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Produktų demonstravimo vaidybiniuose filmuose ypatumai (teorinis aspektas)
Get PDFResearch background. According to J. A. Karrh et al. (2001) product placement in movies is used with intensions to extend product awareness, create positive associations with a product, or to promote sales. Product placement is becoming very successive tool of promotion; its impact on society is constantly growing. Many films can make an impact on society’s attitudes, also, form buying patterns. Despite a wide usage of this promotional tool, attempts to find scientific publications of Lithuanian authors considering this product placement in Lithuanian movies were unsuccessful. However, many cases of product placement can be observed in Lithuanian movies. Therefore, it becomes relevant to analyze the peculiarities of product placement in movies. The problem solved in the article is how to make product placement in movies. Foreign authors are constantly providing research on multiple aspects of product placement (its impact on viewers’ purchase intentions, impact on memorization, product awareness, etc.); therefore, the lack of Lithuanian researches in the field substantiates the problem. The object of the article is the peculiarities of product placement in movies. The aim of the article is to reveal the peculiarities of product placement in movies. Research method. Qualitative content analysis of scientific literature was provided to reveal the principal aspects of product placement in movies. Whereas there is a lack of Lithuanian authors’ insights in the field, researches provided by foreign authors (Sargent et al., 2001; Jin, Villegas, 2007; Sung et al., 2008; Wiles, Danielova, 2009 et al.) were analyzed. Various approaches to product placement in movies provided by different authors are reviewed, different conceptions of product placement in the movies are generalized, and potential usage areas of the activity are revealed in the article. General scientific research methods of logical analysis and synthesis of scientific literature are applied for theoretical research. Findings. Product placement in movies can be named as an alternative way to reach target audience and highlight product’s advantages. Product placement is product’s or its identifier’s inclusion into media using sonic or visual elements. The main goal of product placement is to increase customer awareness, make positive impact on their preferences and purchase intentions. Main advantages of product placement in the movies are naturalness, high concentration of viewer’s attention, inevitability, and revelation of character, creation of positive associations, sales promotion, and the reach of target audience. Scientific researches and real practices of foreign organizations have proven that product placement in the movies enhance product awareness, creates and increases positive impact on a brand. Accordingly, the direct impact on increase in sales can be observed.Keywords: advertising, promotional tools, sales promotion.Straipsnyje analizuojami produktų demonstravimo vaidybiniuose filmuose ypatumai. Ši rėmimo priemonė, vis dažniau naudojama kino praktikoje, sulaukia vis daugiau filmų kūrėjų ar rėmėjų susidomėjimo, šį reiškinį ėmė nagrinėti ir mokslo tyrėjai. Straipsnyje nagrinėjama problema, kaip demonstruoti produktus vaidybiniuose filmuose. Norint atskleisti produktų demonstravimo sampratą, pateikiami šios rėmimo veiklos principai, funkcijos, sąlygos, motyvai ir būdai.Raktažodžiai: pardavimų skatinimas, reklama, rėmimo priemonės
Jaunų dirbančių žmonių laisvalaikio motyvacija
Get PDFTheoretical substantiation. The article explores the recreational value and importance of working in human life, analysis of its association with human health and quality of life perception. Any human activity is motivated, so the analysis of effective leisure time, determined not only selected leisure activities, but also reveals the need for the factors, which determine the choice of such activities. The object of the survey was the choice of motivational factors in leisure. The aim of study was to assess the determining factors of leisure motivation of young working people Method. Organized research through a questionnaire based on L. G. Pelletier et al. (1991) leisure motivation scale. The sample consisted of 70 young working people from Kaunas city – 47 women and 23 men. The study investigated whether young working people have enough leisure time, what are its forms and conducting research to evaluate the disclosure of their health. In determining what are the key motivating factors behind the choice of leisure study comparing interpretations of gender and health research aspects of perception. The study data were processed on the basis of mathematical statistics Findings. The