Asian Journal of Economics, Business and Accounting
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Managing Crises in Zimbabwe\u27s Corporate Landscape: A Thematic Analysis of Communication Strategies
No full textAims: This study aimed to analyze and evaluate the effectiveness of crisis communication strategies employed by corporations operating in Zimbabwe during times of crisis. It focused on understanding how companies respond to and manage various crises and assessed the impact of these strategies on corporate reputation and stakeholder perceptions.
Study Design: This was a qualitative, exploratory study based on thematic analysis of secondary data sources.
Place and Duration of Study: The research involved reviewing academic journals, government publications, industry reports and credible news sources. Inclusion criteria focused on peer-reviewed publications and case studies from the past 10 years, specifically related to crisis corporate communication in Zimbabwe or similar African contexts.
Methodology: The study relied on an extensive literature review and secondary data analysis. Academic databases such as Google Scholar, JSTOR and EBSCOhost were used to source peer-reviewed articles and relevant publications. Additional data were obtained from Zimbabwean government websites and official publications from relevant ministries. The data collection focused on recent corporate crises in Zimbabwe, existing crisis communication strategies, and their effectiveness. A thematic analysis approach was applied to identify key patterns and elements influencing crisis communication.
Results: The study identified several critical crises affecting corporations in Zimbabwe, including hyperinflation, foreign currency shortages, political uncertainty and policy inconsistency. Existing crisis communication strategies encompassed government communications, media and journalism practices, civil society interventions, social media use and international aid involvement. Thematic analysis revealed that the most effective strategies emphasized transparency, timeliness accuracy and consistency. The study also recommended strategic planning, scenario development, crisis communication team training and regular simulations to enhance preparedness and responsiveness.
Conclusion: The study concluded that Zimbabwean corporations face complex crises that require well-structured communication strategies. Effective crisis communication characterized by clarity, speed, and openness plays a crucial role in maintaining corporate reputation and stakeholder trust. Organizations are encouraged to institutionalize crisis communication planning and invest in capacity-building to improve resilience and effectiveness during crisis situations
Business Environment and Financial Performance of Selected Small and Medium Enterprises in Bushenyi-Ishaka Municipality, Uganda
No full textSmall and medium enterprises (SMEs) globally are facing significant financial challenges, despite various government interventions and support mechanisms. SMEs in Bushenyi are positively influencing the district\u27s economic development and growth, although there is also a significant failure rate. SMEs in Uganda, however, have not yet fully embraced these sectors; thus, immediate action is required. This study examined the influence of the business environment on the financial performance of Small and Medium Enterprises in Bushenyi-Ishaka Municipality, Uganda. The study specifically aimed to: establish the relationship between political environment and financial performance; examine the relationship between socio-cultural environment and financial performance; and determine the relationship between technological environment and financial performance of SMEs. Using a quantitative approach and correlational design, the study targeted a population of 140 respondents comprising SME owners and employees, from which a sample of 104 was drawn using stratified random proportionate sampling. The research was guided by Political Risk Theory, Technological Determinism Theory, and Cultural Dimensions Theory. Data was collected using structured questionnaires and analysed using both descriptive statistics and inferential statistics through SPSS version 27, with results presented in tables. The findings revealed varying relationships between business environment factors and financial performance: political environment showed a strong positive correlation (β = 0.877, p = 0.000), socio-cultural environment demonstrated a negative but insignificant relationship (β = -0.085, p = 0.130), and technological environment exhibited a negative insignificant relationship (β = -0.050, p = 0.373). The study recommended establishing formal channels for political engagement, developing culturally sensitive business practices, and implementing strategic technology adoption approaches. Further research was suggested to investigate other factors affecting SME financial performance in the region, including management practices, market conditions, and access to finance
The Influence of Brand Ambassadors, Website Quality, Electronic Word of Mouth (e-Wom), and Online Customer Reviews on Purchase Decisions: A Study on Gen Z Students in Purwokerto
No full textObjective: This study aims to examine the influence of the variables of brand ambassador, website quality, electronic word of mouth and online customer reviews on purchase decisions.
Research Design: This research is a quantitative research, data is collected by distributing online questionnaires or google forms and the research population is active students at three Purwokerto universities, namely UMP, UNSOED and UIN SAIZU.
Place and Duration of Research: This research was conducted at three UMP universities, UNSOED and UIN SAIZU, from April to May 2025.
Methodology: The population of this study is 49,069 students at three universities in Purwokerto, the sample used is 130 students from three universities in Purwokerto, the sample technique used is purposive sampling with certain criteria. Data testing is carried out with Smart PLS software version 3.
Results: The results of this study show that brand ambassadors, website quality have a positive and significant effect on purchase decisions while electronic word of mouth and online customer reviews have no effect on purchase decisions.
