Collection HAL Kedge Business School
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Why would consumers risk taking purchase recommendations from voice assistants?
No full textInternational audiencePurpose This study aims to identify and explore different risk typologies associated with consumer acceptance of purchase recommendations from voice assistants (VAs). Design/methodology/approach Drawing on components of perceived risk, consumer trust theory, and consumption value theory, a research model was proposed and tested using structural equation modeling (SEM) with data from 482 voice shoppers. Findings The results reveal that, unlike risks associated with physical harm, privacy breaches, and security threats, a variety of other concerns—including financial, psychological, social, performance-related risks, time loss, and the overall perceived risks—significantly influence consumers' willingness to accept VAs purchase recommendations. The effect is mediated by trust in VA purchase recommendations and their perceived value. Different types of risk affect various consumption values, with functional value being the most influential. The model explains 58.6% of the variance in purchase recommendation acceptance and significantly elucidates the variance in all consumption values. Originality/value This study contributes crucial knowledge to understanding consumer decision-making processes as they increasingly leverage AI-powered voice-based dialogue platforms for online purchasing. It emphasizes recognizing diverse risk typologies associated with VA purchase recommendations and their impact on consumer purchase behavior. The findings offer insights for marketing managers seeking to navigate the challenges posed by consumers' perceived risks while leveraging VAs as an integral component of modern shopping environments
Réussir à travailler avec des start-ups quand on est une organisation établie, publique comme privée, est de plus en plus nécessaire pour pouvoir répondre efficacement aux opportunités
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Managing Chinese suppliers' sustainability performance: The double-edged role of guanxi governance
No full textInternational audienceDespite the critical role of interorganizational governance in business-to-business (B2B) relationships, research on how different types of interorganizational governance influence sustainable supply chain collaboration (SSCC) is limited. Drawing on transaction cost economics and social exchange theory, this study investigates the role of Chinese informal relational governance (guanxi governance) in SSCC in channel relationships. With a three-wave survey data collected from 205 Chinese manufacturers, the proposed theoretical model is tested through partial least squares structural equation modeling (PLS-SEM). The results indicate that both formal contractual governance and informal guanxi governance have a positive effect on SSCC. However, guanxi weakens the positive effect of contractual governance. In addition, SSCC exhibits a favorable impact on firms' social, environmental, and economic performance. These findings reveal the double-edged role of guanxi governance and contribute to current knowledge of relationship management in sustainable supply chains
The Role of Brand Authenticity for Higher Education Institutions
No full textInternational audienceHigher education institutions (HEIs) engage more and more inbranding activities to sustain an advantage in an increasinglyhigh competitive environment. In such a pressing managerialcontext, research on brand management in the specific contextof higher education expanded over the past few years. Whileresearch indicates that brand authenticity is more and moreimportant for consumers in the consumption sphere, it hasremained unexplored in the context of HEIs. This papercontributes to the developing research area on HEIs branding byexamining the determinants and implications of brandauthenticity for those institutions. Across one field study with twodifferent HEIs, we identify indexical, iconic and existential cues asantecedents of authenticity perceptions and examine the effectsof such perceptions on theoretically grounded practicaloutcomes: brand attitude, emotional attachment, word-of-mouth,and willingness-to-pay. The study revealed that HEIs authenticityperceptions are a strong predictor of brand attitude, positiveword-of-mouth, and emotional brand attachment
The effect of ros´e wine colors on expected flavor and tastiness: A cross-modal correspondence explanation
No full textInternational audienceHow and why do wines with different colors influence consumer responses? Despite strong evidence from research on cross-modal correspondences that food and drink colors influence flavor perceptions and subsequent consumer responses, it is unclear from the wine literature whether consumers prefer paler or slightly darker colors of ros´e. The aim of this research is twofold: (1) identify from an existing set of (relatively pale) prototypical color shades of Ros´e de Provence what specific color (paler vs. slightly darker) leads to more positive consumer responses and (2) shed light on the underlying mechanisms that explain this relationship. Using a large sample of French wine consumers (n = 601), we test our hypotheses via a within-subjects design experiment. We first examined the effect of five shades of Ros´e de Provence wines (nacre, light melon, sand, melon, and peach) on consumer responses (willingness to pay, willingness to buy, color