survey data suggests that young working people have more leisure time on weekends and often spends it passively (reading, watching television). Examination of the leisure motivation of the youth revealed that most strongly influenced by the choice of leisure internal motivation to experience stimulation, i. e., targeted to the inner satisfaction, enjoyable activities that stimulate feelings of certain associations. Youth groups, by gender dominated external motivation external regulation, external regulation motivation moved, the internal motivation to know, that is these groups of people belonging to an external reward or avoid an external punishment, reward or to avoid the inner interior penalty, to seek knowledge, explore, understand the relevant issues. The analysis of young people\u27s perceptions of their health status and the motivation of leisure activities to those persons who are unable to assess their health status is at least apathetic choosing forms of leisure and are sufficiently strong and determined to knowing what is going. Those persons who believe that there is poor health status in the form of leisure for engaging external motivation identified regulation – they are important leisure activities, and results are or will be useful, but it does not feel the inner satisfaction.Keywords: leisure, motivation, Self-determination Theory.Straipsnyje nagrinėjama kokybiško laisvalaikio reikšmė dirbančio žmogaus sveikatai ir gyvenimo kokybės sampratai, pristatomi tyrimo duomenys, atskleidžiantys, kaip jauni dirbantys žmonės vertina savo sveikatą, ar turi pakankamai laisvalaikio, kokius pasirenka jo praleidimo būdus, veiklas. Pateikiami tyrimo rezultatai, išryškinantys pagrindinius motyvacinius veiksnius, lemiančius laisvalaikio pasirinkimą. Tyrimo rezultatai interpretuojami lyties ir tiriamųjų savo sveikatos būklės vertinimo požiūriais.Raktažodžiai: laisvalaikis, motyvacija, apsisprendimo motyvacijos teorija
Концепция усовершенствования коммуникационных трендов в развитии туризма в условиях цифровой трансформации общества
Get PDFRelevance of the study of the concept of improving communication trends in the development of tourism in the context of the digital transformation of society is in the fact that the problem of trends is a completely new and a unique one, which is gaining increasing importance in the conditions of the fourth industrial revolution. In modern conditions, methods, methodology and mechanisms of communication trends in tourism development, information technologies in tourist companies and organizations, application of digital transformation of business tourism and transformation of business models of tourism (green, rural, timed to events, etc.) are improved. The problem of research is the allocation of new communication trends in the development of tourism, and the use of information technology and digital tourism economy as a new driver of the information society, technological development in Ukraine and the use of special software, innovative and financial tools, and the Internet promotion of tourist products to foreign markets. Objectives and tasks of research: formation of the concept of improvement of communication trends in the development of tourism business, aimed at further integration of Ukraine into the international division of labour. It is tourism that influences the development of all relations in the conditions of globalization and information society and becomes the most demanded product in the market of services. The purpose is to form the concept of improving communication trends in the development of tourism in the conditions of digital transformation of society. Methods and methodology of research. The article uses socio-psychological methodology of studying the model of tourism and communication technologies, which deepen the essence and content of tourism as a complex sociocultural phenomenon. In other words, the model and the process of its construction of the business model of tourism and tourism activity are the cognitive basis of the constructivist methodology as a cultural process, the basis of which is the study of “genuinely human existence”, necessary for the self-realization of the individual. The result of the study. Tourism is called to be the arena of spiritual self-improvement of people, their spiritual development. In tourism, man finds the embodiment of the highest non-essential values created by civilization, the factor of integration of society, the system of means by which the tourist activity of people is regulated. Tourism is the formation and satisfaction of demand in the so-called “space of free time” or leisure space. Tourism today acts as a sociocultural, effective management technology, which formulates the basic principles and approaches to building a modern tourism business as a socio-cultural process. Conclusions. The main task in modern conditions is the cultivation of the tourism industry 4.0 in Ukraine, the Internet promotion of the original national tourist product to foreign markets and the use of the digital economy, including management, technology, and security.Keywords: tourism, tourism activity, digital economy, tourist brand, information technologies, digital transformation.