Rajagiri Journals
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Emotional brand attachment and brand love: the emotional bridges in the process of transition from satisfaction to loyalty
Get PDFSatisfaction and loyalty as vital and strategic concepts in the marketing literature are highlyimportant to companies and marketers. The review of the existing literature reveals a gap of the role ofemotional constructs that can begin in a regular and rational sequence of satisfaction and ultimately lead tothe formation of consumer loyalty. Hence, this study aims to answer the question of whether emotionalconstructs such as emotional attachment and love play a mediating role in the process of transitioning fromsatisfaction to loyalty in the correct sequence
Gandhi’s Constructive Programme: An Appraisal
Get PDFMahatma Gandhi, the father of India, knitted the Indian communityinto a strong political force to liberate India from British bondage.Grounded in India’s rich culture and heritage, Gandhi’s philosophiesdelineated the social, political, economic, moral and spiritual aspects ofpersonal and social transformation. His mission was to reconstruct Indiathrough truth, love, tolerance, non-violence, freedom and peace. Evenafter 72 years of Indian independence, Gandhian thoughts remain essentiallysignificant in the contemporary social milieu where the whole world striveshard to deal with phenomena of unequal growth and economic processes,modernisation and its consequences, structural and economic inequalities,social injustice, corruption, marginalisation, exclusion racial discriminationand enormous social problems. Gandhi’s development and empowermentstrategies were far ahead of his time. The constructive programme, anexample of such kind, was based on a philosophical and moral approachput into a pragmatic framework spanning across different target populations.The constructive programme was an integrative public work to make Indiaattain Poorna Swaraj (complete independence), self-reliance, self-sufficiency,equality and sustainability
The Effects of Migration in the Transmission Dynamics of COVID-19 in Kerala, India
Get PDFNowadays, the new narrative is the transformation of a zoonotic virus intoan international predicament called Severe Acute Respiratory SyndromeCoronavirus 2 (SARS-CoV-2) infection which is affecting millions. In thispandemic situation, universal migration has had an adverse impact on theworld healthcare scenario. As Kerala is a source destination for internationalmigration and destination for internal and return migration, this paperaims to investigate the transmission dynamics of Corona Virus Disease2019 (COVID-19) in Kerala in the light of migration. The study wasconducted after creating a crowd-sourced dashboard on the details of theCOVID-19 outbreak in Kerala which is available in the public domain(https://doi.org/10.5281/zenodo.3818096). The data of the COVID-19situation in Kerala, which is crowdsourced, curated, and scientificallypresented using the open data standards, formed the basis of this study.The study demonstrates that, even before community spread, return andinternal migration has increased the spread of the infection in Kerala,particularly in the second phase of the disease outbreak. The largestnumber of COVID-19 positive cases in Kerala have been reported amongmigrants from the Middle East countrie
Malanadu: Efforts in Sustainable Rural Development
Get PDFMalanadu is a combined venture of four development organisationsviz. the Malanadu Development Society, the Malanadu Milk Producers’Society, the Malanadu Farmers’ Society and the Malanadu Tea Farmers’Society. All of them are registered as social service societies under theTravancore Cochin Literary, Scientific and Charitable Societies Act, 1955.All of them share the same vision and mission and are engaged in sustainabledevelopment of rural community. But they have their specific objectives,areas of operation and activities in pursuit of their objectives
Covid-19 and Inter-State Migrant Workers in Kerala
Get PDFCovid-19 and the associated lockdowns devastated the world’s population and poormigrant workers were hit the hardest. The lockdown announcement suspended theirincome as all economic activities were halted. Kerala, one of the favourite destinationsof India’s domestic migrants, had to deal with their problems. With a holistic andhumanitarian approach, the state arranged relief camps and food kits for its guestworkers. This study explored the lives of migrant workers in Thiruvananthapuram, thecapital city of Kerala, during and after the lockdown. Quantitatively and qualitativelyinterviewed 50 migrant workers were selected through snowball sampling, subscribingto a mixed method. Statistical analysis of quantitative data and thematic analysis ofqualitative data revealed migrant workers’ plight. By summarising the quantitative andqualitative results, this study confirmed the financial, physical and psychological strugglesthat the pandemic imposed on migrant workers