Ho Chi Minh City Open University Journal of Science
Not a member yet
16613 research outputs found
Sort by
The impact of digital transformation on job performance: The mediating role of job satisfaction and work pressure
Get PDFThis study evaluates the impact of Digital Transformation on Job Performance. The authors use a quantitative research method with survey data from 242 lecturers across various faculties and universities in Ho Chi Minh City. Using Smart PLS software to analyze the data, the research findings indicate that Digital Transformation directly impacts Job Performance and indirectly impacts Job Performance through two channels with an adjusted R2 value of 0.278. The first channel is that universities investing in Digital Transformation will lead to higher Job Satisfaction, and the increase in Job Satisfaction will lead to higher Job Performance. The second channel is that universities investing in Digital Transformation will reduce Work Pressure, and the decrease in Work Pressure will lead to higher Job Performance. Based on the research results, the authors provide managerial implications for enhancing digital transformation in universities and improving the job performance of lecturers
FOMO (Fear Of Missing Out) and social media influencers: Exploring their impact on impulsive buying behavior among young TikTok users in Tra Vinh City
Get PDFThe rapid evolution of social media platforms, particularly TikTok, has transformed consumer behavior, driving impulsive purchasing trends among young users. TikTok Shop’s innovative “shoppertainment” model seamlessly blends entertainment with shopping, fostering unplanned purchases. This study integrates the Theory of Planned Behavior (TPB), the Technology Acceptance Model (TAM), and the black box model of consumer behavior to provide a comprehensive understanding of the factors influencing impulsive buying behavior among young people in Tra Vinh City. By focusing on Fear Of Missing Out (FOMO), social media influencers, perceived enjoyment, trust, price, and discounts, and impulsiveness, the study reveals significant psychological and environmental drivers of consumer behavior in social commerce. Based on 320 valid responses, Structural Equation Modeling (SEM) reveals that FOMO and influencers enhance perceived enjoyment by 21.7% and 17.7%, respectively, significantly contributing to impulsive buying behavior. The urgency to avoid missing out and the credibility of influencers create engaging shopping experiences that encourage spontaneous purchases. Additionally, price and discounts positively impact impulsive buying, while trust strengthens consumer confidence. These insights suggest that businesses on TikTok Shop can boost customer engagement and drive sales by implementing FOMO-driven campaigns, partnering with credible influencers, and maintaining transparency in product information and customer support
Effects of emotional labor and emotional intelligence on university students’ academic achievement: The mediating role of emotional exhaustion
Get PDFThis study examines how emotional labor, with the surface acting dimension and emotional intelligence, affects university students’ academic achievement through emotional exhaustion. A combination of qualitative and quantitative methods was used in the study. A purposive sampling technique was applied to collect data from 399 valid responses from 521 distributed questionnaires to economics and business students at Vietnamese public universities in Hanoi. Analysis using Partial Least Squares - Structural Equation Modeling (PLS-SEM) via SPSS and SmartPLS software revealed that emotional exhaustion fully mediates the negative relationship between surface acting and academic achievement. In contrast, emotional intelligence positively affects academic achievement through partial mediation by emotional exhaustion. The findings expand the Conservation of Resources (COR) theory by showing that surface acting depletes resources and hinders academic success, whereas emotional intelligence builds resilience and conserves resources. This research offers practical insights for improving emotional intelligence, raising awareness of emotional labor’s effects, reducing emotional exhaustion, and enhancing academic outcomes at individual levels in the educational context
Quiet quitting in the era of hybrid work: A qualitative study on work motivation among generation Z
Get PDFWith the growing prevalence of hybrid work, the phenomenon of quiet quitting has emerged as a critical challenge, particularly among Generation Z employees who seek purpose, autonomy, and work-life balance. This qualitative study aims to explore the motivational experiences of Gen Z employees in hybrid work environments and how these experiences relate to quiet quitting. Self-Determination Theory serves as a conceptual lens through which patterns emerge from the data. Data were collected through in-depth interviews and focus group discussions with 33 Gen Z employees and 05 managers working in hybrid roles across various industries in Vietnam. Thematic analysis was employed to identify patterns related to intrinsic and extrinsic motivation and their connection to the quiet quitting phenomenon. This study uncovers key findings: (1) intrinsic motivation is weakened by social isolation and limited career growth, (2) extrinsic rewards alone are insufficient to sustain long-term engagement, and (3) leadership strategies play a pivotal role in mitigating disengagement. The study provides actionable recommendations for organizations, emphasizing the need for structured career development, enhanced recognition programs, and leadership approaches tailored to the expectations of Gen Z employees. These insights contribute to the evolving discourse on workplace motivation, offering a foundation for future research on employee engagement strategies in hybrid and remote work settings
The impact of agricultural extension devolution on poverty alleviation in San Juan, Siquijor, Philippines
Get PDFThis paper analyzes the impact of devolving agricultural extension services on poverty alleviation in San Juan, Siquijor, Philippines. Additionally, it examines the effects before and after devolution, with a focus on poverty reduction, agricultural productivity, and income growth. The study employed a comprehensive survey questionnaire, administered through face-to-face interviews, to investigate the challenges faced by farmers in delivering agrarian services. Furthermore, the study utilized secondary data from various sources to collect information on the characteristics of agricultural services and methods for enhancement. It analyzed it using descriptive statistics and correlation analysis. Results revealed that, on average, 53.5% of the farmers stated that agricultural extension services helped them improve their productivity, while 46.5% of them were not aided. The findings underscore critical elements, including the sufficiency of extension services, financial assistance, and market accessibility, indicating that although devolution has yielded specific enhancements, substantial deficiencies persist in meeting farmers’ demands. In addition, the findings underscore the need to enhance the capacities and resources of local government units to fully realize the potential of devolution in alleviating poverty through sustainable agricultural development. Suggestions to improve agricultural initiatives and advance poverty reduction in San Juan, Siquijor, include mitigating the effects of climate change, enhancing market accessibility, providing cost-effective inputs, strengthening the capabilities of local government units, expanding extension services, upgrading infrastructure, and promoting enhanced collaboration among stakeholder
Leader behavioural integrity and Vietnamese public servants’ moral voice: Does person-organisation fit matter?
