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Entrepreneurs, educators share stories of resilience to mental health challenges
No full textIBA Karachi, in partnership with Synapse – Pakistan Neuroscience Institute, hosted “Crucial Conversations: Stories of Impact” to explore the intersection of mental health, leadership, and entrepreneurship. The event focused on fostering open dialogue, identifying practical solutions, and encouraging emotional resilience among leaders and startups.
Panels featured leaders from IBA, TCF, and AKU, who discussed vulnerability, institutional resilience, and the emotional weight of leadership. A keynote by the German Consul General highlighted the importance of systemic and cross-sectoral support for youth mental health. The final panel addressed the psychological toll of entrepreneurship, with real-life stories of burnout and personal coping strategies.
The event underscored that emotional well-being is essential to strong leadership and sustainable innovation
Exploring challenges of transformation from traditional HR to talent management in Pharmaceutical sector of Karachi
No full textPurpose: This study explores the barriers hindering the transformation from traditional HR practices to modern talent management in Pakistan’s Karachi-based pharmaceutical sector. It identifies key challenges and proposes mitigation strategies to facilitate this transition.
Design/methodology/approach: This research study possesses an interpretive framework. The qualitative data was collected through interviews with 35 corporate employees and HR experts from multinational and local pharmaceutical firms. The content analysis technique was utilized to synthesize themes, followed by focus group discussions to validate findings.
Findings: The study identifies four primary barriers: structural rigidity, resource scarcity, cultural resistance, and operational inefficiency. These challenges stem from outdated administrative focus, poor communication, and lack of strategic alignment. Mitigation strategies include agile restructuring, resource optimization, cultural alignment, and process streamlining, supported by transformational leadership.
Practical implications: The findings provide actionable insights for organizations seeking to modernize HR practices, emphasizing the need for leadership commitment, employee engagement, and technology adoption. The study also highlights alignment with Sustainable Development Goals (SDGs) 8, 9, and 13.
Originality/value: This research contributes to HR literature by contextualizing transformation challenges in a developing economy, offering a framework tailored to cultural and structural nuances. It bridges the gap between global HR models and local realities, providing empirical evidence for policymakers and practitioners.
Paper Type: Original Exploratory & Qualitative Researc
Leveraging Social Media for Brand Visibility and Customer Engagement
No full textThis Experiential Learning Project (ELP) developed a comprehensive social media strategy framework for A.A Joyland, a leading family entertainment company operating multiple subsidiaries including Super Space, Bounce, Peek A Bear, and Giggle Town across Pakistan and the UAE. The primary objective was to analyze how social media platforms can enhance brand visibility, foster customer engagement, and drive footfall across all entertainment spaces. The research employed a mixed-methods approach incorporating literature review of five theoretical frameworks, case study analysis of 11 global theme parks, comprehensive social media audits of four subsidiaries, and consumer survey data from 58 respondents across 14 questions. Key findings revealed significant gaps in A.A Joyland\u27s current social media presence, including inconsistent branding across platforms, low engagement rates compared to industry benchmarks, minimal video content utilization, and limited audience interaction. The literature review identified the Honeycomb Framework, 5C Social Media Strategy Model, RACE Framework, Disney\u27s Content, Community, Commerce approach, and PESO Model as applicable theoretical foundations, though adaptations for Pakistani/UAE markets remain under-researched. Case studies of successful theme parks demonstrated the critical importance of platform diversification, engaging video content, influencer collaborations, and user-generated content campaigns. Through the social media audit, it was disclosed that although the A.A Joyland maintains the presence on the large platforms, the performance is not strategically unified. Super Space provided visually well-composed contents, yet it had uneven posting, Peek A Bear had the issue of branding inconsistency and broken links, Bounce had active engagement and cross-platform contents were identical, and Giggle Town was effective at conducting seasonal campaigns, but too many hashtags were used. Consumer survey findings showed that there was high preference to video content especially on Instagram and Tik Tok where families wanted an authentic experience and the behind the-scenes part. The strategic steps will be the introduction of a cohesive content strategy that will focus on video first and include 50% of Reels content on Instagram, optimization of the platform according to the needs of Gen Z thrill-seekers and young families, and the implementation of collaboration programs with influencers and an activity to integrate user-generated content. According to its framework, the effective method of raising brand awareness by 40 % in a period of six months will be introduced with the help of specific engagement plans, a consistent brand application, and optimized performance content. The timeline of implementation consists of six stages in 14 weeks, the success measurements include 30% follower growth, 8 percent rates associated with engagement, and 200+ user-generated content materials to be submitted. The study is significant in the development of the subject of social media strategy adaptation in multi-brand entertainment enterprises in the emerging markets with practical recommendations of achieving measurable results of business strategies through effective digital strategizing