В статье описывается выделение новых коммуникационных трендов в развитии туризма, а также рассматривается понятие исменно использование информационных технологий и цифровой туристической экономики как нового драйвера информационного общества, технологическое развитие в Украине. Главной задачей в современных условиях является культивирование туристической индустрии. В Украине, интернет-продвижение на внешние рынки оригинального национального туристического продукта и использование цифровой экономики, включая менеджмент, технологии, безопасность. Туризм призван быть ареной духовного самосовершенствования людей, их духовного развития. Ключевые слова: туризм, туристическая деятельность, цифровая экономика, туристический бренд, информационные технологии
Vyresniųjų klasių mokinių mokymosi krūvio ir fizinio aktyvumo sąsajos
Get PDFThis paper examines links between learning load and physical activity (PA) in the upper grades; there is not a lot of research on this subject. The aim is to ascertain how the students’ perceptible learning loads are related to their leisure time PA taking into consideration gender, class, and time spent on doing homework. Modern students are influenced by an increasing amount of information, thus higher requirements are raised. It is recognized that excessive learning load is detrimental to students’ health (Juškelien÷, Kalibatas, 2002; Reynolds et al., 2001; Natvig et al., 1999). The long-term and intensive mental work while learning and when there is no time to rest, leads to exhaustion (Kackar et al., 2001). A. Singh et al. (2012), H. Praag (2008) argues that physical activity helps children to achieve better results in school. Physical activity improves blood circulation, increases blood flow to the brain, all of which can reduce stress, improve mood, causing a sedative effect after physical exertion, which can improve academic achievements. Scientists have made a great progress in the examination of PA and learning achievements, but the results are still inconsistent. Most of the published articles convey the positive coherence between PA, cognition and academic achievements (Howie, Pate, 2012). More than 50 % of 11–12 grades students’ physical activity is not sufficient (Muliarčikas, 2007). The object of research was links between learning load and physical activity. The aim was to ascertain how students’ perceptible learning loads are related with their leisure time PA taking into consideration gender, class, and time spent on doing homework. Research methods: scientific literature analysis, questionnaire survey. Statistical analysis of questionnaire data was performed using SPSS 19.0 for Windows software package. Frequency distribution of qualitative indicators was calculated on the basis of χ 2 criterion, the ANOVA F-test was applied for comparison of averages of quantitative indicators, logistic regression analysis was used to assess the prognostic relations. Results. Both boys and girls had extensive learning loads. The upper grade students experienced the least learning load in the ninth grade. The boys’ learning load was the lowest in the ninth and eleventh grades, the highest – in the tenth and twelfth grades. Girls’ perceptible learning load distribution in the upper grades did not differ (p > 0.05). Both boys and girls groups showed predominance of low PA. Percentage distribution of sufficiently and not sufficiently physically active boys among the ninth – twelfth grades was similar. In the girls’ group, the highest PA was in the ninth grade, and the lowest – in the tenth and eleventh grades, in the twelfth grade PA was higher than in the tenth and eleventh grades. Students who considered having higher learning load tended to be insufficiently physically active.Keywords: leisure time physical activity, learning load, the upper grade students.Straipsnyje nagrinėjama vyresniųjų klasių mokinių mokymosi krūvio ir fizinio aktyvumo (FA) sąsajos. Siekiama nustatyti, kaip mokinių suvokiamas mokymosi krūvis yra susijęs su jų fiziniu aktyvumu laisvalaikiu lyties, klasės ir laiko, skiriamo namų darbų ruošimui, aspektais. Tyrimų, nagrinėjančių šių veiksnių sąsajas, nėra daug, tačiau mažėjantis vyresniųjų klasių mokinių fizinis aktyvumas skatina ieškoti šio reiškinio priežasčių, taip pat ištirti, kaip mokymosi krūvis susijęs su fiziniu aktyvumu. Logistinės regresinės analizės rezultatai, atsižvelgiant į lytį, klasę ir laiką, skiriamą namų darbų ruošimui, parodė, kad vyresniųjų klasių mokinių mokymosi krūvis turi įtakos jų fizinio aktyvumo mažėjimui. Nustatyta, kad didesnis fizinis aktyvumas būdingas berniukams.Raktažodžiai: fizinis aktyvumas laisvalaikiu, mokymosi krūvis, vyresniųjų klasių mokiniai
