Journal of Business Integration Competitive
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Examining the Appeal of Quality Service: A Study on the Impact of Product Quality on Purchase Decisions at Hani Salon
Get PDFPurchase decision-making is a critical aspect of consumer behavior that involves evaluating the quality of products or services offered. This study aims to analyze the influence of product quality on consumer purchase decisions at Hani Salon, a beauty salon located in Medan, Indonesia. As product variety increases in the market, consumers have become more selective, prioritizing service quality in their choices. A quantitative research approach was employed, with data collected through questionnaires and interviews. The findings reveal that product quality has a positive and significant impact on purchase decisions, with a coefficient of determination (R²) of 90.2%. These results suggest that enhancing product quality at Hani Salon can significantly drive consumer purchase decisions and offer strategic insights for improving customer satisfaction and loyalty
Exploring the Moderating Role of Organizational Justice in the Relationship Between Work Stress and Burnout Among Nurses: A JD-R Framework Approach
Get PDFWork stress and burnout among nurses have become critical issues in human resource management, particularly in the aftermath of the COVID-19 pandemic. This study develops a conceptual model exploring how organizational justice moderates the relationship between work stress and burnout, based on the Job Demands–Resources (JD-R) framework. Using a quantitative approach with 315 respondents selected through proportional random sampling, data were analyzed using Partial Least Squares (PLS) with SmartPLS software. The results show that job stress significantly and positively affects burnout (p < 0.001). Job resources significantly reduce job stress (p < 0.05) and act as a mediator, decreasing burnout through the job stress pathway (p < 0.05). However, job demands were positively related to burnout, but this relationship was not significant (p > 0.05), leading to the rejection of this hypothesis. Organizational justice significantly reduces job stress (p < 0.05), moderating the relationship between job stress and burnout. Specifically, higher perceptions of organizational justice weaken the effect of job stress on burnout. These findings emphasize the importance of organizational justice and job resources in managing work stress and preventing burnout. The results highlight the need for healthcare organizations to integrate justice principles into their practices to mitigate burnout and enhance employee well-bein
Digital Knowledge and Financial Resilience as Determinants of Financial Behavior: Evidence from Indonesia
Get PDFFinancial resilience (FR) and digital knowledge (DK) are two significant things that affect how people behave with money in the digital financial ecosystem, especially in developing nations like Indonesia. This study seeks to examine the mediating function of FR in the correlation between DK and FB among digital financial users in Medan City. This research employs a quantitative methodology, gathering data via an online survey of 230 participants who are active users of digital financial platforms, including e-wallets, mobile banking, and fintech lending. The Partial Least Squares–Structural Equation Modeling (PLS-SEM) method was used to investigate the association between the postulated variables. The findings indicate that DK exerts a favorable and significant influence on both FR and FB, while FR similarly impacts FB positively. Furthermore, FR has been shown to partially moderate the link between DK and FB. This suggests that people who know more about digital technology tend to be better at handling money, which indicates that they are more responsible and healthy with their money. These results corroborate that digital competence enhances access to financial services and fortifies individuals' capacity to manage financial stress and make judicious financial decisions. This work theoretically enhances the behavioral finance literature by emphasizing the significance of incorporating digital literacy and financial resilience as essential factors influencing prudent financial behavior in the digital era. In practice, the findings of this study suggest that governments and financial institutions should develop complete digital financial education programs that emphasize both technical competencies and psychological preparedness to confront contemporary financial difficultie
Exploring the Role of Consumer Trust and Price in Shaping Online Purchasing Decisions: A Case Study of @Dlesend_ Personal Shopping Service
Get PDFThis research aims to determine the influence of consumer trust and price on purchasing decisions using the online personal shopping service @Dlesend_. The phenomenon of increasing use of personal shopping services on social media, particularly Instagram, indicates a change in consumer behavior when shopping for foreign products without having to travel directly. This research uses a quantitative approach with an associative research design. The population in this study consists of all consumers who have used the @Dlesend_ service, with a sample size of 99 respondents selected through purposive sampling. Data was analyzed using multiple linear regression. The results show that: (1) Consumer trust has a positive and significant effect on purchasing decisions, meaning that the higher the level of consumer trust in transparency, reputation, and transaction security, the higher the tendency to purchase; (2) Price also has a positive and significant effect on purchasing decisions, indicating that a fair and transparent price perception can encourage purchasing decisions; (3) Simultaneously, consumer trust and price significantly influence purchasing decisions using the online personal shopping service @Dlesend_. The coefficient of determination (R²) value of 0.187 indicates that these two variables explain 18.7% of the variation in purchasing decisions, while the remainder is influenced by other factors such as service quality and promotion. This research confirms that trust is the most dominant factor in purchasing decisions in online-based personal shopping services
Innovative Marketing Strategies in Culinary MSMEs: A Case Study of Warkop Agam Medan