A comprehensive analysis: EPCL Power & Steam Requirements & Alternate Options
No full textEngro Polymers and Chemicals Limited (EPCL) is a leading manufacturer and marketer of Polyvinyl Chloride (PVC), Vinyl Chloride Monomer (VCM), caustic soda, and other related chemicals in Pakistan. The company meets ~90% of the country\u27s PVC demand and has a market capitalization of approximately 34 billion PKR. EPCL plays a crucial role in import substitution, significantly reducing Pakistan’s reliance on imported materials by locally producing PVC, caustic soda, hydrogen, and hydrogen peroxide. This local production not only supports the economy but also saves millions of dollars annually in foreign exchange. Additionally, EPCL operates a captive power plant at its Port Qasim complex, which meets its power and steam requirements using in-house gas turbines and boilers connected to the Sui Southern Gas Company network. This integrated approach ensures a reliable and costeffective energy supply for its operations. Since Q4 2022, there has been a threefold increase in natural gas prices and the enforced imposition of Re-gasified Liquefied Natural Gas (RLNG) blended tariffs, escalating from approximately 1,000 PKR / MMBtu to 3,250 PKR / MMBtu. This sharp rise in energy costs has significantly increased the cost of power and steam production, posing a serious challenge to the long- term viability of EPCL\u27s operations. Working out a reliable & cheaper alternate energy solution will ensure financial viability of EPCL’s products protects Pakistan from millions of dollars of annual dollar outflow by providing import substitution as well as protects thousands of direct & indirect local jobs. The above will be achieved as follows:
Part 1: Techno-Commercial Evaluation of the following major options Solar & Wind Power: Evaluate feasibility based on space and sunlight, costs for installation and maintenance, and long-term savings with potential government incentives. Consider weather variability and initial capital investment. Natural Gas (NG) and RLNG: Analyze infrastructure needs, market prices, and future regulatory impacts. Consider price volatility and geopolitical risks. Coal: Evaluate cost-effectiveness, infrastructure suitability and environmental compliance. Factor in high emissions and regulatory risks.
Part 2: Local and Global Outlook Fuel Availability: Assess local and global supply dynamics, focusing on production capacities, import dependencies, and geopolitical influences.
Deliverable: Present an alternate energy solution which ensures tariff of less than 10 cents/kWh while achieving reliability requirements and tackling environmental sustainability risks for the company
Justice in the Age of Social Media: A Study of Digital Activism on Twitter and Facebook
No full textSocial media is the place of protest and communication as people of Pakistan connect digitally. This thesis will examine the use of social media platforms, Twitter and Facebook, as avenues of public participation on violent crime reporting in Pakistan. This study employs the cases of the Natasha Danish Murder Case, which occurred in 2024, and the Shahrukh Jatoi Murder Case, which took place in 2012, through qualitative content analysis to illustrate how crime-related discourse is discussed by users and digital activism is carried out. Based on the theoretical foundations of the media framing theory (Entman, 1993), this study establishes three main thematic framings. The first is the legal and judicial criticism, the second is the appeals to social justice, and the third is the moral and religious interpretations. Findings indicate that social media users contribute to discourse in a very active manner through affirming or challenging the class privilege, gender-based violence, and institutional failure. The posts in support of elite impunity and the failure of judges garnered the most interactions, indicating the level of frustration among people and the need for system reform. The paper highlights the participatory aspect of the digital platforms where meaning(s) are not only created by news media but also in the form of user-generated posts and comments. It also discusses ways in which echo chambers lead to moral panic, public polarization, and ideas related to justice and the judicial system in the country
US Education Fair
No full texthttps://ir.iba.edu.pk/career-development-center-gallery/1003/thumbnail.jp
US Education Fair
No full texthttps://ir.iba.edu.pk/career-development-center-gallery/1004/thumbnail.jp
US Education Fair
No full texthttps://ir.iba.edu.pk/career-development-center-gallery/1013/thumbnail.jp
US Education Fair
No full texthttps://ir.iba.edu.pk/career-development-center-gallery/1024/thumbnail.jp
US Education Fair
No full texthttps://ir.iba.edu.pk/career-development-center-gallery/1029/thumbnail.jp