Collection HAL Kedge Business School
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Exploring Determinants That Influence the Usage Intention of AI-Based Customer Services in the UAE
No full textInternational audienceArtificial intelligence (AI) is revolutionizing the way customers interact with organizations andcompanies. There is a lack of research into AI-enabled customer experiences. Hence, this study aims touse the relevant literature to propose a conceptual framework for how the integration of AI in customerservice can lead to an improved AI-enabled customer experience. Five propositions drawn from thereviewed literature present the main factors needed to ensure end users’ acceptance of AI customerservice in the United Arab Emirates (UAE). Our theoretical model extends the trust-commitmenttheory and service quality model, and incorporates perceived problem-solving ability, to address thesefactors and thereby guide the successful implementation of AI based customer service projects. Thepaper will help in understanding the key issues surrounding AI customer service applications thatmay support successful operations
Exploration de la contribution des technologies de l’industrie 4.0 à la réalisation des objectifs de développement durable : une étude Delphi
No full textInternational audienceThe literature on supply chain management recognises Industry 4.0 technologies as a paradigm for advancing the challenge of sustainable development. It highlights a critical gap and calls for empirical research. In response to this call, this study validates a conceptual framework through a Delphi study. It examines the importance of integrating these technologies into Supply Chain Operations Reference (SCOR) model processes and explains the impact of each technology on the 17 Sustainable Development Goals. The findings categorise the technologies into four groups and conclude their alignment with supply chain processes. Additionally, the results show that big data analytics, Internet of Things, and artificial intelligence have the greatest impact on the Sustainable Development Goals. In contrast, blockchain has not yet demonstrated significant influence, making it a potential topic for future research.La littérature sur la gestion de la supply chain reconnaît les technologies de l’industrie 4.0 comme un paradigme pour faire avancer le défi du développement durable. Elle souligne un manque critique et appelle à des recherches empiriques. Pour répondre à cet appel, cette recherche valide un cadre conceptuel à travers une étude Delphi. Elle examine l’importance de l’intégration des technologies dans les processus du modèle Supply Chain Operations Reference (SCOR) et explique l’impact de chaque technologie sur les 17 objectifs de développement durable. Les résultats abordent les technologies sous quatre catégories et concluent leur alignement avec les processus de la supply chain. De plus, ils montrent que l’analyse des données massives, l’Internet des objets et l’intelligence artificielle ont le plus grand impact sur les objectifs de développement durable. En revanche, la technologie blockchain n’a pas encore démontré d’influence significative, ce qui en fait un sujet potentiel pour de futures recherches
Gender identity and entrepreneurial self-efficacy
No full textInternational audienceWhereas entrepreneurship has historically been perceived as a masculine activity, inconsistent with women's traditional roles, this empirical paper diverges from this assumption, examining whether self-efficacy varies not according to biological sex, but rather based on (social) gender identity. This research seeks to determine whether gender identity influences students' reported level of entrepreneurial self-efficacy, and consequently, their intention to start a business after completing their studies in Cameroon. A modified version of the Bem sex role inventory (BSRI) survey was distributed to and completed by 646 students. A one-way multivariate analysis of variance (MANOVA) was used to analyse the results. Contrary to expectations, the self-efficacy of androgynous individuals was found to be higher than that of masculine-typed, feminine-typed, and undifferentiated individuals, suggesting that Cameroon students today enjoy a more balanced perception (masculine and feminine) of the nature of entrepreneurship. This research-paper innovates, supporting more androgynous and effectively gender-balanced entrepreneurship behaviour
How narcissism biases food healthiness perceptions and consumption
No full textInternational audienceUnderstanding the determinants of food and beverage healthiness perceptions and consumers' subsequent choices are key to fighting obesity. In this research, we provide empirical evidence for narcissism as an important determinant. Building on the psychological literature on narcissism and its evaluative biases, we develop and test a model exploring how individuals high in narcissism perceive benefits in food compared to their counterparts, which, in turn, elicits higher food consumption. In three studies using different samples (French- and US-based), methods (correlational, field study and online experiment), and products (wine and nuts), we report consistent evidence for this argument. We also show that that this pattern flips when considering the social context. Individuals high in narcissism in social situations adopt a protection strategy of their self-image, thereby focusing more on food health hazards and consequentially refraining more from consuming such foods. Our findings on how narcissism triggers food perceptions as well as subsequent consumption choices have important implications for both the food industry and public policy
Seeking relief or reward? A utilitarian-hedonic journey perspective on escapism
No full textInternational audienceThis paper aims to explores the escapist journey that consumers embark on to reduce self-discrepancy, from the motivation to satisfy personal goals to the fulfilment of these goals. Escapism is a powerful concept for understanding why and how people resolve a perceived self-discrepancy. Previous research has provided rich and diverse insights into the motivations and goals, experience contexts and outcomes that are associated with escapism. However, these notions have been explored in an independent, piecemeal fashion that has hampered the development of cohesive theoretical foundations
Greenwashing and sustainable finance: an approach anchored in the philosophy of science
No full textInternational audienceThis paper argues that certain erroneous premises upon which the mainstream finance paradigm is based are a structural cause of greenwashing. By scrutinizing the metatheoretical hypotheses of this paradigm through a critical realist lens, we aim to show that it rests upon on tacit representations that impose a distorted view of financial ‘knowledge’, financial systems, the Earth System, and society. This ontological bias leads to fallacious research questions, biased methodologies, and has even generated ill-advised policies that are conducive to the financialization of nature. We then put forth that critical realism could offer realistic metatheoretical foundations for the development of a new ecological finance paradigm