Science (Universidade Europeia)
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Modular design and technology for diversity and a more sustainable fashion. The RTFKT X Nike and CLO case studies
No full textFashion and design are closely linked. Through the various resources that are available it is possible to find varied solutions that, at the same time, allow design creation to be more practical, complete, and fun. In this way, it is necessary to analyze which means can be used to achieve this goal and how these will impact the final solution and society in general. This paper is part of an ongoing PhD research work and explores the potential linkage between modular design and technology to the emergence of new and unexpected solutions through two case studies, namely the RTFKT X Nike and CLO. A qualitative methodology is used to better understand the performance of the selected brands and the potential of modular design and technology to divergent thinking, diversity but more sustainable practices in a fast market dynamics. The conclusion highlights a possible change in the creation processes and the way of engagement and use of new design strategies and tools for more innovative and sustainable solutions to this important economic and creative sector
A sense of Kyoto through advertising: A case study on how outdoor advertising can support local iIdentity
No full textThroughout its history, Kyoto has been considered a well-designed city, with drawings of its natural and urban landscape reproduced in a myriad of everyday objects. To protect this panorama amid the modernization of the city and the growing number of disruptive outdoor advertisements, brought about by globalization and economic progress, policies of landscape preservation and city planning have developed severe restrictions, holding much higher standards than any other city in Japan. Using Kyoto as a model city, this study explores the benefits of a greater contribution from brands in the dissemination of the intrinsic values held by a given place through its outdoor advertising. To establish a basis capable of assessing the importance of quantitative and qualitative variations in advertising, the current Japanese sociological, cultural, and aesthetic situation was analyzed. Through a field study based on visual research, a sample composed of 180 advertising objects was collected in Kyoto and examined in three sequential phases: descriptive analysis, content analysis, and interpretive analysis. The results show a cultural and aesthetic preference in the outdoor advertising of Kyoto which could be explored by brands to support local identity, as well as establish a more effective, meaningful relationship with the city’s inhabitants
Relationship Marketing and customer retention - A systematic literature review
No full textRelationship marketing is the process of establishing, maintaining, and improving solid relationships with a company's customers and other stakeholders. Relationship marketing can significantly impact customer satisfaction, trust, commitment, and communication, which are critical in customer retention and increasing the probability of using a company's products or services in the future. With globalization and technological advancements, competition and consumer demands have become more complicated, prompting firms to employ strategies that strengthen customer loyalty and trust for long-term relationships. This paper aims to identify research trends in the field through a systematic bibliometric literature review of research on relationship marketing and customer retention. The review includes 61 articles published in the Scopus® database, presenting up-to-date knowledge on the topic. The bibliographic search included peer-reviewed articles published up to 2022. The findings indicate that relationship marketing provides a win-win solution: customers benefit from special and unique treatment under relationship marketing, and companies benefit from stronger customer relationships that eventually translate to higher profitability and performance in target markets' marketing initiatives. Relationship marketing produces multiple opportunities and benefits that facilitate the creation, maintenance, and improvement of customer retention programs
A systematicliterature review
No full textService dominant (S-D) logic, which advocates the prominence of services rather than goods in economic exchange, has become one of most the popular research streams in recent years. One of the most prominent theories of (S-D) logic is value co-creation. Although co-creation is mutually beneficial, it is considered to be customer-oriented and interactional. In a dynamic and interactive industry such as the hotel industry, the creation of value through interaction and engagement with customers is significant to enhance business performance. This article reports a systematic literature review (SLR) to critically analyse the key findings of the publications in the domain of value co-creation related to the hospitality industry while proposing an integrative framework of value co-creation in the hotel industry. This article also endeavours to identify and critically analyse the key themes, theories, and constructs of prior studies. The findings show that the interactive co-creative experience is significant to create positive emotion and satisfaction for hotel customers. This positive emotion and satisfaction encourage the guests to come back to the hotel and recommend it to others. Interactional co-creation also leads to more engagement, which has been found to have a significant effect on hotel performance. Therefore, hotel management should invest time and money to train and encourage hotel employees to accelerate interaction and engagement with guests to create better experience for hotel guests. This should enhance hotel performance
