Polish Communication Association Journals
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Krzysztof Stępniak 2017. The Phenomenon of Religious Advertising. Warsaw - Pultusk: Aleksander Gieysztor Academy of Humanities, pp. 283, ISBN: 978-83- 7549-277-4
No full textThe purposes of interpersonal communication: A survey to find the most likely general reasons why people engage in communication
No full textThe purpose underlying this paper is to find out what purposes/functions people from a diverse background assess to be more important and central to human interpersonal communication. A list of 17 possible purposes and functions of interpersonal communication was derived from a literature review and used in a survey study. The questionnaire was filled out by 313 participants international students being in Sweden from diverse cultural backgrounds. The findings from this study suggest that the participants acknowledge very central aspects of human life to be the reason for communicating. The most agreed upon reasons why we communicate is to share and enhance enjoyment share positive emotions and to create and strengthen social bonds manage relationships
Péter Bajomi-Lázár ed. 2017. Media in Third-Wave Democracies. Southern and Central/Eastern Europe in a Comparative Perspective. Paris, Budapest: L’Harmattan Publishing House, pp. 238, ISBN: 978-2-343-13011-8.
No full textDan Schill, Rita Kirk, Amy E. Jasperson eds. 2017. Political Communication in Real Time. Theoretical and Applied Research Approaches. New York: Routledge, pp. 282, ISBN: 978-1-138-94941-6.
No full textPolitical advertising — a research overview
No full textIn the United States electoral advertising on television has always been the most important campaign tool. Even though social media are gaining relevance, a major share of the campaign budget still goes into TV advertising. In other parts of the world, electoral advertising on television is much more regulated, which may be the reason why this campaign tool has not reached the same relevance as in the U.S. Th is article provides a comprehensive overview of the different research perspectives and in particular discusses differences between the role of electoral advertising in the U.S. and other countries, which also pose a challenge for international comparisons
Propaganda against the West in the Heart of Europe. A masked offi cial state campaign in Hungary
No full textThere is a twofold crisis in Europe: While mass migration is a serious challenge to the whole EU, we also have member-states striking at the EU itself. Our research shows that Hungary, with its overwhelming political communication, became the first post-socialist EU member state to run official anti-Western propaganda since the end of the Cold War and it seems that other CEEcountries will follow its lead. The campaign does not go against Brussels directly: the real message is hidden between the lines. We analyzed 644 pro-government articles on migration issues. The research shows that anti-Brussels narratives were strikingly frequent, and a new “war vocabulary” propaganda campaign started, stating that the EU is fighting against Hungary, so Hungary has to strike bac
Michał Głowacki & Alicja Jaskiernia eds. 2017. Public Service Media Renewal: Adaptation to Digital Network Challenges. Frankfurt am Main: Peter Lang Edition, pp. 249, ISBN: 978-3-631-67728-5
No full textMediatized participation in European media systems
No full textThis article explores patterns of mediatized participation of European citizens and the way they differ across different media systems, in a multilevel, cross-national comparative research design. Mediatized participation is operationalized as audience practices on the Internet. The media system is conceptualized through the theoretical model of digital mediascapes, which applied to 22 European Union countries produced three clusters/media systems. The audience data are from representative online surveys in 8 eastern and western European countries N = 9532 collected by the authors and their research partners. Factor and cluster analyses were performed showing types and patterns of mediatized participation. Hierarchical multiple regression analysis and ANOVA were performed to relate the individual level variables to the macro-level clusters of digital media systems. The article shows audiences in the more mediatized, Western cluster are more engaged in participatory practices in comparison to audiences in the Eastern/Southern cluster of European countries which show more extensive information consumption practices
Polish and Swedish journalist-politician Twitter networks: Who are the gatekeepers?
No full textThe relationship between journalists and political sources takes different forms and extends from adversarial to advocating. Th e question which side ‘leads the tango’ has always been central to this approach. Since technological development has led to hybridization of themedia systems, the nature of communication has been reshaped in many ways. The emergence of social media has challenged the journalistic profession, especially journalists’ role as gatekeepers, but provided extra space for interaction with sources. Increasing professionalization of politics has reinforced the role of press secretaries/advisers. This is a comparative study of interaction among Polish and Swedish journalists, ministers, and press secretaries in Twitter provided by network analysis and three social network concepts as density, modularity, and centralization. In this analysis, a more influential position is conceptualized in terms of ‘communicative resources’ or ‘accumulated capacity’. Swedish journalists have more opportunities to act as gatekeepers or ‘key users’ in the Twitter network; in Poland, it is rather the political side
The outsiders looking in!: EU and diaspora journalists’ reflections on journalistic roles in British press coverage of the EU Referendum
No full textScholarly research into journalists as a subject of study is increasing. Through this, scholars found there is no consensus among journalists about journalistic practice. This is because journalistic roles are discursively recreated, reinterpreted, appropriated, and contested. The coverage of the EU referendum in the UK provides an opportunity to further explore journalistic roles through a focus group of EU and diaspora journalists and academics. The study reveals that participants were critical of the roles played by the British press in the coverage of the referendum and that they were concerned about its effects on their physical and emotional well-being. Hence, they urge media organisations to offer support and training to redress these concerns. In conclusion, the study provides an in-depth and intense probing of journalistic roles and their eff ects in relation to the coverage of the EU referendum