iRepository (Institute of Business Administration)
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CDC’s Inter-City Study Trip: Isl-Bagh
No full textThe IBA Career Development Center (CDC) organized a three-day Inter-City Study Trip to Islamabad and Bagh, AJ&K from April 14 to 16, 2025, providing third- and final-year students with valuable cross-sector exposure and career insights. As part of the trip, students visited Teach for Pakistan, S&P Global, and Jazz, gaining firsthand knowledge of leadership development, global finance and IT operations, and digital innovation. They also toured Systems Limited and the all-female-led Bagh Grammar School, exploring tech-driven career paths and inclusive educational models. The trip concluded with a visit to CareCloud’s head office in Bagh, a healthcare tech company creating employment in remote regions and serving as the official travel and accommodation partner. This immersive experience enabled students to connect academic learning with real-world application, enhancing their professional readiness and industry awareness.https://ir.iba.edu.pk/career-development-center-gallery/1070/thumbnail.jp
CDC’s Inter-City Study Trip: Isl-Bagh
No full textThe IBA Career Development Center (CDC) organized a three-day Inter-City Study Trip to Islamabad and Bagh, AJ&K from April 14 to 16, 2025, providing third- and final-year students with valuable cross-sector exposure and career insights. As part of the trip, students visited Teach for Pakistan, S&P Global, and Jazz, gaining firsthand knowledge of leadership development, global finance and IT operations, and digital innovation. They also toured Systems Limited and the all-female-led Bagh Grammar School, exploring tech-driven career paths and inclusive educational models. The trip concluded with a visit to CareCloud’s head office in Bagh, a healthcare tech company creating employment in remote regions and serving as the official travel and accommodation partner. This immersive experience enabled students to connect academic learning with real-world application, enhancing their professional readiness and industry awareness.https://ir.iba.edu.pk/career-development-center-gallery/1074/thumbnail.jp
CDC’s Inter-City Study Trip: Isl-Bagh
No full textThe IBA Career Development Center (CDC) organized a three-day Inter-City Study Trip to Islamabad and Bagh, AJ&K from April 14 to 16, 2025, providing third- and final-year students with valuable cross-sector exposure and career insights. As part of the trip, students visited Teach for Pakistan, S&P Global, and Jazz, gaining firsthand knowledge of leadership development, global finance and IT operations, and digital innovation. They also toured Systems Limited and the all-female-led Bagh Grammar School, exploring tech-driven career paths and inclusive educational models. The trip concluded with a visit to CareCloud’s head office in Bagh, a healthcare tech company creating employment in remote regions and serving as the official travel and accommodation partner. This immersive experience enabled students to connect academic learning with real-world application, enhancing their professional readiness and industry awareness.https://ir.iba.edu.pk/career-development-center-gallery/1080/thumbnail.jp
Maverick Mentorship Program – Spring 2025
No full textIBA CDC successfully held the Maverick Mentorship Program at IBA Karachi, offering track-specific guidance for students in IT, Social Sciences, and Business Studies. Students benefited from personalized CV reviews, career guidance, and industry insights—empowering them to move forward with clarity and confidence.https://ir.iba.edu.pk/career-development-center-gallery/1113/thumbnail.jp
Maverick Mentorship Program – Spring 2025
No full textIBA CDC successfully held the Maverick Mentorship Program at IBA Karachi, offering track-specific guidance for students in IT, Social Sciences, and Business Studies. Students benefited from personalized CV reviews, career guidance, and industry insights—empowering them to move forward with clarity and confidence.https://ir.iba.edu.pk/career-development-center-gallery/1114/thumbnail.jp
Maverick Mentorship Program – Spring 2025
No full textIBA CDC successfully held the Maverick Mentorship Program at IBA Karachi, offering track-specific guidance for students in IT, Social Sciences, and Business Studies. Students benefited from personalized CV reviews, career guidance, and industry insights—empowering them to move forward with clarity and confidence.https://ir.iba.edu.pk/career-development-center-gallery/1119/thumbnail.jp
Parvaaz Mentorship Program – Cohort III Kicks Off
No full textThe Parvaaz Mentorship Program – Cohort III officially launched on June 3rd, 2025, with a successful Meet and Greet Session at the IBA Main Campus. The event brought together mentors and mentees for their first in-person interaction—an opportunity to connect, align expectations, and lay the foundation for a year of growth, guidance, and professional development. We’re excited to witness the journeys that will unfold through this impactful mentorship experience.https://ir.iba.edu.pk/career-development-center-gallery/1129/thumbnail.jp
Business Scorecard - Suzuki SNA Motors
No full textThis Experiential Learning Project (ELP), conducted in partnership with Suzuki SNA Motors, focused on improving the dealership’s operational efficiency, customer retention, and corporate client acquisition through data-driven research and strategy design. Located in Karachi’s Korangi Industrial Area, Suzuki SNA Motors had been facing multiple challenges including slow service turnaround, poor customer follow-up, financial volatility, and the loss of several fleet maintenance clients. To address these issues, the project was divided into three strategic pillars: (1) retail customer behavior analysis, (2) corporate outreach pilot, and (3) operational and financial diagnostics.
