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ESG and stock price synchronicity: an analysis of the U.S. Market
No full textThis study examines the influence of ESG scores on stock price synchronicity of U.S. firms from 2002 to 2023. The findings suggest that ESG has a positive and significant link with stock price synchronicity and negative association with idiosyncratic volatility. The results support the noise-trading view of stock price synchronicity, suggesting that high-quality ESG information reduces uncertain investor expectations resulting in a more correlated response to new ESG information, thus also supporting the emerging view that idiosyncratic return variation captures noise rather than news
Emotional Branding & Consumer Insights: The Role of Doppelgänger Brand Images (DBI)
No full textThis review paper aims to provide a detailed understanding of what are doppelgänger brand images (DBIs), their impact on brands across multiple industries, and how they influence consumer perceptions and purchasing behavior. DBIs emerge as a paradoxical consequence of emotional branding strategies, challenging the authenticity of a brand’s emotional narrative. This phenomenon can turn a brand’s most loyal customers, who were once its ‘best friends,’ into its ‘worst enemies’ when the brand deviates from its initial promises and claims (Geisler, 2012). DBIs serve as early warning signs for brands, indicating potential upcoming failures in their emotional branding strategies. By recognizing these signs, brands can refine their approaches to avoid major backlash from consumers. This paper includes a detailed analysis of emotional branding strategies applied in an eight-year longitudinal investigation of Botox Cosmetic (Geisler, 2012). This case study will illustrate how DBIs are formed, how they function, and how the brand successfully overcame them using effective strategic tools.
Overcoming DBIs results in the process of market creation (Geisler, 2012), where brands must legitimize their authenticity to consumers. This review paper adopts a consumer-centric approach to understanding DBIs, their formation, and their consequences. It is based on the article Impact of Doppelgänger Brand Image on Consumer Behavior by Shivangi Mishra, Shivika Marwah, Manu Sreelatha Subby, and Neha Prusti, published in the International Journal of Management and Humanities (IJMH) in November 2020. The purpose of this review is to add to this article’s understanding of DBIs by not only looking at them from a consumer-centric approach, but also from the view-point of other stakeholders, like managers and business owners
Revival? For whom?
No full textDespite the government\u27s claims of economic revival, Pakistan\u27s deeper structural issues remain unresolved. While inflation, exchange rates, and remittances show improvement, economist Hafiz Pasha highlights that 44% of the population still lives below the poverty line, real wages have declined by 20% in three years, and unemployment exceeds 9%. Productivity, savings, and investment rates are critically low, and Pakistan lags decades behind countries like South Korea in education and human capital development. Stock market gains benefit only a small elite, while economic policies fail to address wages, employment equity, and access to education. Without meaningful reforms, the so-called economic revival remains irrelevant to the majority
IBA unveils its new Executive MBA Programme
No full textThe Institute of Business Administration (IBA) Karachi introduced its restructured Executive MBA (EMBA) Programme, developed in collaboration with the Stanford Life Design Lab. The program is designed to prepare senior managers for leadership roles by focusing on competitiveness, growth, and sustainability. Executive Director Dr. Syed Akbar Zaidi emphasized IBA’s evolution beyond a business school. The program follows a block teaching model, allowing global faculty participation and offering international immersion in Silicon Valley. With an immersive curriculum and corporate mentorship, the IBA-EMBA aims to equip executives with strategic leadership skills. Applications for Fall 2025 are now open
Woman’s Autonomy, Water, Sanitation and Hygiene, and Diarrhea Prevalence Among Under-Five Children in Pakistan
No full textThis study examines the association of diarrhea prevalence among under-five children with women’s autonomy. The objectives are to determine individually whether children with autonomous mothers and having access to improved water and sanitation facilities are associated with a lower likelihood of suffering from diarrhea. Using the Pakistan Demographic and Health Survey 2017-18, a nationally representative household survey, a sample of 1296 children was extracted. The dependent variable is binary whether the child experienced diarrhea. Two variables are used individually as treatments: woman autonomy (covering critical dimensions of decision-making power; role in decisions regarding household purchases, healthcare, and visiting friends/family) and improved water and sanitation facilities (access to the type of water and toilet). Other covariates include the birth order, age, and sex of the child, woman’s education, wealth, region, and province. Inverse probability of treatment weighting is applied, which is a suitable technique for creating a pseudo-population without confounders. The weights for each individual are generated by the inverse of propensity scores through logistic regression. Findings conclude that children of non-autonomous mothers face greater chances by 12.8% of suffering from diarrhea compared to those with autonomous mothers (10.6%). The significant element of the woman autonomy index is woman’s decision-making for their healthcare since children of such mothers who have no authority are likely to suffer 13.2% more from diarrhea than otherwise. Moreover, when improved water and sanitation facilities are the treatment, children from households with both improved sources and one or no improved source face 11.1% and 12.2% chances of being exposed to the disease, respectively. This study highlights the positive influence women’s autonomy and a combined improvement in water and sanitation can have on reducing childhood diarrhea. The results emphasize the importance of interventions for promoting women’s autonomy in household decisions and giving households the access to clean water and sanitation to reduce health disparities and allowing children an improvement in health outcomes
