Collection HAL Kedge Business School
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The Impact of Value Co-Creation on CSR Innovation and Economic Performance.
No full textInternational audienceBased on the resource-based view (RBV) and value cocreation theories, this study investigated how supplier value cocreation, intracompany value cocreation, and customer value cocreation influence corporate social responsibility (CSR) innovation and economic performance. We collected data from 200 manufacturers to test the proposed relationships. The results showed that value cocreation had different positive impacts on CSR; intracompany value cocreation had the greatest impact, followed by customer and supplier value cocreation. CSR did not have a significant positive effect on economic performance. Companies’ innovation capacities completely mediated the relationship between CSR and economic performance. The findings of the analysis have theoretical and practical implications. Theoretically, this study broadens the research scope on CSR innovation and value cocreation. Practically, it helps companies realize that by sharing information, establishing cooperative relations, and conducting interactions with stakeholders, which can promote the implementation of CSR innovation practices, economic performance can be improved
From “right to repair” to “willingness to repair”: Exploring consumer’s perspective to product lifecycle extension
No full textInternational audienceThis paper explores consumer barriers to repair to understand the factors preventing users from extendingproducts’ lifecycles. Environment policies to promote Right to Repair stimulate manufacturers to perform properproduct lifecycle management. However, the success of such initiatives depends to a significant degree on theconsumers’ willingness to collaborate. In the case of a product failure, consumers decide what to do with theproduct. Through a systematic literature review and empirical analysis, we identified 26 barriers to consumerseffecting repairs and classified them into three categories. Academic experts and practitioners then evaluated theimportance of each barrier through a Delphi study and ranked the importance of the barrier categories. Awashing machine was used as an exemplary reference. The study’s findings reveal that convenience of repair (inparticular, the costs of repair services and limitations in repair infrastructure) and the technical possibility ofrepair (lack of spare parts and repair manuals) are the most significant barriers affecting consumers’ choice torepair or replace a washing machine. Given the limited literature on consumer barriers to repair, the results ofthis study may be used as a benchmark for testing consumer attitudes in different regions and as a reference toestablish policies and repair promotion campaigns to encourage consumers to prolong the lifecycle of theirproducts.This paper explores consumer barriers to repair to understand the factors preventing users from extendingproducts’ lifecycles. Environment policies to promote Right to Repair stimulate manufacturers to perform properproduct lifecycle management. However, the success of such initiatives depends to a significant degree on theconsumers’ willingness to collaborate. In the case of a product failure, consumers decide what to do with theproduct. Through a systematic literature review and empirical analysis, we identified 26 barriers to consumerseffecting repairs and classified them into three categories. Academic experts and practitioners then evaluated theimportance of each barrier through a Delphi study and ranked the importance of the barrier categories. Awashing machine was used as an exemplary reference. The study’s findings reveal that convenience of repair (inparticular, the costs of repair services and limitations in repair infrastructure) and the technical possibility ofrepair (lack of spare parts and repair manuals) are the most significant barriers affecting consumers’ choice torepair or replace a washing machine. Given the limited literature on consumer barriers to repair, the results ofthis study may be used as a benchmark for testing consumer attitudes in different regions and as a reference toestablish policies and repair promotion campaigns to encourage consumers to prolong the lifecycle of theirproducts
Reconfiguration of last-mile supply chain for parcel delivery using machine learning and routing optimization
No full textInternational audienceLast-mile delivery has several negative environmental impacts in urban areas because of its high levels of greenhouse gas emissions and air pollution, as well as traffic congestion. These issues motivate decision-makers to redesign the delivery networks and make them more sustainable and efficient. A well-planned territory design can reduce total travel times and distances in urban distribution systems, in addition to balancing the workload between drivers. In this study, a two-echelon parcel distribution network modeled as the two-echelon vehicle routing problem with territory design and satellite location decisions is considered. A three-stage decomposition algorithm is proposed to solve this problem. In the first stage, a non-supervised machine learning clustering method is applied, followed by an algorithm based on the nearest-neighbor routing procedure, to find a set of routes for the second and first echelons. An improvement heuristic was also applied to improve the results in terms of the second echelon routing, considering the computational complexity of a large-scale instance. A case study based on real data from a delivery company in the city of Paris, France is adopted to perform the experiments. The outcomes of this paper show an improvement of 22.6% in travel time and distance. This reduction is also assessed with performance indicators like land use, fixed costs, energy consumption, carbon dioxide equivalent, and fine particles emissions
Sustainable supply chain network design: a study of the Colombian dairy sector
No full textInternational audienceThe literature review shows research gaps into the food supply chain design. In that context, this paper deals with the design of a sustainable supply chain. A multi- objective mixed-integer linear programming model includes four decisions and three sustainable criteria (economic -total network costs-, environmental -carbon emissions-, and social -work conditions and societal development-). The model aims to determine the optimal location and capacity of processing and distribution facilities, to choose the suppliers from a set of potential candidates, to determine transportation modes between all the actors, and to define the quantity of product, in order to satisfy the demand of dairy products in a set of regions. The applicability of the model is tested in a realistic case in the dairy sector in the central region of Colombia. The results show the existent trade-offs between the three dimensions of sustainability. The unweighted balance results, giving more priority to the social dimension, which obtains the least deviation, affecting the environmental performance of the chain. The analysis carried out in this paper does help decision-makers that will have at hand a set of possible configurations to be chosen in order to comply with environmental and social regulations without neglecting economic performance
Repenser l’organisation d’un accueil de jour au regard de l’expérience des bénévoles en grande précarité sociale
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Family and peer communication and wine consumption among young adults: examining the role of responsible drinking practices
No full textInternational audiencePurpose – This study aims to examine within-family and peer communication (type and frequency) and subsequent wine consumption of young adults. Specifically, this research investigates whether the distinct types of technical, prohibition and moderation-based communication affect wine knowledge, responsible drinking practices, and ultimately, wine consumption.Design/methodology/approach – The authors adopted an econometric approach based on a cross-sectional study with data collected from a large sample of 1,466 students in France.Findings – The authors show that wine technical-based messages from parents help young adults acquire knowledge about wine, which in turn increases consumption. Also, moderation-based messages make young adults both, more knowledgeable about wine and, as expected, more responsible in terms of drinking practices, subsequently limiting their consumption. Finally, prohibition-based messages marginally decrease wine knowledge and have no impact on responsible drinking practices.Social implications – This article provides relevant recommendations for public policymakers and brands, who should target parents and peers as part of their responsible drinking communication or advertising campaigns.Originality/value – To fill a gap in the literature on young consumer behavior and food marketing, this research primarily investigates the relationship between family (and peer) communication and young adults’ wine consumption, particularly whether and how, which type(s) of parental communication influences young adults’ wine knowledge and adoption of responsible drinking practices
Patterns of international marketing strategy
No full textInternational audienceThis paper aims to explore different strategic avenues in international markets. In particular, the authors investigate the role of four marketing tactics – marketing network, domestic network, standardization/adaptation and positioning. The authors aim at identifying optimal use of these strategic vehicles to achieve firm performance