The retail component centered on a structured Google Forms survey that captured feedback from 150 recent customers. Survey sections covered demographics, vehicle maintenance patterns, satisfaction with service quality, repeat visit behavior, and preferred communication channels. The results revealed that only 36% of customers had returned for repeat services in the last six months, and over 70% preferred WhatsApp for reminders—yet few had ever received one. These findings informed a proposed CRM system, designed to send automated follow-ups and improve loyalty through personalized, timely engagement.
In the corporate segment, a digital lead generation campaign was launched to re-engage fleet clients. Using LinkedIn Sales Navigator and Apollo.io, a database of 300 procurement professionals and operations managers was created. Of these, 85 high-priority leads were contacted via personalized LinkedIn and email messages, introducing a newly developed tiered fleet service model. Early KPIs from this outreach included a 28% email open rate and a 9% reply rate, with two companies requesting proposals and one tentatively agreeing to a service trial. Though still in the pilot stage, these results affirmed the viability of a digital-first B2B strategy.
The operational and financial analysis was based on over 2,000 job card records, 11,000 invoice entries, and two years of P&L statements. Key findings included a 25% gap between job cards and invoices—indicating significant revenue leakage—and a service mix heavily reliant on low-margin jobs like oil changes and basic maintenance. Cost analysis showed high dependence on sublet services and miscellaneous overheads, which contributed to fluctuating monthly profit margins. Visual dashboards were developed to track KPIs such as job closure rates, margin trends, and parts contribution to revenue.
Based on these findings, the project proposed five key strategies: enforcing job card closure SOPs linked to invoicing, launching bundled service packages, introducing CRM-driven reminders, rolling out corporate service tiers, and reducing cost pressure through selective in-house servicing. These recommendations offer a scalable path toward greater profitability, customer loyalty, and corporate account recovery.
Aligned with SDG 9: Industry, Innovation & Infrastructure, the project also contributes to the Entrepreneurship & Innovation thought-leadership area by applying digital tools, CRM systems, and data analytics to optimize business processes in a mid-sized automotive dealership context
Impact of Career Path Choices on Decision Satisfaction of Humanities and Social Sciences Students in Karachi
No full textThis research study’s primary aim is to investigate the impact of increasing career path choices and familial involvement on career decision satisfaction among undergraduate Humanities and Social Sciences (HSS) students in Karachi, Pakistan. This research integrates the framework of Barry Schwartz’s Paradox of Choice, particularly within the collectivist context where family influence plays a significant role in shaping career decisions. A quantitative, cross-sectional survey was carried out with 62 undergraduates who are majoring in HSS. The study used a structured questionnaire incorporating the Career Decision-Making Profile (CDMP) and a self developed Decision Satisfaction scale. The findings of this study supported both hypotheses, students who perceived a greater number of career path options reported lower satisfaction. Additionally, students who reported greater family involvement were more satisfied with their career decisions. While the family input construct to assess the second hypothesis had low internal consistency, the findings reflect the collectivist cultural context and supports the assumption that parental involvement serves as a source of guidance. This study concludes by highlighting the need for improved career support systems for HSS undergraduates to make informed decisions they are less likely to regret. The study also aims to challenge the collectivist view of how HSS degrees are invaluable and highlight the importance of this degree as graduates in HSS have the potential to greatly contribute towards the economy
Creative Hands-on Activities and Mental Health: Using the Effort-Driven Reward Cycle to Create Interventions for Undergraduate Student Well-Being
No full textThis study explored the interdisciplinary intersection of neuroscience, psychology, and education to examine the impact of creative hands-on activities on stress and happiness among Pakistani undergraduate students between the ages of 18 and 25 years. In response to increasing academic pressure and limited institutional support, the study tested whether creative, hands-on interventions – proven effective in other contexts – could reduce stress and enhance happiness in this population. Thirteen participants, divided into experimental and control groups, took part in two trials involving pre- and post-trial assessments using the Perceived Stress Scale-10 (PSS-10) and the Authentic Happiness Inventory (AHI), followed by in-depth interviews with six participants. Results indicated a negative correlation between stress and happiness, but no statistically significant difference was found in these variables between groups or gender. However, qualitative data collected indicates a pattern supporting the hypotheses, alongside identifying additional factors that had a positive impact. The study offers a foundation for future research on culturally relevant stress interventions in Pakistan, with implications for enhancing student mental health and well-being. Limitations, directions for future research, and practical implications are discussed