Conclusion: The findings of this study can be concluded that a good brand ambassador, attractive website quality, electronic word of mouth, and online customer reviews are the main reasons for consumers to choose products at Shopee. The implication of this study is the importance of Shopee\u27s e-commerce to focus on efforts to maintain brand ambassadors and the quality of the website provided to consumers
Evaluating Cybersecurity Awareness Levels among NMB Bank Plc. Customers in Morogoro Municipality, Tanzania
No full textThis study evaluates the level of cybersecurity awareness among customers of NMB Bank Plc in Morogoro Municipality, Tanzania, in the context of the increasing adoption of digital banking services. The rapid digitalisation of banking platforms has created new opportunities for financial inclusion, while simultaneously exposing users to heightened risks such as phishing, identity theft, and online fraud. Despite significant investments in digital infrastructure, limited cybersecurity literacy remains a major vulnerability within Tanzania’s banking ecosystem. The study employed a cross-sectional design within a mixed-methods framework, combining quantitative data from 375 customer questionnaires with qualitative insights from ICT champions at selected NMB branches. The findings revealed a high level of general awareness, particularly regarding the risks of sharing personal banking information (88.5% agreement; χ² = 579.59, p < 0.001) and understanding the impact of cyber fraud (81.6% agreement; χ² = 411.48, p < 0.001). However, practical knowledge and behavioural skills were limited. Only 39% of customers had attended cybersecurity training (χ² = 7.15, p = 0.051), and just 47% could identify signs of a hacked account (χ² = 25.12, p = 0.015). These results indicate a significant gap between theoretical awareness and applied cybersecurity practices. The study concludes that while awareness of cybersecurity threats is relatively high, gaps in practical training and situational readiness persist, increasing vulnerability among digital banking users. Policy implications include integrating cybersecurity education into national financial literacy programmes, mandating customer-centred awareness initiatives by financial institutions, and establishing a national cyber hygiene policy. Strengthening end-user awareness is critical to enhancing the resilience and security of Tanzania’s digital financial system
Evaluating the Impact of NMB Wakala Agency Banking on Agent Income Growth in Morogoro Municipality, Tanzania
No full textThis study assessed the contribution of NMB Wakala agency banking to the livelihoods of agents in Morogoro Municipality, Tanzania. Guided by Social Capital Theory, the research explored the income changes experienced by agents and the skills acquired through their participation. Using a descriptive research design and a mixed-methods approach, data were collected from a sample of 153 agents drawn from a population of 247 registered NMB Wakala agents. The findings indicate that agency banking contributes significantly to agents\u27 income growth, skills acquisition, and social capital formation. Agents reported notable monthly income increases from TZS 315,968.63 before joining the Wakala network to TZS 381,420.53 afterwards, an average gain of 20.7%. In addition to financial improvements, agents reported acquiring critical business skills, particularly in customer service, financial management, and digital transaction handling. The study concludes that agency banking plays a vital role in extending financial services and in advancing livelihood outcomes. It recommends further investment in agent training, digital infrastructure, and incentive schemes to maximise socio-economic impact
The Influence of E-Service Quality, E-Trust, and E-Satisfaction on E-Loyalty among the Customers of Online Travel Agent Tiket.com
No full textAims: This study aims to examine the influence of e-service quality, e-trust, and e-satisfaction on e-loyalty among users of the online travel agent Tiket.com in Indonesia.
Study Design: The research employed an explanatory quantitative design, utilizing a survey strategy to explore causal relationships among the variables.
Place and Duration of Study: The study was conducted in Indonesia, with data collection taking place over a period of two months in 2025.
Methodology: Data were gathered from 300 Tiket.com users who had completed at least two bookings. A structured questionnaire was distributed via Google Forms and social media platforms. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS version 4. The analysis included evaluation of the measurement model (covering convergent validity, discriminant validity, and reliability) and the structural model.
Results: All hypothesized relationships were found to be statistically significant. Components of e-service quality—security, reliability, convenience, and responsiveness—positively affected both e-satisfaction and e-loyalty. Reliability had the strongest effect on e-satisfaction, while security showed a modest but significant impact. E-trust significantly predicted both e-satisfaction and e-loyalty. E-satisfaction also had a significant influence on e-loyalty. The model demonstrated moderate predictive power. Additionally, these findings underscore the critical role of service quality dimensions, particularly reliability, in shaping positive customer perceptions and fostering long-term relationships in the e-commerce landscape.