Get PDFThis research offers a novel investigation into the relationship between leader Behavioural Integrity (BI) and Moral Voice (MV) within the Vietnamese public sector. This area remains insufficiently examined in the current academic discourse. The study focuses on the mediating function of Basic Need Satisfaction (BNS) and the moderating influence of Person-Organisation Fit (POF). By addressing how BNS and POF shape MV through these mechanisms, the study fills a critical gap in the literature. Grounded in Self-Determination Theory (SDT) and employing Structural Equation Modelling (SEM), data were collected from 324 public officials in Tien Giang Province, Vietnam, using a cluster sampling approach. The findings indicate that BI has a positive and significant effect on MV, with BNS playing a partial mediating role. Notably, the research also highlights the moderating impact of POF in the BI-MV dynamic. The study’s value lies in its integrated analysis of BNS and POF, offering both theoretical contributions to leadership scholarship and actionable implications for fostering ethical behaviour and moral assertiveness in public sector organisations
Trust, Ties, and Transactions: The Impact of Social Capital on Card Payments
Get PDFThis study examines the impact of social capital on card payment behavior across 137 countries in 2021, with a particular focus on the mediating role of trust. Drawing on the Legatum Institute’s Social Capital Index and trust measures, we employ path analysis to assess both direct and indirect effects on debit and credit card usage. The findings indicate that higher social capital significantly increases the likelihood of adopting card payments, and trust partially mediates this relationship—accounting for 46.98% of the total effect on combined card usage, 70.74% for credit cards, and 33.63% for debit cards. This study offers novel empirical evidence linking social capital to financial behavior in a global context and provides practical implications for policymakers and financial institutions seeking to promote secure, inclusive, and trust-based cashless payment ecosystems
Lựa chọn mô hình dự đoán xác suất vỡ nợ của khách hàng cá nhân vay tín chấp: Trường hợp Ngân hàng Thương mại Cổ phần Á Châu (ACB)
Get PDFThis study was conducted to select a predictive model for the probability of default within an internal credit rating system for individual unsecured loans. Consequently, the study also suggests integrating the model into the credit process and proposes the collection of accurate information to enhance the model’s predictive quality. In this research, the authors used a dataset sampled from January 01, 2022, to December 31, 2022, and observed from January 01, 2023, to December 31, 2023. We utilized nine Machine-Learning models and an Ensemble model. We also implemented data balancing and preprocessing features before model estimation. The Logistic and Ensemble models were the two best predictive models. With an optimal bankruptcy probability threshold for sensitivity prediction, the Logistic model performed better than the Ensemble. Additionally, the analysis revealed the importance of predictive variables, including Educational level, Organization type, Gender, Age, Continuous income duration, Employment duration, Loan term, Borrowing needs, Total income, Total expenses, Monthly debt obligations, and Credit history for the last six months.Nghiên cứu này được thực hiện nhằm lựa chọn mô hình dự đoán xác suất vỡ nợ của hệ thống xếp hạng tín dụng nội bộ đối với khách hàng cá nhân. Từ đó, nghiên cứu cũng đề xuất tích hợp áp dụng mô hình vào quy trình tín dụng và đề xuất thu thập thông tin chính xác để tăng chất lượng dự đoán của mô hình. Trong nghiên cứu này, nhóm tác giả sử dụng bộ dữ liệu có thời gian lấy mẫu từ 01/01/2022 đến 31/12/2022 và thời gian quan sát từ 01/01/2023 đến 31/12/2023. Nhóm nghiên cứu đã sử dụng mô hình Logistic, 09 mô hình học máy và mô hình kết hợp Ensemble. Nhóm cũng sử dụng các biện pháp cân bằng dữ liệu và tiền xử lý dữ liệu trước khi đưa vào ước lượng mô hình. Kết quả, mô hình Logistic và mô hình kết hợp Ensemble là hai mô hình dự báo tốt nhất. Với ngưỡng xác suất phá sản tối ưu cho dự đoán độ nhạy, mô hình Logistic đã cho kết quả dự đoán trội hơn so với Ensemble. Ngoài ra, nghiên cứu cũng phát hiện các thông tin quan trọng để dự đoán xác suất vỡ nợ bao gồm: Trình độ học vấn, Loại hình tổ chức, Giới tính, Độ tuổi, Thời gian liên tục có thu nhập, Thời gian công tác, Thời hạn vay, Nhu cầu vay, Tổng thu nhập, Tổng chi phí, Nợ phải trả hàng tháng, Lịch sử tín dụng 06 tháng gần nhất
