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La dualité entre l'EXPansion et l'EXTension de soi : Une application aux utilisateurs des montres connectées
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Just Name it: The Act of Naming Humanoid Service Robots Decreases Perceived Eeriness and Increases Repurchase Intent
No full textInternational audienceThough Humanoid Service Robots are the “holy grail” of robotics, the discomfort, specifically the feelings of eeriness, they elicit in consumers still raises concerns as to their successful implementation in service settings. From a firm’s point of view, the main question revolves around how to integrate humanoid service robots without hurting consumers' repurchase intent as a result of their perceived eeriness. The results of four experiments (including a study involving real interactions), using four distinct humanoid service robots and four different service settings, collectively examine a novel marketing solution which consists of consumers assigning a name to a humanoid service robot. We show that humanoid service robots with customer-assigned names versus no name or store-assigned names increase consumers' repurchase intent. This is because the act of naming simultaneously increases perceived familiarity of the humanoid service robot and control over it, which decrease its perceived eeriness and consequently increase consumers' interaction enjoyment. Altogether, our studies offer theoretical and managerial insights on how engaging consumers in the act of naming can facilitate technological infusion into service frontlines
Fostering creative problem solving and sustainability through an innovative educational NewSpace event
No full textSPACE EDUCATION & OUTREACH SymposiumInternational audienceThe very first NewSpace Challenge organized by University Grenoble Alps aimed to disseminate multidisciplinary mindsets and promote scientific culture, sustainability and creativity. The event involved sixty students from various backgrounds and levels of study (from bachelor to doctorate), supported by ten industry coaches and five faculty members of the University Space Center, providing guidance and expertise. The pedagogical objectives included developing teamwork skills across diverse disciplines, fostering engagement with Space engineering concepts, and enhancing interdisciplinary discussions and presentation skills. Participants took one of the following challenges : the « NewSpace Data challenge » was about imagining new applications for Earth observation data, teams having to explore technical, social, economic, ecological, and artistic dimensions. The « Space Engineering For Dummies challenge" was about devising strategies to make NewSpace engineering tools accessible to everyone. Here, students’ solutions tackled software ergonomics, technical architectures, and development chain organization. To meet such challenges, participants progressed through subsequent immersive experiences, beginning with a promenade through museographical spaces thoughtfully customized as a spaceship and were presented tangible experiments through videos, models and prototypes of nanosatellites, photographs and evocative sound elements. This initial immersion awakened students’ curiosity and will to engage. From there, participants embarked on a process of creative thinking, project development and value proposition elaboration. Besides, the project effectively addressed multidisciplinarity by encouraging teams to explore various perspectives through expert workshops and peer discussions. This approach ensured comprehensive problem solving and mitigated the "impostor syndrome" often encountered in educational workshops. This framework combined creativity and action-based learning, following a Creative Problem Solving (CPS) approach and Design Fiction methods, that enabled the generation of high-value ideas, architectures, prototypes, or proof of concepts within the constraints of time and topical complexity. This programme produced a number of notable results, both in terms of the content of the students' work and the impact on the development of interdisciplinarity on campus. The value propositions went from real-time remote sensing of forest fires to adoption of sharing economy for cubesat uses and all received high praise from the expert jury. This NewSpace education and outreach experiment has been regularly deployed by UGA onto large multidisciplinary student audiences, be it in the form of similar creative challenges or wider open-science events. Overall, these challenges help students cultivate not only their academic knowledge but also their ability to come up with and make innovative NewSpace solutions and scenarios
A contender state’s multiscalar mediation of transnational capital: the belt and road in the Middle East
No full textInternational audienceThe article assesses trans-scalar drivers of Belt and Road initiative’s (BRI) activities in the Middle East. It engages critically with the concepts of territorial and capitalist logics of power based on the contender state-society complex’s concept. The imprints of China’s contender state are identifiable in its peculiar mode of mediation of transnational capital both in terms of the state ownership-leadership of BRI projects’ and of their effective and potential outcomes. While BRI fixes over-accumulated capital through valorisation in external geographies, it is modulated to respond to a set of multi-scalar political and economic imperatives. Studied activities in the Middle East contribute to China’s energy security in terms of direct access to oil, trade routes, and oil invoicing practices. Transports and logistics investments strategically integrate the mainland’s underdeveloped regions as central nodes in the BRI’s transnational capital flows to dynamise their economies and ensure political stability. Beijing seems to be conducting a territorially embedded strategy to restructure the international monetary system through new oil-related financial and monetary arrangements with Middle East producers. Geopolitically, BRI reduces dependence on US-dominated global connectivity networks, thus increasing Beijing political autonomy
