Asian Journal of Advanced Research and Reports
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Role of Digital Media Influencers on Market Reach and Consumer Behaviour
No full textDigital media influencers play a significant role in shaping consumer behaviour and expanding market reach. Their recommendations and endorsements often result in heightened brand awareness, stronger consumer engagement, and ultimately, greater influence over consumer buying patterns. This symbiotic relationship between influencers and brands highlights the transformative impact of digital media on marketing strategies and consumer dynamics. The crucial role that digital media influencers play in influencing customer behaviour and broadening market reach is examined in this study. By establishing credibility, producing related content, and interacting with specialized audiences, it investigates how influencers affect consumer decisions to buy. According to the study, influencers set trends, greatly affecting customer preferences and encouraging greater interaction. The study also looks into how cultural and geographical differences affect the efficacy of influencers, pointing out that consumer reactions are mediated by regional values, language, communication methods, and media habits. The results highlight how crucial culturally sensitive approaches are for companies looking to use influencer marketing. Brands may maximize the impact of digital media influencers on their marketing campaigns by adjusting to regional variations and improving customer engagement and market penetration. In the rapidly changing field of digital marketing, the study provides insightful information for both scholarly and real-world applications
Problems Related to Participating in Farmer Field School Training Session in Gabiley District in Somaliland
No full textFarmer Field Schools (FFS) play a crucial role in enhancing agricultural knowledge, productivity, and rural development. However, several challenges hinder their effectiveness. The study was conducted to identify and describe the problem confrontation of FFS farmers in participating FFS training sessions. Data and information were collected from 150 farmer field school (FFS) farmers of selected four villages, Kidiga-dhanaan, Agabar, Butuji and Geesdheere in Gabiley district under the Maroodi-jeh region in Somaliland. The questionnaire was designed to gather information from the farmers. The data was analyzed with the help of SPSS software using frequency, percentage, means and standard deviation. The study has shown that 61.0% of the respondents were male, with a significant proportion (41%) aged between 26 and 35 years. Marital status data indicate that 68% of the respondents are married, and engagement in farmer field schools (FFS) is mainly moderate, with 68% participating for 3–4 years. Among fifteen selected problems “Lack of Funding of FFs” got the highest score (PCI- 439), followed by “ Limited access to agricultural inputs include seeds, farm tools and fertilizers” (PCI- 425), “Inadequate trails and training materials” (PCI- 421), “Gradual reduction of the members in training sessions” (PCI- 419), “ Lack of active participation of female beneficiaries in the FFS sessions” (PCI- 406). “Conflict among FFS Members” got the lowest score (PCI-205). The highest proportion of the FFS farmers (66.7%) had high problems in participating FFS training session, while 20.0 % and 13.3% had medium and low problems, respectively
ShinyBA.plot: An R Shiny Application for Bland-Altman Plots to Visualize Agreement between Two Quantitative Measures in Medical Research
No full textIn medical research, Bland-Altman analysis is a popular technique for determining the boundaries of agreement between two quantitative values. This article presents ‘ShinyBA.plot’ an interactive and intuitive application designed to automate the creation of Bland-Altman plots using the Shiny R platform. Researchers and practitioners that need to effectively visualize the agreement between several measuring techniques may find this tool useful. ShinyBA.plot can be accessed here: https://kmk-puranik.shinyapps.io/shinybaplot
Evaluating the Effectiveness of Digital Content Delivery and Usability of the Kerala Council for Historical Research (KCHR) Institute
No full textAims: The primary aim of this study was to assess the usability, accessibility, and content relevance of the Kerala Council for Historical Research (KCHR) website for three main user groups: the general public, researchers, and heritage professionals. The study sought to identify strengths and weaknesses in terms of user experience, navigation, and accessibility, as well as to provide recommendations for improvements.
Study Design: This study employed a mixed-methods approach, combining content analysis with webometric analysis. A systematic framework was followed to evaluate the website’s technical performance alongside its content relevance and usability for different user groups. The combination of these two methods allowed for a comprehensive evaluation, integrating both qualitative content insights and quantitative technical data.
Place and Duration of Study: The study focused on the KCHR website, with data collected on February 15, 2025. The analysis was performed remotely, using web tools and methodologies for website assessment. The study period for data analysis and reporting extended over several weeks following data collection
Methodology: The analysis was conducted remotely using the SiteAnalyzer Search Engine Optimization (SEO) Tool v2.2.119, which is a webometric tool designed to assess website performance and optimization. While webometric analysis (Webometric analysis examines the structure, content, and performance of websites to assess their accessibility and user engagement. It helps identify technical issues that impact user experience and website effectiveness.) was not the core focus of the study, it provided essential data on technical aspects such as accessibility, navigation efficiency, and search functionality. These insights helped complement the content analysis, which focused on user engagement and accessibility. By utilizing webometric data, the study was able to highlight key areas for improvement, including interactivity and user experience, offering a more holistic evaluation of the Kerala Council for Historical Research (KCHR) website. A 1–5 rating scale was used to assess usability criteria determined by the study’s objectives.
