Portail d'archives ouvertes de Grenoble École de Management
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Transition from a fixed fee to a pay-as-you-throw waste tariff scheme : Effectiveness of environmental and accountability appeals
No full textInternational audiencePay-As-You-Throw (PAYT) tariff schemes, in which households pay based on their waste generation, are proposed as solutions to the growing worldwide challenge of municipal solid waste management. However, public acceptance of such schemes remains low. Using a one-factor between-subject experimental survey design with 620 participants, we test the effects of environmental and accountability appeals and of individual characteristics in shaping preferences for a proposed PAYT scheme in Grenoble, France. We find a positive effect of the accountability appeal and no effect of the environmental appeal on preference for the PAYT scheme compared to a fixed-fee scheme. Additional analyses suggest that accountability appeals are particularly effective for individuals with below-median age, above-median income, and at least a master's degree, indicating that policymakers should target younger and educated citizens with these appeals in PAYT campaigns. Future research could test the applicability of these findings in other settings and for other waste-related interventions.<br/
Perceptions et justifications morales : étude des mécanismes de désengagement moral dans la consommation d’insectes
No full textInternational audienceCette étude examine si le désengagement moral favorise l’acceptation de la consommation d’insectes (l’entomophagie) en réduisant les freins majeurs à savoir, le dégoût et la néophobie alimentaire. Une expérimentation en ligne a été réalisée auprès de 361 étudiants (19-24 ans) d’une école de management française. Ils ont été exposés ou non à un visuel d'insectes comestibles (criquets ou vers) servis dans une assiette, puis ont répondu à un questionnaire mesurant le désengagement moral, le dégoût alimentaire, la néophobie alimentaire et les attitudes environnementales. Les résultats révèlent que, bien que les stimuli visuels n'aient pas d'effet significatif sur l’ensemble des variables mesurées, la néophobie alimentaire influence fortement le dégoût alimentaire. Le désengagement moral n'a pas d'impact direct sur le dégoût alimentaire mais modère la relation entre ces deux variables de sorte que l'effet de la néophobie alimentaire sur le dégoût diminue à mesure que le niveau de désengagement moral augmente. Ces résultats soulignent l’importance d’intégrer des stratégies cognitives dans la communication marketing pour promouvoir des alternatives alimentaires durables, en valorisant les bénéfices environnementaux des insectes comestibles
Playbook for Securing and Managing External Funding: Workshop Insights “External Research Funding: Best Practices and Untold Truths“
No full textInternational audienceIn recent years, many universities have intensified expectations for scholars to secure external funding to sustain their research agendas. While administrative support is often available to help manage grant-related logistics, scholars are frequently left to navigate the strategic dimensions of funded projects largely on their own. At the Academy of Management Annual Meeting 2025, we organized a workshop for discussing key questions to ask for approaching external funding strategically and for sharing best practices of handling external funded projects successfully. This playbook is a summary of the most relevant insights discussed at the workshop, together with key questions that may guide your external funding decisions and project management approach
How Technology Use in Care Contexts Shapes Inferences About Vulnerable Consumers' Level of Dependency
No full textInternational audienceMarketing research has primarily investigated factors that influence consumers' adoption of technologies, but little is known about how observing consumers using technologies can bias inferences about and consumption choices for them. We investigate this question in a caregiving consumption context, in which inferences about and choices for others are especially relevant. Specifically, we show how the type of care support care‐receivers rely upon (technology‐based vs. human‐based) influences inferences of dependency and, consequently, the consumption choices made for these vulnerable consumers. Eight experimental studies (N = 3445; five in the web appendix; Table 1) provide causal evidence that observers judge care‐receiving consumers as less dependent when the caregiving tasks are carried out by technology than when they are carried out by a human caregiver. This is because observers infer a higher mental capacity for care‐receiving consumers who rely on technology‐based care support. Lastly, we demonstrate marketing‐relevant downstream consequences of this inference: observers are less likely to choose utilitarian over hedonic products for supposedly less dependent consumers. Altogether, the findings contribute to emerging research in marketing on the impact of technology and consumption outcomes for vulnerable consumers by demonstrating a new type of inference bias and its downstream implications for product choice
Trade-offs in automating platform regulation by algorithm: evidence from a health emergency