Beyond the ‘debt-trap strategy’ narrative: China’s rise and the expansion of policy autonomy of the Global South
No full textInternational audienceIn asking whether China’s growing economic power and international economic engagement increases or reduces the highly constrained industrial policy space associated with the contemporary neoliberal mode of regulation of international economic relations, it is argued that Chinese finance enlarges the development policy space as it significantly helps fill infrastructure gaps, while focusing on big clusters of projects in the energy, transport and industry sectors. In addition, it provides finance free of the neoliberal conditionalities attached to Western-centred multilateral and private finance. Regarding trade and investment relations, Chinese agreements are shallow and grant national states the upper hand in relation to behind-border industrial policy measures in striking contrast to core countries’ neoliberal trade and investment agreements. Considerable emphasis is placed on the responsibility of the Global South to adopt measures enabling itself to seize the development opportunities derived from China’s internationalisation approach
Marketing et alimentation : nourrir le champ de nouveaux possibles [Éditorial]
No full textVersion française de l'article : O.C. Werle, C., Sirieix, L., & Pantin-Sohier, G. (2024). Marketing and food consumption: Nurturing new possibilities. Recherche et Applications En Marketing (English Edition), 0(0). https://doi.org/10.1177/20515707241274627International audienceÉditorial du numéro spécial : Alimentation et marketing: nouvelles pratiques, nouveaux enjeu
The man for the job. How working-class men express masculinity in the normative ambivalence of an occupational limbo
No full textOnline firstInternational audienceThis paper draws on an ethnography of a French industrial factory to examine how working-class men trapped in context of indefinite in-betweeneness, framed as an “organizational limbo,” navigate the multiple ambivalent norms at play. It explores how this confusing situation engenders ways to express masculinity that differ from the discursive and corporal manners that the literature usually associates with virility affirmation among French industrial workers. The data indeed show that, in the complex context under study regulated by differing and sometimes contradictory standards, being “the man for the job” has various and ambivalent meanings: workers paradoxically fail to be perceived “as real men” when they rely on a single set of practices expressing an immutable form of masculinity. The paper uncovers how these blurred, contradictory expectations and attitudes combine to drag workers into a spiral of unresolved gender politics. In so doing, this work opens up further research avenues on the role of in-betweenness and hybridity in the lived practices of contemporary class-gender identity formations
Why Reinvent the Wheel? Materializing multiplicity to resist reification in alternative organizations
No full textInternational audienceOften we unconsciously take for granted that there is not really an alternative to how we currently organize society – we tend to reify existing social order, misperceiving the way things are now as the way things must be. Such reification constrains our agency by discouraging the thought that we could do better. Alternative organizations undermine this reification by manifesting the real possibility of organizing differently. Such dereification is valuable in itself insofar as it lifts constraints on agency, facilitating intentional choice regarding the social systems we (re)produce. A case study of this dereification is offered by the Réseau Alimentaire Local (RAL), a network of French ‘solidarity groceries’ unified by the pursuit of more just and sustainable alternatives to the dominant model. Groups within the RAL develop their own software to manage these novel alternatives. We were struck, however, by some groups’ efforts to reify their own solutions, disparaging other approaches as mere attempts to ‘reinvent the wheel’. The case thus raised a tricky question: can alternative organizations dereify existing social order without at the same time reifying their proposal, thereby reimposing constraints on agency? Our exploration through the RAL case grounds two contributions. First, conceptualizing reification in terms of materializing abstract ideas, we demonstrate how any given organizational configuration contributes to the materialization of multiple ideas simultaneously. We identify two forms of such multiplicity: vertical multiplicity, where nested relational networks materialize coherent ideas that differ only in their degree of specificity; and horizontal multiplicity, where intersecting relational networks materialize divergent ideas of the same degree of specificity. We argue that failure to recognize this multiplicity accounts for a great deal of materiality’s reifying capacity, while its recognition can facilitate new ways of approaching the dereification challenge. Our second contribution is therefore a strategy for resisting reification: materializing multiplicity
The Relationship of Overall Justice to Flourishing and Job Performance : The Moderating Role of Materialism
No full textInternational audienceWe propose and test a new conceptual model in which overall justice is an antecedent to personal flourishing. Flourishing, in turn, partially mediates the relationship of overall justice to job performance and organizational citizenship behaviors directed toward individuals (OCB-I). These hypotheses are confirmed. However, high materialism weakens the relationship between overall justice and flourishing. Consequently, the mediated effects of justice on performance and OCB-I are moderated by materialism. In short, materialism sets limits on overall justice as an antecedent of flourishing and effective work behaviors.<br /