Results of a Population-Based Survey
No full textBackground and Objectives: Interpersonal violence is a social and public health problem globally, and though it is related to poor health outcomes across all genders, most research has been directed towards violence against women. As a result, the health consequences of men’s victimization may be underreported and unaddressed. The purpose of this study was to assess the relationship between interpersonal violence and the psychological health outcomes of self-reported stress, anxiety, and depression among men. Materials and Methods: The study used data from the male sample (n = 2597) of the 2018 Health on Equal Terms Survey conducted in Gävleborg County in East-Central Sweden. Regression analysis was carried out to study the relationship between interpersonal violence and self-reported stress, anxiety, and depression. Results: The bivariate analysis showed that there was a statistically significant association between interpersonal violence and self-reported stress (OR 2.35; CI 1.45–3.81), anxiety (OR 1.54; CI 1.06–2.25), and depression (OR 2.30; CI 1.48–3.57). Controlling for other variables in the multivariate analysis removed the statistically significant relationship and reduced the odds ratios for stress (OR 1.46; CI 0.57–3.74), anxiety (OR 0.86; 0.40–1.84), and depression (OR 1.40; CI 0.67–3.32) respectively. Conclusions: The study found that interpersonal violence among men was associated with stress, anxiety and depression which was largely explained by demographic, socioeconomic, and health/behavior-related factors. The findings suggest the need for longitudinal studies to assess causal links between male victimization and psychological health outcomes at the county level
The existing gap between Design Management and Management: Contributions on how to bridge it successfully
No full textDesign Management has been successful in connecting the knowledge
areas of Design and Management. Companies, services, products, brands, and
customers/users are now using design, marketing, and technology to create customer/
brand interactions. Design Management has enabled Design to become more
business-oriented, while Management has embraced Design and Human-centered
approaches for a more strategic output. In the world of business, Design is recognized
for its strategic value and is sometimes used as a synonym for innovation,
research and development of products and services. To hold its place in the industry,
Design Management must embrace a wide range of concerns such as marketing and
management, innovation, quality control, training and development. Design is also
criticized for lacking a thorough theoretical base, but its practice and theoretical
discourse draw on a wide and diverse field of knowledge and skills. Design Management
is a critical component of a company’s expertise, as it is based on the design
process and the creative capacity of designers to visualize solutions. It is also leaning
towards prospective methods in a co-design process, which use skills like observation,
dialogue, and empathy to improve both the products and services, as well as the
processes themselves. Design Management is an ongoing conversation between the
company and its environment, which can help to reinforce the credibility of design,
improve customer orientation, and develop the creative aspects of corporate culture.
This paper documents design management contributions to management such as: user
orientation, market research, aesthetic value, brand, collaboration, system thinking,
creativity, autonomy, prospective research on environment and vision. In the form of
a literature review this paper highlights how management can reinforce their brands,
products and services, the credibility of the design function, design strategy, performance
indicators, research and experimentation by applying design management
at its core., providing a synthesis of the existing research, highlighting the major
findings and themes that emerge from the literature on design management
The Association between Fear of Crime, Educational Attainment, and Health
