Journals: Abdelhafid Boussouf University Center of Mila, Algeria
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The Impact of Creative Marketing on the Competitive Advantage of ServiceEnterprises: Applied to the Islamic Insurance Company (Khartoum State) in the period (2010-2020)
No full textThe study aimed to find out the effect of creative marketing on the competitive advantage in service organizations. The study found many results, the most important of which are: The company relies on information technology in providing its services to clients, and the positive impact of creative marketing on competitive advantage. Evaluate its services after they are delivered to customers to gauge their satisfaction.
 
Measuring the Impact of TQM Pillars in Improving Banking Performance Using Quality Function Deployment; Afield Study of –CPA, BNA, BBA
No full textThe aim of this study is to know the effect of applying TQM pillars on the development of determinants of banking performance; It was limited on the Algerian National Bank, the Algerian Popular Loan, Al Baraka Algerian Bank. In order to achieve the aims of the study, a descriptive method was adopted, and research was conducted on many sources of contemporary management though treated to the subject of the study.A questionnaire was developed for workers,(189 workers), in addition, the using the QFD model. The study concluded that the pillars of TQM have a positive effect on all determinants of banking performance in varying degrees. However, the quality of banking service has the highest score (741,512) and the "training and qualification of workers" pillar has the highest relative importance (13.42%), which means that the banks in the study give more priority to this pillar
than the other pillars. On the other hand, the pillar of "motivating employees" was less important (10.63%), which means that the banks do not give much attention to this pillar.
 
Teaching How to Infer Cultural Features through the Integration of the Directed Reading Thinking Activity
No full textLanguage teaching is inextricably intertwined with culture teaching, and the reading skill is not exempted whereby many cultural features are pervasively encoded in literary texts. As an aftermath to the delineation of the poor level of inferential reading comprehension of first-year students of English at l’EcoleNormaleSupérieure of Sétif- MessaoudZeghar- Algeria, the instruction of the inferential comprehension of culturally laden texts through the integration of the Directed Reading Thinking Activity stimulated the aim behind the current scrutiny. To this end, a quasi-experimental pretest/posttest design constituted the methodological framework by dint of a purposeful sample selection of 34 students. Fundamental to this research was the selection of a realistic narrative entitled The Great Gatsby, which is inherently ingrained in the American culture. Ultimately, the statistical outcomes of the independent samples t-test on the performance of the posttest revealed a significant difference of p =.000 at the probability level of α<.05 in favor of the experimental group. This fact accentuated the positive effect of the treatment on the inferential reading comprehension whereby cultural schemata were omnipresent. Accordingly, diverse cultural features, that had characterized the American society in the 1920s, were inferred.
 