Factors Influencing Leisure Time Physical Activity of Children
Get PDFGrounding of research. Scientific problem discussed in the article - what factors influence children’s leisure time physical activity. In order to choose the right means to encourage children to be more physical active, it is important to analyse what factors can influence this. Leisure time is an important routine of children’s everyday life, and engaging into physical activities during leisure time brings a lot of benefits. The problem is relevant as it is important to discuss all the aspects related to the ways that could encourage children for physical activity, including the analysis of factors, influencing their leisure time physical activity. The goal of research – to analyse factors influencing leisure time physical activity physical activity of children. Objects of research: To discuss importance of leisure time physical activity for children; To identify groups of factors important for children leisure time physical activity physical activity. Research object subject– factors influencing leisure time physical activity physical activity of children. Qualitative methods were used in this article, performing comparative analysis of scientific literature. Scientific articles discussing results of empirical research were chosen for the analysis. Most articles that are analysed were published in 2007–2015. Results of research. Results of research reveal that leisure time physical activity is especially important for children for overall benefit of physical activity for their physical and mental health (in childhood and in future). According to the theories explaining factors influencing leisure time physical activity such groups of factors may be determined: psychosocial factors (internal factors), environmental factors including factors of social support (family, school), physical environment and political factors. Results reveal that psychological factors, such as extraversion, conscientiousness, enjoyment, self-efficacy are related to higher levels of physical activity. Gender also matters – boys are usually more physically active that girls (especially there are great differences in adolescence). Influence of socioeconomic factors is not obvious (smaller children’s physical activity does not correlate to financial state of family, but it does in later age). Parents may have great influence on children’s physical activity modelling, encouraging, providing and involving their children with physical activities. But children’s physical activity is negatively influenced if home surroundings encourage sedentary leisure time activities. Efforts of school to create availability of organized physical activities with supervision, also rational daytime table, giving children time for being physically active, may have benefit. However neighbourhood environmental and facility factors are not relevant to explain children’s and adolescents’ physical activity. Main conclusions of research. 1. Physical activity should be a part of leisure time routine, assuring that children would be physically active daily. 2. Two main groups of factors can be treated as significant in affecting physical activity of children: psychosocial factors, and factors of social support (family, home, school). Neighbourhood environmental and facility factors are not relevant to explain children’s and adolescents’ physical activity. In the context of what was discussed above.Keywords: leisure time, physical activity, children, adolescents.Grounding of research. Scientific problem discussed in the article - what factors influence children’s leisure time physical activity. In order to choose the right means to encourage children to be more physical active, it is important to analyse what factors can influence this. Leisure time is an important routine of children’s everyday life, and engaging into physical activities during leisure time brings a lot of benefits. The problem is relevant as it is important to discuss all the aspects related to the ways that could encourage children for physical activity, including the analysis of factors, influencing their leisure time physical activity. The goal of research – to analyse factors influencing leisure time physical activity physical activity of children. Objects of research: To discuss importance of leisure time physical activity for children; To identify groups of factors important for children leisure time physical activity physical activity. Research object subject– factors influencing leisure time physical activity