Get PDFThis study aims to examine the marketing strategies implemented to increase sales at Warkop Agam Medan. The research employs a qualitative descriptive method and was conducted at Warkop Agam, located at Jalan Karya Wisata No. 73, Pangkalan Mansyur, Medan Johor District, Medan City, North Sumatra. Data were collected from both primary and secondary sources using techniques such as observation, interviews, and documentation. The analysis involved organizing and interpreting data through a qualitative descriptive approach supported by relevant literature and expert opinions. The findings indicate that: (1) Warkop Agam applies a marketing strategy focused on excellent customer service, consistent product quality, and varied pricing; (2) While annual sales have experienced fluctuations, the overall trend remains stable without significant impact on year-over-year growth; (3) A notable strength is the shop’s strategic location along a major road, contributing to its visibility; and (4) The main weakness lies in limited digital marketing efforts, particularly underutilization of social media platforms such as TikTok, YouTube, Instagram, and food vlogs. This research highlights the importance of integrating traditional marketing with digital strategies to enhance competitive advantage in the culinary MSME secto
Strengthening Sales Through Brand Image and Product Quality: An Empirical Study at UD. UMEGA Roti Kacang Hj. Eliya Lubis
Get PDFThis study investigates the influence of brand image and product quality on sales performance at UD. UMEGA Roti Kacang Hj. Eliya Lubis in Tebing Tinggi. A quantitative approach was employed, with data collected through observations, questionnaires, and interviews involving consumers of Roti Kacang Hj. Eliya Lubis. Data analysis was conducted using multiple linear regression with SPSS software. The findings reveal that both brand image and product quality have a positive and significant effect on sales. Among these, product quality plays a more dominant role in driving sales growth, indicating that consistent product excellence is critical to sustaining consumer interest and loyalty. Conversely, while brand image also positively influences sales, its impact is comparatively weaker, suggesting the need for strategic enhancement of brand perception. Strengthening both dimensions is essential for maintaining competitiveness and ensuring sustainable business development in an increasingly dynamic market environment
Service Quality as the Key to Customer Satisfaction: An Empirical Analysis of BTPN Syariah Bank Siantar Timur
Get PDFThis research seeks to assess the impact of employee service quality on customer satisfaction at BTPN Syariah Bank, East Siantar Branch. This research is both associative and quantitative. The study seeks to examine the correlation or impact of one variable on another. The study's demographic comprised 1,163 consumers of BTPN Syariah Bank, East Siantar Branch, in 2023. The sample for this study comprised 92 customers. This study employed simple regression analysis and hypothesis testing utilizing SPSS Version 25. This study's findings demonstrate that service quality positively and significantly impacts customer satisfaction at PTPN Syariah Bank, East Siantar Branch. Furthermore, customer satisfaction at BTPN Syariah Bank, East Siantar Branch, is primarily attributed to the independent variable of service quality, with the remaining 47.5% affected by other unexamined variables, including product quality and location.
 
A CRITICAL ANALYSIS OF MARKETING STRATEGIES IN ENHANCING THE COMPETITIVE ADVANTAGE OF CAFE PONDOK REZEKI DELI TUA
Get PDFMarketing strategy plays a crucial role in influencing the success and competitiveness of a business. Effective marketing strategies enhance a company's ability to expand its market share and achieve desired profitability. This study aims to identify appropriate marketing strategies for Cafe Pondok Rezeki Deli Tua to strengthen its competitive advantage. A descriptive qualitative approach was employed, utilizing SWOT analysis through the Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS) matrices. The findings reveal that a Growth-Oriented Strategy is the most suitable approach, as the business is positioned in Quadrant I with positive results. It is recommended that Cafe Pondok Rezeki Deli Tua further enhance its marketing efforts, particularly focusing on the marketing mix elements, to effectively compete with other cafés in the region
Digital Support and Human Touch: A Strategic Combination to Enhance Students' Learning Motivation
Get PDFThis study aims to analyze the role of computer laboratory facilities and staff services in influencing the learning motivation of students in the Informatics Management Program at Ganesha Polytechnic Medan. The research employed a qualitative method with observation-based questionnaires as the primary instrument. The questionnaire was distributed to 20 active students enrolled in relevant courses. The findings indicate that 75% of respondents rated the quality of computer laboratory facilities as “very good,” suggesting a significant positive impact on their learning motivation. Additionally, 80% of respondents rated staff services as “good,” indicating a positive contribution to enhancing students’ motivation to learn. These findings underscore the importance of synergy between technological infrastructure and the quality of human services in fostering a conducive learning environment
Service Quality and Customer Satisfaction in Ethnic Cuisine: Insights from a Nasi Kebuli Restaurant in Indonesia
Get PDFThis study explores the influence of service quality on customer satisfaction at Rumah Makan Nasi Kebuli in Pangkalan Brandan, Indonesia. Utilizing a quantitative research approach, data were gathered through observations, questionnaires, and interviews with a selected portion of the restaurant’s customer base. The analysis employed simple linear regression using statistical software. The results indicate a significant and positive relationship between service quality and customer satisfaction. Service quality was found to be a dominant factor influencing satisfaction levels, with most of the variation in customer satisfaction explained by this variable. The findings highlight the crucial role of service quality in shaping the overall dining experience. It is recommended that the restaurant management continue to prioritize service quality improvements as a strategic effort to enhance customer loyalty and attract more visitors