Hiroshima City University Academic Repository
Not a member yet
2019 research outputs found
Sort by
The Impact of Chinese Consumers’National-brand Consciousness on International Brand Consumption
Get PDFapplication/pdfThis study adopts the concept “national-brand consciousness” also called consumer ethnocentrism, and investigates its impact on International brand consumption behavior in Chinese market. A between-subjects survey was conducted and 1,131 questionnaires were collected. Statistical analysis using AMOS software found that national-brand consciousness has significant positive effects on both Chinese brand evaluation and purchase intention. In contrast, national-brand consciousness has significant negative effects on both Japanese brand evaluation and purchase intention. However, Japanese brand evaluation has a stronger impact on purchase intention than Chinese model. Finally this paper discusses the research findings in terms of theoretical contributions, implications for practitioners, and limitations.journal articl
小型武器軍縮の発展の歴史 : 小型武器行動計画の実施から見て
Get PDFapplication/pdf本稿は科研費「国際安全保障に対する科学技術イノベーションの影響：プロセスと規定要因の解明」課題番号（17H02494）の研究成果の一部であるarticl
平成28年度特定研究費国際学術研究費 : 教員学生文化芸術交流事業 : 教員派遣と海外講師招聘による芸術教育の双方向的研究
Get PDFapplication/pdf1 研究活動departmental bulletin pape
平成28年度特定研究費先端学術研究費 : 「瀬戸内国際芸術祭2016」における大型野外彫刻作品制作プロジェクト
Get PDFapplication/pdf1 研究活動departmental bulletin pape
第6号 Vol.6 目次ほか
Get PDFapplication/pdf表紙、目次、Table of Contents、投稿規程、Submission Guidelines、掲載原稿に係る審査規程、Regulation for Evaluating the Manuscripts Submitted for Publication、編集後記、奥付othe
Demystifying the Atomic Bomb : The U.S. Strategic Bombing Survey Goes to Hiroshima and Nagasaki
Get PDF広島市立大学 = Hiroshima City University博士（学術