No full textFear of crime is an important public health problem that impacts people’s quality of life, health, and wellbeing, and causes mental health ailments (e.g., anxiety). This study aimed to determine whether there was an association between fear of crime, educational attainment, and self-rated health and anxiety among women residing in a county in east-central Sweden. A sample (n = 3002) of women aged 18–84 years surveyed in the Health on Equal Terms survey carried out in 2018 was included in the study. Bivariate and multivariate regression analysis was performed on the relationship between the composite variables fear of crime, educational attainment, and self-rated health and anxiety. Women with primary education or similar who reported fear of crime had increased odds of poor health (odds ratio (OR) 3.17; 95% confidence interval (CI) 2.40–4.18) compared with women with primary education/similar and no fear of crime (OR 2.90; CI 1.90–3.20). A statistically significant relationship persisted in the multivariate analysis after controlling for other covariates, although the odds were reduced (OR 1.70; CI 1.14–2.53 and 1.73; CI 1.21–2.48, respectively). Similarly, in the bivariate analysis, women who reported fear of crime and who only had primary education had statistically significant odds of anxiety (OR 2.12; CI 1.64–2.74); the significance was removed, and the odds were reduced (OR 1.30; CI 0.93–1.82) after adjusting for demographic, socioeconomic, and health-related covariates. Women with only primary education or similar who reported fear of crime had higher odds of poor health and anxiety compared with those with university education or similar, with and without fear of crime. Future studies (including longitudinal ones) are warranted—on the one hand, to understand possible mechanisms of the relationship between educational attainment and fear of crime and its consequences to health, and on the other, to explore low-educated women’s own perceptions regarding factors underlining their fear of crime (qualitative studies)
How has data-driven marketing evolved: Challenges and opportunities with emerging technologies
No full textThis paper explores data-driven marketing, its benefits, and challenges to provide insights and a framework for business leaders and marketers to leverage in their marketing efforts. Using a systematic literature review with bibliometric analysis, we examined a sample of 98 studies indexed in SCOPUS to identify research activity on this topic until May 2023. Data-driven marketing and communications have gained popularity as companies and marketers prioritize leveraging consumer and market data to strategize and make informed decisions. Adopting and integrating various technologies into the company's systems is crucial for companies aiming to achieve a sustainable competitive advantage. By analyzing and interpreting customer data, companies can implement customer-centered marketing initiatives that enhance their experience and satisfaction with the brand, thus strengthening company-customer relationships. However, data-driven marketing faces several challenges, including consumer privacy concerns, data poisoning, information quality issues, and the need for adequate organizational changes
Attachment Orientations Mediate the Effect of World Assumptions on Posttraumatic Stress in Survivors of Childhood Sexual Abuse
No full textRecent research indicates that world assumptions are broad cognitive-affective schemas that affect attachment orientations in close relationships which in turn affect psychological symptoms severity. The present study analyzed if adult attachment mediated the effect of world assumptions (worthiness of the self, benevolence and meaningfulness of the world) on PTSD symptoms (PTS), in survivors of childhood sexual abuse during treatment for PTSD. Sample included 327 individuals who were sexually abused in childhood. Variables were assessed using self-report measures. Structural equation modeling was conducted to examine if the effect of world assumptions at the beginning of psychotherapeutic treatment (T1) on PTS levels 12 months after the beginning of psychotherapeutic treatment (T3) was mediated by both attachment avoidance and attachment anxiety six months after the beginning of treatment (T2). Attachment avoidance fully mediated the effect of both worthiness of the self and benevolence of the world at T1 on PTS at T3 was mediated by both attachment anxiety and attachment avoidance at T2. Findings suggest that world assumptions are broad cognitive-affective schemas about the self and the world that have their actual expression in close relationships which mediate the effect of world assumptions on PTS levels
Smart outdoors for elderly: Insights from expert interviews
No full textAssistive technology is a new paradigm in information technology in which people are empowered by a digital environment that is not only aware of their presence, but also sensitive, adaptive, and responsive to their needs, habits, gestures, and passions. Most assistive technology research focuses only on the indoor environment, making use of gadgets that must be installed in the environment or worn especially for the elderly who are more exposed to risks and dangers that prevent them from being active and having a routine of activities outdoors. If the solutions that seek to generate safe environments could be implemented in outdoor scale, the elderly would have greater security to perform outdoor activities, increasing their quality of life and autonomy. The main objective of this paper is to understand the needs of the elderly population in urban areas by the help of experts in architecture. Expert interviews were conducted to understand specifically the problems of the elderly in large cities. The results showed that only experts in architecture are not enough to understand the problems and foreseen possible solutions. However, it is foreseen to include experts from other areas as well as elderly to give insights into what they think about possible solutions to elderly’s problems in the Smart City context