physical activity of children. Qualitative methods were used in this article, performing comparative analysis of scientific literature. Scientific articles discussing results of empirical research were chosen for the analysis. Most articles that are analysed were published in 2007–2015. Results of research. Results of research reveal that leisure time physical activity is especially important for children for overall benefit of physical activity for their physical and mental health (in childhood and in future). According to the theories explaining factors influencing leisure time physical activity such groups of factors may be determined: psychosocial factors (internal factors), environmental factors including factors of social support (family, school), physical environment and political factors. Results reveal that psychological factors, such as extraversion, conscientiousness, enjoyment, self-efficacy are related to higher levels of physical activity. Gender also matters – boys are usually more physically active that girls (especially there are great differences in adolescence). Influence of socioeconomic factors is not obvious (smaller children’s physical activity does not correlate to financial state of family, but it does in later age). Parents may have great influence on children’s physical activity modelling, encouraging, providing and involving their children with physical activities. But children’s physical activity is negatively influenced if home surroundings encourage sedentary leisure time activities. Efforts of school to create availability of organized physical activities with supervision, also rational daytime table, giving children time for being physically active, may have benefit. However neighbourhood environmental and facility factors are not relevant to explain children’s and adolescents’ physical activity. Main conclusions of research. 1. Physical activity should be a part of leisure time routine, assuring that children would be physically active daily. 2. Two main groups of factors can be treated as significant in affecting physical activity of children: psychosocial factors, and factors of social support (family, home, school). Neighbourhood environmental and facility factors are not relevant to explain children’s and adolescents’ physical activity. In the context of what was discussed above.Keywords: leisure time, physical activity, children, adolescents
Paauglių moralinių vertybių ir prosocialaus elgesio tarpusavio sąsajos
Get PDFBackgroud. In this paper, the research object was the adolescents’ moral values and prosocial behavior expression and interrelationhip. The problem question was to find out the link of adolescents’ moral values with their prosocial behavior. While seeking to achieve the research aim – to determine the correlations between adolescents’ moral values and their prosocial behavior, the research objectives were identified: to find out the moral values internalization features of adolescents and compare by gender; to determine their prosocial behavior expression and compare by gender; to assess the interrelationship among adolescents’ moral values and prosocial behavior. Methods. The sample consisted of 385 pupils, 192 girls and 193 boys, interviewed in March–June, 2015 applying the written survey method. Results. The results indicate that the identified regulation of values among adolescents was expressed most. All regulatory components of values were more expressed in the girls’ group, but the overall value internalisation was more attributive to boys. While analyzing the prosocial behavior expression it should be noted that the 13–16 year-olds were more likely to help each other in the event of disaster. Meanwhile, they possessed the least altruistic and anonymous prosocial behavior. The most significant statistical correlation was established between the internalisation of moral values’ components and help in an event of disaster. Conclusion. This study revealed exixting differences in the internalization of moral values and prosocial behavior by gender. It also confirmed relationship between adolescents’ moral values and moral behavior. Keywords: adolescence, moral values, prosocial behavior.Tyrimo tikslas – nustatyti paauglių moralinių vertybių ir prosocialaus elgesio tarpusavio sąsajas. Anketinės apklausos būdu apklausta 385 mokinių grupė, kurią sudarė 192 merginos ir 193 vaikinai. Tiriant moralinių vertybių internalizavimą nustatyta, kad visi vertybių reguliavimo komponentai labiau išreikšti merginų grupėje. Tiriant paaulių prosocialų elgesį nustatyta, kad pastarieji labiausiai linkę padėti kitam ištikus nelaimei, tačiau jiems mažiau būdingas altruistiškas elgesys ir noras padėti, kai yra nestebimi kitų. Merginoms altruistiškas elgesys ir pagalba ištikus nelaimei būdingesni nei vaikinams. Tyrimas atskleidė, kad paauglių moralinės vertybės reikšmingai susijusios su paauglių prosocialiu elgesiu.Raktažodžiai: paauglystė, moralinės vertybės, prosocialus elgesys