Archery Championship held at IBA Karachi
No full textآئی بی اے یونیورسٹی میں آل پاکستان انٹریونیورسٹی آرچری چیمپئن شپ All Pakistan Inter-University Archery Championship 2025 to be held at IBA
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Asad Shafiq, Inaugural Ceremony of the Net Practice Cricket Pitches at IBA Karachi
No full textIBA held an inaugural ceremony for the newly curated net practice cricket pitches at the IBA Cricket Ground, Main Campus. The event was graced by Test Cricketer and Pakistan Cricket Board’s (PCB) Selection Committee member, Mr. Asad Shafiq, who officially inaugurated the facility. Mr. Shafiq engaged with IBA’s official student cricket team, playing a few deliveries and sharing valuable insights. As a symbol of growth and sustainability, he also planted a tree, reinforcing the importance of nurturing both talent and the environment. The ceremony provided an opportunity for students to interact with the cricketing icon and gain inspiration from his journey. The event was attended by Dr. Mohammad Asad Ilyas, IBA Registrar, accompanied by Mr. Fuad A. Mehdi, Head, Marketing & Communications; Mr. Fahad Jawed, Associate Registrar, Resource Optimization, and Mr. Jamsheed Issa, Manager Sports. As a token of appreciation, souvenirs were presented to Mr. Shafiq. The gathering also facilitated discussions on the future of sports at IBA, emphasizing the importance of strengthening sports infrastructure and fostering student participation in competitive cricket. Conversations centered on potential collaborations with PCB to provide aspiring student cricketers with professional training and exposure, furthering IBA’s commitment to holistic student development
Justice Mansoor Ali shah speech in IBA Karachi
No full textJustice Mansoor Ali Shah, speaking at IBA Karachi, called for urgent reforms in Pakistan’s arbitration laws to strengthen Alternative Dispute Resolution (ADR) and reduce court interference, highlighting the role of education in advancing ADR practices
AdVisory
No full textIn the social media advertising industry, small business owners and graphic designers typically struggle with limited resources and a lack of data-driven insights into current marketing trends and competitor advertisements. Additionally, the non-financially inclined may not Traditional digital advertising tools require time, effort, platform-specific knowledge and clear creative direction, creating a barrier for entry. We aim to solve this problem with AdVisory, a comprehensive AI-powered tool for research, creation and optimization– streamlining our users’ competitor research, automating their ad creation and optimizing their budget allocation, making social media marketing accessible to all. This problem was presented to us by SocialChamp, a social media management company that required a tool to automate research, planning and design process for small and mid-sized businesses. AdVisory provides a solution through a clean integration of GenAI tools and optimization techniques into a user-friendly tool that allows a user with no prior domain-specific knowledge to research, plan and launch their social media advertisement campaign. It does this through a series of independent modules, beginning with an advertisement generation module, allowing users to prompt models such as GPT and Flux to automatically generate their ad creative, providing options for the user to both integrate their own product images and edit the final ad. The module also automatically conducts competitor analysis, using data in the public domain, as a benchmark for the generated ads. The optimization module determines the ideal budget split for the user, automatically assigning higher budget to the well-performing ads in order to maximize conversions. In addition to this, the insights module analyses images to infer customer personas from the generated ads, to help users understand their target audience more effectively, and improve their marketing strategy
DataVeritas
No full textIn today’s data-driven world, ensuring data quality, discoverability, and access control has become essential for organizations that rely on accurate analytics, AI model training, and informed decision-making. However, existing data governance solutions either lack the flexibility to define complex quality rules or fall short in facilitating secure, collaborative data sharing. Our solution, DataVeritas, addresses these challenges by offering an end-to-end system where users can upload CSV/TXT datasets, perform data profiling, and run nested custom quality rules using a powerful rule parser and execution engine. Users can measure the conformity of their dataset against these rules. The platform incorporates robust role-based access control, enabling dataset owners to grant, revoke, or limit access with granular privileges. Additionally, tagging and search functionality enhance dataset discoverability, while ensuring responsiveness and scalability for large datasets