ifa Repositorium zur Auswärtigen Kultur- und Bildungspolitik (AKBP)
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Higher education
International higher education (IHE) has grown rapidly in recent years and became the central component of countries' external cultural policy strategies. Despite growth in the Global South, IHE is dominated by Western and former colonial powers. With the proliferation of internationalisation strategies, rise in branch campuses, and expansion of educational hubs, countries need to have a strategic approach
China: at a glance
China’s focus on a new global cultural policy strategy came as a result of increased anxiety regarding China’s rise around the world. Western countries in particular saw China’s rapid economic and political ascendance as a threat to the stability of the international system. A central goal of the new initiatives was therefore to help shape the international discourse and change the conversation in favour of China. As part of the strategy, China seeks to discredit Western ideas and institutions and promote China's economic and political model as an attractive alternative. This message is addressed both internally to the Chinese population and to people in developing countries and the West itself
Sweden: at a glance
Relying on its strong national brand and positive perception abroad, Sweden made it to the ranks of soft power elite. The “Greta Effect” vaulted the country into today’s position as a world leader in the quest for solutions to global problems like climate change, gender equality, and sustainability