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Unveiling the Path: Organizational Trust, Social Relationships, and Their Impact on Organizational Citizenship Behavior at CV Hanselia
Get PDFThis research investigates the influence of organizational trust on organizational citizenship behavior (OCB) via social ties at CV Hanselia. This study utilizes data collected from questionnaires administered to 48 workers of CV Hanselia, which were subsequently evaluated using the Structural Equation Modeling (SEM) approach. The findings indicate that organizational trust positively influences organizational citizenship behavior, with social relationships serving as a reinforcing factor. These results show how important it is for people in an organization to trust each other and have excellent social ties to increase OCB and, in turn, help the business do better. The management implications of this study indicate that Hanselia CV should concentrate on formulating policies that enhance a culture of trust and social relationships among employees to foster positive behaviors that influence organizational performance and sustainabilit
The Influence of Brand Image and Ethnic Identity on Decision to Study at Politeknik Unggul LP3M
Get PDFThis study aims to analyze the influence of brand image and ethnic identity on the decision to study at Politeknik Unggul LP3M. Prospective students form a perception of brand image based on the reputation and image of higher education institutions, and their awareness of their ethnic group influences their preferences and decisions when choosing an educational institution. This study employs a quantitative approach, utilizing a survey method that involves 200 respondents, specifically prospective students who are considering Politeknik Unggul LP3M as their educational choice. We collected data using a questionnaire, measured using a Likert scale, and analyzed the results using multiple linear regression. The results of the study show that brand image and ethnic identity have a significant influence on the decisiThe study demonstrates that brand image dominates the decision-making process, with ethnic identity following closely behind. decision, followed by ethnic identity. The management of Politeknik Unggul LP3M expects these findings to provide insight into formulating more effective marketing strategies by considering the factors that influence prospective students' decision
The Influence of Workload on Lecturer Performance through Job Satisfaction at the IT&B Medan Campus
Get PDFoai:ojs33.nafasjournal.com:article/2This study seeks to examine the impact of workload on professor performance via job satisfaction at the IT&B Medan Campus. In higher education, an increase in professor workload can impact the quality of instruction and research. This research utilizes a quantitative survey methodology, disseminating questionnaires to instructors at the IT&B Campus for data collection. The research results reveal that workload does not significantly impact professor job satisfaction, suggesting that lecturers effectively manage their obligations despite a high workload. Moreover, workload did not significantly impact professor performance, suggesting that instructors at the IT&B Medan Campus can sustain their academic success despite the pressures of strain. Job happiness significantly influences lecturer performance, with pleased lecturers exhibiting more motivation to deliver outstanding instruction. The study's results indicate that job happiness does not mediate the relationship between workload and lecturer performance. This conclusion underscores the necessity of fostering a supportive and encouraging work environment for lecturers, despite the fact that a high workload does not directly influence their satisfaction and performance. This research offers insights for the administration of the IT&B Medan Campus to enhance educational quality via improved human resource managemen
The Influence of Learning Motivation and Self-Efficacy on Accounting Understanding (Case Study at Institute of Information Technology and Business)
Get PDFThis study seeks to examine the impact of learning motivation and self-efficacy on students' comprehension of accounting at the Institute of Information Technology and Business. Motivation for learning and self-efficacy are two critical psychological elements that are thought to influence academic performance, particularly in accounting disciplines that are sometimes seen as intricate. This research employs a quantitative methodology via a survey technique. Data were gathered from 85 accounting students via a questionnaire structured on a Likert scale. We performed data analysis utilizing multiple linear regression to assess the influence of each independent variable on the dependent variable. The findings indicated that learning motivation and self-efficacy had a favorable and substantial influence on accounting comprehension. Our findings indicate that learning motivation exerted a more significant influence than self-efficacy; nonetheless, both factors concurrently enhanced students' comprehension of accounting concepts. These findings emphasize the necessity of formulating instructional techniques that enhance students' learning motivation and self-efficacy to augment their comprehension of accounting. This study offers pragmatic advice for educators and academic institutions to include these psychological aspects in the learning proces
The Influence of Safety Leadership and Work Engagement on Job Satisfaction
Get PDFThis study aims to analyze the effect of safety leadership and work engagement on job satisfaction among employees at Mahkota Tricom Superior University. While work engagement reflects the emotional and cognitive involvement of employees in the work of lecturers, safety leadership emphasizes the importance of work safety. This study employs a quantitative approach and a survey method, with 35 permanent lecturers serving as respondents. We analyzed the data using multiple linear regression to determine the impact of each independent variable on the dependent variable. The results showed that safety leadership has a positive and significant effect on job satisfaction, indicating that leadership that focuses on work safety can increase employee satisfaction. Additionally, the results demonstrated a positive and significant impact of work engagement on job satisfaction, suggesting that employee involvement in lecturers' work directly influences the level of lecturer satisfaction. The combination of safety leadership and work engagement simultaneously makes a significant contribution to increasing job satisfaction. This study offers practical recommendations for university management to prioritize enhancing safety-based leadership and bolstering employee engagement in their efforts to boost job satisfactio
The Influence of Ethnic Identity and Brand Trust on College Choice Decisions (Case Study at IT&B Campus)
Get PDFThis study seeks to examine the impact of ethnic identity and brand trust on the choice to enroll in an IT&B institution. Ethnic identification significantly influences individual preferences, particularly in educational choices. Brand trust denotes the degree to which potential students rely on the reputation and quality provided by educational institutions. This research adoperguruan tinggi swasta a quantitative approach, employing a survey method with prospective IT&B students as participants. We performed data analysis employing various linear regression methods to examine the impact of independent factors on the dependent variable. The study's findings demonstrate that ethnic identification and brand trust substantially affect prospective students' choices about an IT&B campus for their education. These findings have practical implications for marketing tactics in higher education, particularly in enhancing brand trust among various ethnic groups