Polish Communication Association Journals
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“Protect our homeland!” Populist communication in the 2018 Hungarian election campaign on Facebook
No full textThe research presented in this paper is based on analysis of the Facebook posts of five major Hungarian political parties over the course of the official campaign season leading up to the 2018 parliamentary elections. We conducted a mixed-method analysis on 795 Facebook posts. First, the main topics of the parties were collected. Second, the posts of the parties were analyzed from a populist communicational perspective. Third, we tried to find some correlations between the basic topics and the populist communicational categories. Finally, we outline possible differences and similarities between parties’ communication. Our analysis shows that opposition parties did not have a common communicational strategy on Facebook while ruling parties emphasized both inner and exterior threats that could destabilize Hungary
Data literacy among journalists: A skills-assessment based approach
No full textDatafication brings with it the challenges for journalists to fulfill their historical role as mediators of social processes to their audiences. Journalism has been a rather humanistic field, where journalists tell stories, but do not deal with the analysis and interpretation of numbers. For the current study a methodological tool was developed to measure data literacy among journalists in Estonia. The study confirms that data literacy is acknowledged by journalists as a requirement of future journalism, but their actual skills are still low. Journalists feel more comfortable with data presented in familiar forms. There is a strong tendency that data literacy develops when the skills needed for data processing are in actual use
Lee Edwards 2018. Understanding Public Relations: Theory, Culture and Society. London: Sage, pp. 288, ISBN: 9781473913097, 9781473913103
No full textPublic radio and the problem of demographic change. The presenters’ perspective on senior citizens’ well-being factors in Polish Radio programmes
No full textPoland is an ageing society, a fact that has social repercussions. Government programmes point to the necessity of improving the quality of life of senior citizens in various domains. An important objective in gerontology is to increase the activity of senior citizens, which renders ageing a less arduous process. This objective has been postulated to involve the media. Given its public service remit and the specificity of audial communication, which enables a non-stereotypical treatment of old age, Polish Radio is tasked with including in its programming issues concerning the social inclusion of senior citizens. The aim of this study is to test the hypothesis that presenters of public radio, broadly accessible and popular among senior citizens as it is, address their well-being in its regular programmes
Through the Eyes of Early Childhood Students: Television, Tablet Computers, Internet and Smartphones
No full textThe features, functions, and usage of media and media environment which have an important role in the lives of today’s children are increasing day by day. This study aims to evaluate media environments and the children’s experience from their points of view. The study followed the qualitative design and the participants of the study consisted of 34 preschool students. Children were asked questions to learn their opinions about television, tablet computers, the internet, and smartphones. The results revealed that children had knowledge about the media environment and they used it intensively. However, they were not aware of the possible dangers of the media contents substantially. It was understood that children did not get any knowledge or education about media usage and most of the children encountered negative content. The results suggest a need for training in media literacy for children
Gender inequality in sports press coverage: Based on the example of Gazeta Wyborcza in the years 2010–2013
No full textThe aim of the study was to analyze the press coverage of sports published in the largest Polish daily newspaper, Gazeta Wyborcza, in terms of gender inequality. The content both qualitative and quantitative analysis method was used. In the study, the number of articles on women and men was examined, with the qualitative sections consisting of an analysis of gender stereotypes appearing in these articles. Th e results demonstrated the underrepresentation of women in the examined sports press coverage. The qualitative analysis showed that articles dealing with women’s sports included gender stereotypes. The articles focused on the physical appearance of women or on their non-sports lives. Infantilizing and marginalizing comments were also present. The study revealed the gender-dependent nature of the press coverage of sports in Poland