Mobingo / patyčių kaip psichosocialinio stresoriaus prevencija
Get PDFRelevance of the research. The problem of workplace mobbing incorporating bullying as an intense psychosocial stressor has been examined in foreign countries for three decades, at the same time searching for answers on how to reduce the harm of the phenomenon to organizations and their members. Single studies of this phenomenon in Lithuania started only about a decade ago and remain sparse, thus, both organizations and the general public lack knowledge about the measures of prevention of the phenomenon. Research shows that mobbing and bullying remain a topical problem in the management of organizations, which is influenced by individual members of organizations, factors of organizational management and the social and cultural processes in the societies that can lead to different consequences in each country. Therefore, in this case it is important to evaluate the level of exploration of the phenomenon, that is, what data can be available when choosing preventive instruments. The significance of research carried out internationally and the recommendations provided is undeniable, but when analysing the scenarios of prevention of mobbing and bullying it is necessary to evaluate the prevention measures proposed on the basis of research on the negative relationships between employees in a particular country. The research problem is posed by the question of what are the factors of mobbing/bullying as a psychosocial stressor, and how to reduce the effect of these stressors to employees by preventive measures. Research subject: prevention of mobbing / bullying as a psychosocial stressor. Research purpose was to define preventive measures of mobbing/bullying as a psychosocial stressor. The following objectives were formulated to achieve the purpose: 1. To discuss prevention measures of mobbing/bullying as a psychosocial stressor. 2. To evaluate the state of exploration of mobbing/bullying prevention in the studies carried out in Lithuania. 3. To distinguish the external factors that help to ensure the prevention of mobbing and bullying in organizations. Research methods. The article is prepared applying the methods of systemic analysis of academic literature, logical analysis and synthesis of theoretical research carried out. Organizational factors of risk of mobbing/bullying are distinguished on the basis of the studies carried out abroad in the last two decades. Outcomes and conclusions. Most scientific research on prevention of mobbing and bullying is focussed on restoration of functionality of organizational management. That is, the emphasis is on the models of organizational management that proved to be correct and ensure a clear and accurate distribution of tasks, wisdom of leadership, formation of a healthy climate of the organization, development of the system of prevention of bullying in general, training of managers and employees. Studies show that in order to reduce the damage of bullying and mobbing in organizations, both internal and external resources are not fully used. However, it must be recognised that the societal norms, values, aspects of moral and law are directly reflected in organizations. Though it is fair, but it is not fully rational to require from organizations something which has not become the norm in the society, the members of which form organizations. The studies of mobbing/bullying in Lithuanian organizations are carried out for a relatively short time and are not abundant. Most empirical research focuses on the analysis of the situation (occurrence of mobbing in the organization, effect on health) in individual areas of professional activities and provides recommendations only in a few narrow aspects of the management of organizations in formulating prevention policies. It is therefore difficult not only to evaluate the extent of the phenomenon, but also the capacity of organizations to solve the problem, the more so as the country lacks comprehensive and complex research on mobbing/bullying prevention policies in organizations. After evaluation of the results of studies carried out by various authors and the insights, four key external factors that have a significant influence on prevention of mobbing and bullying in the organization can be distinguished: epidemiology of bullying in the society; capacity of the education system to deal with the problem of bullying and mobbing in organizations and develop effective training programs; legal regulation of bullying and mobbing; development of the policy of publicity and openness, encouraging to accept the existing problems and stimulating discussions of various groups in the