Polish Communication Association Journals
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The Chernobyl disaster: A case study on the information policy of the Kádár regime
No full textWhile the Hungarian Socialist Workers’ Party was on the rhetorical level committed to the Soviet agitation and propaganda model, in practice it increasingly deviated from it during the 1980s. As the press reflected upon the events of the day, propaganda could manifestly be at odds with reality, creating a reality gap, that is, one between what people were told to see and what they actually saw. This paper offers a case study on the communication of the Chernobyl nuclear disaster in Hungary and looks into how it was reflected in party communiques, the party newspaper, and opinion polls. It asks the question of whether ‘accuracy’ or ‘partisanship’ prevailed in the official communication of the disaster
Media populism in Macedonia: Right-wing populist style in the coverage of the “migrant crisis”
No full textThe communicative style used to exclude immigrants from the idea of “the people” is the scope through which right-wing media populism is measured in a case study of Macedonia, a post-communist country on the Balkan migrant route. Quantitative content analysis of articles from four Macedonian right-wing partisan news outlets N = 409, demonstrates a clear change in tone in coverage of migration, marked by an increase of populism as the “migrant crisis” intensified. Logistic regression confirms that incivility, as a proxy for the intensity of partisan bias, is a significant predictor of populism, and opinion pieces have a significantly stronger populist tendency than news reports. The findings show that online news outlets, however, are not more populist than traditional print media
Profile of public relations practitioners in Poland: Research results
No full textThe article is a summary of three quantitative research projects carried out in the years 2017–2018 taking into account a set of analogous questions. Their collective aggregation allows the attempt to present the profile of a Polish PR specialist with the indication of the main activities undertaken while performing daily professional duties. The research has shown that media relations and e-PR play a key role in everyday professional work. Nevertheless, a PR specialist in Poland has to deal with many task areas, which are often related to the dynamic development of new technologies, such as relations with influencers. In the analyses, the key diagnostic element was the measurement of professional experience and information regarding employment aspects. Respondents constituted both specialists working in PR agencies as well as in other domestic companies and institutions. The article contains a list of activities presented in statistical terms that are related to work in the PR industry
Famous women yearn for Putin, and other unlikely tales: Glamorizing right-wing populist actors in the Bulgarian editions of Cosmopolitan and Elle
No full textThis analysis identifies the dominant media frames in the coverage of four right-wing populist actors — Vladimir Putin, Donald Trump, Silvio Berlusconi, and Roman Abramovich — by the Bulgarian editions of Elle and Cosmopolitan. Although the political platforms of these men are not, in fact, anti-establishment, which is the core characteristic of populism, they are referred to as populist actors because of their use of populist tools and discourses to practice so-called “neo-populism from above.” The four men were framed as: a carriers of a “golden touch”; b sources of profound/problematic wisdom; and c admirable collectors of “trophy” women. The findings are discussed as illustrative of the tabloidization of U.S. women’s magazine brands in the post-communist context of Bulgaria
Digital media practices in a conflict setting: Ukraine after the Maidan
No full textThis article is a qualitative investigation of the mechanisms of reproduction of national identity narratives through digital media practices of hybrid populations in a conflict context using the example of Ukraine after the outbreak of the conflict with Russia. The article is based on a collection of 14 in-depth interviews with Russian-speaking Ukrainians from various regions. The findings point to several conclusions: first, hybrid/heterogeneous media practices are not always accompanied by high engagement. However, diverse heterogeneous and non-diverse homogeneous practices characterized by high engagement produced opposing narratives of national identity in the post-change Ukraine: a nation-centered interpretation of national identity homogeneous versus a universalistic post-national interpretation heterogeneous
Empirical research on the functions of audiovisual advertising from the perspective of recipients — students of the Journalism and Social Communication Faculty at the University of Łódź
No full textIn current research on the subject, three dominant functions of advertising can be pointed out. These are: to inform, to persuade or to remind a recipient about the product. However, watching modern commercials in the media evokes a question about this typology being sufficient enough to cover the full spectrum of the commercial industry. The main goal of the article is to test the attitudes towards commercials in students in their junior year of the Journalism and Social Communication degree at the University of Łodź. This probe is exceptionally valuable, since many of these people in years to come will become involved in creating this type of broadcast by graduating with a “Advertising, Design and Visual Communication” major at our university. The experiment has been divided into three tiers, showing different types of TV spots in two of them. Doing this has enabled us to answer the question if watching these types of broadcasts can influence the attitude towards commercials and its functions on viewers