No full textInternational audienceDigital platforms have experienced pressure to restrict and regulate sensitive ad content. In a static environment, algorithms can help platforms more quickly and easily achieve regulatory compliance. However, in dynamic contexts, the performance of algorithmic decision-making for regulatory compliance is less understood. We aim to fill this gap by exploring how algorithmic rules governing digital platforms respond to rapid environmental changes, specifically in the context of a global health crisis. We study the effect of algorithmic regulation of ad content in times of rapid change where digital ad venues need to identify sensitive ads that should be subject to more restrictive policies and practices. Our results show that ads run by governmental organizations designed to inform the public about COVID-19 are more likely to be banned by Meta's algorithm than similar ads run by non-governmental organizations. Using a difference-indifferences (DiD) approach by exploiting an algorithmic incident on Meta in March 2020, we provide evidence of platform-level mechanisms at play. After the incident, we find that the proportion of disqualified ads decreased significantly. Further analysis reveal that (mis)classification of ads is responsible for this high proportion of disqualified ads, ruling out advertiser-effects and suggesting algorithmic (mis)classification. Using human-based classification, we show that the algorithm is likely to misclassified 12% of ads related to issues of national significance. This finding challenges the notion that algorithmic decision-making is always efficient or unbiased, especially in dynamic circumstances. Overall, our study contributes to the broader conversation about algorithmic decision-making in management. We suggest that algorithmic inflexibility towards categorization in periods of unpredictable shifts worsens the problems of trying to achieve regulatory compliance using algorithms
Different forms of fablab organization and their impact on collaboration and innovation
No full textInternational audienceThe aim of this paper is to identify some of the characteristics of innovation and collective work in different fablab organizations. We first define fablabs through a review of literature, situating related questions in the field of ergonomics and focusing our point of view on individual and collective activity. Secondly, we show how the results of our qualitative analyses (performed on data from interviews and observations of fablab managers, users, and projects from 13 fablabs) reveal 3 main types of fablab organization: community-oriented fablabs, academic fablabs and industrial fablabs, in which different activities are carried out. Fablab activity depends on lab users and the type of design projects carried out. The discussion will focus on the fablab organization findings, including the links between design/innovation project work, collective work and evolving rules, and how all of these aspects might direct activity-centered ergonomics research and actions in the future
Green bonds & certification: is getting certified always optimal?
No full textInternational audienceIn this paper, we focus on the certification cost for green bonds to understand the decision rationale of an issuer in regard to applying for a certification. We find that if this cost is null, requesting a certification is always optimal for the issuer, regardless of the outcome of the process. However, with a strictly positive cost, we show the existence of a threshold above which the certification cost becomes too high and applying for a certification is no longer optimal. This threshold depends on the distribution of the prior belief of potential buyers about the issuer’s commitment to its “green” claim before the issuance announcement and the certification process. We find that the more positive this prior belief is, the lower the threshold is
Coach, partenaire ou assistante ? Une analyse qualitative des typologies des relations entre les utilisateurs et leur montre connectée à l’aide d’un modèle de langage ajusté
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Leveraging the Job Demands-Resources Model to Explore the Effect of Contextual Stressors on Perceived Usefulness of Health Information Technologies
No full textInternational audienceHealthcare professionals in France face significant challenges, including workforce shortages, regulatory constraints, and evolving patient needs, which contribute to stress and burnout. Health Information Technologies (HITs) are increasingly adopted to address these issues, offering benefits such as improved efficiency, collaboration, and care quality. However, HITs can also exacerbate technostress, particularly when contextual stressors, such as administrative burdens or patient behaviors, interact with their use. This study leverages the Job Demands-Resources model to explore how contextual stressors influence the perceived usefulness of HITs among self-employed health professionals in France. By focusing on independent practitioners operating outside structured healthcare settings, this research addresses a gap in the literature that often overlooks this population. A quantitative survey, conducted in collaboration with Doctolib, will examine the interplay between contextual demands, HIT perceived usefulness, and its overall effect on well-being at work. Findings aim to inform policymakers and developers on designing interventions that enhance HIT's role as a resource while minimizing its potential to amplify strain.</div