society. In this respect, active work of academic community in developing the training programmes and presenting data of scientific research to the general public would be significant. In further research it would make sense to expand the empirical research, analysing the practically applied means of prevention of mobbing / bullying in organizations and their effectiveness.Keywords: mobbing, bullying, psychosocial stressor, prevention.Patyčias inkorporuojančio mobingo darbo vietoje, kaip intensyvaus psichosocialinio stresoriaus, problema užsienio šalyse nagrinėjama jau trys dešimtmečiai, drauge ieškant atsakymų, kaip sumažinti reiškinio žalą organizacijoms ir jų nariams. Lietuvoje pavieniai šio reiškinio tyrimai pradėti tik prieš gerą dešimtmetį, todėl tiek organizacijos, tiek plačioji visuomenė stokoja žinių apie reiškinio prevencijos priemones. Straipsnyje aptartos mobingo / patyčių, kaip psichosocialinio stresoriaus, prevencijos priemonės, išskirti veiksniai, padedantys užtikrinti mobingo ir patyčių prevenciją organizacijose. Nustatytas tolesnių tyrimų, nagrinėjančių reiškinio organizacijose prevenciją, kurių rezultatai gali būti pritaikomi praktikoje, poreikis.Raktažodžiai: mobingas, patyčios, psichosocialinis stresorius, prevencija
Standartinių nešiojamųjų kompiuterių pirkimo dvinarė logistinė analizė Lietuvoje
Get PDFRelevance of the research. The computer has long been not a luxury product; it is now common for each home to have at least one, if not several. Previously, most affordable computer was fixed, now people move much and want to keep the computer next to them, thus choosing a laptop. Because of their mobility and compactness, currently laptops are particularly popular among students. They can bring them to lectures, the university library. Business people also appreciate notebook mobility as a means of always relevant information, e-mail, and other data at hand. This is one of the main arguments that determine the choice of a laptop computer. This trend is confirmed by computer purchase BIGBANK data (2012), the users tend to buy laptops (31%), and half of them desktop computers (15%). However, R. Tiwari and S. Buse (2006) suggets that not all mobile devices provide access to mobile telecommunication networks. Standard laptops, despite their mobile devices, are often connected to the fixed network or restricted in size, weight and other factors. Laptops are used for optimized microarchitecture, characterized by higher productivity and lower energy consumption, increased working hours, compared to standard systems. The research problem is posed by the question: what factors influence the standard laptop purchase. Research object: factors affecting the standard laptop purchase in Lithuania. Research purpose was to analyse factors affecting the standard laptop purchase. Objectives to achieve the purpose: 1. Perform the statistical analysis of factors influencing the purchase of standard laptops. 2. Develop and analyse binary logistic regression model. Research methods: statistical analysis of the data and binary logistic regression analysis using a statistical package SPSS, scientific literature analysis and synthesis, induction, analogy, questionnaire (survey). Results and conclusions. Statistically insignificant factors were age, sex, social status members (students, workers, pensioners, unemployed). Adjusted binary (binomial) improved logistic regression model was suitable for the data. It was identified that 68.3% of the respondents who bought a standard laptop, and 79.7% of the respondents did not important, which computer would be chosen. The percentage of generally classified cases is 75.0%. Wald test shows that all the factors enhanced the model statistically significantly. According to the research results there is probability that the respondents with managerial status often buy standard laptops than respondents with other social status.Keywords: laptops, purchase, binary logistics regressionŠiame straipsnyje pateikiama veiksnių, darančių įtaką standartinių nešiojamųjų kompiuterių pirkimui, statistinė analizė. Anketinių duomenų apdorojimui naudotas statistinis duomenų apdorojimo paketas SPSS. Sudarytas dvinarės regresijos modelis patvirtinti arba atmesti suformuluotas hipotezes. Pagal patobulintą dvinarės (binominės) logistinės regresijos modelį atliktas prognozavimas, pagrįstas tikimybių skaičiavimu.Raktažodžiai: nešiojamieji kompiuteriai, pirkimai, dvinarė logistinė regresija
Neįgaliųjų laisvalaikio organizavimas socialines paslaugas teikiančiose institucijose