liking). To further investigate the underlying roles of fruity flavor and expected tastiness (in that order), we conducted a series of two-condition withinsubjects serial mediations. Our findings consistently show more positive consumer responses for Ros´es de Provence with peach and melon shades (i.e., slightly darker colors) compared to nacre, light melon, and sand shades (i.e., paler colors). Further, a stronger association between slightly darker colors and fruity flavor enhances expected tastiness, which leads to more positive consumer responses. Our findings provide key theoretical contributions and managerial implications by suggesting consumer responses for Ros´es de Provence and corresponding explanations based on cross-modal correspondences.How and why do wines with different colors influence consumer responses? Despite strong evidence from research on cross-modal correspondences that food and drink colors influence flavor perceptions and subsequent consumer responses, it is unclear from the wine literature whether consumers prefer paler or slightly darker colors of ros´e. The aim of this research is twofold: (1) identify from an existing set of (relatively pale) prototypical color shades of Ros´e de Provence what specific color (paler vs. slightly darker) leads to more positive consumer responses and (2) shed light on the underlying mechanisms that explain this relationship. Using a large sample of French wine consumers (n = 601), we test our hypotheses via a within-subjects design experiment. We first examined the effect of five shades of Ros´e de Provence wines (nacre, light melon, sand, melon, and peach) on consumer responses (willingness to pay, willingness to buy, color liking). To further investigate the underlying roles of fruity flavor and expected tastiness (in that order), we conducted a series of two-condition withinsubjects serial mediations. Our findings consistently show more positive consumer responses for Ros´es de Provence with peach and melon shades (i.e., slightly darker colors) compared to nacre, light melon, and sand shades (i.e., paler colors). Further, a stronger association between slightly darker colors and fruity flavor enhances expected tastiness, which leads to more positive consumer responses. Our findings provide key theoretical contributions and managerial implications by suggesting consumer responses for Ros´es de Provence and corresponding explanations based on cross-modal correspondences
Ecological money and finance - upscaling local complementary currencies
No full textInternational audienceThis paper puts forth a new pathway to sustainable policy to upscale the transformative power of local complementary currencies. It first reviews the mechanisms by which complementary currencies re-embed monetary circulation within sustainability and biomimetic resilience criteria. It then puts forth a prototype policy pathway whereby private banks swap SDG impact certificates of their complementary currency loans against new reserve assets held at the Central Bank. It finally provides analytical insight on this prototype policy with a a new PK-SFC model comprising 106 accounting and behavioral equations. Simulations show that the prototype policy generates short-lived economic expansion, increases banking stability, and induces structural change through increased systemic capacity for evolution, resilience, and fitness for evolution. We finally discuss the practical implications of our results for sustainability policies
Privacy concerns in tourism: a systematic literature review using machine learning approach and bibliometric analysis
No full textInternational audienceThis study aims to provide a comprehensive analysis of the current privacy concerns in the tourism industry by uncovering the key factors leading to such concerns (i.e. smart public services, cyber security issues, consumer behaviour and governance). Using papers from multiple sources, the relationship between technology advancements and tourist’s privacy concerns has been established
Sustainable effects of information sharing between distribution logistics actors: a qualitative case study
No full textInternational audienceWith the expansion of the use of information and communication technologies (ICT) in business, a large literature has developed around the issue of logistics information. The sharing of information between the actors involved in the distribution logistics process can have both economic and environmental consequences. In Morocco, no researcher has examined the issue. This article attempts to examine this research gap by conducting a qualitative study. We have interviewed 41 actors from different functions, namely: CEO, distributors, industrialists, LSP, and urban communities. The results show that the anal- ysis of data quality (in terms of reliability, temporality, accessibility, and completeness) required to support electronic exchange practices should help to verify their economic (reduction of coordination costs) and environmental (reduction of transport) impacts. Also, the pick-up points seem to be real tools of massification and pooling, which e-merchants do not hesitate to rely on. This article has many implications. In terms of theory, it contrib- utes significantly to completing the theoretical survey on the effects of information sharing between the distribution logistics actors. On the other hand, it helps companies to improve their industrial and logistic performance in terms of inventory levels, service quality, and logistics costs