceConsumers transform their existence through a distinctive form of brand appropriation that the authors call brand magnification, which unfolds: materially, narratively and socially. First, brand devotees scatter brand incarnations around themselves to remain in touch with the brand because the brand has become an especially positive dimension of their lives. Second, brand devotees mobilize the brand to craft a completely new life story. Finally, they build a branded clan of family and friends that socially validates theirreconstructed identity