Get PDFBackground of the research. The reason of social exclusion of the disabled in the society is the negative attitudes of the able-bodied towards people with disabilities, and their behaviour according to this attitude. Social integration is associated with environment’s ability to tolerate the disabled. Successful leisure and recreation are some of mostsignificant factorsfor the socialization and integration of the disabled, which makes it possible to establish social contacts and increase personal self-esteem. Until now, according to the information available to us, there is not much research dealing with the social and recreational services for the disabled in the community and specialists providing such services. The aim of the study was to analyse the leisure services for people with disabilities, their structure and a contingent of specialists providing leisure and recreation services in social institutions. Methods of the study. Institutions providing social and recreational services for people with disabilities and the contingent of the professionals who provide services were analysed in the study. Research included 264 institutions. The information about the available services as well as access to information was assessed on websites of the selected institutions. The information was read, systematized, and analysed. At the end of the analysis, there were 83 non-governmental organizations belonging to the institutions providing social and recreational services for the disabled, and they were selected for filling in anonymous questionnaires. The questionnaire consisted of 12 closed questions which aimed at clarifying the type of services provided by the institution, activities for persons with disabilities and the contingent of professionals working in the field. The questionnaire had 2 open questions in order to clarify the organization problems regarding the leisure for persons with disabilities. Of all the questionnaires, 32 were returned. Results of the study. Social services are provided to people with vision, hearing, intellectual and movement (motility) disabilities in the investigated institutions. Most institutions (93.75%) provide general social services, and only 56.25% of the investigated institutions provide leisure activities services for people with disabilities. The biggest problem is the deficiency of financial institutions (funds) and because of that institutions are not able to recruit qualified professionals. The institutions point out that they do not have enough space and equipment to organize active leisure for persons with disabilities.Keywords: disabled persons, social services, leisure.Straipsnyje pristatomi neįgaliųjų laisvalaikio organizavimo ypatumai socialines paslaugas teikiančiose institucijose. Neįgaliųjų teisių konvencijos nuostatuose keliami reikalavimai nukreipti į laisvalaikio paslaugų atitikimą neįgaliųjų poreikiams. Tyrimas atskleidė, kad didžiausia problema institucijose yra finansų (lėšų) trūkumas – net jei įstaigos ir norėtų įdarbinti kvalifikuotus fizinės veiklos specialistus, to negalėtų padaryti dėl lėšų stygiaus (todėl specialistų įvairovė įstaigose yra labai maža), įstaigos neturi patalpų savo vykdomai veiklai plėtoti.Raktažodžiai: neįgalieji, socialinės paslaugos, laisvalaikis
Effect of Pilates Method on 6–10-Year-Old Dancesport Dancers’ Physiological Responses
Get PDFBackground. Dancesport dancers were investigated aiming at improving their physical qualities, posture, balance, flexibility and endurance. Undoubtedly, the Pilates method is one of the best ways for exercising one’s core muscles and flexibility. However, there is a lack of data in the academic literature concerning the influence of Pilates exercises on dancers’ ftness levels depending on different age groups and ranking. Based on this, the aim of our study was to evaluate the 16-week Pilates exercise effects on 6–10-year-old Dancesport dancers’ physiological responses. Methods. The static deep trunk muscle endurance was tested with pressure measuring device “Stabilizer”, flexibility was assessed using “Sit and Reach” test, static balance – “Flamingo” test and dynamic balance – “Star” excursion test. Research participants were Dancesport dancers (n = 38) who had been practising Pilates (13 girls and 7 boys) and attending a usual dance program (11 girls and 7 boys). Results. After 16 weeks, dancers who had been practicing Pilates method signifcantly improved static and dynamic deep trunk muscle endurance in all positions, static and dynamic balance and flexibility. The dancers that practiced a usual dance program signifcantly improved static deep muscle endurance only in the prone position, dynamic in the supine position, but their dynamic balance, static balance and flexibility did not change signifcantly. Conclusion. Better improvement in 6–10-year-old Dancesport dancers of deep trunk muscle endurance, balance and flexibility was found after 16 weeks of Pilates exercises compared to dancers who practised a usual dance program.Keywords: Pilates method, Dancesport dancers, deep muscular endurance, balance, flexibility