ifa Repositorium zur Auswärtigen Kultur- und Bildungspolitik (AKBP)
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Digital external cultural policy
Get PDFDigital tools represent a huge opportunity for external cultural policy (ECP), allowing culture to be spread around the world and for new actors to join the global conversation. However, digital ECP practitioners face the questions of how to deal with fragmented public spheres in social media while promoting local projects
Turkey: at a glance
Get PDFTurkey describes foreign cultural and educational policy as a key factor in its “2023 Vision” to mark the centenary of the Turkish Republic. In a 2017 speech, President Erdoğan remarked that Turkey must “exert strenuous efforts, study hard and sweat blood to obtain cultural power” (Presidency of The Republic of Turkey, 2017). In practice this has meant a greater focus on Islam in ECP, shifting focus away from Europe and toward the Middle East and Central Asia, and increasing state control over ECP as Turkey has become more authoritarian
United Kingdom: at a glance
Get PDFThe United Kingdom is often described as a soft power superpower. Although British cultural diplomacy can look back on a long tradition, it has been profoundly affected by various disruptive developments like Brexit. The country is therefore trying to reposition itself as a truly global nation and revive old partnerships with the "Global Britain" strategy and using. In its ECP approach, cultural and educational promotion and economic interests go hand in hand. Export-oriented strategies in higher education or promotion of British innovation and expertise not only expand the influence of the UK but also support its economic security
India: at a glance
Get PDFOver the past decades India has created a steadily growing Indian presence abroad, mostly carried by its interdisciplinary Indian Cultural Centres and the deployment of “Indian Chairs” for Indian studies or Indian languages to higher education institutions. The arms-length Indian Council for Cultural Relations is the most important body charged with ECP. Through this body, the Indian government also offers upwards of 3,000 scholarships to international students seeking to study in India. However, the country has struggled with gaining a profile as an international study destination to rival top higher education institutions
United States of America: at a glance
Get PDF“Public diplomacy” in the United States’ understanding is primarily intended to support the goals of U.S. foreign policy and protect national interests and security by influencing the public abroad with its media and outreach strategies. The cultural and educational promotion plays a rather subordinate role. Characterized by a fragmented, heterogeneous structure of largely independent actors, the ECP system reflects the national understanding of culture, which should be completely independent of the State. Perhaps exactly for this reason and thanks to strong economic performance, the U.S. cultural exports have thrived, and no other country can match its worldwide influence. In fact, due to the success of U.S. media and culture, the government has at times worked to shape the content of cultural products to make it more amenable to American interests
Media
Get PDFCompetition in global media has increased substantially in the last two decades. Foreign media not only want to reach countries as well as politically and economically important target groups, but also see themselves as competitors in a quest for international sovereignty. As countries experiment with different foreign media strategies, an increase in the range of approaches is to be expected in the coming years
