Journal of Business Integration Competitive
Not a member yet
26 research outputs found
Sort by
ANALYSIS OF MARKETING STRATEGIES TO ENHANCE SERVICE QUALITY IN ELECTRONIC REPAIR WORKSHOPS: A CASE STUDY AT NATEMU, SOUTHEAST ACEH
Get PDFIn today's competitive business environment, companies must continuously adapt to evolving consumer needs to sustain their market presence. The NATEMU Electronic Service Workshop in Southeast Aceh, operating for over 24 years, exemplifies these challenges. Despite a substantial customer base, NATEMU has recently experienced a decline in clientele due to the intensification of market competition and the emergence of new service providers. This study aims to analyze marketing strategies that can enhance service quality and restore customer loyalty. The research utilizes SWOT analysis to identify the workshop's internal strengths and weaknesses, as well as external opportunities and threats. Furthermore, the study applies the marketing mix framework (4Ps)—product, price, place, and promotion—to develop strategic initiatives. The findings reveal that while NATEMU's service quality is generally rated as good, certain aspects, particularly service assurance, require significant improvement. Enhancing promotional activities through social media platforms and optimizing the strategic location of the workshop are identified as key factors in attracting a broader customer base. The study concludes that the integration of SWOT analysis and an effective marketing mix strategy is essential for improving service quality and increasing customer satisfaction. These strategic approaches are critical for NATEMU Workshop to maintain competitiveness and achieve sustainable growth in an increasingly dynamic service industry
Analysis of Marketing Strategies in Improving Service Quality at Aska Printing and Photocopy Services
Get PDFMarketing strategy is a critical component in increasing sales and competitiveness of both goods and services. This study aims to analyze marketing strategies in improving service quality at Percetakan and Fotocopy Aska, a printing business operating in a highly competitive area near university campuses in Medan. A qualitative approach was employed through interviews, observations, and documentation, with data analyzed using the SWOT method to identify the company's strengths, weaknesses, opportunities, and threats. The findings indicate that the overall service quality is rated as good, particularly in reliability and responsiveness. However, the assurance aspect received lower ratings and requires improvement. Promotional efforts through social media platforms such as WhatsApp, Instagram, and Facebook have proven effective in attracting new customers and maintaining the loyalty of existing ones. This study concludes that implementing appropriate marketing strategies and continuously enhancing service quality are essential to sustaining and growing printing service businesses in a competitive environment
The influence of Brand Awareness on Purchase Decision Mediated by Purchase Interest on Cosmetic Products Online in Medan City
Get PDFThis study aims to analyze and determine the effect of Brand Awareness and Online Customer Reviews on the purchasing decision of Maybelline lipstick products in online e-commerce among students in Medan. The study uses an associative approach with a sample of 386 students who use Maybelline lipstick. Data was collected through questionnaires, and the data was analyzed using quantitative analysis with Smart PLS (Partial Least Squares) for hypothesis testing and model evaluation. The findings show that Brand Awareness has a significant influence on the purchasing decision of Maybelline lipstick products in e-commerce. Online Customer Reviews also significantly affect the purchasing decision of Maybelline lipstick in e-commerce. Furthermore, Brand Awareness significantly influences the purchase interest in Maybelline lipstick, while Online Customer Reviews similarly affect purchase interest. Purchase interest, in turn, significantly influences the purchasing decision of Maybelline lipstick in e-commerce. The results also show that Brand Awareness affects purchasing decisions through purchase interest, as does Online Customer Reviews
Driving Repurchase Intention in E-Commerce: The Synergistic Role of Promotional Innovation and User Experience among Lazada Consumers
Get PDFThis study is to examine the impact of promotional innovation and user experience on the repurchase intentions of Lazada consumers in Medan City, both individually and collectively. This study also aims to enhance comprehension of how new advertising techniques and gratifying user experiences might augment consumer loyalty in the digital marketplace. The methodology employed is quantitative, utilizing a survey technique. Data were gathered from 200 Lazada users in Medan City, chosen through purposive sampling based on the criterion of having shopped at Lazada multiple times and being residents of Medan. The Partial Least Squares–Structural Equation Modeling (PLS-SEM) method was used to analyze the data and examine the association between the research variables. SmartPLS 4.0 software was used to do this. The data shows that both promotional innovation and user experience have a favorable and significant effect on the intention to buy again, both on their own and together. This analysis shows that good user experiences and inventive marketing methods are important for getting people to buy again and making them more loyal. This study enhances the digital marketing literature by elucidating the synergistic impact of promotional innovation and user experience on consumer repurchase intention, specifically within the realm of e-commerce in Indonesia. These findings underscore the necessity for e-commerce entities such as Lazada to cultivate creative promotional techniques and enhance the user experience to foster enduring consumer loyalty and bolster competitiveness in the digital age. This study was limited to Lazada customers in Medan City; hence, the findings may not be applicable to other regions or e-commerce platforms with distinct consumer demographic
The Contribution of E-Commerce and Financial Manage-ment to Enhancing MSME Performance in Indonesia
Get PDFThis study explores how e-commerce adoption and financial management jointly enhance the performance and sustainability of micro, small, and medium enterprises (MSMEs) in Indonesia. Using a qualitative literature review approach, the research identifies e-commerce as a driver of market expansion and innovation, while financial management ensures business stability and accountability. The findings show that digital transformation must be supported by financial discipline to achieve long-term growth. MSMEs that integrate both capabilities become more resilient, efficient, and competitive in the digital economy. Strengthening infrastructure, financial literacy, and collaboration among government, financial institutions, and digital platforms is essential for inclusive MSME development. Overall, the synergy between e-commerce and financial management provides a strategic foundation for building sustainable and competitive MSMEs in Indonesia’s evolving digital landscape
