Polish Communication Association Journals
Not a member yet
398 research outputs found
Sort by
Participative Art Marketing Communication and Creativity of User-generated Content
No full textThis paper deals with participatory communication in the field of the promotion of cultural institutions. Creativity is an important factor in the success and effectiveness of marketing communication. This phenomenon has not yet been explored in relation to the creativity of user-generated content. This research addresses the question of whether creativity is a significant factor in the success of UGC (user generated content). Analysis of the outputs generated by the recipients of the communication issued by the Getty Museum in Los Angeles – and their interpretation of the works of art available to the museum. We used a modified method of evaluating creativity developed by Smith et. al. (2007). We used correlation analysis to analyze our data. The findings show that creativity is an important factor in the design of the communication strategy rather than in the success of specific UGC products
Establishing Effective Media Self-Regulation in Poland: Media Accountability Working Group Meeting in Gdańsk and Sopot
No full textBreaking Down the Walls? Old and New Barriers to Social Cohesion in Arts, Culture and Media: Warsaw, Poland, May 11, 2023
No full textPride and Compassion: How Emotional Strategies Target Audiences in Political Communication?
No full textThe paper discusses appeals to pride and compassion as emotional strategies for mobilization in political communication, developing the Emotional Rescue Model of enthusiasm, anger, and fear. Exploring general results of brain activity, facial expressions, cognitive responses, attitude change, and prosocial behavior, it examines how compelling pride-related and compassion-related narratives are. Moreover, it considers the possibilities of targeting emotional content to specific audiences, verifying how results correspond with participants’ empathy, political preferences, and attitudes toward collective remembrance. The paper explores age, gender, and election attendance as other possible factors correlated with the outcomes of manipulation. In conclusion, it suggested that appeals to pride should target supporters of the cause, but compassionate narratives can address non-supporters and undecided recipients
Ján Višňovský, Juliána Mináriková, Miroslav Kapec (2022): Slovenský mediálny priemysel [The Slovak Media Industry]: Praha: Wolters Kluwer, 135 pp., ISBN: 978-80-7676-596-2
No full textNowa odsłona chińskiej dezinformacji – rosnąca zbieżność z rosyjskimi taktykami a pandemia COVID-19
No full textDisinformation is not a new phenomenon, but it is undoubtedly becoming more and more common, posing a threat to both modern societies and democratic states. The aim of the article is to analyze the evolution of Chinese disinformation, which has become visible since the outbreak of the COVID-19 pandemic, and to confront it with its Russian counterpart. The article presents Beijing's previous defensive practice in the context of spreading disinformation, consisting in improving China's image with positive messages about the state. Particular attention was paid to changing the Chinese approach since the COVID-19 pandemic to a more offensive one, using Russian disinformation methods and tools. Presented, among others the presence of Chinese diplomats on Twitter in the spirit of wolf-warrior diplomacy, Beijing's activities in the USA, Africa and Europe, and Chinese tools of influence such as TikTok. The article also analyzes the similarities and differences between Chinese and Russian disinformation, paying attention to the strengths and weaknesses of both countries in the context of conducting influence operations. Considering the relatively little knowledge about Chinese disinformation campaigns, the speed of learning, and China's huge potential in the form of diverse tools of influence both online and offline, it can be concluded that Chinese disinformation will be an increasingly powerful tool used by this country on the international arena.Dezinformacja nie jest zjawiskiem nowym, jednak niewątpliwie coraz powszechniejszym, stanowiącym zagrożenie zarówno dla współczesnych społeczeństw, jak i państw demokratycznych. Celem artykułu jest analiza ewolucji chińskiej dezinformacji, która stała się wyraźna od chwili wybuchu pandemii COVID-19, oraz skonfrontowanie jej z rosyjskim odpowiednikiem. Artykuł przedstawia wcześniejszą, defensywną praktykę Pekinu w kontekście rozprzestrzeniania dezinformacji, polegającą na poprawie wizerunku Chin za pomocą pozytywnych przekazów dotyczących państwa. Szczególna uwaga została poświęcona zmianie chińskiego podejścia od czasu pandemii COVID-19 na bardziej ofensywne, korzystające z rosyjskich metod i narzędzi dezinformacyjnych. Przedstawiono m.in. obecność chińskich dyplomatów na Twitterze w duchu wolf-warrior diplomacy, działania Pekinu w USA, Afryce i Europie oraz chińskie narzędzia wpływu, takie jak TikTok. W artykule analizuje się także podobieństwa i różnice pomiędzy chińską i rosyjską dezinformacją, zwracając uwagę na słabe i mocne strony obu państw w kontekście prowadzenia operacji wpływów. Biorąc pod uwagę stosunkowo małą wiedzę na temat chińskich kampanii dezinformacyjnych, szybkość uczenia się oraz ogromny potencjał Chin w postaci zróżnicowanych narzędzi wpływu, zarówno online, jak i offline, można stwierdzić, że chińska dezinformacja będzie coraz potężniejszym narzędziem wykorzystywanym przez ten kraj na arenie międzynarodowej
Limitations of Fact-Checking on Debunking COVID-19 Misinformation on Facebook: the Case of Faktograf.hr
No full textThis study examines the effectiveness of fact-checking to curb misinformation about COVID-19 spread through social media which has been considered the main channels for spreading misinformation in general (Newman et al., 2021). Using computational methods combined with content analysis, we analyzed Faktograf ’s fact-checks on COVID-19 (N=211) published between July 2020 and March 2021. Using a selected sample, we compared the debunked and misinformed versions of the same story based on the main elements of the communication process: source, channel, message, and recipient, to measure their estimated effectiveness in combating “infodemics”. The main findings show that the practice of fact-checking websites to publish debunking content on their own websites and to use social media to disseminate debunking content is insufficient
The 9th ECREA’s European Communication Conference “Rethink Impact”: Aarhus, Denmark, October 19–22, 2022
No full textBernhard Poerksen (2022). Digital Fever. Taming the Big Business of Disinformation: CHAM: Palgrave Macmillan, 213 pp., ISBN: 978-3-030-89522-8, DOI: 10.1007/978-3-030-89522-8
No full textEstonia’s Russian-speaking Audience’s Media Attitudes, Preferences and Susceptibility to the Spread of Fake News and Information Disorder in Media Outlets
No full textA multiplicity of infospheres in a country, especially in those with a significant proportion of language minorities, creates polarization and distrust towards state institutions. This article addresses the problem by exploring the attitudes of Estonia’s Russian-speaking minority towards news media content regarding fake news and information disorder. The semi-structured interviews were conducted with Russian-speakers living in Estonia (N=29), using stimulus materials to induce reactions related to elements of trust in the materials. The results showed that the interviewees have—diverse media preferences, a critical eye for the news, more trust in Estonia’s Russian-language media, and are quite capable of recognizing fake news and information disorder. The study challenges the view that Estonia’s Russian-speaking minority lives in the isolated infosphere of Russia. The article argues that more attention should be drawn to information quality in the news aimed at this language minority audience