Results: The analytical findings highlight both strengths and weaknesses of the KCHR web portal. The site is open and well laid out, providing a clear connection to Kerala’s history and cultural experience. It effectively offers insights into research activities, public programs, and cultural initiatives. There are areas that need improvement, particularly in navigation and search functionality. While basic navigation is straightforward, some users may struggle to locate specific resources due to poor search functionality and less intuitive pathways to key areas such as research opportunities. Enhancing these aspects, along with user engagement features, can significantly improve accessibility and information retrieval for both researchers and the public. Specific recommendations include increasing interactivity and providing clearer guidance on research resources. The integration of Kerala’s historical heritage into the website creates an effective platform for showcasing the state\u27s rich culture while also promoting research and public engagement.
Conclusion: The study concludes that the KCHR website effectively presents Kerala’s cultural diversity and historical heritage, serving as a valuable resource for both the public and researchers. There are key areas that need improvement to enhance usability. Enhancing search functionality, navigation, and overall user experience is essential to better serve its diverse audience. Key recommendations include improving search functionality, streamlining navigation, and increasing interactivity. Improved pathways for discovering research opportunities and increased interactivity would strengthen the website’s role in supporting research and public engagement. While the website is well-built, optimizing these areas will ensure it caters more effectively to the needs of its users
Mental Health Challenges and Coping Mechanisms among Mortuary Workers in Murang’a County, Kenya
No full textBackground: Mental health in the workplace has gained global attention, particularly in high-stress professions such as healthcare and mortuary services. Morticians face significant psychological challenges due to their constant exposure to death, grieving families, and hazardous working conditions. However, limited research, especially in low- and middle-income countries, has explored the mental health burden among mortuary workers. This study aims to characterize the mental health challenges among morticians in Murang’a County and identify key factors influencing their well-being.
Methods: A cross-sectional study design was employed, involving structured interviews with 20 mortuary workers. Data were collected on sociodemographic characteristics, work experience, mental health stressors, and available support systems.
Results: The study found that the mortuary profession in this setting is predominantly female (64%). Gender-related factors were the leading contributors to mental health challenges (40%), followed by age (30%), marital status (20%), and education level (10%). Work-related stressors included interactions with grieving families (30%), poor remuneration (25%), anxiety (20%), religious conflicts (15%), and stigmatization (10%). Psychosocial support from family (50%) and colleagues (30%) played a crucial role in mitigating stress, while employer support remained minimal (20%).
Conclusion and Recommendations: Morticians in Murang’a County face considerable mental health challenges influenced by workplace conditions, gender dynamics, and social stigma. Targeted interventions, including structured mental health support, peer support networks, and resilience training, are crucial to promoting psychological well-being. Organizations managing mortuary services should implement workplace wellness programs, improve remuneration, and foster a supportive work environment. Future research should explore the long-term impact of these interventions and assess regional variations in mental health stressors among mortuary workers
Hemodynamic Stability During Anesthesia in High-Risk Infant Patients Undergoing Colostomic Procedures: A Literature Review
No full textHemodynamic stability is a crucial concern in high-risk infants undergoing colostomy procedures due to their immature cardiovascular systems and limited compensatory mechanisms. Perioperative anesthesia management plays a key role in minimizing intraoperative hypotension, hypoxia, and metabolic imbalances. This literature review explores anesthetic considerations, hemodynamic challenges, and perioperative strategies aimed at optimizing outcomes for this vulnerable population. A literature review was conducted following PRISMA guidelines, analyzing studies from 2000 to 2024 on neonatal anesthesia, fluid management, and intraoperative monitoring. Inclusion criteria focused on studies assessing hemodynamic stability, anesthesia protocols, and perioperative complications in infants undergoing colostomy. The findings highlight advances in goal-directed fluid therapy, invasive hemodynamic monitoring, and regional anesthesia techniques such as caudal and spinal blocks, which have improved intraoperative stability and reduced systemic anesthetic exposure. Surgical strategies have evolved, favoring primary repair over routine colostomy in selected cases to minimize complications. However, colostomy remains essential for severe injuries, hemodynamic instability, and extensive fecal contamination. Hemodynamic instability, particularly intraoperative hypotension, is associated with increased morbidity, underscoring the need for advanced perioperative monitoring techniques such as transesophageal echocardiography and near-infrared spectroscopy. Overall, individualized anesthesia plans, early risk stratification, and integration of advanced monitoring are key to improving surgical outcomes in high-risk infants. Further research is required to establish standardized guidelines for perioperative management in neonatal anesthesia, ensuring optimal hemodynamic stability and reducing postoperative complications
Lymphomatoid Papulosis in a Patient with Non-Hodgkins Lymphoma: Clinical Presentation and Management Insights
