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Reviewing the Literature of Global Branding : A Consumer Behavior Perspective
Get PDFapplication/pdfIt is said that although international and global brands have existed in one form or another for a long time, formal scholarly inquiry about the specific domain of global brands did not take root until the 1980s. Now the progress of globalization has put global brands on center stage. The current study aims to review the past and present of global branding research from the viewpoint of consumer behavior. It consists of the following three sections: the relationship between global and local brands, especially focused on the construct of perceived brand globality and local iconicity, global consumer culture, and branded product meanings. Finally, a view for future research on market globalization will be discussed.journal articl
Characteristics of Chinese Retailers’ Overseas Stores
Get PDFapplication/pdfWith the rapid growth of outward foreign direct investment (OFDI) by Chinese enterprises, relevant research on Chinese multinational enterprises (MNEs) has attracted great attention. Prior studies mainly focus on international activities and mechanisms unique to Chinese enterprises that differ from those in Japan, the United tates, and Europe that are aimed at manufacturers but do not involve retailers. This study focuses on the multinationalization of retailers through overseas stores and attempts to clarify how Chinese multinational retailers (MNRs) differ from Japanese MNRs by conducting a questionnaire and discerning patterns in the multinationalization of Chinese retailers from a case study.
The findings establish clearly that Chinese MNRs have the following unique characteristics. First the findings reveal that the overseas entry methods of Chinese MNRs are mostly merger and acquisition (M&A) rather than wholly owned subsidiaries. This is influenced by the Chinese government’s promotion of overseas investment policy more than by the invitation of host countries. The motive for expansion is the diversification of business rather than the expansion of the existing retail system overseas. The chief problems faced in operations relate to talent rather than the rise in rents or conflicts with partners. The case study has revealed that Chinese MNRs have used asset-exploiting, asset-augmenting, and created asset-seeking strategic models depending on the host country.journal articl
Influence of auditory feedback on singing voice
No full text広島市立大学 = Hiroshima City University博士（情報科学）application/pdfdoctoral thesi
HIROSHIMA RESEARCH NEWS（通巻55号）
Get PDFapplication/pdf広島平和研究所の開設20周年に寄せて (吉川 元)
国際シンポジウム『アジアの核・ガヴァナンス・平和』開催される (湯浅 剛)
戦後ドイツの『過去の克服』と『想起の文化』(福永 美和子)
第2次安倍政権における日露関係の新展開 (長谷川 雄之)
日中平和友好条約締結40周年を迎えて (徐 顕芬)
広島市立大学大学院平和学研究科（修士課程）を開設します (平和研事務室)
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