Arabic Linguistic Approaches between the Reality of Origin and the Prospects for Development
No full textThe Arabic linguistic lesson has developed greatly since the connection of Arab culture to modern linguistics in the Western world through scientific missions، as the process of authorship in this modern science was active in order to introduce it and its various schools and methods، and then this activity moved from the mere introduction of this science and the translation of western literature founded to look at Arabic based on linguistic data، in an effort to make the research in this language scientific.
This consideration of language has tended to research the Arabic linguistic heritage through the linguistic heritage left by a group of ancient Arabic scholars - especially related to grammar - where Arab efforts have tried to reach the development of a new theory of Arabic grammar that corresponds to the Arabic language in its modern form and seeks to facilitate grammar، and emerged in this area several trends that were influenced in general by Western linguistic theories، as these efforts were classified in currents that look at the Arabic language in accordance with the principles built in this area. It\u27s got those Western schools on it، the most important of these trends are: the structural descriptive trend، the rooting trend، the interpretive or obstetric trend، the functional trend and the synthesis trend.
Through this article، we try to identify the reality of these Arabic linguistic approaches by diving into the circumstances of their origins، and then researching their theoretical origins and procedural principles in order to consider their ability to keep pace with developments in linguistic research and to anticipate their fate in the context of contemporary linguistic research
Techniques of Translating the Linguistic Term in Some Linguistic dictionaries Applied Study
Get PDFتهدف هذه الدراسة إلى النظر في التقنيات التي استعان بها بعض المترجمين في ترجمة المصطلح اللساني من خلال دراسة تطبيقية مباشرة دون التطرق إلى الجانب النظري الذي رأينا أنه نال حظه من الدراسة وصارت جليّة للباحث الصعوبات التي يواجهها المترجم في نقل المصطلح اللساني الأعجمي إلى اللغة العربية والتي من أهمها غياب مكافئ يحمل مفهوم الأصل ذاته الأمر الذي يدفع المترجم إلى الوقوع في فخ تعدد المكافئات المقترحة للمصطلح الواحد نظرا لاتباع تقنيات مختلفة حسب ما يراه المترجم مناسبا لعدم وجود خطة محددة وموحدة يتبعها المترجمون العرب
This study aims to look at the techniques used by certain translators in translating the linguistic term through a direct applied study without addressing the theoretical aspect that we saw that he had his share of study and became evident to the researcher of the difficulties faced by the translator in transferring the linguistic term in Arabic The most important of which is the absence of an equivalent that carries the concept of the same origin, which pushes the translator to fall into the trap of multiple equivalents proposed for the same term due to the adoption of different techniques according to what the translator deems appropriate for the absence of a specific and unified plan followed by Arab translators
The efforts of Algerian scholar, sheikh Muhammed Bachir Al-Ibrahimi in the renaissance of Arabic language
No full textنسعى في هذه الورقة لبيان جهود علامة الجزائر الشيخ محمد البشير الإبراهيمي ونضاله المجيد في النهضة باللغة العربية، وكيف كانت خطته في ذلك، خاصة بعد تأسيس جمعية العلماء المسلمين، واعتماد اللغة العربية كمبدأ من المبادئ التي نشأت لأجلها الجمعية وسعت بجهودها لذلك.
In this paper, we seek to explain the efforts of the Algerian scholar, Sheikh Muhammad al-Bashir al-Ibrahimi, and his glorious struggle in the Renaissance in Arabic, and how was his plan in that, especially after the establishment of the Association of Muslim Scholars, and the adoption of the Arabic language as one of the principles for which the association was established and sought with its efforts to do s
Tourism Planning in Algeria and its Role in Stimulating Economic Development
No full textTourism planning is considered necessary in the process of economic development, through which countries, especially developing countries, can face competition in the international tourism market. Therefore, tourism development planning is part of the economic and social development plan, which requires concerted efforts, especially government departments, to set a plan for tourism development. .
We did this research to find out the importance of tourism planning in the resurrection of economic development and the strategy adopted by the Algerian state was the horizon of 2025, through which a number of measures were put in place, on top of which are fiscal and financial incentives and providing facilities regarding the tourism property to exit the tourism sector and qualify it to become a competitor in the international market, And a substitute for other sector
Competitiveness, through the quality of service. (Case: five-star hotel establishments in western Algeria).
No full textThe intensification of competition in the Algerian hotel sector has created the need to generate an element of differentiation in the service provided by establishments, which may offer the same service, but do not provide it in the same way. Hotels in general seek to improve their services in order to increase their competitiveness and one of the mechanisms that has given the best results is the implementation of a quality-oriented policy. However, claiming competitiveness through the quality of service is the main concern of understanding customers\u27 perception of quality. This issue is the subject of our present article, which aims to define the dimensions of the quality perceived by the consumer in the 5-star hotel sector in western Algeria
The Impact of Banking System Variables on Economic Growth in Algeria: An Empirical Study During the Period (2000-2019) Using the ARDL Model
No full textThis study aims to know the relationship that exists between the variables of the banking system represented in the broad money supply, gross domestic saving, domestic credit provided to the private sector, investment, inflation, trade openness, on economic growth represented in the per capita share of GDP using the self-regression model. For ARDL time gaps for quarterly data during the time period (2000-2019), where the results showed the response of both the broad money supply and trade openness to economic growth, the negativity of both total savings and investment, and the insensitivity of domestic credit directed to the private sector
The reality of ethical finance in the active commercial banks in Algeria A case study of a sample of banking agencies in Bordj Bou Arreridj and Setif
No full textThrough this study, we aim to know the reality of the Algerian commercial banks ’adoption of ethical financial dimensions and principles, through a field study of twenty-four active banking agencies in the states of Bordj Bou Arreridj and Setif, then doing a statistical treatment of the information and data obtained using the SPSS program and analyzing it economically
This research reached a set of results, which are the complete absence of an ethical financial culture in commercial banks active in Algeria. There are some governmental banks that participate in social projects, but its contribution remains limited and falls within the implementation of the directives of the Central Bank and its monetary policy, and not for adopting the dimensions and principles of ethical finance