Peer Trust as a Mediator Between Learning Organization Culture and Innovative Behavior Among Faculty
Get PDFThis study explores the role of peer trust in mediating the relationship between learning organization and innovative work behavior among permanent lecturers at Universitas Mahkota Tricom Unggul. Using a quantitative approach, data was collected from 51 lecturers through structured questionnaires and analyzed using Structural Equation Modeling (SEM). The results show that both learning organization and peer trust significantly influence innovative work behavior. Peer trust is identified as a key mediator, with its indirect effects being stronger than direct ones. This highlights the importance of interpersonal trust in promoting innovative behavior. The study contributes to the literature on organizational behavior and innovation in higher education by emphasizing the role of peer trust. It also enhances understanding of how organizational culture and trust among colleagues foster innovation. The findings suggest that universities should cultivate a supportive organizational culture and peer trust to encourage innovative work behavior. However, the study is limited to a single institution, and its findings may not be applicable to other universities. Future research should examine the role of peer trust in broader contexts within higher education institutions
Enhancing Financial Decision-Making in SMEs: The Role of Accounting Systems and Human Resource Competence in North Medan
Get PDFThis research examines the influence of accounting system deployment and human resource proficiency on financial decision-making within small and medium enterprises (SMEs) in North Medan. The swift growth of SMEs in the region highlights the necessity of proficient financial management procedures, frequently shaped by the caliber of accounting systems and the competencies of human resources. A quantitative research methodology was employed to gather data via surveys from 150 owners and managers of SMEs in North Medan. The results indicate that the quality of financial decisions made by these businesses is greatly affected by both the use of a structured accounting system and the skills of the people who work there. The study shows how strong accounting processes improve financial openness and help with strategic decision-making. It also shows how talented workers can help with more accurate financial analysis and better long-term planning. The results indicate that small and medium-sized businesses (SMEs) need to spend money on both advanced accounting systems and training for their employees to improve their financial performance. This research enhances the comprehension of financial management in emerging economies and provides actionable recommendations for SMEs in North Medan to refine their financial decision-making processe
Exploring the Influence of Novelty Seeking and Perceived Safety on Tourist Loyalty through Well-being: A Case Study of Tangkahan
Get PDFThis study investigates the role of novelty seeking and perceived safety in influencing tourist loyalty through well-being at the Tangkahan tourist attraction. A total of 400 questionnaires were distributed, and 396 completed questionnaires were used for analysis. This study uses partial least squares-based structural equation modeling (PLS-SEM) to validate and estimate the proposed research model, using Smart-PLS software to analyze data and estimate the relationship between latent variables. The estimation results indicate that novelty seeking and perceived safety have a positive and significant effect on tourist well-being, which in turn affects tourist loyalty. This study also revealed differences in the levels of novelty seeking and perceived safety among tourists with different demographic characteristics. In addition, the analysis results indicated that tourists who seek new experiences are more likely to experience an increase in well-being, which in turn increases tourist loyalty to Tangkahan tourist attraction
Digital Transformation and Its Impact on Production Improvement: A Case Study at PT Gajah Mada Plastik
Get PDFPT Gajah Mada Plastik is a plastic manufacturing company that produces plastic bottles using a make-to-stock system, where finished goods are stored before being sold. However, the company has not implemented effective production planning, leading to a mismatch between production volume and market demand. In February 2024, production exceeded demand, resulting in overstock and increased storage costs. This study aims to conduct demand forecasting and aggregate planning to improve production scheduling in a timely, accurate, and cost-efficient manner. Forecasting is performed using one year of historical sales data to project future demand. Aggregate planning is then calculated using two methods: the level method and the chase strategy. The results indicate that the level method yields the lowest total cost, amounting to Rp 98,207,310. Therefore, the level method is selected for aggregate planning, aligning with the company’s current condition of excess inventory. This approach allows the company to fulfill customer demand effectively while minimizing costs and avoiding further overstock
Unlocking Buyer Intent: How the Marketing Mix Shapes Purchasing Decisions at Ummah Cahaya Restaurant
Get PDFThis study aims to examine the influence of product, price, location, and promotion on consumer purchasing decisions at RM Ummi Cahaya. Employing an associative and quantitative research design, the study involved a sample of 95 respondents selected from a population of 1,800 customers who made purchases in 2023. Data were collected through structured questionnaires and analyzed using SPSS Version 25, incorporating validity and reliability tests, multiple linear regression analysis, and hypothesis testing. The findings reveal that product, price, and location each have a positive and significant impact on purchasing decisions. However, promotion does not exhibit a significant influence. Collectively, the variables of product, price, location, and promotion demonstrate a simultaneous positive and significant effect on consumer purchasing decisions at RM Ummi Cahaya. These results suggest that enhancing product quality, competitive pricing, and strategic location may effectively increase customer purchase intentions, while promotional strategies may require further optimization to yield meaningful impac