Ảnh hưởng của định hướng tiếp thị xanh đến hành vi khách hàng - Một nghiên cứu trong lĩnh vực bất động sản tại Việt Nam
Get PDFGreen marketing plays a crucial role in sustainable development strategies for businesses, helping them differentiate by targeting environmentally conscious customers. The development of green real estate contributes to reducing negative impacts on the environment, society, and economy. This study analyzes the impact of green marketing on consumers’ purchasing behavior for green real estate in Vietnam, using the Theory of Planned Behavior as the theoretical framework, focusing on factors such as attitude, subjective norms, and perceived behavioral control. Based on survey data from 512 customers, the results of the Structural Equation Modeling (SEM) analysis indicate that green marketing has a positive effect on customers’ purchase intentions for green real estate.Tiếp thị xanh đóng vai trò quan trọng trong chiến lược phát triển bền vững của doanh nghiệp, giúp tạo sự khác biệt bằng cách hướng đến khách hàng thân thiện với môi trường. Phát triển bất động sản xanh góp phần giảm thiểu tác động tiêu cực đến môi trường, xã hội và kinh tế. Nghiên cứu này phân tích ảnh hưởng của tiếp thị xanh đến hành vi mua bất động sản xanh tại Việt Nam, sử dụng Lý thuyết hành vi dự định làm khung lý thuyết, tập trung vào các yếu tố thái độ, chuẩn mực chủ quan và nhận thức kiểm soát hành vi. Với dữ liệu được khảo sát từ 512 khách hàng, Kết quả phân tích với mô hình cấu trúc tuyến tính (SEM) cho thấy tiếp thị xanh có tác động tích cực đến ý định mua bất động sản xanh của khách hàng
Các yếu tố ảnh hưởng đến mức độ canh tác lúa gạo bền vững tại Đồng bằng sông Cửu Long, Việt Nam
Get PDFThe research was conducted to explore the socio-economic factors of households that affect the adoption of the SRP standard in the Mekong Delta. Data was collected through interviews with 200 farmers in the provinces of An Giang and Dong Thap. The results of linear regression analysis identified six factors that positively influence sustainable rice cultivation among farmers: educational level, farm size, participation in cooperatives, farm diary, collective irrigation pumping, and farming contract. Based on the analysis results, several solutions have been proposed to promote sustainable rice cultivation, such as raising awareness for rice growers, establishing and strengthening cooperatives, supporting record-keeping, investing in infrastructure for rice production, enhancing enterprise-farmer linkages, supporting brand building, and providing financial and technical support for farmers.Nghiên cứu được thực hiện nhằm khám phá các yếu tố kinh tế xã hội của nông hộ có tác động đến mức độ canh tác lúa bền vững theo tiêu chuẩn SRP (Sustainable Rice Platform) tại Đồng Bằng Sông Cửu Long (ĐBSCL). Số liệu được thu thập thông qua phỏng vấn 200 nông dân tại hai tỉnh An Giang và Đồng Tháp. Kết quả phân tích hồi quy Tobit đã tìm ra 06 yếu tố có ảnh hưởng tích cực đến mức độ canh tác lúa gạo bền vững của nông dân bao gồm trình độ học vấn, diện tích trồng lúa, tham gia Hợp Tác Xã (HTX), ghi chép nhật ký; bơm tưới tập thể và liên kết tiêu thụ. Trên cơ sở kết quả phân tích một số giải pháp thúc đẩy canh tác lúa bền vững đã được đề xuất như nâng cao nhận thức cho người trồng lúa, hình thành và củng cố các HTX, hỗ trợ ghi chép nhật ký sản xuất, quan tâm đầu tư cơ sở hạ tầng cho sản xuất lúa, tăng cường liên kết doanh nghiệp-nông dân, hỗ trợ xây dựng thương hiệu và hỗ trợ tài chính và kỹ thuật cho nông dân