No full textLymphomatoid papulosis is a lymphoproliferative disorder. It is clinically benign and histopathologically malignant. It can resolve spontaneously; however, long-term follow-up is essential, as it can progress to malignant lymphoma in 10–20% of patients. We hereby present a known case of Non Hodgkins Lymphoma, presenting with Lymphomatoid Papulosis, papular lesions over the neck, chest and abdomen. There was no systemic involvement. No specific treatment was given and the lesions healed on their own with no recurrence
Accounting Record-keeping in Small and Medium Enterprises in Nigeria: A Source of Enhanced Business Performance
No full textThe study examined the influence of accounting record-keeping on the business performance of Small and Medium Enterprises (SMEs) in Nigeria. The specific objective was to determine the extent to which SMEs in Nigeria keep accounting records of their business activities; and to ascertain the extent to which the accounting records of SMEs in Nigeria improve their business performance. Survey research design was adopted in the study. The target population for this study comprises 670,447 SMEs operating across Nigeria. A sample size of 278 respondents was selected across the geopolitical zones of Nigeria. Structured questionnaire was used to collect primary data for the study. Reliability was assessed using Cronbach’s Alpha to determine the internal consistency of the items under each variable. The responses to the research questions were analysed using frequency distribution. The first hypothesis was tested using the Chi-square test to determine whether the extent of accounting record-keeping among SMEs is significantly low or otherwise. The second hypothesis was tested using simple linear regression to evaluate whether accounting record-keeping significantly improves business performance. The study found that: SMEs in Nigeria keep accounting records to a large extent (χ² = 96.593; p = 0.000); accounting record-keeping of SMEs in Nigeria significantly improves their business performance (β = 1.138; p = 0.000). In conclusion, businesses that prioritize proper accounting practices are more likely to achieve financial stability and growth. The study recommends that SME owners and managers in Nigeria should institutionalize comprehensive accounting record-keeping systems within their businesses as well as incorporate detailed financial tracking methods that align with international standards
Internal Control Mechanism and Operating Efficiency of Manufacturing Firms in Nigeria
No full textThe study examined the effect of internal control mechanism on operating efficiency of manufacturing firms in Nigeria. The specific objective was to ascertain the effect of control environment and information and communication on operating efficiency of manufacturing firms in Nigeria. Cross-sectional survey design was used in the study. A sample size of 246 respondents was selected from a population comprising employees in the internal control units of manufacturing firms in Nigeria. A structured questionnaire was used to collect primary data for the study. Analysis of research questions was done using frequency distribution. Multiple regression analysis was conducted to test the hypotheses. It was found that: control environment has a positive and significant effect on operating efficiency of manufacturing firms in Nigeria (β = 0.273, p = 0.000); information and communication positively and significantly affect the operating efficiency of manufacturing firms in Nigeria (β = 0.171, p = 0.002). In conclusion, the implementation of effective internal controls is the key to unlocking greater operational performance and ensuring that manufacturing firms are well-positioned to thrive in a changing global marketplace. The study recommends that management teams in manufacturing firms should prioritize the development and implementation of clear organizational policies, ethical guidelines, and accountability structures in order to enhance operational efficiency by fostering a conducive work environment that promotes responsibility and compliance among employees
Empowering Women and Youth through Self-reliance Programs: Insights from Kyanyakatura Archdeaconry, Uganda
No full textThis study assessed the extent to which self-reliance programs influence socio-economic empowerment among women and youth in Kyanyakatura Archdeaconry, West Ankole Diocese, Uganda. Employing a quantitative research approach, the study utilized a correlational research design to examine the relationship between church-led self-reliance initiatives and key empowerment indicators. Data was collected through self-administered questionnaires from a stratified random sample of 225 respondents, including church elders, priests, lay readers, women, and youth, with the sample size determined using the Smith formula (1967) to ensure statistical validity. Descriptive and inferential statistics (Pearson correlation and regression analysis) were applied to analyze the data. The findings revealed a statistically significant positive relationship between self-reliance programs and socio-economic empowerment (β₁ = 0.441, *p* < 0.001), indicating that these initiatives substantially enhance economic independence among participants. Respondents\u27 perceptions further reinforced this conclusion, with above-average agreement on the programs\u27 effectiveness in improving livelihoods. The results suggest that the Church of Uganda’s emphasis on self-reliance initiatives is well-founded and should be sustained or expanded to maximize impact. However, the study also highlights the need for further research to examine interactive effects between different empowerment programs (e.g., education, microfinance, vocational training) to optimize holistic socio-economic development strategies. This study contributes to the broader discourse on faith-based interventions in development by providing empirical evidence on the efficacy of self-reliance programs in rural Uganda. The methodological rigor including stratified sampling, validated statistical techniques, and triangulated findings enhances the reliability of the conclusions. Future research should explore longitudinal impacts and comparative analyses across different regions to strengthen generalizability. Policymakers and development practitioners can leverage these insights to design integrated, community-driven empowerment models that align with Uganda’s National Development Plan III (2020/21–2024/25) and the United Nations Sustainable Development Goals (SDGs)