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Corporate Social Responsibility And Marketing Performance
No full textInternational audienceThe link between corporate social responsibility (CSR) initiatives and company performance has been researched extensively, but the findings have been inconclusive or even conflicting. The link between CSR and marketing performance—one of the dimensions of company performance—has not been investigated so far, however. This study examines the relationship between CSR activities (in particular, corporate community and environmental activities) and marketing performance (measured by market share) and uncovers a positive relationship. The findings of this study demonstrate that the level of advertising intensity positively moderates the relationship between CSR and market share
Asymmetric effects of customer emotions on satisfaction and loyalty in a utilitarian service context
No full textInternational audienceThis paper investigates the relative effects of customer positive versus negative emotions on satisfaction and loyalty in a utilitarian service setting. In-depth interviews with 20 call-center customers identify emotions and appraisals related to the customer service experience. Regression analysis of subsequent quantitative survey results from 1440 customers of a call-center shows that positive emotions influence satisfaction more strongly than negative emotions. In contrast, negative emotions influence recommendation intentions more strongly than positive emotions in line with prospect theory. However, for ‘higher risk’ repatronage the prospect of losses from switching reduces the effect of negative emotions resulting in a symmetric effect of positive and negative emotions on repatronage intentions
The importance of spatial agglomeration in product innovation: A microgeography perspective
No full textInternational audienceThis study focuses on how innovation in general and product innovation in particular are influenced by firms' agglomeration in smaller local districts, the so-called microgeography of product innovation. Using spatial analytic methods on the mobile gaming industry in the Seoul Metropolitan Area, this study finds that mobile gaming firms co-locate to form sub-clusters for specializing in specific product innovation activities such as visual complexity, product price, and product upgrade. Furthermore, results show that the relationships between product innovation and sales performance differ across individual firms and sub-clusters. The findings confirm that microgeographic location plays a key role in promoting different product innovation activities within a city-level cluster. One key implication is that regional and district policy makers should consider product innovation policies based on each sub-cluster's specific product innovation potential, due to the heterogeneous agglomeration effects in product innovation activities
Intervention intermediaries flourish: matching firms with solutions to complex needs
No full textInternational audiencePurpose The purpose of this paper is to explore the main models of innovation intermediaries as determined by the matching mechanisms they offer as a service to organizations, and to reveal underlying limitations of each mechanism to have a better understanding of their appropriateness for organizational requests. Design/methodology/approach This paper reports an exploratory study of 51 online innovation intermediaries using semi-structured interviews, supported with direct observation, scientific papers and official documentary sources. Findings The overall findings suggest that innovation intermediaries are not homogeneous, are evolving and that the underlying mechanisms with which they support their operations vary substantially, depending on the size of the community, platform design (collaboration vs non-collaboration) and reward conditions. The study identifies five mechanisms on which the models are based: broadcast search (directed and undirected), brainstorming with ranking (directed and undirected), networking/connecting, expert group and licensing out. Some of the underlying tensions and limitations of these mechanisms are also explored as are the managerial implications for the choice and use of innovation intermediaries. Originality/value This paper identifies distinct models of online innovation intermediaries in significantly more depth than what has been presented so far. In addition, it discusses their limitations as a mechanism and their use to achieve a better match between innovation intermediaries and needs of solution-seeker companies
Does political instability affect exchange rates in Arab Spring countries?
No full textInternational audienceThis article investigates the dynamic relationship between political instability and exchange rates in five Arab Spring countries over the period 1992Q1–2016Q4. We include macroeconomic fundamentals to identify the transmission channels through which political instability may affect exchange rates. Based on VAR and ARDL models, our results report that political instability is associated with a significant drop in the value of domestic currencies of these countries. Economic growth is found to be the key mechanism channel. We find also that the dependence between variables is more emphasized in the short run than in the long run
The Influence of Buyers’ Time Orientation on Online Shopping Behavior: A Typology
No full textInternational audienceThis research investigates the influence of buyers’ time orientations (measured as polychronic–monochronic and past–future time orientations) on four major variables of online shopping: trust, social interaction, browsing, and locus of control, which in turn influence users’ intention to shop online. Results using structural equation modeling with a sample of 377 Chinese cosmetics shoppers support our hypotheses and show that polychronic orientation of users tends to be positively related to trust, social interaction, browsing experience, and external locus of control and indirectly to intention to shop online through these four consumer characteristics. No relationship was found between future orientation and browsing experience and external locus of control, but a positive relationship was found with intention to shop online through trust and social interaction. Finally, results show that trust and social interaction are positively related to intention to shop online. The authors conclude that time orientations can be used as effective segmentation variables, which are useful in describing a universal typology among different types of online shopping behaviors. Internet retailers should take into account the role of time in e-shopping adoption when assessing different types of users and website design
Understanding influential factors on implementing green supply chain management practices: An interpretive structural modelling analysis
No full textInternational audienceIn this study, we establish a set of 19 influential factors on the implementation of Green Supply Chain Management (GSCM) practices and analyse the interaction between these factors and their effect on the implementation of GSCM practices using the Interpretive Structural Modelling (ISM) method and the “Matrice d’Impacts Croisés Multiplication Appliquée à un Classement” (MICMAC) analysis on data compiled from interviews with supply chain (SC) executives based in the Gulf countries (Middle East region). The study reveals a strong influence and driving power of the nature of the relationships between SC partners on the implementation of GSCM practices. We especially found that dependence, trust, and durability of the relationship with SC partners have a very high influence. In addition, the size of the company, the top management commitment, the implementation of quality management and the employees training and education exert a critical influence on the implementation of GSCM practices. Contextual elements such as the industry sector and region and their effect on the prominence of specific factors are also highlighted through our study. Finally, implications for research and practice are discussed
Managing brand identity strategy: how professional football wins the game
No full textInternational audienceWhile research on brand identity is abundant, an area that is less explored is whether an organisation’s communication about itself directly translates to key stakeholders’ perception of that organisation. The purpose of this study is to explore whether certain Web-based communication strategies are more effective in aligning organisations’ communicated identity (CI) with their perceived identity (PI)
Do cointegrated commodities bubble together? the case of hog, corn, and soybean
No full textInternational audienceHog, corn, and soybean meal futures are shown to be cointegrated, reflecting the close intrinsic relationship of corn and soybean meal as the primary feed for hogs. Applying a recent technique to date-stamp pricing bubbles we further show that bubbles in feed do not appear to be associated with bubbles in the price of hogs. Instead there are temporary deviations in the spread between hog and feed, but the long-term cointegration relationship leads to a reversion towards the common trend. This finding sheds new insight into the price behaviour of commodities that depend for input costs on other commodities
From traditional education technologies to student satisfaction in Management education: A theory of the role of social media applications
No full textInternational audienceUnderstanding how information technology (IT) resources create value in Management education requires new and more powerful theories. This research examines the impact of IT resources on Management education using the case method. We theorize that traditional education technologies enable instructors to engage students to increase learning performance, which in turn leads to greater student satisfaction, and that social media applications can amplify these relationships. The empirical analysis, partial least squares path modeling performed on survey and secondary data from 94 Spanish students in a Management course, supports our theory