Conclusion: The findings indicate that Tiket.com has successfully fostered customer loyalty through strong service quality and trust. However, continuous improvements in transparency, responsiveness, and user engagement are essential to deepen customer satisfaction and encourage long-term loyalty
Trust and Satisfaction as Drivers of Relationship Commitment and Loyalty in the B2b Pharmaceutical Sector: A Case Study of Pt Combiphar
No full textThis study aims to examine and analyze the influence of trust, satisfaction, and relationship commitment on customer loyalty at PT Combiphar, an Indonesian pharmaceutical company known for developing, producing, and distributing healthcare products. The research was conducted from June 1 to June 10, 2025, using a quantitative approach with a descriptive-explanatory research design. Data were collected through questionnaires distributed to 200 B2B clients of PT Combiphar, selected using purposive sampling. The analysis was carried out using Structural Equation Modeling (SEM) with SmartPLS. The findings reveal that trust significantly affects both relationship commitment and customer loyalty; satisfaction also significantly influences relationship commitment and loyalty; and relationship commitment positively affects customer loyalty. The study contributes practical insights for pharmaceutical companies, particularly PT Combiphar, in strengthening long-term customer relationships through enhanced trust, satisfaction, and commitment. Academically, it enriches the relational marketing literature in the context of Indonesia’s pharmaceutical B2B sector, an area that remains relatively underexplored. One limitation of this study is its focus on a single company and a short data collection period, which may affect the generalizability of the findings
The Impact of Intellectual Capital in Enhancing Corporate Performance: Evidence from Public Companies in MENA
No full textThis study examines the relationship between Intellectual Capital (IC) and Financial Performance (FP) among the companies in the Middle East and North Africa (MENA) region. Based on the resource-based view and knowledge-based theory, this study adopts a conceptual approach consistent with the Value-Added Intellectual Coefficient (VAIC) model to examine the impact of human capital efficiency (HCE), capital employed efficiency (CEE), and structural capital efficiency (SCE), on performance indicators including return on assets (ROA), return on investments (ROI), and Tobin’s Q among publicly listed MENA companies. The lack of research on intellectual capital in developing economies. The results indicate that intellectual capital significantly enhances financial performance, with human capital emerging as the key factor. The findings suggest that knowledge-based resources are crucial for gaining a competitive advantage in emerging markets. They reveal that companies with greater efficiency in managing intellectual capital tend to achieve better financial performance. the study bridges the gap in literature of intellectual capital in developing economies and provides practical insights for managers and policymakers in MENA region. It emphasizes the strategic importance of investing in knowledge assets to enhance corporate performance
Understanding the Determinants of Hybrid Entrepreneurship in Cameroon
No full textThis research investigates the determinants of hybrid entrepreneurship in Cameroon, aiming to understand its impact on the country\u27s economic development. To meet this objective, the theoretical part of the work laid on the theory of planned action and the resource-based view theory. The paper\u27s theoretical framework draws from established theories, including Harry Markowitz\u27s portfolio theory and Ajzen\u27s theory of planned behaviour. The empirical aspect of this research work consisted of a quantitative research based on deductive reasoning. We therefore collected data using a survey questionnaire on a reasonable sample of 57 hybrid entrepreneurs out of a hundred of them as initially targeted. The results obtained show that the individual characteristics and the contextual variables of the entrepreneurs justify their choice to become hybrid entrepreneurs. As far as individual characteristics are concerned, the results show that self-accomplishment and personal independence are the factors that motivate most to embark on hybrid entrepreneurship. As for contextual factors, access to financing appears to be the main factor. Meanwhile, the passion to become an entrepreneur does not explain their commitment to hybrid entrepreneurship
The Influence of Product Quality on Repurchase Intention Mediated by Customer Satisfaction: A Case Study of Chitato Potato Chips in Bandung City
No full textAims: This study aims to examine the influence of product quality on repurchase intention of Chitato potato chips in Bandung City, with a specific focus on the mediating role of customer satisfaction. It seeks to test four hypotheses related to the direct and indirect effects of product quality on consumer behavior.
Study Design: This research employs a correlational quantitative approach using a descriptive survey method to explore relationships among variables.
Place and Duration of Study: The research was conducted in Bandung City from November 2024 to February 2025.
Methodology: A total of 90 respondents aged 15 to 65 were selected through purposive sampling. Data were collected using a structured questionnaire employing a Likert scale. Analytical techniques included descriptive statistics, multiple regression, and the Sobel test for mediation. Assumption tests for normality, multicollinearity, and heteroscedasticity were also conducted.
Results: Product quality significantly and positively influences both customer satisfaction (β = 0.805, p < 0.001) and repurchase intention (β = 0.797, p < 0.001). Customer satisfaction also has a significant effect on repurchase intention (β = 0.726, p = 0.015). Furthermore, the Sobel test confirms that customer satisfaction mediates the relationship between product quality and repurchase intention (t = 2.456 > 1.98).
Conclusion: The study concludes that product quality significantly influences both customer satisfaction and repurchase intention of Chitato potato chip consumers in Bandung City. Moreover, customer satisfaction is a key mediating factor in the relationship between product quality and repurchase intention, and it also directly increases repurchase intention. The study contributes to consumer behavior literature by providing localized evidence from a low-involvement, sensory-driven FMCG category that is underrepresented in prior research. Practically, producers should maintain and improve product quality in taste, texture, aroma, and packaging to strengthen customer satisfaction and encourage repeat purchases. However, the findings are limited by the single-brand focus, geographic scope, and purposive sampling, suggesting that future studies should examine broader contexts and additional mediating or moderating variables